The top 9 shows on Netflix this week, from ‘Sweet Tooth’ to ‘Lucifer’

sweeth tooth netflix
“Sweet Tooth.”

  • Every week, the streaming search engine Reelgood compiles for Insider a list of the TV shows that have been most prominent on Netflix‘s daily top-10 lists.

  • Netflix’s new fantasy comic-book series “Sweet Tooth” topped this week’s list, followed by “Lucifer” after the second half the penultimate season debuted recently.
  • Netflix counts a view if an account watches a movie or TV show for at least two minutes.
  • Visit the business section of Insider for more stories.
9. “The Kominsky Method” (Netflix original, 2018-2021)

kominsky method

Description: “Acting coach Sandy Kominsky and best friend Norman Newlander keep each other laughing as they navigate the ups and downs of getting older.”

Rotten Tomatoes critic score: 90%

What critics said: “Michael Douglas is remarkable as the flawed, wise acting coach Sandy Kominsky … This season, Alan Arkin is not back as his best friend, Norman, a twist that the writers handle in unsurprising but fruitful ways.” — Boston Globe (season three)

8. “Alone” (History, 2015-present)

alone history tv series

Description: “Equipped with limited resources, an isolated group of individuals is subjected to the harsh conditions of the wilderness and must survive — or tap out.”

Rotten Tomatoes critic score: N/A

What critics said: N/A

7. “Human: The World Within” (Netflix original, 2021-present)

human the world within netflix

Description: “Cutting-edge science and captivating personal stories collide in this illuminating docuseries about the incredible workings of the human body.”

Rotten Tomatoes critic score: N/A

What critics said: N/A

6. “Ragnarok” (Netflix original, 2020-present)

ragnarok netflix

Description: “In a Norwegian town poisoned by pollution and rattled by melting glaciers, the End Times feel all too real. It’ll take a legend to battle an old evil.”

Rotten Tomatoes critic score: 67%

What critics said: “Has a fairly shaky grip on its tone, but the YA drama works well in tandem with its smart adaptation of Norse myth, even if it doesn’t quite stick the landing in the end.” — IGN (season one)

5. “Kim’s Convenience” (CBC, 2016-2021)

Kim's Convenience Simu Liu

Description: “While running a convenience store in Toronto, members of a Korean-Canadian family deal with customers, each other and the evolving world around them.”

Rotten Tomatoes critic score: N/A

What critics said: “Losing Kim’s Convenience means losing another series, maybe the last one airing with a global audience, where Asian lives are the norm. We can only hope there will be more to come.” — Vanity Fair (season five)


4. “Cocomelon” (YouTube, 2019-present)


Description: “Learn letters, numbers, animal sounds and more with J.J. in this musical series that brings fun times with nursery rhymes for the whole family!”

Rotten Tomatoes critic score: N/A

What critics said: N/A

3. “Dirty John” (USA Network, 2018-present)

dirty john

Description: “When love becomes twisted, and trust turns into manipulation, anything can happen — including murder — in this true-crime anthology series.”

Rotten Tomatoes critic score: 80%

What critics said: “While Betty’s performance gets much less convincing, Peet’s just keeps getting better and better. There is not a moment wasted, not a single line or non-verbal reaction not fully explored for all its potential.” — (season two)

2. “Lucifer” (Netflix original, 2016-present)


Description: “Bored with being the Lord of Hell, the devil relocates to Los Angeles, where he opens a nightclub and forms a connection with a homicide detective.”

Rotten Tomatoes critic score: 86%

What critics said: “This season, really, is a love letter to the fans who kept the show alive and threw down over the possibility of it ending too soon. The Devil is back, baby, and he’s gonna use that mojo on you.” — Uproxx (Season 5)

1. “Sweet Tooth” (Netflix original, 2021-present)

sweet tooth netflix

Description: “On a perilous adventure across a post-apocalyptic world, a lovable boy who’s half-human and half-deer searches for a new beginning with a gruff protector.”

