Tesla CEO Elon Musk on Saturday sought help with his upcoming “Saturday Night Live” hosting gig, asking the public for sketch ideas.
“Throwing out some skit ideas for SNL. What should I do?” Musk said on Twitter.
NBC’s announcement in late April that Musk would host the May 8 episode of the long-running, late-night comedy show has proven to be polarizing.
Some cast members took to social media to express concern about appearing alongside the controversial billionaire, who also founded SpaceX. A few posts were deleted after being picked up by the media. On Saturday, Page Six reported that cast members could opt out of the episode.
Musk on Saturday offered a few of his own sketch ideas, with a focus on business, cryptocurrency, and international intrigue.
Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I’m Lucia Moses, deputy editor here.
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First, senior reporter Lauren Johnson is hosting a webinar about how advertisers can navigate the death of third-party cookies on April 22 with execs from The Trade Desk, Mars, The Washington Post, and R/GA. Sign up here.
Claire Atkinson took the temperature on Comcast’s streaming venture Peacock, which is facing more competition for viewers and advertisers as it enters year two.
Peacock is key to NBCUniversal’s effort to keep TV dollars as viewers shift online – and to Comcast’s plan to grow broadband customers by offering them a freebie.
From Claire’s story:
As Peacock nears its first birthday, NBCUniversal’s streamer is facing fresh challenges – and doubts.
Peacock has delivered in its first year, providing average active user guarantees to launch partners like Target, Capital One, State Farm, and Verizon.
“Peacock has definitely met or exceeded expectations,” Horizon Media’s co-chief investment officer David Campanelli told Insider. “They are outperforming their average active user estimates, which is good to see, and content has been high quality as expected.”
But as NBCUniversal enters one of the most transformational upfront negotiating periods in years, advertisers are ready to cite Peacock’s growing competition to squeeze out better prices, narrower targeting, and more data from the ratings-free black box that is streaming.
Playboy is joining the growing list of media organizations launching non-fungible tokens, in this case to showcase its art and photography archive and to release original works from artists, Kari McMahon reports.
If that doesn’t jibe with your image of Playboy, consider Playboy’s roots. “In the first issue of Playboy magazine, there’s this line, ‘Picasso, jazz, Nietzsche, and sex, those are the four ideal conversation topics for any sophisticated person’,” said Rachel Webber, Playboy’s chief brand officer and president of corporate strategy. “Right in the core of Playboy’s DNA is appreciation for art and for great artists.”
Other things you might not know about the more woke Playboy today: It’s no longer associated with the Hefners. The magazine said in 2019 it would predominantly hire women photographers to shoot Playmates and that it would have intimacy coordinators on set.
Peacock is the on-demand subscription home for NBCUniversal movies and shows, making it the only place to stream hit series like “The Office.” Comcast, NBCUniversal’s parent company, launched free and premium versions of Peacock in July 2020.
Peacock’s rotating library is full of classic Universal movies, including franchises like “Jurassic Park” and “Fast & Furious.” The “Harry Potter” movies are also available on a rotating basis.
The service has brokered deals for new original series produced by Tina Fey and Kevin Hart, as well as rights to stream classic shows like “Law & Order” and “Will and Grace.” A new original series adapting the book “Brave New World” is also available, along with original films, like “Psych 2,” and exclusive documentaries, like Dale Earnhardt Jr’s “Lost Speedways.”
As live sporting events resume in 2021, Peacock will broadcast the Premier League and the 2021 Olympics. The service will also be the exclusive home of WWE Network shows and events starting March 18. A number of popular sports radio shows, including “The Dan Patrick Show,” “The Rich Eisen Show,” and “PFT Live with Mike Florio” are streaming exclusively on Peacock, too.
With Peacock now available for everyone nationwide, we’ve broken down some of the basics, including full details on pricing, plans, content, and supported devices.
What is Peacock?
Peacock is a streaming service created by NBCUniversal with three subscription plans: Free, Premium, and Premium Plus. The platform offers a collection of TV shows, movies, and original series, along with live sports and news updates.
Content can be viewed via an on-demand library or via special streaming channels broken down by genres and franchises.
Peacock’s catalog includes a mix of new and classic NBC shows, like “Saturday Night Live” and “The Office,” and Universal films. Peacock original programs will also be offered to premium subscribers.
Peacock launched nationwide on July 15, 2020. You can sign up for a Free, Premium, or Premium Plus subscription right now through the Peacock website. Premium and Premium Plus plans both come with a free seven-day trial for new members.
Where can I watch Peacock?
Peacock’s streaming app is available on Vizio and LG smart TVs, as well as iOS and Android mobile devices, Roku, Android TV, Xbox One, PlayStation 4, Chromecast, Xfinity, and Flex devices. The service is also available through its official website. You can browse a full list of supported devices here.
Unfortunately, Fire TV products are still missing official support for the Peacock app.
Is Peacock free?
The base version of Peacock is free, but there are commercials. Peacock promises more than 7,500 hours worth of movies and TV with the free version of Peacock, but you can get access to twice as much content by upgrading to a Peacock Premium plan.
Though Peacock Premium usually requires a subscription fee, if you’re an Xfinity X1 or Flex customer you can access Peacock Premium for free by searching for the app on your Comcast device and entering your email.
How much does Peacock Premium cost?
Peacock Premium costs $5 per month or $50 per year. However, Peacock Premium still has commercials. If you want to watch without ads, you need to upgrade to the Peacock Premium Plus ad-free plan for $10 per month or $100 per year.
The Peacock Premium catalog includes new original series, gives subscribers access to exclusive content from NBC shows, and lets you watch ongoing series, like “Saturday Night Live,” the day after they air on TV.
Peacock Premium and Peacock Premium Plus plans both come with a free seven-day trial for new subscribers. If you already subscribe to Xfinity internet or cable you get Peacock Premium for free with your current subscription.
You can stream classic NBC shows, like “The Office,” “Law & Order,” “30 Rock,” “Parks & Recreation,” “Friday Night Lights,” and “Saturday Night Live.” Peacock Premium users can access new episodes of ongoing NBC shows the day after they air. Daily broadcasts from NBC News and MSNBC also stream on Peacock, and subscribers can access past documentaries and “Dateline” investigations.
Universal film franchises, like “Fast & Furious,” “Jurassic Park” and “The Bourne Trilogy,” are part of the rotating catalog, along with classic movies like “E.T.,” “Reservoir Dogs,” “Schindler’s List,” and “Lost in Translation.” The “Harry Potter” series is also part of Peacock’s rotating library. Peacock’s movie selection isn’t permanent, however, so some titles may be removed or added back from time to time.
Peacock Premium subscribers will also be able to watch new original shows, including a new Tina Fey-produced series called “Girls5Eva,” as well as a new comedy special and an interview show from comedian Kevin Hart .
Peacock even includes exclusive children’s content with new episodes of shows like “Curious George,” “Where’s Waldo,” and “Cleopatra in Space.” Universal kids films, like “Shrek”, “Despicable Me,” and “Trolls World Tour,” will also be part of the Peacock library.
Peacock features live sports for free, including matches from the Premier League and the PGA Tour’s US Open. “The Dan Patrick Show,” “The Rich Eisen Show,”and “PFT Live with Mike Florio” also stream exclusively on Peacock. Starting March 18, wrestling fans will be able to watch WWE Network shows and PPV events as part of a Premium or Premium Plus membership.
Though the platform’s launch was meant to coincide with the 2020 Olympics in Tokyo, the coronavirus pandemic led to the postponement of the Summer Games until 2021. Instead, Peacock has offered past Olympic highlights and exclusive interviews with Olympic athletes.