Agencies scramble for billions in ad dollars

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This week: 


Alan Jope

Ad budgets up for grabs

Billions in advertising will be up for grabs this year as brands that held back on changing their ad agencies last year restart the process, Lindsay Rittenhouse and Patrick Coffee report.

Their findings shows a few trends about advertising right now:

  • Agencies aren’t dead, despite all the noise about advertisers not needing them anymore. Case in point is Prudential, which is looking for an agency after handling much of its advertising itself for 10 years.
  • But consolidation continues. Many of the advertisers evaluating their agencies, like Coca-Cola and Philips, are looking to save money by using fewer, not more.
  • The trend likely means more longtime agency names will go away as their holding company parents like Dentsu emphasize performance-driven ones.

Read more: The 15 biggest advertisers shopping for agencies right now, from Coca-Cola to Home Depot, and who could win the business


Mark Zuckerberg Brad Smith

Microsoft, savior of news?

While regulators beat up on Google and Facebook, Microsoft’s president Brad Smith has been publicly taking the side of news publishers in the fight against Big Tech.

As Facebook banned news on the platform in Australia after that country passed a law requiring publishers to pay publishers, Microsoft touted its support of independent journalism.

It’s not the first time a tech giant has tried to use a rival’s problems to their advantage, whether it’s Apple positioning itself as the guardian of people’s privacy, or Facebook as the champion of small business.

And Microsoft stands to gain in search and social networking if Google and Facebook are taken down a peg. 

Publishers have heard overtures from tech companies before, but they often come with a catch. Apple promotes publisher content in Apple News but they’ve complained that it hasn’t done much for their coffers; and Google has given funding to news outlets, but on its own terms.

And Microsoft, for its part, has shifted over the years away from original content to relying on publisher partners (including Insider) and like other tech platforms, relies on algorithms to select content.


Laura Ingraham

Trump’s media enablers

Donald Trump’s unprecedented presidency didn’t happen without help. And among those enablers were the media moguls and personalities who helped make him an international celebrity.

Insider’s Claire Atkinson identified 21 of them, from Fox’s Laura Ingraham to David Pecker of National Enquirer fame, as part of a larger database of the people and institutions essential to his rise to power.

Read more: We identified the 125 people and institutions most responsible for Donald Trump’s rise to power and his norm-busting behavior that tested the boundaries of the US government and its institutions


More stories we’re reading:

That’s it for today. Thanks for reading, and see you next week!

– Lucia

Read the original article on Business Insider

A potential Trump memoir is being opposed by hundreds of editors, writers, and agents – who have signed an open letter against it

donald trump book signing
Donald Trump signs copies of his book, “Crippled America: How to Make Our Country Great Again”, at Trump Tower on Tuesday, Nov. 3, 2015, in New York.

Hundreds of authors, editors, and agents signed an open letter asking the world’s publishers to skip a post-presidency memoir from Donald Trump. 

The letter, “No Book Deals for Traitors,” was created by novelist Barry Lyga, as The Los Angeles Times and Publisher’s Weekly reported. Lyga’s letter opposed any book from members of Trump’s administration. 

In part, it read: “As members of the writing and publishing community of the United States, we affirm that participation in the administration of Donald Trump must be considered a uniquely mitigating criterion for publishing houses when considering book deals.”

Among the growing list of co-signers were staffers from each of the five biggest publishing houses, Penguin Random House, Hachette Book Group, HarperCollins, Simon & Schuster, and Macmillan.  

Lyga told Insider on Sunday he’d been “noodling” with a version of the letter for a while, but the Capitol riots on January 6 “really crystallized” the idea. Afterwards, he began emailing people he knew in publishing, asking them to sign on.

The letter read: “And no one who incited, suborned, instigated, or otherwise supported the January 6, 2021 coup attempt should have their philosophies remunerated and disseminated through our beloved publishing houses.”

When Lyga started tweeting about it last week, co-signers began flooding in. 

“That’s all it took – it grew organically. A lot of people feel passionately about this,” Lyga said. 

Read more: How Silicon Valley banished Donald Trump in 48 hours

On Friday, The Los Angeles Times and Publisher’s Weekly wrote about the letter, which had about 250 signatures at the time.

Since then, the number of co-signers doubled, Lyga said. He said he planned to update the list every few days, as more names flowed in.

Gower Street Waterstones Store Barack Obama Book
Waterstones on Gower Street in London on Wednesday.

Trump hasn’t said publicly whether he plans to write a memoir, but doing so has become a usual milestone for ex-presidents. Barack Obama’s “A Promised Land” sold about 887,000 copies in its first 24 hours. An instant best seller, boxes of the 768-page book filled the aisle and stockrooms of indie bookstores around the world. 

The prospect of a Trump memoir has been filling the publishing world with dread, as Insider reported in December.

Insider also reported in November that the first Lady, Melania Trump, was also reportedly trying to secure a book deal

 

Lyga said he had heard from critics, who accused him of censorship.

“There is no promise or guarantee of a book deal in the Constitution, and the people we are talking about still have the option of going on TV or radio, of writing op-eds, of self-publishing, of posting their own blogs, of shouting in the town square,” he said on Sunday. 

He said he doesn’t know if publishers will listen. But he took it as a good sign that Simon & Schuster canceled “The Tyranny of Big Tech,” a book by Senator Josh Hawley, who opposed certifying the November election results.

“We believe publishers want to do the right thing, but as in almost any industry, memories can be short and profit can be persuasive. We are serving as a reminder of what the market will and will not accept from publishers,” Lyga said.  

 

Read the original article on Business Insider