A small brand has accused Amazon of ripping off its bag design – and made a video to ‘slap them right back’

Screen Shot 2021 03 03 at 12.06.22 PM
Peak Design Ad dramatizes designers at Amazon who made a look-alike bag.

  • Peak Design published a YouTube video taking shots at a cheaper Amazon bag similar to its own.
  • The company said its bag has “bells and whistles” like a lifetime warranty and recycled materials.
  • Shoe brand Allbirds previously slammed Amazon for selling a look-alike shoe design.
  • Visit the Business section of Insider for more stories.

Peak Design called out Amazon for selling a cheaper and less environmentally friendly version of its “Everyday Sling” bag in a new video released Wednesday.

The Amazon Basics bag “looks suspiciously like the Peak Design everyday sling,” the video’s narrator says, “but you don’t have to pay for all those needless bells and whistles, like years of research and development, recycled Bluesign approved materials, a lifetime warranty, fairly paid factory workers, and total carbon neutrality. Instead you just get a bag, designed by the crack team at the Amazon Basics department.”

The video, titled “A Tale of Two Slings,” goes on to make fun of Amazon workers pretending to make a cheaper version of the Peak Design bag, which sells for about $150. The Amazon Basics bag sells for about $20. 

“What are you supposed to do when the largest company in the world comes and blatantly rips off your product?” Peter Dering, Peak Design’s chief executive said in an interview. “Slap them right back.”

Following the video, which has gotten 13,000 views so far, people commented on the Amazon product, urging buyers to “support the original maker. Not a cheap knockoff.”

“F— the big boys,” Dering said. “It’s so nice to slap them around once in a while.”

Amazon did not immediately respond to Insider’s request for comment on whether it was selling a knockoff of the everyday sling bag. 

It’s not the first time other companies have taken shots at the retail giant over alleged knockoffs. 

In 2019, Allbirds cofounder Joey Zwillinger slammed Amazon for selling shoes that looked nearly identical to the company’s wool sneakers for a fraction of the price. In a letter, he asked Amazon CEO Jeff Bezos to use Allbirds’ approach to sustainability instead in order to make a dent in combatting climate change.

Amazon has also come under fire from critics asking the company to increase its sustainable methods, even as Bezos pledged billions to combat climate change. Last year, leaked documents showed the retail giant monitors climate change activists and groups as potential threats to its business

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