The NBA’s return-to-work plan

Hello and welcome to Insider Advertising for April 16. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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russsell westbrook  nba
Russell Westbrook #4 of the Washington Wizards reacts prior to playing against the Denver Nuggets at Capital One Arena on February 17, 2021

Leaked memo reveals NBA’s return-to-work plan that calls for remote staff to be back by September

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ABC News insiders are split about the hiring of new president Kim Godwin, the first Black executive to head a broadcast news network

Read the story.


fitness influencer
A big following doesn’t mean an influencer is qualified to be sharing advice.

Instagram micro and nano influencers have higher engagement rates than celebs. But on TikTok it’s the opposite.

Read the story.


More stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

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How media companies are returning to the office

Hi and welcome to Insider Advertising for April 15. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First, a reminder to sign up for our event about the future of digital advertising on April 22 at 2 PM EST/11 PM PST with The Trade Desk, R/GA, The Washington Post, and Mars.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Fred Ryan washington post
Washington Post publisher Fred Ryan speaks during a 2019 Pulitzer Prize announcement ceremony in the Post office.

Media companies including Bloomberg, The Washington Post, and ViacomCBS detail their return-to-office plans as workers push for flexibility after the pandemic

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homeland

Showtime insiders worry it will struggle against big-spending rivals like Netflix if it doesn’t broaden its appeal or shake up its strategy

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IPG Phillipe Krakowsky

How a quiet, behind-the-scenes fixer became CEO of the fourth-biggest advertising company – and how he plans to keep its momentum going

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

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Advertising agencies imagine the office of the future

Hi and welcome to the Insider Advertising newsletter. I’m Lucia Moses, deputy editor, and this week in advertising and media news:

Companies wrestle with burnout, reopening;

Crispin Porter Bogusky has a new CEO;

And new stats on TikTok users.

First, if you got this newsletter forwarded, make sure to sign up for your own here.


WPP London.JPG

Agencies consider the office of the future

Going back to the office is on everyone’s minds as vaccination rates rise.

But while agencies and media companies reimagine workspaces with shared desks, expanded meeting space, and touchless services, a sizable portion of people are likely to keep working partially if not entirely at home.

That poses a messy issue for companies that will have to accommodate hybrid workforces to make sure remote people don’t get left out and teams keep working smoothly, to say nothing of addressing burnout, Lindsay Rittenhouse reported.

From her story:

[WPP CEO Mark] Read said 5% to 10% of employees have gone back to most of WPP’s offices and expects more to return this summer, though there is no set date or mandate for reopening. He said WPP is figuring out how to safely reopen its global offices as well as how to “embrace the flexible ways of working we learned in the pandemic.”

Read said the holding company of agencies like Ogilvy, VMLY&R, and Wunderman Thompson would adopt a hybrid model, with offices being reserved for collaborative work and employees handling other solo tasks remotely.

He’s also mindful WPP will have to train managers to ensure all employees have the same opportunities to avoid excluding people who are remote.

Read more:


Marianne Malina


New CEO for CPB

Ad agency Crispin Porter Bogusky became famous for its work for marketers like Burger King, but since then, it’s lost its way, losing giant clients like Domino’s and Infiniti.

Now, it’s hoping for a new shot with a new CEO in Marianne Malina, who it poached from Omnicom’s GSD&M.

Malina has a promising track record: Under her stewardship, GSD&M won several big accounts like Capital One, Avocados from Mexico, and Pizza Hut.

Read more: Storied ad agency Crispin Porter Bogusky just hired a new CEO away from rival Omnicom as it tries to turn its fortunes around


TikTok
The TikTok logo is displayed on a phone in China on March 3, 2020.

TikTok users revealed

Tanya Dua got her hands on recent TikTok decks that reveal new stats on the red-hot video app’s usership and shopping proclivities.

They’re part of a pitch to get advertisers to spend more on the app, using new commerce-style ad formats, as its usage and online shopping have boomed during lockdown.

“TikTok is at a tipping point,” Jon Severson, the vice president and director of paid social at Mediahub, told Tanya. “It’s no longer just a novelty for brands to maybe try but is trying to become something that can drive incremental returns and business outcomes.”

