How To Create A Customer Success Track

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

Key Takeaway:

What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be. In this episode, I outline how to create a Customer Success Track for your customers.

Topics I Cover:

  • [0:54] Why you should sell the ultimate transformation instead of merely a product or service
  • [1:18] Thinking about our customers as members versus just a transaction
  • [3:13] What a customer success track is
  • [4:28] The five questions that are key to building the customer success track
  • [12:59] Where to find the free companion course that goes along with The Ultimate Marketing Engine

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

Fulfilling Your Dreams At Any Age

Fulfilling Your Dreams At Any Age written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Clinton

michael-clintonIn this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of a book we’re going to talk about: ROAR into the Second Half of Your Life – Before It’s Too Late.

Key Takeaway:

We are living in a time when everyone is constantly reassessing what is next for their future. People who have spent years working are now seeing their industry dramatically evolve. At the same time, the post-career population is also going through massive change and dealing with the fact that many of them are not prepared financially, logistically, or emotionally for the next phase of their lives. And while we may want to retire, most of us don’t want to do nothing.

In this episode, Michael Clinton and I discuss concepts from his book upcoming new book ROAR into the Second Hald of Your Life – Before It’s Too Late. We deep dive into how to fulfill your dreams at any age and how to make the second half of your life happy and productive.

Questions I Ask Michael Clinton:

  • [0:53] My first obvious question I have to ask you is – how old are you?
  • [1:09] What is your favorite Hearst publication?
  • [1:53] Was there anything that led you to explore this idea of making the second half of your life something that you would roar into?
  • [5:44]I saw a whole lot of career change during the pandemic – like ‘now’s the time’ sort of energy was released. Do you think that that was always there, but it just got magnified because of the climate of the world?
  • [7:14] What stops people from owning what their next chapter should be?
  • [9:20] ROAR is an acronym for your four-part process – have you found a good, easy way to unpack that for people?
  • [11:03] The reassessment phase I imagine is one of the hardest parts for most people – what happens if you decide that you’ve been on the wrong team?
  • [12:05] What would you say is a common step that folks you talk to make when they are trying to reset things?
  • [13:54] Why are people tuning out to this demographic that we’re talking about?
  • [16:58] Where can people find out more about your work and pick up a copy of ROAR?

More About Michael Clinton

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business &Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

Empowering Nurses To Become NursePreneurs

Empowering Nurses To Become NursePreneurs written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Catie Harris

In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. NursePreneurs is a company committed to supporting nurses across the globe with their crazy, outrageous, and innovative ideas. 

Key Takeaway:

Catie found her inspiration for NursePreneurs while working for Walmart corporate. She was tasked with connecting nursing organizations and found hundreds of incredible nurses doing fascinating work around the world.

In this episode, Catie talks about how NursePreneurs came to be and how she teaches like-minded nurses to launch their own successful businesses. empowered hundreds of nurses to monetize their knowledge and skills in business, while also inspiring them to change the way healthcare is perceived and delivered.

Questions I Ask Catie Harris:

  • [0:50] So I didn’t read it in your intro, but you are also a Ph.D. — so that makes you the rare doctor and nurse, doesn’t it?
  • [1:14] What is NursePreneurs?
  • [3:25] One of my questions was going to be why did you choose nurses – but that’s your background, so that makes a lot of sense. Is there anything particular about that profession that would give way to starting a business?
  • [5:47] Are you helping people start side hustles or set up businesses that might ultimately get them out of the nursing picture?
  • [7:35] Was 2020 a particularly tough year for nurses?
  • [9:30] Are there some success stories from folks you’ve worked with that are some of your favorites or some ideas that really took off?
  • [10:48] What’s the relationship with insurance companies inside of these kinds of models?
  • [11:29] Can you tell me how your model works?
  • [14:14] Is this your sole business or do you still do nursing?
  • [15:07] Do you have a grand mission for how you’re going to continue to build your business?
  • [17:24] Can you tell people where they can find out more about your work?

More About Catie Harris:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

Deciding What Platform Is Best For Your Website

Deciding What Platform Is Best For Your Website written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Neimark

josh-neimarkIn this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.

