4 ways businesses can better attract and recruit new talent

Job interview
Recruiters should go beyond LinkedIn to source potential employees.

  • Office culture is important to people in their job search, says employee engagement and diversity expert Bernard Coleman.
  • Businesses can attract new talent by proving they care about what matters most to future employees.
  • Coleman believes recruiters can source better talent by expanding their search pool and engaging with those that’s right for their company.
  • Visit the Business section of Insider for more stories.

When it comes to recruiting well, it is an art as much as it is a science. Unfortunately, many organizations aren’t unlocking the full power of recruiting, and are settling by using outdated processes.

To attract the best and brightest, you need to make sure your recruiting strategy and team are up to the challenge and are up-to-date for what the future of recruitment will look like. So if your organization really wants to succeed, your recruiting needs to level up, and fast. Here are four essential ways to supercharge your recruiting.

1. Change where you look for talent

A lot of recruiters look for talent in the exact same places: the same universities, the same companies, etc. Instead, sourcing should be like fishing: Cast a wide net and go where the fish are. Because if every recruiter is sourcing from the same places, they are effectively overfishing and creating a perception of scarcity.
 
The perception of talent scarcity typically comes from a combination of three elements: overtaxed pipeline, lack of knowledge, and speed over precision. All three elements are solvable.
 
First, expand the search to find more talent by looking in new places. If you normally recruit at schools, change it up and choose new alternatives like historically Black colleges and universities (HBCUs) or Hispanic-serving institutions (HSIs) that match your general skills and needed criteria. Second, study up on the type of talent you’re seeking and find where they congregate. Simply put, go where the talent hangs out virtually and in-person to build presence and relationships.
 
Further, deploy more complex Boolean searches to achieve richer results on websites like LinkedIn. The greater specificity, the better. Finally, proactively build pipelines to create evergreen channels instead of reactively starting new searches.

2. Better define your employee vision proposition

Talent naturally wants to know what it’s like to work at your company. They’ll look at the company website, read Glassdoor and other places that convey the culture so the employee value proposition (EVP) needs to be crystal clear. Talent needs to know what the company stands for, what the company is committed to, and they want to connect to the mission beyond the boilerplate language.

People are interested in diversity and inclusion, in what office culture feels like, how people treat one another, to know they’ll be engaged and set up for success. Overall they want to know the entirety of the employee experience. That’s why the EVP must be clearly understood in words but also in actions. Organizations have one time to make a great impression.

3. Go beyond LinkedIn

LinkedIn is a powerful tool. But used in isolation, it is an incomplete plan, and over-reliance on any one tool is a limiting strategy. Great recruiting requires a differentiated approach. You should use different tools because all talent isn’t listed on LinkedIn.
 
Try using Twitter lists, where you can follow certain industries like technology and sub-categories to find different ways to connect to candidates. Leverage Slack and explore the numerous communities to informally source and start up conversations with passive candidates.

Using all the tools, you can have improved outcomes and find talent that’s off the beaten path.

4. Gatekeeper versus door opener

Recruiters have a great deal of influence and should lean into how they can maximize the recruiting experience. Recruiters are the first people talent meets and should act as door openers to opportunity, as opposed to gatekeepers.

Roz Francuz-Harris, director of technical recruiting at Zillow and host of the podcast Y’All Hiring, put it well when she said to be mindful of your impact on job seekers at one of their most vulnerable points in life. When you act in a way that is either elitist or not fully transparent, it creates an image of a gatekeeper. As a recruiter, you want to be talent advisors to clients, add value, and be an asset to the business.

As much as you are interviewing the applicant, they are interviewing you and gauging the acceptableness of the culture. At the end of the day, as the saying goes, you’re not just recruiting employees, but are sowing the seeds of your reputation.

Read the original article on Business Insider

How the rapidly growing Hive Diversity app is connecting students with big companies that put equality and inclusion at the forefront of recruitment

Hive
Students and graduates can use the app to connect with potential employers.

  • Hive Diversity, which launched in October, is a virtual recruiting platform that wants to match diverse students to employers with a focus on equality, diversity, and inclusion.
  • It’s already partnered with big-name companies including Accenture, Saks Fifth Avenue, and the owner of Jimmy Choo.
  • Its founder Bryan Slosar spoke to Business Insider about Hive, which was founded with students in mind.
  • Visit Business Insider’s homepage for more stories.