Rotten Tomatoes critic score: 98%

What critics said: “‘Sweet Tooth’ may not offer a full meal, but sometimes all you need is a good piece of chocolate.” — Indiewire (season one)

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The deal whisperer: Inside the rise of Raine Group’s Jeff Sine

Masayoshi Son, Rupert Murdoch, Jeff Stine, and Ari Emanuel with a WeWork office building on fire and The Raine Group logo patterned on a green background.
From left: Masayoshi Son, Rupert Murdoch, Jeff Sine, and Ari Emanuel.

  • Jeff Sine has built a career as an unorthodox banker.
  • He’s advised business moguls like Masayoshi Son and Rupert Murdoch.
  • The Raine Group, a media- and entertainment-focused merchant bank, is now a billion-dollar business.
  • See more stories on Insider’s business page.

From humble beginnings, Jeff Sine built a career as an unorthodox banker who offered unvarnished advice and tamed unruly transactions for business moguls like Masayoshi Son and Rupert Murdoch. He defied the odds and built merchant bank The Raine Group into an investing empire in its own right.

Insider spoke with 10 people who have worked with Sine throughout his career, including senior bankers and clients. They explained how Sine became one of the world’s most influential dealmakers, the origins of his relationships with Masa and other key clients, and how he built a billion-dollar business.

SUBSCRIBE NOW TO READ THE FULL STORY: How Jeff Sine became SoftBank CEO Masayoshi Son’s deal whisperer and built Raine Group into an investing empire along the way

Read the original article on Business Insider

YouTube faces more brand-safety backlash from advertisers

Hi and welcome to Insider Advertising for June 11. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Programming note: This is the last daily edition of the newsletter. Thank you for reading! We’ll be taking a break for the next few weeks, but we’ll be back in inboxes in July – as a weekly newsletter from our colleague Lara O’Reilly. See you then.

Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson.

Susan Wojcicki

YouTube’s new plan to put ads on all videos is getting backlash from advertisers who say it could put brands at risk

Read the story.

Damien Geradin
Damien Geradin, founding partner of Geradin Partners

The lawyer who helped get Google fined $270 million in an adtech antitrust probe in France explains why the case matters globally

Read the story.


A top McDonald’s PR exec is leaving after ‘two of the most challenging years’ of the fast-food giant’s history

Read the story.

Other stories we’re reading:

Read the original article on Business Insider

Jeffrey Toobin returns to CNN and apologizes for his ‘moronic’ behavior 7 months after Zoom masturbation incident

Jeffrey Toobin.

  • Jeffrey Toobin returned to CNN after 7 months of leave following a Zoom masturbation incident.
  • The CNN chief legal analyst exposed himself to his former New Yorker colleagues in October 2020.
  • Toobin, who was fired by the New Yorker, said he’s “trying to be a better person.”
  • Sign up for the 10 Things in Politics daily newsletter.

Embattled writer and CNN chief legal analyst Jeffrey Toobin returned to the network on Thursday nearly seven months after being caught masturbating on a Zoom call with his former New Yorker colleagues.

Toobin appeared on television for the first time since the incident for an interview with CNN Newsroom co-host Alisyn Camerota

“To quote Jay Leno, what the hell were you thinking?” Camerota asked.

“Well obviously, I wasn’t thinking very well or very much. It was something that was inexplicable to me. I think one point, I wouldn’t exactly say in my defense, because nothing is really in my defense, but I didn’t think I was on the call. I didn’t think other people could see me,” Toobin said.

“You thought that you had turned off your camera?” Camerota said.

“Correct, I thought I had turned off the Zoom call. Now, that’s not a defense. This was deeply moronic and indefensible, but that is part of the story,” Toobin went on to say.

VICE News reported on October 19, 2020 that the veteran writer was seen masturbating and exposing himself to his colleagues from the New Yorker and some WNYC staff members during a Zoom simulation of the 2020 election. The exercise also had fellow New Yorker star reporters including Jane Mayer, Evan Osnos, Sue Halpern, Masha Gessen, Jelani Cobb, and Dexter Filkins in attendance.

At a point during the simulation where participants broke off into strategy sessions, Toobin, who was playing the role of the court system, was on a separate and very not-safe-for-work Zoom call with another woman where he was seen exposing and touching his penis.

Toobin said his colleagues were “shocked and appalled” by the matter and that he’s apologized in public and private to his former coworkers, his current CNN colleagues, and his wife and family.

The New Yorker first suspended, then fired Toobin altogether after 27 years at the magazine on November 11. He’s remained on leave at CNN since October.

Toobin said he’s spent the subsequent “miserable” months “trying to be a better person” through therapy, community service, including working at a food bank, and working on a new book about the Oklahoma City bombing.

“I am trying to become the kind of person that people can trust again,” he said.

Read the original article on Business Insider

ProPublica said that it doesn’t know the source of its secret tax information on the super-rich, and admitted that a hostile state could have sent it

propublica sign
  • ProPublica said it does not know the identity of the source who passed them a trove of IRS files.
  • The outlet published a bombshell investigation into the tax practices of the mega-rich.
  • ProPublica said it is confident of the material even if the source had hostile motives.
  • See more stories on Insider’s business page.

ProPublica says it does not know the identity – or motivations – of the source who passed it private tax documents for its recent bombshell investigation of the ultra-rich.

On Tuesday, the left-leaning outlet published its a flagship investigation based on the private IRS documents of billionaires such as Jeff Bezos, Elon Musk, Michael Bloomberg and Warren Buffett.

The federal government is now investigating the origins of the leak, which it says was illegal. In an accompanying article, ProPublica’s CEOs Stephen Engelberg and Richard Tofel revealed that they don’t know who sent the documents.

“We do not know the identity of our source,” they wrote. “We have considered the possibility that information we have received could have come from a state actor hostile to American interests.”

Engelberg and Tofel said the source told them they were motivated by ProPublica’s previous reporting on taxation, but, the CEOs said, “we do not know for certain that is true.”

Noting recent hacks on US servers from hostile states, they added: “We have long held that those motives are irrelevant if the information is reliable.”

They said that they had vetted the information extensively by comparing the documents to those they already had access to.

“In every instance we were able to check – involving tax filings by more than 50 separate people – the details provided to ProPublica matched the information from other sources,” they wrote.

The ProPublica story revealed the actual rates of tax the ultra-rich pay, as well as a wide array of details of their tax practices.

Explaining why they published the private information, Engelberg and Tofel argued that it is in the public interest to reveal the tax avoidance practices of the billionaires, who were often found to have paid proportionately much less than regular Americans.

Tactics highlighted by ProPublica include low-interest borrowing to keep tax bills down, and an allegation that Bezos claimed a tax credit designed for much lower-income households than his.

Read the original article on Business Insider

Instagram unveiled new features aimed at helping creators earn money

Instagram and Facebook's Creator Week
Adam Mosseri and JoJo Siwa speak during Instagram and Facebook’s Creator Week.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Send tips to or DM me on Twitter at @arperelli.

A screenshot of Mark Zuckerberg announcing new Instagram features.

Mark Zuckerberg unveiled 3 Instagram features aimed at helping creators earn more money

On Tuesday, Instagram launched its first-ever “Creator Week,” a three-day virtual event.

To kick it off, Mark Zuckerberg unveiled new tests and features aimed at helping creators earn money.

Sydney Bradley broke down some upcoming tools Zuckerberg announced.

Here are three key takeaways from Instagram’s livestream:

  • Instagram will start testing native affiliate-marketing tools for creators. Brands will be able to set their own commission rates, Zuckerberg said.

  • There will be more tools for creators selling their own products and merchandise. Creators with their own products will be able to link to their shops in their personal profiles.

