The maker of Lil Nas X’s ‘Satan Shoes’ has settled a trademark dispute brought by Nike, and will buy back doctored Nike shoes it has sold

Lil Nas X's "Satan Shoe" collaboration with MSCHF.
Lil Nas X’s “Satan Shoe” collaboration with MSCHF.

  • Nike settled its lawsuit with MSCHF over the controversial “Satan Shoe,” the retailer told Insider.
  • The terms of the settlement include a voluntary recall for MSCHF buy back the shoes.
  • “The parties are pleased to put this dispute behind them,” Nike said in a statement.
  • See more stories on Insider’s business page.

Nike has settled with the maker of Lil Nas X’s controversial “Satan Shoe” for an undisclosed amount.

Nike filed a trademark infringement suit on March 29 after art startup MSCHF collaborated with Lil Nas X on a shoe that knocks off the Nike Air Max 97 and claimed to insert a drop of human blood to the midsole.

The terms of the settlement include a voluntary recall that allow MSCHF to buy back the Satan Shoes for their original retail price. MSCHF said on April 1 it had shipped at least 200 pairs of the shoe before a judge granted Nike’s temporary restraining order to stop processing the orders.

“If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund,” Nike said in a statement to Insider. “The parties are pleased to put this dispute behind them.”

Read more: Nike tried to sue the controversial ‘Satan Shoes’ out of existence. Instead, it’s fueling hype as pairs sell for thousands of dollars on the resale market.

Nike added customers who do not want to return the shoe or encounter a “product issue, defect, or health concern,” should contact MSCHF. The shoe giant reiterated Nike had no role in selling the Satan Shoe.

MSCHF has made a reputation selling unorthodox, “meme-worthy” products, including a $10 toaster bath bomb and an app for making stock investments based on astrological signs.

Last year, the startup sold a Jesus-inspired sneaker filled with holy water that also appeared to be altered Nike Air Max 97s. The “Jesus Shoe” will also be part of the voluntary recall as part of Nike’s settlement.

“If we can make people a fan of the brand and not the product, we can do whatever the f–k we want,” Daniel Greenberg, the head of commerce at MSCHF, told Insider’s Paige Leskin last year. “We build what we want. We don’t care.”

MSCHF was not immediately available for comment.

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A judge granted Nike’s temporary restraining order against the startup that made Lil Nas X’s ‘Satan shoe’

Lil Nas X's "Satan Shoe" collaboration with MSCHF.
Lil Nas X’s “Satan Shoe” collaboration with MSCHF.

  • A judge granted Nike’s request for a temporary restraining order against MSCHF, the brand that made Lil Nas X’s “Satan shoe.
  • During the hearing, MSCHF argued the shoe was not meant to be worn.
  • Nike cited an example in Miley Cyrus, who posted photos wearing the shoes with the caption “Can you see Satan?”
  • See more stories on Insider’s business page.

A court granted Nike’s request for a temporary restraining order against MSCHF, the retail startup that made Lil Nas X’s “Satan Shoe.”

Singer Lil Nas X and MSCHF collaborated on the shoe to promote his new music video “MONTERO (Call Me By Your Name),” which uses imagery resembling heaven and hell. The shoe resembled Nike’s Air Max 97, and MSCHF said it included one drop of human blood in the midsole.

Nike, which had no involvement in the Satan Shoe, filed the request for the temporary restraining order Wednesday morning, demanding MSCHF not ship orders on the shoe.

But MSCHF had shipped at least 200 pairs of Satan shoes before Nike filed the request, Megan Bannigan, the startup’s attorney, said during a court hearing Thursday morning.

Bannigan said no other pairs of the shoes exist and it will not ship any more. During the hearing, MSCHF argued the shoe was a work of art protected by the First Amendment.

“These are not shoes that are worn, there are very few of them. That’s the kind of artwork that we’re talking about,” Bannigan said.

But Nike cited an example in pop star Miley Cyrus, who earlier this week posted photos on Instagram wearing the shoes with the caption “Can you see Satan?”

MSCHF’s Satan shoes poses “substantial threat of irreparable harm” to Nike, the company argues, because consumers will associate the shoe retailer with satanic themed shoes. Nike asked the court to prohibit MSCHF from using the Satan shoes in advertising, and assisting other people in promoting the shoe.

Nike filed a trademark infringement suit against MSCHF on Tuesday over the use of its “Swoosh,” and claimed the retail startup confused customers into believing Nike “endorsed satanism.” Some social media users, including basketball player Nick Young, said they would boycott Nike for the MSCHF shoe.

Read more: Being sued by Nike for its Lil Nas X’s Satan blood sneaker is the ultimate endgame for viral streetwear and art company MSCHF

In the suit, Nike is demanding MSCHF to deliver all products that bear resemblance to Nike products for destruction, and that MSCHF pay for the cost of the suit and lawyer fees on top of damages.

MSCHF sold out all available pairs of the shoe in under one minute on Monday. The shoes cost $1,018, as a nod to the Bible verse Luke 10:18: “So He told them, ‘I saw Satan fall like lightning from heaven.'”

Lil Nas X announced a giveaway of what was supposed to be the 666th pair on Twitter: “if u want the 666th pair of the satan shoes quote this tweet and use #satanshoes to be entered and I’ll pick someone by thursday,” he said.

Nike, MSCHF, and representatives for Lil Nas X were not immediately available for comment.

Read the original article on Business Insider

A judge ordered Lil Nas X’s ‘Satan shoe’ maker to halt all orders, but they’ve reportedly already started shipping and the rapper is hosting a giveaway for the 666th pair

Lil Nas X's "Satan Shoe" collaboration with MSCHF.
Lil Nas X’s “Satan Shoe” collaboration with MSCHF.

  • A judge ruled MSCHF, the brand that made Lil Nas X’s “Satan shoe,” must stop fulfilling orders.
  • Nike filed a temporary restraining order Wednesday morning requesting MSCHF not ship orders.
  • Lil Nas X and MSCHF collaborated on the shoe, which resembles the Nike Air Max 97.
  • See more stories on Insider’s business page.

A court ordered MSCHF, the retail startup that made Lil Nas X’s “Satan Shoe,” to stop fulfilling orders immediately on Wednesday evening.

Singer Lil Nas X and MSCHF collaborated on the shoe to promote his new music video “MONTERO (Call Me By Your Name),” which uses imagery resembling heaven and hell. The shoe resembled Nike’s Air Max 97, and MSCHF said it included one drop of human blood in the midsole.

Nike, which had no involvement in the Satan Shoe, filed a temporary restraining order Wednesday morning requesting MSCHF not ship orders on the shoe.

MSCHF’s Satan shoes poses “substantial threat of irreparable harm” to Nike, the company argues, because consumers will associate the shoe retailer with satanic themed shoes. Nike asked the court to prohibit MSCHF from using the Satan shoes in advertising, and assisting other people in promoting the shoe.

“Issuance of the requested temporary restraining order is in the public interest to protect the public against confusion, deception, and mistake,” the court order reads.

Nike filed a trademark infringement suit against MSCHF on Tuesday over the use of its “swoosh,” and claimed the retail startup confused customers into believing Nike “endorsed satanism.” Some social media users, including basketball player Nick Young, said they would boycott Nike for the MSCHF shoe.

Read more: Being sued by Nike for its Lil Nas X’s Satan blood sneaker is the ultimate endgame for viral streetwear and art company MSCHF

In the suit, Nike demanded MSCHF to deliver all products that bear resemblance to Nike products for destruction, and that MSCHF pay for the cost of the suit and lawyer fees on top of damages.

MSCHF sold out 665 pairs of the shoe in under one minute on Monday. The shoes cost $1,018, as a nod to the Bible verse Luke 10:18: “So He told them, ‘I saw Satan fall like lightning from heaven.'”

Lil Nas X announced a giveaway of the 666th pair on Twitter: “if u want the 666th pair of the satan shoes quote this tweet and use #satanshoes to be entered and I’ll pick someone by thursday,” he said.

Nike, MSCHF, and representatives for Lil Nas X were not immediately available for comment.

Read the original article on Business Insider

Nike is suing the maker of Lil Nas X’s blood shoe, alleging it has ‘suffered significant harm’ – including complaints from customers who ‘believe that Nike is endorsing satanism’

Lil Nas X Satan shoes
Nike is suing Mschf on allegations of trademark infringement over the retail startup’s “Satan Shoes.”

  • Nike is suing Mschf, accusing it of trademark infringement over the retail startup’s “Satan Shoes.”
  • Mschf collaborated with Lil Nas X for the shoe, which sold out in under one minute on Monday.
  • The shoe looks like a modified Nike Air Max 97 and includes the brand’s trademarked Swoosh.
  • See more stories on Insider’s business page.

Nike filed a lawsuit against Mschf over its “Satan Shoes,” made in collaboration with the rapper Lil Nas X.

Nike accused Mschf of trademark infringement after it appeared to use the Air Max 97 shoe for inspiration for its Satan Shoes, which add red ink and a drop of human blood to the midsole. Mschf collaborated with Lil Nas X for the sneaker around the release of his song “Montero (Call Me By Your Name).”

The retail giant said Mschf’s “unauthorized” Nike-inspired shoe confused consumers into thinking Nike had created the product. Nike also alleged Mschf’s use of the company’s trademarked “Swoosh” confused and misled consumers.

Nike said customers had called for a boycott of the company over Mschf’s shoe. The basketball player Nick Young tweeted he debated wearing Nike after the announcement of the Satan Shoes.

“Nike files this lawsuit to maintain control of its brand, to protect its intellectual property, and to clear the confusion and dilution in the marketplace by setting the record straight – Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes,” the suit said.

Mschf was not immediately available for comment.

Nike is requesting that Mschf pay for the cost of the suit and lawyer fees on top of damages, as it alleged it suffered harm to its reputation that “money cannot compensate.”

Read more: 2 former Nike execs have been tapped to turn underwear brand Tommy John into a billion-dollar company – and they’re going all-in on product innovation and wholesale partnerships to get there

The company also alleged it had suffered “significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism.” Nike asked the court to order Mschf to deliver all products that bear resemblance to Nike products for destruction.

The Satan Shoes sold out in under one minute, Mschf told Insider Monday morning. Mschf released 666 pairs for $1,018 each as a nod to the Bible verse Luke 10:18, which says: “So He told them, ‘I saw Satan fall like lightning from heaven.'”

Nike previously told The New York Times the retailer had no involvement with the Mschf shoe. “We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them,” the company said in a statement to The Times.

Mschf previously turned pairs of Nike Air Max 97s into Jesus-inspired sneakers filled with holy water that came from the Jordan River and was blessed by a priest, The Independent reported. The retailer sold one pair of the “Jesus Shoes” for $3,000.

Lil Nas X responded to the news of the suit with a meme, much like how he’d been responding to criticism of the song’s music video.

Read the original article on Business Insider