Read more: Never-before-seen TikTok stats from leaked sales presentations show how it’s trying to lure advertisers to the platform


Other stories we’re reading:

Thanks for reading, and see you here next week.

– Lucia

Read the original article on Business Insider

Insiders are buzzing about Subway sale rumors

Hi and welcome to Insider Advertising for April 13. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


subway sandwich

Insiders are buzzing about Subway’s attempts to sell itself to Arby’s or Burger King’s parent companies

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David Paykin
David Paykin has gained more than a million followers on TikTok posting career advice tips and tricks.

Inside the CareerAdvice TikTok trend, where creators have driven more than 1 billion views and are helping Gen Z users land jobs

Read the story.


Impossible Foods ground beef

Impossible Foods is reportedly looking to get in on the SPACs craze. Here are 7 other health-centric food brands that experts say could go public next.

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

1.3 million Clubhouse users’ data was reportedly leaked

Hi and welcome to Insider Advertising for April 12. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


clubhouse app
A user of the social media app Clubhouse shows her smartphone with the logo of the audio application.

Scraped personal data of 1.3 million Clubhouse users has reportedly leaked online

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inmobi naveen tewari
InMobi chief Naveen Tewari

Apple’s upcoming privacy changes are sparking a wave of mobile advertising consolidation. Here are 7 companies experts say could be acquired next.

Read the story.


Buzzfeed

Newsrooms are facing a mental health crisis and burnout is driving some journalists to quit

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Mark Read WPP Toby Melville Reuters.JPG

Here’s how major ad agencies like WPP and Omnicom are planning a return to the office

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Sadoun Cannes.JPG

Publicis is signing on to The Trade Desk’s alternative to cookie-based ad targeting

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David Bentley, CEO of Porter Novelli
David Bentley, CEO of Porter Novelli

Porter Novelli’s CEO lays out his plan to revive the PR firm after office closures and years of decline

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Comcast’s Peacock faces new tests from advertisers, viewers

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I’m Lucia Moses, deputy editor here.

Remember you can sign up to get this newsletter daily here.

First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. Sign up here.

What we’re following this week:

Peacock’s big test

Recess takes on PepsiCo

Playboy’s NFT


Peacock Comcast NBCUniversal
Al Roker.

Peacock’s big test

Claire Atkinson took the temperature on Comcast’s streaming venture Peacock, which is facing more competition for viewers and advertisers as it enters year two.

Peacock is key to NBCUniversal’s effort to keep TV dollars as viewers shift online – and to Comcast’s plan to grow broadband customers by offering them a freebie.

From Claire’s story:

As Peacock nears its first birthday, NBCUniversal’s streamer is facing fresh challenges – and doubts.

Peacock has delivered in its first year, providing average active user guarantees to launch partners like Target, Capital One, State Farm, and Verizon.

“Peacock has definitely met or exceeded expectations,” Horizon Media’s co-chief investment officer David Campanelli told Insider. “They are outperforming their average active user estimates, which is good to see, and content has been high quality as expected.”

But as NBCUniversal enters one of the most transformational upfront negotiating periods in years, advertisers are ready to cite Peacock’s growing competition to squeeze out better prices, narrower targeting, and more data from the ratings-free black box that is streaming.

Read the rest here: Comcast’s Peacock is facing a tough test as competition heats up and advertisers seek more viewer data


Recess products

Recess takes on PepsiCo

Recess got its start making CBD beverages meant to help its buyers relax. Now it’s betting on another calming ingredient, with magnesium-based beverages, Alex Bitter reports.

It’s a way for Recess to grow without waiting for the federal government to rule on CBD – and capitalize on the success of CPG giants like PepsiCo and Danone have had with similar products.

CBD lacks regulation at the federal level, which effectively bans CBD brands from key national retailers.

But while magnesium is recognized as safe, the science connecting it with reducing anxiety is less solid.

Read the rest here: Recess scored a hit with its millennial pastel-hued CBD seltzer. Now its CEO is challenging PepsiCo with a move into magnesium-infused ‘relaxation beverages.’


