How to make a meme out of any picture, GIF, or video

Woman using phone
It’s easy to make memes on your computer or phone.

  • You can make a meme simply by putting text on a picture, GIF, or video clip.
  • There are hundreds of apps for making memes, but not every app supports GIFs or videos.
  • Once you’ve made your meme, you can share it with friends via social media, messaging apps, and more.
  • Visit Insider’s Tech Reference library for more stories.

Memes are the language of the internet. And although some of them can be rather bizarre – ask anyone over the age of 30 what “yeet” means and they’ll look at you like you’ve grown a second head – there’s no denying that they’re often hilarious.

There are countless kinds of memes, but the kind that most people recognize are simply images with a line or two of text on them. These are also called “image macros,” and they’re incredibly popular.

Luckily, there’s no shortage of apps out there that will help you make memes. Here’s a roundup of the best, along with short guides on how to use some of them.

How to make a meme using a picture

This is the easiest method. Any app that lets you put text on pictures will do here.

Some of the easiest to find and use are:


Paint, formerly known as MSPaint, comes preinstalled on all Windows computers.

Just open the image you want to turn into a meme in Paint, click the “A” icon in the toolbar at the top of the screen, and click the spot on the image where you want to have text. You can also choose your font and text size from the toolbar.

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Paint has a basic text editor that you can use to make memes.

Once you place your text in Paint, however, it can’t be edited. So if you make a typo or mistake, you might need to start the whole thing over.


Unlike Paint, Adobe Photoshop is a premium app that you usually need a subscription to use. But it has an immense amount of features that’ll help you in your meme-making quest.

Load your image into Photoshop and click the “T” icon on the lefthand toolbar, then click anywhere on the image and start typing. The options at the top of the screen can help you pick the font, size, style, and more.

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Photoshop lets you add text “layers” that can be moved and edited.

Also unlike Paint, once you’ve placed your text, you can double-click it to edit it. And the Move tool (the very first icon in the left toolbar) will let you move, shrink, or enlarge the text however you like.

Clicking Type and then Panels at the top of the screen also gives you access to a number of menus that’ll let you add effects and styles to your text.

And of course, feel free to edit the picture itself however you like using Photoshop’s powerful tools.


If you want to make memes on your smartphone, check out Mematic, a free app for both iPhone and Android devices.

As soon as Mematic opens, you’ll be given several default meme templates. You can also select Free STYLE if you’d like to make an entirely custom meme format.

Pick one of the default memes, or upload your own picture. Tap Captions at the bottom to add text, another image, or a watermark. Background lets you change the picture’s size and placement, and add filters or color corrections.

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Mematic lets you add text, filters, and more.

Once your meme is complete, tap Export and then Save. Your meme will download into your phone’s camera roll, where you can view or share it like any other picture.


Imgur is one of the biggest photo-sharing sites on the internet. And one of the ways they keep users around is by offering fun tools like the Imgur Meme Generator.

Head to the Meme Generator, and you’ll be given two options. Select a default meme will let you pick from dozens of popular meme formats to make a picture with, while upload new background lets you pick a new picture to write text on.

Once you’ve got a picture selected, you can add text anywhere. If you don’t want one of the text boxes, just delete everything inside of it. Use the small green arrows on the bottom-right corner of each text box to move and resize it.

When you’re done, give your picture a name and click make this meme!

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Set your top and bottom text, then click “Make this meme!”

Your meme will be uploaded to Imgur, where you can save it to your computer or just share the link.

How to make a meme using a GIF

Tools for editing GIFs are a bit more limited. But you can still do it easily on your smartphone or computer.


GIPHY is a company and app dedicated to making and sharing GIFs. They offer a free app for both iPhone and Android devices that lets you turn any GIF on your phone into a meme.

Download and open the app, and then create an account (or sign in if you already have one). On the homepage, tap Create in the top-right corner.

Your camera will turn on, because on this screen, you can take a video that will then be converted into a GIF that you can put captions on. If you’d rather use a GIF that you already have saved, however, tap the icon in the bottom-left corner.

Select the GIF from your photo library and upload it. Once uploaded, tap the Aa icon to add text. The other icons will let you add filters and stickers.

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You can add text in a variety of styles, and all sorts of stickers.

Press the right-facing arrow, and you can share, save, or upload your completed meme.


