Mountain Dew is unveiling Frost Bite Zero Sugar at Walmart starting Monday

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  • Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart stores nationwide, the company said.
  • “This new offering leans into our steadfast commitment to consistently deliver flavor excitement,” said VP Marketing Nicole Portwood.
  • Comfort foods, like sodas, chips and pizza, have been popular with Americans during the coronavirus pandemic.
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Mountain Dew is launching a zero-sugar version of its Frost Bite drink at Walmart starting Monday, March 22.

Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart stores nationwide, the company said in a statement.

“This new offering leans into our steadfast commitment to consistently deliver flavor excitement and variety of choice to DEW Nation – and we are thrilled to be able to do just that with Walmart,” said Vice President Marketing at Mountain Dew Nicole Portwood in the statement.

The PepsiCo-owned brand first launched the regular Mountain Dew Forst Bite in 2020.

Comfort food such as soda, pizza, chips and other snacks, were in demand during the pandemic lockdown. Last month, Pepsi said that it is expecting revenue to increase in 2021. The company’s net revenue increased 8.8% to $22.46 billion in the fourth quarter ending December 26.

Earlier this year, the company revealed a watermelon-flavored drink called Mountain Dew Major Melon that also came as a zero-sugar beverage. The new drink was Mountain Dew’s first permanent flavor offered in over a decade, according to the company.

In 2020, Mountain Dew launched a margarita flavored drink that was added to Red Lobster’s menu as the DEW Garita. The drink which received mixed reactions was the company’s first official cocktail, Insider previously reported.

Pepsi is also rolling out Pepsi Mango on Monday, March 22, its new permanent soda flavor. The beverage comes as a regular and a zero-sugar drink, the company announced on Thursday.

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Pepsi is launching a line of cocktail mixers, as competitors like Coke bet on the lasting popularity of hard seltzer

Pepsi Neon Zebra cocktail mixers
  • Pepsi is launching a line of four cocktail mixers under a new brand, Neon Zebra.
  • The drink mixers will be available nationwide in retail and online stores March 1. 
  • Pepsi’s move differs from competitors, like Coke, that have bet on hard seltzer’s popularity.
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PepsiCo is launching a line of cocktail mixers under a new brand, Neon Zebra, as trends continue to show more consumers drinking at home. 

The new line of drink mixes features four flavors: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix. 

More people have turned to imbibing at home as the pandemic has forced millions to stay at home and placed capacity restrictions on bars and restaurants.

During the first seven weeks of lockdowns – a period ending April 18, 2020 – “brick-and-mortar alcohol dollar sales were up just 21%, while online sales of alcohol skyrocketed to over 2X that of a year ago, up 234%,” according to Nielsen. The National Restaurant Association said the restaurant industry as a whole saw $240 billion fewer sales than expected in 2020

“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers’ needs for convenience – to cut out time and mess without compromising on quality and taste,” said Emily Silver, VP of Innovation & Capabilities, PepsiCo Beverages North America. Silver added, “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format.”

The product’s launch also signals that Pepsi is taking a different approach in appealing to consumers who are seeking alcoholic alternatives to beer and wine. 

Hard seltzers have become a boon for the alcohol industry: Within the latest 52-week period ending February 13, 2021, hard seltzer sales were up 145% compared to the last two years, totaling more than $4.3 billion, according to data provided by Nielsen.

Last year, Coca-Cola announced that it will be releasing hard seltzers in Latin America under Topo Chico, its sparkling mineral water brand. Bud Light and Anheuser-Busch also announced last year the launch of their own hard seltzer drinks. 

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Warren Buffett drinks 5 cans of Coke a day – here’s why he switched from Pepsi after nearly 50 years

warren buffett cherry coke
Berkshire Hathaway CEO Warren Buffett

  • Warren Buffett famously consumes five cans of Coke a day.
  • However, Berkshire Hathaway’s billionaire boss drank Pepsi for nearly 50 years, and only switched sodas because an old neighbor intervened.
  • Don Keough, a coffee salesman who lived across the street from Buffett in Omaha and turned down a chance to invest with him, eventually became Coca-Cola’s president and operating chief.
  • After learning that Buffett drank Pepsi-Cola Cherry, Keough sent him samples of the upcoming Cherry Coke, spurring Buffett to switch brands and pronounce Cherry Coke as the official drink of Berkshire Hathaway’s annual shareholder meeting.
  • View Business Insider’s homepage for more stories.

Warren Buffett famously consumes five cans of Coke a day. However, he drank Pepsi for nearly 50 years, and only switched sodas because an old neighbor intervened, Glen Arnold wrote in “The Deals of Warren Buffett Volume 2: The Making of a Billionaire.”

“I’m one quarter Coca-Cola,” the 90-year-old investor told Fortune in 2015, explaining the drink accounts for 25% of his daily calorie intake.

Buffett’s money has followed his mouth. His Berkshire Hathaway conglomerate owns about 10% of Coca-Cola, a stake worth around $22 billion.

The so-called Oracle of Omaha especially likes Cherry Coke. He agreed to have a cartoon of himself slapped on cans of the drink when it launched in China in 2017, and declined to charge a fee, he told Yahoo Finance.

However, Buffett isn’t a lifetime loyalist. His son Howard used to call him “Pepsi Warren” because of his affinity for the rival soda, one of Howard’s childhood friends told CNBC.

Buffett switched to Coke because of Don Keough, a coffee salesman who lived across the street from him in Omaha, Arnold wrote. In 1960, Buffett dropped by Keough’s house to inform him that he was starting a partnership, adding, “If you give me $10,000 I might be able to do something with it.”

Keough was skeptical of Buffett, given his neighbor lacked a conventional job and found time to entertain his kids during the day. 

“I didn’t have it, but I could’ve borrowed it from my father. But can you imagine giving $10,000 to a guy who doesn’t get up and go to work in the morning?” Keough said in a TV interview with former Disney CEO Michael Eisner.

Keough missed a trick. A $10,000 investment with Buffett could have been worth $93 million by 2018, Arnold estimated.

Keough’s company was ultimately bought by Coca-Cola in 1964, and he rose through the ranks to become the group’s president and chief operating officer in 1981. Four years later, he read in a magazine that Buffett was a fan of Pepsi-Cola Cherry. He swiftly wrote to his former neighbor, offering to send him some samples of the still-in-development Cherry Coke, which he described as “nectar of the gods.” 

The samples hit the mark. In 1986, Buffett warned his shareholders to expect a change at Berkshire Hathaway’s yearly gathering.

“After 48 years of allegiance to another soft drink, your Chairman, in an unprecedented display of behavioral flexibility, has converted to the new Cherry Coke. Henceforth, it will be the Official Drink of the Berkshire Hathaway Annual Meeting.”

Keough isn’t only responsible for Buffett’s favorite soda. His leadership of Coca-Cola – combined with the stock-market crash in October 1987, and the company’s resilient growth and strong fundamentals – led to Buffett buying $1.3 billion worth of its stock between 1988 and 1994, Arnold wrote.

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