Dominating First Page Rankings On Google

Dominating First Page Rankings On Google written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Dreyer

In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings. 

Key Takeaway:

Search engine optimization is a tough industry especially for a lot of small business owners. And how do you keep up with Google’s constantly changing algorithm? There’s no magic, but there are steps you can take to soar to the top of a search engine results page. In this episode, Chris Dreyer and I dive deep into his experience running an SEO agency and how he’s managed to help small businesses within his industry dominate first page rankings on Google.

Questions I Ask Chris Dreyer:

  • [0:55] What led you to where you are today, and what does your online and entrepreneurial journey look like?
  • [4:05] How do you build trust around SEO when there’s a real lack of trust in the industry?
  • [5:37] As an SEO firm, how important is your own SEO?
  • [6:50] What are the basics of good SEO for any business?
  • [8:02] When you mention landing pages, are you really talking about the importance of the entire structure of the landing pages as well?
  • [9:49] What would you do, if anything, differently because of the competitive nature of this business?
  • [18:48] Core web vitals are being talked about a lot this year — how are you responding or reacting to that?
  • [20:49] When it comes to your ads and organic mix, what’s your philosophy on the mixture of the two — notwithstanding the results they can produce, but sort of the necessary element of them?
  • [23:54] What’s your philosophy on reporting and communication with clients?

More About Chris Dreyer:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

Why Creativity And Innovation Are All About Taking Risks

Why Creativity And Innovation Are All About Taking Risks written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Linkner

In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. 

Key Takeaway:

We tend to overestimate the risk of trying something new, but we underestimate the risk of standing still. The world is changing at a rate like none other in history. The premise of Josh’s newest book is arming everyday people to become everyday innovators and the importance of shining a bright flashlight on the real risk of failing to cultivate safe environments for creativity to flourish.

In this episode, Josh and I discuss the beauty that comes out of taking risks and making mistakes. We dive into how small everyday innovations drive oversized results, and his systematic approach to help bring creativity to the surface in a way that creates meaningful results.

Questions I Ask Josh Linkner:

  • [0:58] You described yourself as a creative trouble maker — would you say that’s a line that runs through your newest book?
  • [2:14] I want to challenge you on one thing — as I listened to your stories of companies experiencing little breakthroughs, were they in many cases just them trying to get through the day?
  • [5:00] A lot of industries have gotten smoked because they have just stood still — how do you tell that 60-year-old CEO that they’re going to have to take a risk (a potential loss) or they’re going to go out of business?
  • [6:11] How does someone start experimenting with micro-innovations?
  • [9:53] Say we’ve done the brainstorming events and we’ve generated a dozen good ideas, how do we recognize one that’s worth doing?
  • [12:07] How do you think companies (in all industries) should address the creativity skill gap?
  • [15:32] What’s your favorite story from the book?
  • [17:03] Do you believe that the CEO’s role in an organization should be to breed the idea of obsession over innovation?
  • [17:57] Is there any risk of somebody picking up the book and saying, “we’re going to do all eight of those this quarter”?

More About Josh Linkner:

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Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

The Future Of Virtual And In-Person Events In 2021

The Future Of Virtual And In-Person Events In 2021 written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with Erica Maurer

In this episode of the Duct Tape Marketing Podcast, I interview Erica Maurer. Erica is an Event Producer, Event Coach, and partner at EMRG Media. She also owns a couple of events and puts on a few events around the Event Planner Expo, the Women’s Insider Network.

Key Takeaway:

2020 forced rapid change for nearly every single industry. The event industry was hit especially hard. Every in-person ceased to exist overnight. Everything quickly shifted online. We had no choice but to rethink how to gather for events, how to encourage virtual networking, how to make talks more engaging, and how to build the same feelings of community — all from behind a computer.

With all of this change that was quickly forced upon us, where do we stand today? After a year of making massive pivots, in-person and virtual events may be forever changed. In this episode, Erica and I discuss how the pandemic has affected the industry and what the future looks like for events in 2021 and beyond.