Kapwing is a video-editing website that gives users powerful editing tools for free. You can use it to edit photos, videos, or GIFs. Note that to use all its features, you’ll need to be on a computer, not a phone.

Head to Kapwing’s Meme Maker and click Get Started. On the page that opens, upload a GIF by dragging it into the window or by clicking Click to upload.

Once uploaded, it’s time to start meme-making. Click Text in the top-left to add captions, but also check out the Images, Audio, and Elements options. These will let you add picture-in-picture images, sounds, and shapes. They’re great if you want to make a truly wild meme.

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Once you’ve uploaded a GIF, you can add and format text.

When you’re done, click the arrow next to Export Video in the top-right, and then Export GIF. Your GIF will process, and you can then download or share it.

How to make a meme using a video

Video memes are great for websites like YouTube and Twitter, which support and play videos natively.


Just like we explained above, Kapwing supports all types of files, including videos.

Simply upload your video and edit it the same way you would a GIF. You can add text, audio, and more. And if there’s a section of the video that you don’t want, use the timeline at the bottom of the screen and the Split option to trim out whatever you like.

Professional video-editing apps

Adding text to a video isn’t a complicated process. Any dedicated video-editing app (Adobe Premiere, iMovie, Final Cut Pro, etc.) has a text option.

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iMovie, for example, has a “Titles” option that lets you place text on videos.

If you have a video-editing app installed on your computer – iMovie is free for all Mac users, for instance – explore the app to find its text-editing or captioning feature. If you can’t find it, look up a manual online. It’s probably hidden in plain sight.

‘OP’ can mean 2 different things online. Here’s how to always use the term correctlyHow to make a GIF from a YouTube video and post it onlineHow to send GIFs on WhatsApp using your iPhone or Android deviceWhat does TLDR mean? Understanding the internet shorthand for lengthy text and its various uses

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Instagram’s most popular financial meme account is run by an anonymous Wall Street banker who says these 3 stocks could be the next GameStop

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  • Instagram’s most popular financial meme page is run by a New-York based investment banker in his late 20s.
  • After the Reddit-fueled buying frenzy, he published a newsletter to help people make sense of what was going on. 
  • The founder of “Litquidity” told Insider that DraftKings, Virgin Galactic, and Penn have meme potential.
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Litquidity has a following of about half a million people on Instagram, and it’s the most popular financial meme account on the site.

Run by an anonymous Wall Street banker in his late 20s, the account was launched in 2017 when he found some free time between switching jobs. His circle of friends was made up of people working in investment banks, hedge funds, private equity, and venture capital. So he created the account to share funny instances that they could all relate to. 

“It’s a way we could all share the common stuff we were going through – working very late, going through the same struggles of dealing with tough managing directors who were very demanding, stress of the job, enjoying things like going out in New York City to the bars, and the way we think about things,” Litquidity told Insider in an interview.

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The Litquidity account rapidly gathered an audience among the financial fraternity for its unveiling of the lifestyle of someone working on Wall Street. Some of Litquidity’s own colleagues often unwittingly send him his own memes.

“One or two coworkers maybe know, but it’s more of a suspicion,” he said. “It’s basically just my friends and family that know that I run it, but I try my best to maintain anonymity.” 

He found there’s an appetite for market knowledge and information, since events in the financial world transpire very quickly and are easy to miss. And so, around the time that the Reddit-fueled day-trading craze pushed GameStop’s shares higher last month, Litquidity launched a newsletter called the Exec Sum to help readers decipher the goings-on in the market.

The brand describes itself as “the littest daily newsletter covering all things Wall Street & Silicon Valley with a dose of memes.” Having already lined up sponsors, the newsletter is meant to serve as a stream of revenue that adds to Litquidity’s merchandise and advertising business.

Aside from GameStop, the anonymous banker said these three stocks have “meme potential”:

DraftKings. “I think it’s very tied to the same personality that is active on Wall Street Bets. The same way that there’s degenerate stock traders who make the most outrageous investments, sports betters also have similarities with betting on football games, soccer, basketball – you name it. It’s the same type of person throwing money, and they can hit big or lose big.”

Virgin Galactic. Because the “going to the moon” association for the spaceflight company is a “natural fit.” 

