Fans of a beloved, discontinued sunscreen brand are paying $250 on resale websites for a 3-ounce tube

Sally Cohen-Alameno's remaining stash of sunscreen
A remaining stash of Bain de Soleil sunscreen, found in Sally Cohen-Alameno’s house.

  • Bain de Soleil sunscreen was discontinued by Bayer in December 2019.
  • Yet hard-core fans are desperate to find the product, with some paying hundreds for a used tube.
  • Bayer doesn’t have plans to redistribute the product, despite pleas and a Change.org petition.
  • See more stories on Insider’s business page.

Longtime sun worshippers who relied on Bain de Soleil sunscreen to nail down their “St. Tropez tan” are feeling the burn: The now-discontinued product recently became a hot commodity on the resale market, where a 3.12-ounce supply of the orange gelee classic formula has been hawked for up to 30 times its original price of less than $10 a tube.

Created in 1925, the now iconic dark-tanning formula was inspired by Coco Chanel and first developed by Monsieur Antonine of Paris, originally called “Antoine de Paris.” Known for its bright orange color, distinct fragrance, and silky feel, the gel was introduced in the United States by French fashion house Lanvin in the 1940’s, where it came to be known as “Antoine’s Bain de Soleil” – loosely translated as “Antoine’s bath of the sun.”

Over the years, the brand changed hands from Procter & Gamble to Pfizer to Schering-Plough, the maker of Coppertone Sun lotions, to finally Bayer in 2014, who shelved it for good in December 2019, much to the dismay of its dedicated fan base.

James Fallacaro, a Staten Island, New York, resident, was seemingly so unnerved by the product’s discontinuation that he launched a Change.org petition in an attempt to convince Bayer to start manufacturing the product once again. To date, more than 7,200 individuals have signed the plea, urging the company to consider bringing it back to market. (Fallacaro did not immediately respond to Insider’s request for comment.)

And while product devotees have done just about everything to savor the last bits of product left – from rationing their remaining stash to attempting to concoct their own version of the coveted gelee to searching retail stores in the hopes of finding residual stock – at the beginning of this summer third-party resellers such as Poshmark, Mercari, and eBay came out in full force, tempting sunbathers with an assortment of remaining tubes for sale ranging from mint-in-box to partially-used to expired products at inflated price points.

“It’s like the 1970’s in a tube,” Westfield, New Jersey resident and Bain de Soleil fan Sally Cohen-Alameno, 58, told Insider. One twist of the ridged orange cap, she said, and “the smell brings back memories of growing up at the beach.”

“It’s just so evocative of my childhood,” she said. “I get emotional just thinking about it.”

Sally Cohen-Alameno
Cohen-Alameno with one of her stashed-away Bain de Soleil tubes.

Cohen-Alameno admitted that she no longer relies on the minimal coverage sunscreen – opting for SPF 30 instead – but she can’t quite part with its nostalgic scent, regularly dabbing it on her pulse points instead of perfume and using it as a moisturizer.

Down to two partial tubes left of her orange crush, Cohen-Alameno hit the Ban de Soleil jackpot in July while doing a deep dive of her linen closet and uncovering a tube still in its box. But while others are selling theirs, she’s holding onto hers.

“I’ve tried other brands, but nothing quite matches it. I don’t know what I’m going to do when these run out,” she said, adding that she won’t cave to the exorbitant prices she’s seen online, at least not yet.

Sally Cohen-Alameno's phone case, a tribute to her favorite sunscreen brand
Cohen-Alameno’s phone case, a tribute to her favorite sunscreen brand.

But while Cohen-Alameno may not be willing to shell out the big bucks, others are, paying top dollar to snap this product up, as evidenced by the “Sold” listings on Poshmark and Mercari – where buyers paid anywhere from $10 to $250 a tube – and as well as those currently for sale for up to $360 a tube on eBay.

Despite a clear consumer demand, Bayer isn’t planning on redistributing the product. “As part of our 2018 strategic review of Bayer’s Consumer Health Portfolio, we decided to leverage our science and marketing capabilities in five over-the-counter categories to exit the suncare category, which is no longer a strategic focus for us,” Bayer’s Head of Consumer Health Global Communications Tricia McKernan told Insider.

This essentially means that once all existing tubes of the now-scarce orange gelee are used, all that will be left behind is the warm memories of this much-loved product – along with the catchy 1983 commercial boasting that people who can choose anything they want, choose Bain de Soleil.

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Walmart is teaming up with Instacart to take another shot at delivering groceries in New York City

Walmart worker
Walmart is teaming up with Instacart.

  • Walmart is teaming up with Instacart to deliver groceries to parts of New York City.
  • Customers in Queens, Brooklyn, and the Bronx will be able to sign up for this service.
  • It pits Walmart against Amazon, which already offers speedy grocery delivery services in New York.
  • See more stories on Insider’s business page.

Walmart said Tuesday it is partnering with Instacart to deliver groceries to parts of New York City, The Wall Street Journal first reported.

Customers in areas of Brooklyn, Queens, and the Bronx will be able to have groceries collected by Instacart drivers from stores outside the city and delivered to their homes. Instacart is a same-day delivery service that pairs users with gig workers who shop for and deliver their orders.

Walmart previously offered grocery delivery in New York through its Jet.com service, which was shut down in 2020. Aside from this, the retail giant has made few moves into the New York City market and does not currently have stores there.