  • Creators will be able to earn extra money through tips. Instagram and Facebook are adding tipping features that allow fans to pay creators.

“Our goal is to be the best platform for creators like you to make a living,” Zuckerberg said on the livestream. “And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply – across Facebook and Instagram – and then earn money for your work.”

Check out the full story on new tools Instagram is releasing for creators, here.

How much a YouTube creator with 1 million subscribers earns

Nate O'Brien

Nate O’Brien is a YouTube creator who films videos about personal finance.

O’Brien started posting videos on YouTube in 2017. And in 2019, he decided to drop out of college to focus on YouTube full time.

Now, he has about 1 million subscribers.

I spoke with O’Brien about how much he makes on YouTube from ads per month:

  • February: $39,200 (1.7 million views)

  • March: $31,500 (1.6 million views)

  • April: $25,700 (1.2 million views)

“I don’t think it’s ever really too late to start,” he said of building a YouTube career.

Check out the full story for a breakdown of O’Brien’s influencer business, here.

A new report from a ‘Gen Z’ influencer agency breaks down 4 strategies for fashion brands seeking to go viral on TikTok

Emma Claire attends the boohoo Black Friday gifting suite on November 27, 2020 in Sydney, Australia.
Brands like Boohoo have found success on TikTok

Fashion content is a popular category on TikTok, where users post outfits and buy featured items.

Molly Innes wrote about a new report from the Gen-Z influencer agency Fanbytes that breaks down how fashion brands can go big on TikTok.

Here were three key takeaways:

  • Gen-Z consumers are looking to incorporate sustainable fashion into their wardrobes.

  • Fanbytes found that “#haul” and related hashtags saw a 28.9% increase in views between January and April 2021.

  • The #designerfashion hashtag amassed 31 million views in the year to April 2021, and an engagement rate of 11%, according to Fanbytes.

Check out more on how fashion brands can go viral on TikTok, here.

More influencer industry news:

Creator economy startup moves of the week:

Dispo, a photo-sharing app that went through a leadership and investor shake-up earlier this year following Insider’s investigation into the conduct of its cofounder David Dobrik, confirmed it had closed a Series A round. The round included investors Alexis Ohanian’s Seven Seven Six, Unshackled Ventures, Annie Leibovitz, and Raven B. Varona.

The company’s CEO said its team wants to be deliberate in how it builds its product to avoid some of the pitfalls other tech startups have faced.

“The early days of social media were all about ‘move fast and break things,'” Daniel Liss told Fast Company. “Our thought is, ‘move fast and build things.’ How can you create something that is additive and not just destructive for the sake of growth?”

Every week, Insider gives a rundown of news on hires, promotions, and other creator company announcements. This week includes new hires at Snap, Fanbytes, and FaZe Clan’s latest signing.

Read the full rundown of creator industry moves, here.


TikTok’s top trending hashtag of the week:

Every week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: foryourpride

  • The percentage uptick for the last 7 days: 4,715%

  • This uptick is centered around Pride month starting and creators celebrating the LGBTQIA+ community.

Black influencer

Here’s what else we’re reading:

Subscribe to the newsletter here.

Read the original article on Business Insider

Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Hi and welcome to Insider Advertising for June 10. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

Programming note: Tomorrow will be the last daily edition of this newsletter. We’ll be back in July – and in your inboxes weekly.

Tips, comments, suggestions? Drop me a line at or on Twitter at @LaurenJohnson.

Carolyn Everson

Facebook’s top ad chief leaves the company

Read the story.

THIS IS US -- "I've Got This" Episode 510
Mandy Moore as Rebecca, Milo Ventimiglia as Jack

TV networks are trying to jack up prices for longtime advertisers like Procter & Gamble and Unilever as ratings plummet

Read the story.

Jeff Green, CEO of The Trade Desk
Jeff Green, CEO of The Trade Desk

The ad industry is rallying around a solution to help save targeted ads, but publishers worry it could cost them control of their data and dent their revenue

Read the story.