Penn National Gaming. “They are the majority owners of Barstool Sports now. Dave Portnoy being such an electric personality, he’s a meme in itself. It could be treated as a meme through sports-betting.”

Litquidity said his brand is still in the early stages and he wants to continue to make good content, entertain people, and eventually focus on educating so more can understand the financial world.

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Tesla shares are being driven more by Reddit posts rather than the automaker’s fundamentals or valuation, Barclays study finds

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Tesla CEO, Elon Musk.

  • Tesla’s stock performance is positively correlated to the number of Reddit posts citing TSLA, Barclays found.
  • The automaker has seen outsized attention from retail investors with active discussions on social media. 
  • “We have painfully learned that social media memes can matter more for TSLA share performance.”
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Tesla’s stock performance might just be linked to online chatter over the automaker on social media forums like Reddit, according to a Barclays study released on Tuesday.

“On the autos team, we have painfully learned that social media memes can matter more for TSLA share performance than actual financial metrics, fundamentals or (dare we say) valuation,” strategists Ryan Preclaw and Brian Johnson wrote.

Barclays examined data on the Wall Street Bets subreddit to find big upticks in posts about Tesla have been predictive of stock returns a few days later. “In the model we think is most appropriate, a swing up of 7 or more submissions today over yesterday has been predictive of outsized returns in TSLA stock tomorrow,” the investment bank said.

The strategists laid out a scatter plot that suggests there is at least some relationship between attention on Wall Street Bets and Tesla returns. In conducting the analysis, Barclays focused on posts that reference either $TSLA or TSLA (in all caps), and no other identifiable ticker. 

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The strategists said there are statistically significant relationships between the number of returns and the absolute number of posts one and two days earlier, and between changes in post counts and following days’ returns.

“However, all of this analysis is ‘in sample.’ The situation has been so dynamic that there are simply too few examples to be confident of a stable process between WSB posts and TSLA returns,” Barclays said. “Even more than usual, past results might not predict future performance.”

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Tesla tumbled as much as 20% this week, making CEO Elon Musk relinquish his title as the world’s richest person. Shares in the EV-maker sank after the company halted new orders for its cheaper version of the Model Y crossover. The drop was also partly driven by Musk tweeting that the prices of bitcoin and Ethereum “do seem high” after their recent rallies. Tesla was trading 1.6% lower, at $730 per share, in pre-market trading on Thursday.

“With only 2-3 total submissions on each of the past several days, we remain below the trend in attention that has come along with big returns jumps in the past,” Barclays said. “It remains to be seen if WSB posters bring their attention back to TSLA anytime soon.”

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GameStop trader ‘Roaring Kitty’ slipped a reference to the viral cat-lawyer meme into his Congressional testimony: ‘I am not a cat’

GameStop millionaire u/DeepFuckingValue
GameStop millionaire u/DeepFuckingValue

  • Keith Gill, better known as GameStop trader ‘Roaring Kitty,’ referenced the lawyer-cat meme in his testimony.
  • Gill and other figures involved in the Robinhood and GameStop trading events testified before Congress on Thursday.
  • Visit the Business section of Insider for more stories.

Retail investor Keith Gill, better known as “Roaring Kitty” on YouTube, worked an inside internet joke into his opening remarks to Congress during a hearing to discuss the GameStop trading events.

Gill referenced a viral video in which a lawyer found himself accidentally turned into a cat thanks to a Zoom filter.

“A few things I am not,” Gill told the House’s Committee on Financial Services on Thursday. “I am not a cat. I am not an institutional investor. Nor am I a hedge fund.”

He continued, “I’m just an individual whose investment in GameStop and posts on social media were based upon my own research and analysis.”

The “I am not a cat” comment called back to both the viral video and Gill’s online moniker, Roaring Kitty. It did not appear in the written transcript of his remarks that Insider reported earlier on Thursday.

Gill’s remark references a recent meme inspired by a real man, Rod Ponton, better known as the “lawyer cat.”

Ponton, an attorney based in Texas, logged on to a Zoom hearing on February 9 with a video filter of a kitten enabled, and found himself fumbling to try to switch off the filter.

“I’m here live, I’m not a cat,” he told the judge. A video of the exchange went viral on Twitter, and was quickly turned into a meme.

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Texas attorney Rod Ponton was transformed into an adorable kitten Tuesday.

