AP
- Wendy’s opened a “Rick and Morty” themed pop up restaurant in LA this month.
- The chain is also selling two themed drinks through August at 5000 locations.
- The Adult Swim show has collaborated with Wendy’s before, and also has a history with McDonald’s.
- See more stories on Insider’s business page.
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The popup had a special themed menu only available for the weekend.
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It was the only Wendy’s serving the limited edition Pickle Rick Pickle Frosty.
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Every detail reflected the theme, including all the packaging.
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Even employee uniforms were updated for the event.
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The restaurant’s drive-thru was transformed into an LED “Rick and Morty” experience.
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Giant inflatable characters tied the whole thing together.
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Coca-Cola and Wendy’s also released two limited edition drinks available through August 22: Mello Yello BerryJerryboree and Mello Yello Portal Time Lemon Lime.
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The show’s fifth season is integrated with the promotion. The drinks launched with the season premiere, and will stay throughout its run to the season finale.
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“We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long,” Carl Loredo, Wendy’s CMO, said in a statement.
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The popup seemed to be a success, with fans driving from long distances and waiting as many as seven hours to experience the drive-thru.
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Source: Ad Age
McDonald’s famously collaborated with “Rick and Morty” in 2017 to sell Szechuan McNugget sauce, but demand far outpaced supply and the promotion descended into chaos at some locations.
Hollis Johnson/Business Insider
Source: Insider
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