Only a tiny proportion of Peloton customers will return their recalled treadmills despite safety concerns, a new survey suggests

pelo tread
Peloton’s high-tech running machine.

  • Peloton voluntarily recalled its two treadmill models earlier this month.
  • The company said it expected the recall, of about 130,000 machines, to be a $165 million hit to its future revenue.
  • But evidence is mounting that few users plan to return the machines, despite safety concerns.
  • See more stories on Insider’s business page.

Peloton recalled around 130,000 of its pricey treadmills earlier this month – but evidence is mounting that, despite safety warnings, many customers have no plans to return the machines.

It issued the recall earlier this month after facing pressure from the US Consumer Product Safety Commission (CPSC) to do so. This followed reports that a child died, and several others were injured, while using the treadmills.

Peloton said it expected the voluntary recall of both its $4,295 Tread+ and $2,495 Tread running machines to be a $165 million hit to its future revenue.

In a recent survey of 100 Peloton Tread+ and Tread users published Wednesday, conducted by Wedbush analysts, just 4% said they planned to return the machine, while 8% were undecided.

In recent conversations with Insider, other said they planned to keep the machine. “I am NOT returning it. I love it, and even with an eight-year-old daughter and a dog in my two-bedroom apartment, it’s not going anywhere,” Tread+ owner Peter Shankman wrote in an email to Insider earlier this month.

Read more: Peloton just recalled its treadmill, but customers reported injuries and safety concerns as early as January 2019

Shankman said that the safety instructions were sufficient and that it was up to users to keep their kids or pets away from the machine.

Some users may want to avoid returning the bulky equipment, or leave it sitting unused, taking up space in their home. A spokesperson for Peloton did not respond to Insider’s request for more details on how exactly the returns process works, and how long customers would have to wait for these machines to be collected from their homes.

Others may be comfortable keeping the machine after Peloton added a new password lock feature that it said would improve safety.

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Peloton is recalling all its treadmills after reports of injuries and one death

A Peloton Tread+.
A Peloton Tread+.

  • Peloton is recalling all its treadmills after a child died in an accident and users reported injuries.
  • Shares of the company fell sharply in trading Wednesday after the announcement.
  • See more stories on Insider’s business page.

Peloton is recalling all its treadmills after one child died in an accident with one and users reported injuries, the company said in a joint statement with the Consumer Product Safety Commission on Wednesday.

Federal regulators pressured the company last month to recall its $4,295 Tread+ treadmill after the product fatally injured a child in March.

Some customers reported injuries and malfunctions with the treadmill as early as 2019, Insider previously reported.

Read more: Some Peloton customers reported treadmill malfunctions, injuries, and safety concerns as early as 2019 – and said Peloton’s response was sluggish

“I want to be clear, Peloton made a mistake in our initial response to the Consumer Product Safety Commission’s request that we recall the Tread+,” CEO John Foley said in the release. “We should have engaged more productively with them from the outset. For that, I apologize.”

Shares of the fitness company, known for its bike, treadmill, and standalone subscription models, fell as much as 7% in trading following the announcement.

Peloton instructed customers to immediately stop using the treadmill and contact the company for a full refund or “other qualified remedy,” the statement said. Peloton has also stopped the sale and distribution of the Tread+.

“The agreement between CPSC and Peloton is the result of weeks of intense negotiation and effort, culminating in a cooperative agreement that I believe serves the best interests of Peloton and of consumers,” Robert S. Adler, acting chairman of the Consumer Product Safety Commission. “Today we have taken steps to prevent further harm from these two products.”

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Peloton CEO fires back at safety regulator’s warning about its treadmill – and says it won’t stop selling the product

Peloton Tread+.
Peloton Tread+.

  • Peloton CEO John Foley said the company has no plans to stop selling its Tread+.
  • On Saturday, a US consumer safety suggested the company should recall or stop selling the treadmill.
  • The product has been linked to 39 incidents, including one death.
  • See more stories on Insider’s business page.

Peloton CEO John Foley says the company won’t stop selling its treadmill after US regulators suggested the company should recall the Tread+ over the weekend.

The US Consumer Product Safety Commission (CPSC) said Saturday it began investigating the Tread+ after 39 incidents, including one death, were linked to the machine. There have been multiple reports of children and pets becoming trapped or pulled under the back roller on the treadmill, according to the CPSC.

The agency said it “believes the Peloton Tread+ poses serious risks to children for abrasions, fractures, and death” and urged consumers with children to stop using the machines.

Foley responded to the CPSC statement saying the company has been cooperating with the investigation but has no plans to stop selling its $4,295 product.

“The Tread+ is safe when our warnings and safety instructions are followed, and we know that, every day, thousands of Members enjoy working out safely on their Tread+,” Foley said.

Peloton called CPSC’s warning “inaccurate and misleading.” The company also took issue with a harrowing video released by the agency which shows a child becoming trapped under the machine.

Foley said the treadmill was not designed for children and includes several warnings about keeping the product away from children.

“The Tread+ includes safety warnings and instructions in several places, including in the user manual, in a safety card left on top of the Tread+ tray on delivery, and on the product itself,” Foley said.

Foley also said Peloton is working on additional software that will provide additional safety measures.

Shares of Peloton fell about 5% in trading Monday following the CPSC’s announcement.

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WATCH: US regulator released a terrifying video of a child being dragged under a Peloton treadmill to drive home their urgent warning about the equipment

Peloton Tread+.
US regulators warned Tread+ owners with children to stop using the machine immediately.

  • US regulators posted a video of a child being sucked under a Peloton Tread+ treadmill.
  • The US Consumer Product Safety Commission is warning owners with children or pets to stop using their Tread+ amid safety concerns.
  • Peloton pushed back against the warning, calling it “inaccurate and misleading.”
  • See more stories on Insider’s business page.

US regulators are urging owners of Peloton Tread+ treadmills to stop using the equipment following numerous incidents of children being sucked underneath and one death. The US Consumer Product Safety Commission (CPSC) posted a harrowing video on Saturday to show the potential dangers the treadmill poses.

In the clip posted to YouTube, two small children are playing on and around a Peloton Tread+ before one gets pulled underneath the moving treadmill. The child gets sucked deeper and deeper under the equipment for more than 30 seconds before freeing themselves and walking out of frame.

The agency included the video in an urgent warning it issued on Saturday telling owners with children to stop using the $4,295 device immediately over safety concerns. The CPSC said it was aware of 39 incidents in which children and one pet became stuck under the machine.

“CPSC staff believes the Peloton Tread+ poses serious risks to children for abrasions, fractures, and death. In light of multiple reports of children becoming entrapped, pinned, and pulled under the rear roller of the product, CPSC urges consumers with children at home to stop using the product immediately,” the agency said in a statement.

The Peloton Tread+ went on sale earlier in 2021 as a high-tech treadmill to complement Peloton’s popular stationary bike. In March, the company’s CEO emailed Tread+ owners informing them that a child had died after an accident involving the machine.

Still, Peloton pushed back against the CPSC’s warning, calling the press release “inaccurate and misleading” and highlighting the ways it has cooperated with the regulator’s investigation.

“There is no reason to stop using the Tread+, as long as all warnings and safety instructions are followed. Children under 16 should never use the Tread+, and Members should keep children, pets, and objects away from the Tread+ at all times,” Peloton said in a statement on Saturday.

Watch the video below:

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