Other stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at

Read the original article on Business Insider

What advertisers are saying about HBO Max’s new ad-supported tier

Hi and welcome to this weekly edition of the Insider Advertising newsletter. I’m Lucia Moses, deputy editor, and this week in advertising and media news:

First, if you got this newsletter forwarded, sign up for your own here.

wonder woman 1984
“Wonder Woman 1984” debuts on HBO Max and in theaters on December 25.

Advertisers rate HBO Max’s ad-supported tier

The streaming services are in a race for subscribers, and WarnerMedia is counting on a new lower-cost, ad-supported tier to drive signups for HBO Max, which is among the more pricey of the streaming services.

But as Lindsay Rittenhouse and Patrick Coffee report, HBO Max is getting some blowback from advertisers who complain the rate is twice that of other leading streamers.

Those high ad prices could limit its revenue growth – but since the product is new, prices can change during negotiations, and WarnerMedia is already thinking of lowering its rates for larger ad buys, sources said.

Read the article: WarnerMedia is pitching an ad-supported HBO Max tier, but some advertisers say the rates are too expensive and are skeptical of the value

Barbara Bates, global CEO of Hotwire
Barbara Bates, global CEO of Hotwire

A new PR rival emerges

PR has been a sleepy cousin of advertising, but investors and marketing companies are discovering newfound value in the industry.

Sean Czarnecki took a look at how one of them, Australian holding company Enero, is plotting an expansion to double its PR business through its flagship PR agency, Hotwire.

Enero is a fraction of the size of the big ad holding companies like WPP, Omnicom, and Interpublic Group, but it hopes to steal market share from their PR agencies.

Hiring tech-focused staff is hard, though, and other small to mid-sized players are equally eyeing expansion.

Read the rest: Marketing services group Enero just tapped a top exec to hunt for PR acquisitions as it tries to grab share from holding companies like WPP and Omnicom

Jonathan Nelson at work
Jonathan Nelson, executive chairman of Providence Equity

What’s next for Hollywood

The media industry is being upended by mega-deals, from Warner Bros. Discovery to Amazon buying MGM.

Legendary media investor Jonathan Nelson broke them down in a conversation with Claire Atkinson and laid out where he’s placing his bets these days.

Nelson explained why he thinks Hollywood is over, how the Amazon deal was a game-changer, and why WarnerMedia’s Jason Kilar’s controversial decision to release movies straight to streaming actually made sense.

Read the full story: A legendary media investor who was an early Hulu backer shares where he’s placing his next big bets and why he thinks Hollywood is over

Other stories we’re reading:

Thanks for reading, and don’t forget to sign up for this newsletter here!

– Lucia

Read the original article on Business Insider

Viewer data sheds light on why Netflix ended ‘Jupiter’s Legacy’ and renewed ‘Shadow and Bone’ for season 2

jupiter's legacy
“Jupiter’s Legacy.”

  • Netflix ended “Jupiter’s Legacy” last week and renewed “Shadow and Bone” for season two this week.
  • Data from the research company Nielsen and the streaming search engine Reelgood sheds light on why.
  • The data shows that “Jupiter’s Legacy” fell short in viewership compared to some Netflix hits.
  • See more stories on Insider’s business page.

Netflix isn’t moving forward with a second season of its big-budget superhero series “Jupiter’s Legacy.”

The show, which was the first product of the streamer’s acquisition of comic-book company Millarworld, debuted on May 7. On Wednesday, Mark Millar, the Millarworld founder, announced that the cast had been let out of their contracts, effectively ending the series.

The show appeared in Netflix’s daily top 10 lists of its most popular titles in the week after its debut (Netflix counts a view if an account watches at least two minutes of a show or movie). And it was the top streaming original series the weekend of its premiere with US viewers watching 696 million minutes of the series from May 7 to May 9, according to the research company Nielsen.