Key Takeaway:

Josh Neimark came up with the idea of creating a website design agency in 2010 and hasn’t looked back since. In this episode, we dive into all things websites and design. We cover his entrepreneurial journey, the creation of Fix8 Media, website best practices, major mistakes site owners are making, his experience with the website platforms Squarespace and Duda, and how to decide what platform is best for your business.

Questions I Ask Josh Neimark:

  • [0:54] What’s been your entrepreneurial journey?
  • [4:32] What does a typical client engagement look like for you?
  • [5:47] Are there a handful of elements that are givens and baked into every site based on consumer behavior, etc.?
  • [7:21] What are some of the most wasted opportunity pages that you see people creating?
  • [10:36] Planning your website, planning your content, and planning your SEO are table-stakes for a good website – do you struggle with the relationship with those three things?
  • [12:52] From a pure design aesthetic standpoint, are there some things that you’re seeing a lot of?
  • [17:06] What do you think about Duda and why would you recommend it to someone?
  • [20:52] If I’m a business owner, what’s the benefit of choosing Duda especially since WordPress is free?
  • [22:05] If somebody is on a WordPress setup with a massive database, is that migration painful?
  • [23:41] Where can more people find out more about Fix8 Media?

More About Josh Neimark:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

Turning Negativity Into Resilient Fuel

Turning Negativity Into Resilient Fuel written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kelly Lewis

kelly-lewisIn this episode of the Duct Tape Marketing Podcast, I interview Kelly Lewis. Kelly is the founder of Damesly, a boutique women’s tour company, and creator of Go! GirlGuides, the world’s first series of travel guidebooks designed specifically for women. She’s also the author of a book called Tell Her She Can’t: Inspiring Stories of Unstoppable Women.

Key Takeaway:

Kelly Lewis set out to share her story and impact the lives of every woman who has been told she isn’t strong enough, smart enough, or capable enough to excel. In Kelly’s recent book, Tell Her She Can’t, she shares the true stories of 35 inspirational women who overcame the naysayers to achieve “impossible” dreams.

In this episode, we discuss how Kelly found a way to take the negative experiences she was going through and turn them into fuel that could push her forward instead of letting them derail her life.

Questions I Ask Kelly Lewis:

  • [0:48] The title of your book feels a little bit like a dare – is that a bit of what you’re trying to evoke?
  • [1:15] Were you at some point told in your life that you can’t?
  • [2:02] Why is it so important for others to tell us that we can’t do something?
  • [3:29] Was there a point at which you were going to make the assumption that you’ve achieved what some people would call a level of success?
  • [6:50] Are there inherent differences in travel for women?
  • [9:44] Would you say that there’s certainly an element of this idea that people don’t come out of the womb and decide that they’re going to take on the world?
  • [12:01] What are some of your favorite stories that have seemed to have really touched people?
  • [13:26] How did you collect your stories of these women in your book?
  • [16:02] Do you see your work as part of the mission to affect broader social change in the treatment of women everywhere?
  • [16:48] Has the travel bug hit you again yet?
  • [17:22] Give us an idea of a fun trip that you’ve put together?
  • [18:22] Where can people find out more about all of your work?

More About Kelly Lewis:

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

How To Attract The Right Talent

How To Attract The Right Talent written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Englin

ryan-englinIn this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

Key Takeaway:

Finding the right talent is not an easy task to conquer. In fact, many people waste time hiring the wrong people or have a difficult time retaining the people they worked so hard to attract.

In this episode, I talk with the founder of Core Fit Hiring, Ryan Englin, about why people have such a difficult time attracting the right talent today and what you need to do to attract quality frontline workers who align with your company values — and how to get them to stay.