Questions I Ask Erica Maurer:

  • [1:02] What is the state of events right now after a year of big change?
  • [4:01] What’s the future going to look like in all forms of events?
  • [6:10] What are some of the things you have to change and adapt to based on what you’ve learned are the realities of virtual events today?
  • [11:40] What are the actual natural advantages of virtual over in-person events that might actually have somebody wanting to keep events virtual?
  • [16:03] Have you found ways to enhance Zoom?
  • [16:17] What are some other technologies (besides Zoom) that you’re really in love with too?
  • [21:39] What are some creative things you’re seeing people do to keep up engagement during and after virtual events?
  • [22:43] Tell us more about your two conferences and where more people can learn more about your event planning.
  • [24:29] Are you planning on being in person this year?

More About Erica Maurer:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

Making Your Self-Employed Business Sustainably Successful

Making Your Self-Employed Business Sustainably Successful written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeffrey Shaw

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffery is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Questions I Ask Jeffrey Shaw:

  • The term “self-employed” used to be looked upon differently — has the perception changed now?
  • What in your mind is self-employed, and what space are you trying to carve out?
  • What’s your approach to personal development?
  • Will you share some of your own experiences and maybe some of the folks you’ve worked with also?
  • When you’re working with small business owners and self-employed folks that you work with, where do you see people commonly kind of fall down?
  • What is the self-employed ecosystem you’ve mentioned?
  • What are some of the traits and habits that you can identify that really serve people trying to achieve balance and build this ecosystem?
  • What are some of your thoughts on self-employed individuals in terms of hiring them to do work for you?
  • Can you tell us more about the summit this year which is happening along with your book?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Bulletproofing Your Mindset To Overcome Your Limitations

Bulletproofing Your Mindset To Overcome Your Limitations written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dre Baldwin

In this episode of the Duct Tape Marketing Podcast, I interview Dre Baldwin. Dre  (or “Dre all day” as he’s referred to as) for the past 15 years has changed the lives of over 75 million entrepreneurs, athletes, and business professionals. He’s sold thousands of copies of his books, courses, and programs with pioneered personal branding, and he’s on his way to building an organization called Work On Your Game. I think to date Dre has published about 27 books and hundreds of products.

Questions I Ask Dre Baldwin:

  • Can you give us a quick rundown of your story?
  • What role do you think having a lot of limitations played in your ultimate success?
  • What does the term ‘bulletproof mindset’ mean?
  • How did you keep believing in your lowest points in life?
  • What gave you the idea to take your experiences and turn them into products you could sell?
  • What is your own personal development journey is like?
  • What are some of the biggest mistakes you see people making that come to you wanting to do what you do?
  • You’ve developed a high level of self-esteem and confidence — where does humility fit within that?

More About Dre Baldwin:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

The Top 10 Duct Tape Marketing Podcast Episodes for 2020

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing

2020 was an unpredictably eye-opening year that brought forth swift change, lots of uncertainty, and a shift in perspective for many. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

I chatted with some incredible guests on the Duct Tape Marketing Podcast. I wanted to take a look back at the most popular episodes we aired in 2020.

If you enjoyed what you heard here, check out the full line-up of shows.

Tim Staples – Creating Shareable Content for Your Busines

Tim Staples is the CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube.

Biggest takeaway: Today everybody has a megaphone. But now that everybody has a megaphone, they’re shouting into it all day long, every day, to the point where most people have tuned almost all of it out. You’ll hear from Staples on the five positive emotions that are the most effective in content to get people to lean forward and share: happiness, awe, curiosity, empathy, and surprise.

Click here to listen to the episode.

Michael Margolis – Storytelling Around Disruption and Innovation

Michael Margolis is the CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relates to disruption and innovation. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable.

Biggest takeaway: We are taught to lead with data and conclusions. But if you lead with data, the story is dead on arrival. Margolis shares his three-step narrative framework that will help you capture your audience’s imagination, attention, and relate to your story about what you’re selling.

Click here to listen to the episode.

 

Alison Levine – How to Treat an Opportunity Like Your One Big Break

alison levine

Alison Levine is a leadership expert, polar explorer, and mountaineer who is no stranger to extreme environments. She has survived sub-zero temperatures, hurricane-force winds, sudden avalanches, and a career on Wall Street. She is one of the most in-demand keynote speakers, delivering resounding leadership messages that transcend her extreme climbing expeditions and remain relevant in today’s fast-paced business environments. She is able to draw relevant, authentic parallels between mountaineering and business because she has experienced both first hand—on multiple mountains, in multiple organizations, and in multiple industries.