But Netflix never announced viewership numbers for “Jupiter’s Legacy” as it has for its biggest hits in recent years, suggesting that the series didn’t live up to the expectations set by its sizable production budget (it cost $200 million to make including reshoots, according to reporting by The Hollywood Reporter’s Borys Kit).

While it made Netflix’s daily rankings, “Jupiter’s Legacy” fell short of other shows that have dominated those lists.

The series spent six days as the No. 1 show on Netflix in the US and 26 days in the top 10 shows, according to the streaming search engine Reelgood.

Alina Shadow and Bone season one Netflix 2
Jessie Mei Li as Alina in Netflix’s “Shadow and Bone.”

Netflix’s hit fantasy series, “Shadow and Bone,” which the streamer renewed for season two this week, was the No. 1 show for 12 days and spent 35 days in the top 10, according to Reelgood. Netflix said on Monday that the series was watched by 55 million households globally in its first week, placing it among Netflix’s top 10 original shows of all time.

“Shadow and Bone” was also watched for 1.2 billion minutes in the US over its debut weekend, according to Nielsen, well ahead of the numbers for “Jupiter’s Legacy.” Both shows’ first seasons included eight episodes.

“Jupiter’s Legacy” also fell short of other Netflix hits in its tenure on the streamer’s top 10 list.

“Ginny and Georgia” was the top show for 29 days and appeared in the top 10 for 68 days. “Bridgerton” was the top series for 19 days and spent 71 days in the top 10. Both have been renewed for second seasons. And the limited series “The Queen’s Gambit” was the No. 1 show on Netflix in the US for 23 days and spent 79 days in the top 10.

The chart below breaks down the numbers:

reelgood jupiter's legacy shadow and bone top 10 lists chart
“Jupiter’s Legacy” fell short of other Netflix shows when it came to the streamer’s daily popularity rankings.

“Jupiter’s Legacy” also received poor reviews from critics and has a 38% critic score on Rotten Tomatoes, while “Shadow and Bone” earned an 87% critic score. In a review of “Jupiter’s Legacy,” CNN’s Brian Lowry wrote that it “moves in what feels like slow motion.” Rolling Stone’s Alan Sepinwall wrote that the series is “meant to be viewed with utmost seriousness, yet it feels like a parody where someone forgot to insert the jokes.”

Audience enthusiasm for the shows also diverged; “Jupiter’s Legacy” has a tepid 72% audience score on Rotten Tomatoes and “Shadow and Bone” has a more favorable 90%.

Since Netflix bought Millarworld in 2017, the streaming giant’s pursuit of genre-heavy IP has intensified as competitors like Disney and WarnerMedia focus on mega franchises to boost their own streaming businesses. Netflix introduced two new divisions last year to advance in this effort: the events/spectacle team, which oversaw “Jupiter’s Legacy,” and the franchise team.

While “Jupiter’s Legacy” is done, Netflix still intends to mine Millarworld for comic-book IP.

“Super Crooks” live-action and anime shows are in the works, set in the same universe as “Jupiter’s Legacy” but from the villains’ points of view. And series based on Millarworld comics like “American Jesus” and “The Magic Order” are also in development.

Read the original article on Business Insider

Naomi Osaka’s anxiety concerns make perfect sense – mental health issues in athletes are wildspread, according to experts

Naomi Osaka
Naomi Osaka withdrew from the French Open this week.

  • Naomi Osaka announced she would be withdrawing from the French Open, citing mental health reasons.
  • She initially boycotted post-match press conferences, before pulling out altogether.
  • Media attention can exacerbate anxiety and depression and “impostor syndrome,” according to experts who spoke to Insider.
  • See more stories on Insider’s business page.

Naomi Osaka withdrew from the French Open this week after saying she gets “huge waves of anxiety” when dealing with press. The 23-year-old tennis pro was fined $15,000 for skipping a post-match press conference, and then pulled out of the tournament altogether when she was threatened with expulsion.