The killing of George Floyd in May awoke a major socio-political movement across the globe. As the Black Lives Matter movement gathered momentum across the world, major companies were quick to respond and issued statements supporting activists.

But despite the push to take positive action, some major employers have come under fire recently for not prioritizing diversity in the workplace.

Black staff at the Chan Zuckerberg Initiative say they are ‘underpaid, undervalued, and marginalized,’ employees have spoken out about Salesforce’s slow progress in improving workplace diversity, and UPS only overturned its ban on delivery staff having beards and diverse hair styles in November.

Hive Diversity is a virtual recruiting platform that wants to change that.

The platform connects employers with a focus on EDI (equality, diversity, and inclusion) with eager-to-learn college students from under-represented communities.

Hive was founded in October 2020 by Byron Slosar, who spent the last 15 years in the careers industry.

Bryan Slosar
Hive was founded by Bryan Slosar.

He first thought up the concept in 2015. He was working at Tulane University when a young trans student who knew Slosar was part of the LGBTQ+ community approached him asking for career advice. The student told Slosar he wanted to work at a company where he could be his “true self” and feel at home.

Five years later, Hive has launched, and it’s growing rapidly.

The company works with more than 2,000 students from more than 225 American universities.

Some of this is rapid growth thanks to its network of more than 200 student ambassadors, who encourage their peers to join the scheme.

And some of it is because of Hive’s big-name partnerships. For its first cycle, Hive has partnered with 24 companies including Accenture, Atlantic Records, Saks Fifth Avenue, Steve Madden, and Capri Holding Limited, which owns the fashion brands Versace, Jimmy Choo, and Michael Kors. The companies all put an emphasis on diversity, and are working with Hive to ensure their recruitment processes reflect that.

Read more: Nasdaq needs SEC signoff for its game-changing rule on board diversity. Here’s a look at how it could play out.

What sets Hive apart from other recruitment platforms is that it was built with the students in mind, not the companies, Slosar told Business Insider.

One of his key ideas was to gamify the platform. Students have to complete five levels of courses based on their personal and professional development, including videos, text, and quizzes related to preparing for job interviews and thinking about career goals. Undertaking these gamified tasks keeps them engaged and shows their commitment to employers, Slosar explained.

And convenience is also an important driver for the company. Students can do the lessons on their phones via the Hive app, meaning they’re not tied to a schedule like other careers classes, Slosar explained.

DZ
Students and graduates can use the app to connect with potential employers.

Another way Hive has adapted to its college userbase is through its resume builder, Slosar told Business Insider. Its website includes a patent-pending resume builder which, unlike many others, is mobile compatible. Students are provided with a template with resume formatting, so that they just have to fill out the content, meaning the focus is on them and their skills rather than how well they can format a resume.

Hive provides students with more than just the opportunity to apply for jobs, Slosar explained. The partner companies put on virtual information sessions through Hive, where students can ask questions about different career paths and speak to recent graduates about their experiences. Through this, Hive focuses on meaningful engagement between talented students and prospective employers, Slosar said.

Though students get a lot out of Hive, they don’t pay to join. “They pay by putting the work in,” Slosar told Business Insider.

Employers also benefit from recruiting through Hive, Slosar explained.

Whereas most employees get EDI training on the job, students registered at Hive undertake an EDI module before being employed.

In addition, partner companies get aggregate data on students “following” them on the site, such as their locations, courses, and interests, which they can then build into their recruitment strategies.

Accenture, which is one of Hive’s partner companies, said that workplace diversity can help create a wider culture of equality. The company is collaborating with Hive Diversity “because they complement our purpose of combining human ingenuity with technology to serve a greater good,” Joseph Taiano, managing director of marketing & communications at Accenture, told Business Insider.

One of Hive’s core beliefs is that a student is worth much more than just their grades.

The Hive recruitment process focuses on the values that students’ skills, interests, and background can bring. It uses this information to connect the students with like-minded employers.

Hive focuses on students, ranging from first years to recent graduates. In doing so, Slosar hopes to cause a systemic change by creating an organic pipeline of talent in the future, he told Business Insider.

Slosar hopes Hive will help democratize the workplace by removing hurdles such as money and personal networks from the job-seeking process.

Read the original article on Business Insider