Biggest takeaway: Alison Levine shares her story of starting her journey at 30. Levine shares how progress happens when you get uncomfortable, and how to treat an opportunity like it’s your one big break.

Click here to listen to the episode.

Steven M.R. Covey – Timeless Habits for Cultivating Success

Steven M. R. Covey is the former CEO of the Covey Leadership Center, where he helped his father, Stephen R. Covey, launch his classic book, The 7 Habits of Highly Effective People. He is also a New York Times and #1 Wall Street Journal bestselling author himself. His book, The Speed of Trust, is designed to help leaders build a collaborative team and environment on the basis of trust.

Biggest takeaway: Steven M.R. Covey shares his insights on why it’s so important for people to feel understood, how a paradigm shift can change your reality, why spirituality doesn’t need to be religious, and how it can help you in challenging times.

Click here to listen to the episode.

Ben Shapiro – Uncovering New Possibilities in the World of Marketing

Ben Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then went on to found his own business and run marketing for a number of early-stage startups. In more recent years, he transitioned into marketing strategy consulting and now runs several popular podcasts, including the MarTech Podcast and Voices of Search

Biggest takeaway: Shapiro shares why companies should consider getting into a content business. what really matters when it comes to creating a successful podcast (or great content in any format), and how to approach going independent whether that’s the next big step in your career, or you’re doing it for the time being.

Click here to listen to the episode.

 

 

Seth Godin – Tips of the Trade with Seth Godin

Seth Godin

Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Biggest takeaway: You’ll get insights from best-selling author, teacher, and entrepreneur Seth Godin about what it takes to create a successful podcast and produce one at that, the difference between the homemade and the professional approach to media production, and where conferences will stand on being relevant in today’s world.

Click here to listen to the episode.

 

Kara Goldin – How to Find Inspiration in Doubt

kara goldin

Kara Goldin is the founder and CEO of Hint Water, a flavored water brand founded in 2005. She is also the author of Undaunted: Overcoming Doubts and Doubters. Kara is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries.

Biggest takeaway: Don’t let anyone crush your dreams! Kara Goldin shares her story about the incredible risks she took and how she overcame huge challenges in founding Hint amidst all of the doubt from herself and others.

Click here to listen to the episode.

Solo Show – Google Analytics Simplified for Small Business

john jantsch

Closing the loop on your marketing investment, on your channels, on your customer engagement, are important. This allows you to focus, spend less money, and invest in what really works. I work with a lot of small business consultants and small business clients and this is one of the biggest challenges to get them excited about. It’s a lot like telling people they need to like math. Especially when you go to this tool, one that I believe is one of the best tools on the planet, and it’s free, but it’s really easy to get lost. In this podcast, I’m going to spend some time trying to simplify this.

Biggest takeaway: You’ll learn why you should care about Google Analytics, how to set it up, and what goals you should have when you set it up.

Click here to listen to the episode.

Todd Henry – How Motivation Can Drive You to Produce Your Best Work

Todd Henry

Todd Henry is the founder of Accidental Creative, and author of The Accidental Creative as well as Die Empty. Todd Henry’s latest book he wrote with Rod Penner, Todd W. Hall, Ph.D., and Joshua Miller, Ph.D. – The Motivation Code: Discover the Hidden Forces That Drive Your Best Work.

Biggest takeaway: Todd Henry has created a new framework for understanding what motivates us and why. Henry shares tips on how you can use your motivation to produce your best work.

Click here to listen to the episode.

Shaina Weisinger – Repurposed Content Can Increase Your Traffic 300%

Shaina Weisinger is the CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media bells and whistles. They trim video and audio, create text motion videos of blog highlights, add headlines, captions, size them for all platforms, and more.

Biggest takeaway: You’ve spent effort and time creating content, you should get the most out of it. Shaina Weisinger shares how you don’t always have to reinvent the wheel, and you can use repurposed content to increase your traffic significantly.

Click here to listen to the episode.

 

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!

Using Collaboration Tools To Transform The Way We Work

Using Collaboration Tools To Transform The Way We Work written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Simon

In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

Questions I Ask Phil Simon:

  •  A lot of this technology has been around for a while, but it really accelerated in the last year — in your view, has this technology changed anything permanently?
  • How do you define collaboration and how has it evolved?
  • Has the ability to have people all over the world created a better end result for collaboration in your view?
  • What would you tell a typical small business that has adopted some of these tools, but they’re just scratching the surface for them?
  • You’ve mentioned the hub idea a couple of times, what would that look like, and what would that give us?
  • Yeah. So, so let’s talk stereotypes for a moment. The typical CEO is probably not doing the demos to see what thing to take, but they might be they might certainly be casting the strategic direction about this hub idea. Does that sometimes present an issue again, going back to sort of the generational stereotypes?
  • You can control internal communication mostly, but a lot of communication is external like with customers for example. How do you navigate external communication without having to use multiple different systems again?
  • Where do you stand on the idea of banning internal email? Is that something you think just everybody should do just categorically or is that a personal choice dependent upon your strategy?
  • Do you have a set tech stack that you think is a stack everybody ought to go with?
  • Should there be a position for Head of Collaboration on the org chart?

More About Phil Simon:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Why Doubt Is A Sign You’re On The Verge Of Greatness

Why Doubt Is A Sign You’re On The Verge Of Greatness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marc A. Pitman

Marc PitmanIn this episode of the Duct Tape Marketing Podcast, I interview Marc A. Pitman. Marc is the founder of Concord Leadership Group, where he’s been leading organizations and teams for decades. He holds a master’s in organizational leadership and is a certified FranklinCovey coach and the author of a book we’re talking about called The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be.

Questions I Ask Marc A. Pitman:

  • What you were trying to accomplish by kicking off your book with the essay you call the ‘Note on Privilege’ at the beginning?
  • In your book, you discuss the concept of doubt and how it’s a signal that you might just be on the verge of greatness – can you unpack that concept a little bit?
  • How do you interpret the subtitle, “The Leader You Were Meant to Be”?
  • If you’re going to give a catch-all description, what’s the leader’s job?
  • Where can folks find out more about the exercises, assessments, and tools that are in the book and that you use in your daily life?
  • Who makes a perfect client for you?

More About Marc A. Pitman:

More about the Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

A Roadmap To Financial Success And Fulfillment

A Roadmap To Financial Success And Fulfillment written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas

John Lee DumasIn this episode of the Duct Tape Marketing Podcast, I interview John Lee Dumas. John is the founder and host of the award-winning podcast Entrepreneurs on Fire. He’s the creator of The Freedom Journal: Accomplish Your #1 Goal in 100 Days, and he has his first upcoming book launching called The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment.

Questions I Ask John Lee Dumas:

  • What’s the first big mistake that you see a lot of people make?
  • What do you tell people when they come to you and ask what they should do to make money online?
  • What’s your take on focusing on a specific niche?
  • Is there someone in your life that you call your mentor?
  • Joining a mastermind has become pretty popular advice – how do you find the right one?
  • One of the big problems I see is there a lot of people that get started, have a big idea, figure out who has the problem that they want to solve, and they never launch. When do you launch?
  • Adding multiple streams of revenue is common wisdom for any business – how do you balance going after logical streams of revenue and chasing random financial deals that don’t have any cohesion with your business?
  • How do you define success?

More About John Lee Dumas:

 

Like this show? Click on over and give us a review on iTunes, please!

Headshot of Sophia Godkin

This episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

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In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

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Pivoting To Win With Former NFL Player Jordan Babineaux

Pivoting To Win With Former NFL Player Jordan Babineaux written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jordan Babineaux

In this episode of the Duct Tape Marketing Podcast, I interview Jordan Babineaux. Jordan transitioned from nearly a decade playing in the NFL to become a sports broadcaster, serial entrepreneur, and business executive. He’s also the author of Pivot to Win: Make The Big Plays In Life, Sports & Business.

Questions I Ask Jordan Babineaux:

  • What did you do to leverage your odds?
  • One thing that’s commonly offered as advice is that you can’t be a victim of your circumstance – but there are some people who have some pretty tough circumstances. How does that person that’s got maybe no reason to be hopeful lift themselves up?
  • Was there a moment somewhere along your path where you started thinking you had it all figured out, but then you got hit with a wake-up call?
  • What’s the context that you use the word ‘pivot’ in?
  • How do you personally keep growing and challenging yourself to do things you’re not used to doing?
  • You had to make a pretty big pivot at one point in the NFL — how did you deal with that?
  • Can you tell me more about the Babineaux Family Foundation?

More About Jordan Babineaux:

More about the Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

Headshot of Sophia Godkin

This episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.