Former playboy model Esté Swanepoel holding an mosaic framed picture of the iconic bunny at the Playboy publishing gala event
Former playboy model Esté Swanepoel holding an mosaic framed picture of the iconic bunny at the Playboy publishing gala event

Playboy’s NFT

Playboy is joining the growing list of media organizations launching non-fungible tokens, in this case to showcase its art and photography archive and to release original works from artists, Kari McMahon reports.

If that doesn’t jibe with your image of Playboy, consider Playboy’s roots. “In the first issue of Playboy magazine, there’s this line, ‘Picasso, jazz, Nietzsche, and sex, those are the four ideal conversation topics for any sophisticated person’,” said Rachel Webber, Playboy’s chief brand officer and president of corporate strategy. “Right in the core of Playboy’s DNA is appreciation for art and for great artists.”

Other things you might not know about the more woke Playboy today: It’s no longer associated with the Hefners. The magazine said in 2019 it would predominantly hire women photographers to shoot Playmates and that it would have intimacy coordinators on set.

Read the rest here: Playboy is the latest company to hop on the NFT trend. The company’s chief brand officer explains why the digital asset revolution is ‘an enormous business opportunity’.


Other stories we’re reading:

Thanks for reading, and see you next week. And remember you can sign up for this newsletter here.

– Lucia

Read the original article on Business Insider

Peter Rice takes charge at ABC News

Hi and welcome to Insider Advertising for April 6. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Peter Rice Disney Fox
Peter Rice.

Disney’s Peter Rice has asserted control at ABC News while the search for a new head continues

Read the story.


Bottles of Coca Cola

Coca-Cola, Delta, United, and 7 other companies blast Georgia’s new voting law in a wave of corporate backlash

Read the story.


tim cook apple logo

Apple CEO Tim Cook appears to take jab at Facebook saying App Store would be better with ‘more social networks’

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

10 things to know before the opening bell

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Bitcoin’s meteoric rise has boosted crypto hedge funds

1. Bitcoin investors should be more aware of its history of bubbles and price crashes. Crypto exchange founder Bobby Lee said bitcoin is likely to shoot up further, but then crash dramatically.

2. Investors should buy real assets – from wine to art – according to Bank of America. The bank forecasts an uptick in inflation and that rates will weigh on stock returns for the next decade.

3. US companies are expected to see their strongest profit growth in nearly 20 years. The energy and materials sectors are on track to post double-digit increases in earnings.

4. Stocks were the only major asset class that gained in the first quarter. But Bank of America says ‘anemic’ returns may be on the horizon.

5. A majority of Americans surveyed think the digital art craze is more than just a fad and NFTs are here to stay. But a third of Britons think otherwise.

6. Earnings expected. Track today’s here.

7. Coming up on the economic calendar. What to expect today.

8. The second quarter is set to be filled with volatility and uncertainty. UBS shares six ways investors can adjust their portfolios now for this environment.

9. S&P 500 profitability should rebound this year after falling to a 4-year low in 2020. Goldman Sachs recommends 33 stocks to buy with the highest expected return on equity growth.

10. Four of the 5 biggest ETFs at Cathie Wood’s Ark Invest are negative this year. Experts share 9 reasons why the star fund manager’s underperformance relative to last year is likely to continue.

Read the original article on Business Insider

Millions of Facebook users’ data was leaked

Hi and welcome to Insider Advertising for April 5. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Facebook.
Facebook set to soar throughout 2021, says BofA.

533 million Facebook users’ phone numbers and personal data have been leaked online

Read the story.


Adobe CEO Shantanu Narayen
Adobe is one of dozens of companies that agreed to a new pledge to increase diversity in the C-suite. Pictured is Adobe’s CEO Shantanu Narayen.

Why Adobe’s $540 million bet on advertising went awry, according to former employees, analysts and ad buyers

Read the story.


Fernando Machado Burger King CMO conference

Burger King’s CMO, one of the best-known marketers, leaves for top role at Activision

Read the story.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider