Category: Mountain Dew

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Forget about White Claw: Boozy Mountain Dew is coming early next year

Cans of Hard Mountain Dew ("HARD MTN DEW"), a new alcoholic drink created as a partnership between Boston Beer Company and PepsiCo.
Let’s Dew it.

Boston Beer Company/PepsiCo

  • Alcoholic Mountain Dew is slated to arrive early next year.
  • The line of alcopop drinks, dubbed “HARD MTN DEW,” come in three different flavors.
  • Hard Mtn Dew is a collaboration between Mountain Dew and the company behind Sam Adams.
  • Visit the Business section of Insider for more stories.

Move over, boozy flavored seltzers: Mountain Dew has a trio of new drinks taking aim at the lucrative carbonated alcoholic beverage market.

The new line, dubbed “HARD MTN DEW,” takes the flavor of traditional Mountain Dew soda and expands it out with two additional flavors. There’s the standard original, which tastes like Mountain Dew soda, as well as black cherry and watermelon flavors.

All three are sugar free and approximately 5% ABV – about the same percentage as boozy seltzers from White Claw and Truly, and a touch more alcohol than a standard Bud or Coors beer.

For anyone hoping to trade their Claws for a Mountain Dew alcoholic slammer this summer, there is unfortunately a bit of a wait ahead: The new line of Hard Mountain Dew drinks isn’t set to arrive until sometime in “early 2022,” according to a press release announcing the drinks.

When they do arrive, they’ll bring “the bold, citrus flavor fans know and expect,” according to PepsiCo Beverages North America CEO Kirk Tanner.

Given that PepsiCo doesn’t produce alcoholic drinks, the beverage giant is working with Sam Adams producer Boston Beer Company. That makes a lot of sense given that Boston Beer Company already owns and produces Truly, the hard seltzer world’s Pepsi to White Claw’s Coca-Cola.

Sales of hard seltzer have flagged in the past year, and Boston Beer Company has already taken losses due to sales that missed higher predictions. “Honestly, it hit us hard and fast,” Boston Beer Company CEO David Burwick told CNBC in an interview last month. “We don’t look very smart by missing on that guidance.”

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Mountain Dew is unveiling Frost Bite Zero Sugar at Walmart starting Monday

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Courtesy of Mountain Dew

  • Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart stores nationwide, the company said.
  • “This new offering leans into our steadfast commitment to consistently deliver flavor excitement,” said VP Marketing Nicole Portwood.
  • Comfort foods, like sodas, chips and pizza, have been popular with Americans during the coronavirus pandemic.
  • See more stories on Insider’s business page.

Mountain Dew is launching a zero-sugar version of its Frost Bite drink at Walmart starting Monday, March 22.

Mountain Dew Frost Bite Zero Sugar will be sold at over 4,300 Walmart stores nationwide, the company said in a statement.

“This new offering leans into our steadfast commitment to consistently deliver flavor excitement and variety of choice to DEW Nation – and we are thrilled to be able to do just that with Walmart,” said Vice President Marketing at Mountain Dew Nicole Portwood in the statement.

The PepsiCo-owned brand first launched the regular Mountain Dew Forst Bite in 2020.

Comfort food such as soda, pizza, chips and other snacks, were in demand during the pandemic lockdown. Last month, Pepsi said that it is expecting revenue to increase in 2021. The company’s net revenue increased 8.8% to $22.46 billion in the fourth quarter ending December 26.

Earlier this year, the company revealed a watermelon-flavored drink called Mountain Dew Major Melon that also came as a zero-sugar beverage. The new drink was Mountain Dew’s first permanent flavor offered in over a decade, according to the company.

In 2020, Mountain Dew launched a margarita flavored drink that was added to Red Lobster’s menu as the DEW Garita. The drink which received mixed reactions was the company’s first official cocktail, Insider previously reported.

Pepsi is also rolling out Pepsi Mango on Monday, March 22, its new permanent soda flavor. The beverage comes as a regular and a zero-sugar drink, the company announced on Thursday.

Read the original article on Business Insider