The move will allow Walmart to better compete with Amazon, which offers its Amazon Fresh delivery services for grocery in New York and has been ramping up speedy delivery options in urban areas.

Read more: Walmart unleashes a crucial new weapon to grab advertising budget from Amazon, but it’s still lagging behind

“It’s about reaching more customers,” a Walmart spokesperson told The Journal, who said the retailer is using Instacart’s services in areas where it lacks stores.

Walmart didn’t immediately respond to a request for comment from Insider.

This isn’t the first time Walmart has teamed up with Instacart. The two companies partnered in 2019 to offer grocery delivery services to 200 Walmart stores across Canada. In 2020, it extended these same-day delivery options to parts of the US, including California and Oklahoma.

At the time, Moody’s analyst Charlie O’Shea described the partnership as Walmart’s latest “salvo in its delivery arms race with Amazon.”

“Walmart will continue to leverage its 5,300-plus physical locations in the US, which is a compelling competitive advantage as it provides consumers with a same-day pick-up option, with same-day delivery augmenting this capability, creating a very powerful one-two punch,” he said, Insider’s Áine Cain reported in 2020.

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Amazon Warehouse is running a big sale with 20% off used products

When you buy through our links, Insider may earn an affiliate commission. Learn more.

Amazon Boxes

Shoppers can save an additional 20% on select, already-discounted products from Amazon Warehouse. Amazon Warehouse offers discounts on used goods, like-new products, refurbished wares, and more.

This sale encompasses several categories including electronics, home and kitchen, tools, video games, appliances, and more. Be sure to check for the “Save 20% at checkout” tag under the product name. However, the stock is very limited.

The refurbished items featured in Amazon Warehouse are generally returns, or brand new units with minor cosmetic flaws that have been returned to “like new” quality by the manufacturer. While some may hesitate to buy refurbished, it doesn’t have to be a risky endeavor so long as you know what to look for.

For those willing to shop refurbished, great prices await. Better still, Amazon Warehouse offers free returns or replacements within 30 days of purchase, if you’re not satisfied with your purchase.

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Read more about how the Insider Reviews team evaluates deals and why you should trust us.

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Bed Bath & Beyond tumbles 15% as store closures weigh on quarterly sales

Mark Tritton Bed Bath & Beyond store CEO
Bed Bath & Beyond CEO Mark Tritton.

  • Bed Bath & Beyond shares lost as much as 15% on Wednesday following mixed first-quarter results from the house goods seller.
  • First-quarter sales of $2.62 billion slightly missed Wall Street’s consensus estimate of $2.63 billion.
  • The retailer reaffirmed its sales outlook for fiscal 2021.
  • See more stories on Insider’s business page.

Bed Bath & Beyond shares were knocked sharply lower Wednesday after first-quarter sales results from the housewares retailer fell short of Wall Street’s target.

The company on Wednesday posted quarterly adjusted earnings of $0.40 per share, higher than the analyst consensus estimate of $0.41 per share from Refinitiv and up from $0.38 per share a year earlier.

Sales for the quarter ended Feb. 29 fell by 16% to $2.62 billion from $3.11 billion a year ago, slightly missing the $2.63 billion that Wall Street had anticipated.

Shares fell as much as 15% to $23.68 in heavy volume before the losses were pared to 10% during the session. The company’s stock has soared over the past year from about $4 each.

Bed Bath & Beyond, which is executing a turnaround plan, said quarterly sales were hurt in part by divestitures and permanent store closures. Bed Bath & Beyond in January sold Cost Plus World Market to private equity firm Kingswood Capital Management and in November completed the sale of Christmas Tree Shops and its institutional Linen Holdings business.

First-quarter comparable store sales decreased 20%, the company said. Total enterprise same-store sales rose by 4% while online sales surged by 86%. The company said its strongest categories during the period included bedding, bath and kitchen food preparation.

The company reaffirmed its fiscal 2021 outlook for net sales of $8 billion to $8.2 billion and its adjusted EBITDA guidance of $500 billion to $525 million.

“As our transformation continues to take hold, we will show up differently for our customers with enhanced omnichannel experiences and modern stores,” among other actions, said Mark Tritton, Bed Bath & Beyond’s president and CEO, in the earnings statement.

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Amazon Warehouse is running a big sale with 20% off used products, including Apple Smart keyboards and a Sennheiser gaming headset

When you buy through our links, we may earn money from our affiliate partners. Learn more.

Amazon Boxes

Shoppers can save an additional 20% on select, already-discounted products from Amazon Warehouse. Amazon Warehouse offers discounts on used goods, like-new products, refurbished wares, and more. However, supplies are very limited. Discounts encompass numerous categories including electronicshome and kitchentools, video games, appliances, and more. Be sure to check for the “Save 20% at checkout” tag under the product name.

Buying refurbished doesn’t have to be a risky endeavor, so long as you know what to look for.

Refurbished items are generally returns, or brand new units with minor cosmetic flaws that have been returned to “like new” quality by the manufacturer. For those willing to shop refurbished, great prices await. Better still, Amazon Warehouse offers free returns or replacements within 30 days of purchase, if you’re not satisfied with your purchase. 

The best Amazon Warehouse deals we’ve found:

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Read the original article on Business Insider