It’s no surprise that Gill slipped a meme reference into his Congressional testimony. Many of the events of last month’s GameStop short squeeze, in many ways, hinged around internet culture. GameStop, AMC Theatres, and other stocks were referred to as “meme stocks,” and investors bought out billboards in Times Square to reference a Reddit meme. 

After a general amusement at the video-chat snafu, Ponton’s past came up as well. Insider reported in February that the lawyer once authorized a search warrant on an alleged ex-lover that turned into a raid on her place of business. 

In the background of Gill’s video on Thursday, a separate meme of a cat was visible – a picture of a cat dangling in a precarious position from one arm accompanied by the text “hang in there.”

Gill, who formerly worked at insurance firm MassMutual, is currently facing a securities-fraud lawsuit over his role in the GameStop short squeeze saga, Insider reported. Gill also faces scrutiny from Massachusetts regulators over his comments and his past job.

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Bernie Sanders’ inauguration memes helped raised $1.8 million for charity, but the senator says the money is ‘no substitute for action by Congress’

Bernie Sanders mittens
Bernie Sanders in his iconic inauguration outfit.

  • A photo of Sen. Bernie Sanders wearing a parka and hand-knit mittens to the inauguration went viral.
  • The senator quickly began selling merchandise that featured the image.
  • Sanders said the merchandise raised $1.8 million for charity in just five days.
  • Visit Business Insider’s homepage for more stories.

Bernie Sanders used a viral image of himself at the inauguration to raise nearly $2 million for charity, but said: “even this amount of money is no substitute for action by Congress.”

The 79-year-old independent from Vermont said merchandise featuring the image has raised $1.8 million for the hunger charity Meals on Wheels Vermont in just five days, according to the Associated Press

The image shows Sanders sitting with his arms and legs crossed while wearing a parka and a pair of woolly mittens. It was quickly turned into a meme, with people online sharing photoshopped images of the senator in all sorts of situations.

The next day, the senator began selling merchandise that featured the image, such as a black crewneck sweatshirt that appeared for sale on his campaign web store and quickly sold out before being restocked.

All the merchandise featuring the image is currently sold out on Sanders’s website.

“Jane and I were amazed by all the creativity shown by so many people over the last week, and we’re glad we can use my internet fame to help Vermonters in need,” Sanders said in a statement, the AP reported.

“But even this amount of money is no substitute for action by Congress, and I will be doing everything I can in Washington to make sure working people in Vermont and across the country get the relief they need in the middle of the worst crisis we’ve faced since the Great Depression,” he said.

In addition to Meals on Wheels, proceeds from the sales will go to other local Vermont charities.

The mittens Sanders was wearing were made by Jen Ellis, a second-grade teacher in Vermont, who has received an outpouring of attention and even says she’s received offers for business deals.

The photo of Sanders was captured by Getty Images photographer Brendan Smialowski. Getty said it will donate proceeds from the image to Meals on Wheels America, AP reported.

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Elon Musk tweeted a meme that helped spark a 4% jump in a Japanese video game stock

Elon Musk
  • Shares of Bandai Namco, a Japanese video game maker, surged as much as 4% after Elon Musk tweeted a meme that included a character from one of its properties.
  • “Hey you…Yeah you Queen…You’re gonna make it!” Musk tweeted to his 42 million followers along with an accompanying image.
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A Tuesday night tweet of a meme from Elon Musk is all it took for shares of Bandai Namco to surge 4% in Wednesday trades.

“Hey you…Yeah you Queen…You’re gonna make it!” Musk tweeted to his 42 million followers, accompanied by a couple of heart emojis.

Musk’s tweet was accompanied by a meme that included a character from Namco’s Idolmaster franchise. Idolmaster was first released in 2005 as an arcade game and has since transitioned to video game consoles, mobile phones, an animated series and toys.

The Idolmaster character in Musk’s tweet, which has racked up more than 420,000 likes as of Wednesday morning, is Sachiko Koshimizu.

Musk’s tweet on Tuesday night wasn’t the first time a tweet by him sent an obscure stock soaring. Last week, after Musk tweeted “Use Signal,” in reference to the private messaging platform, confused traders sent a stock named Signal Advance up as much as 11,708% over a three-day period. 

Read more: GOLDMAN SACHS: Buy these 50 under-owned stocks that will roar higher as growth and inflation lift off in 2021

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