“I get really nervous and find it stressful to always engage and give you the best answers I can,” Osaka, who is currently the number two female tennis player in the world, wrote on Instagram. “So here in Paris I was already feeling vulnerable and anxious so I thought it was better to exercise self-care and skip the press conferences.”

Osaka’s words highlight the pervasiveness of high-functioning anxiety.

Psychiatrist Dr. Leela R. Magavi, who has worked with many student and professional athletes, told Insider media attention can exacerbate insecurities in sports players, which can lead to “debilitating anxiety as athletes may feel pressured to look, speak or present a certain way.”

It can also increase the chance of developing, or worsen feelings of “imposter syndrome” – a psychological phenomenon where people doubt their skills and talents and constantly worry they will be exposed as a fraud.

“Many athletes ruminate about what they said during an interview or how they were portrayed in an article or television segment,” Magavi said. “They may replay portions of what they expressed and blame themselves for the content of their speech.”

Some athletes have told Magavi in therapy sessions they felt that one comment or statement they made could ruin their professional careers or personal lives, she said. This means some will agonize over questions they might be asked in interviews for hours, and prepare how they might respond if controversial topics are brought up.

“This anticipatory anxiety could adversely affect their processing speed and their performance during the match, game or tournament,” Magavi said. “This kind of pressure can cause demoralization and cause or exacerbate self-esteem concerns, eating disorders, depression, anxiety, insomnia, and suicidal thoughts.”

Osaka’s decision could be a turning point in what is expected from athletes

Ronald Stolberg, PhD, a licensed clinical and sports psychologist and professor at Alliant International University, told Insider Osaka’s situation may be a “watershed moment” for awareness around mental health issues in athletes.

“A young, female, international superstar being bullied by the four major events in her sport because of a mental health condition has awful optics for the tennis tour and sport in general,” he said. “This incident highlights the pressure placed on athletes to participate in press conferences right after competing in their sport.”

Interviewees in other areas of expertise have time to prepare, while tennis players have questions fired at them straight away when they are still full of adrenaline – running on a high of their success, or potentially beating themselves up for under-performing. It could be especially difficult for them if those questions focus on topics they would rather avoid, such as their dating life, finances, lawsuits, or political issues.

Scottish tennis player and former number 1 in the world, Andy Murray, for example, admitted in 2013 he would give bland post-match interview answers on purpose, so he wouldn’t have to deal with “the aftermath of any scandals.”

andy murray 6
Former world number 1 tennis player Andy Murray has been a notoriously prickly interviewee.

Psychotherapist Amy Morin, the editor-in-chief of Verywell Mind who specializes in mental strength, told Insider anxiety is most likely an evolutionary trait that has stuck with us from the early days of humanity, when we developed “fight or flight” in response to danger. It probably used to serve us well when we were faced with a predator, but the adrenaline response in modern-day life is sometimes disproportionate.

Morin said in if an athlete’s body is in a heightened state of awareness, and they’re distracted by looming worries about public speaking, it could be difficult for them to perform at their best.

Sometimes it takes just as much strength to give up on something than to force yourself to keep going

Athletes are masters of self-discipline, but this can feed into a misconception that nothing ever bothers them. Just because someone is an excellent sportsperson, doesn’t mean they will be equally skilled at delivering a talk in front of a crowd.

Morin said she is a big believer in people facing fears in life, but not when it costs them more than it’s worth. It’s about figuring out where your boundaries are and not stepping over that line if the costs are not worth it.

While a common mantra in sports is to never quit, Morin thinks we should actually give up on things far more often than we do. She said ego gets in the way sometimes and forces us to complete a task we set out to do, when it would serve us much better to throw in the towel.

“It takes courage to say to people, I’m not doing this anymore, and facing backlash from people who are going to say, ‘You’re a quitter, you gave up, you didn’t try hard enough,'” she said. “Sometimes it takes a lot more strength to quit something and then it does to keep going.”

Read the original article on Business Insider