- Peloton voluntarily recalled its two treadmill models earlier this month.
- The company said it expected the recall, of about 130,000 machines, to be a $165 million hit to its future revenue.
- But evidence is mounting that few users plan to return the machines, despite safety concerns.
- See more stories on Insider’s business page.
Peloton recalled around 130,000 of its pricey treadmills earlier this month – but evidence is mounting that, despite safety warnings, many customers have no plans to return the machines.
It issued the recall earlier this month after facing pressure from the US Consumer Product Safety Commission (CPSC) to do so. This followed reports that a child died, and several others were injured, while using the treadmills.
Peloton said it expected the voluntary recall of both its $4,295 Tread+ and $2,495 Tread running machines to be a $165 million hit to its future revenue.
In a recent survey of 100 Peloton Tread+ and Tread users published Wednesday, conducted by Wedbush analysts, just 4% said they planned to return the machine, while 8% were undecided.
In recent conversations with Insider, other said they planned to keep the machine. “I am NOT returning it. I love it, and even with an eight-year-old daughter and a dog in my two-bedroom apartment, it’s not going anywhere,” Tread+ owner Peter Shankman wrote in an email to Insider earlier this month.
Shankman said that the safety instructions were sufficient and that it was up to users to keep their kids or pets away from the machine.
Some users may want to avoid returning the bulky equipment, or leave it sitting unused, taking up space in their home. A spokesperson for Peloton did not respond to Insider’s request for more details on how exactly the returns process works, and how long customers would have to wait for these machines to be collected from their homes.
Others may be comfortable keeping the machine after Peloton added a new password lock feature that it said would improve safety.