Questions I Ask Ryan Englin:

  • [0:48] In the skilled worker and technician community, it’s been harder to fill positions – can you give me your take on that?
  • [2:36] Is the trade industry itself going to have to make some fundamental changes or use better marketing to draw people to the industry again?
  • [4:28] The best salespeople for getting more people in your organization are happy employees that are pumped about what they’re doing, but how do you bring that into a culture where that hasn’t existed?
  • [5:39] People connect with stories far better than they connect with features – how do you extract stories in industries some of these industries to effectively help them draw employees?
  • [7:12] If people are coming to you now and saying how do we attract and retain people, what is some of the advice that you’re giving people in this particular environment? people?
  • [8:33] If there’s something about your company, your culture, or your team that isn’t attractive, how do you fix that?
  • [9:17] If I’m listening to this show and I’m particularly trying to hire, or at least get my name in front of potential candidates, are you finding a channel that seems to be most effective for getting on people’s radars?
  • [11:00] Do employers need to start lowering their expectations about skill and experience?
  • [12:42] Would you be going to university situations or to vocational schools and trying to get involved at that early point?
  • [14:09] What role are unions playing in this industry today?
  • [15:51] With supply and demand being what it is, is there a pressure on wages right now that is really going to create some costing problems for contractors?
  • [17:14] How big of a problem is poaching?
  • [19:09] If people are interested in this topic and they hire skilled workers, where they can find out more about some of your work?

More About Ryan Englin:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create.

They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

Naming Your Mice And Revealing Yourself

Naming Your Mice And Revealing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Wood

david-woodIn this episode of the Duct Tape Marketing Podcast, I interview David Wood. David is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

Key Takeaway:

We all know about the elephant in the room – it’s obvious. But many creatures in the room are much more subtle. David Wood defines these creatures as mice. When we ignore our mice in the room, we separate ourselves from others, leading to disconnection, deadness, and often, misunderstanding. This directly translates to marketing, too. If you manage or are part of a team, your chances of meeting your goals and reaching your full potential diminishes.

Naming your mice is about slowing it down to the speed of connection so that we can actually relate with each other about what’s really happening in each moment. It’s about creating true transparency. In this episode, David talks about the impact that being willing to name our mice can have on our lives.

Questions I Ask David Wood:

  • [0:54] What does a consulting actuary do?
  • [3:40] Most people are familiar with the elephant in the room metaphor – so, who is the mouse?
  • [7:13] A lot of what you’re talking about is about transparency – what level of transparency is off-putting?
  • [16:23] I don’t think there’s anyone who disputes the idea that we can get more done, be more profitable, and grow more by doing less. But why is it so hard?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create.

They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

Helping And Inspiring Small Business Entrepreneurs All Across America

Helping And Inspiring Small Business Entrepreneurs All Across America written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Zach Lezberg

zach-lezbergIn this episode of the Duct Tape Marketing Podcast, I interview Zach Lezberg. Zach is the Founder & CEO of The Show Producers, Small Business Expo, eComCon, ShowBiz Expo, and Small Business University.

Key Takeaway:

The Small Business Expo is all about helping small businesses, entrepreneurs, and startups. It’s a huge gathering. The event gets thousands of small business owners gathering in each city to network, build business relationships, find new vendors that can help their business grow — from payroll services to legal help to accounting services or office space, social media help SEO services, you name it, it’s there.

With events in over 45 cities around the country, the Small Business Expo has built a community that supports the growth of small businesses and brings people together all across America. In this episode, I talk with the Founder of the event Zach Lezberg about how he’s built such a strong small business community and the state of small businesses in 2021.

Questions I Ask Zach Lezberg:

  • [0:53] What does a traditional small business expo look like?
  • [2:22] Would you say you learned some valuable things producing virtual small business expo shows?
  • [3:13] Are there elements of what you had to do virtually that you’ll continue doing because people really enjoyed that aspect?
  • [4:08] So you’re shifting back to live shows now — are there elements of the live shows that you feel you weren’t able to emulate virtually?
  • [5:47] How do you build that strong kind of community that’s like cheering for you to come back?
  • [6:44] As a small business with a limited budget, what’s been your most effective way to fill these shows up?
  • [7:43] What would your events offer to somebody that is afraid to take the leap and what would attending an event like this inspire that person to do?
  • [9:32] What key things are you seeing that maybe came out of this last, crazy kind of year?
  • [12:36] Where’s the happy medium between advertising and word of mouth for small businesses?
  • [15:03] What does your Expo series look like for the rest of 2021?

More About Zach Lezberg:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create.

They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

The Ultimate Content Planning Workshop

The Ultimate Content Planning Workshop written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about the final part of a three-part solo show Marketing Hourglass series I’m doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, I discussed creating content that powers each stage of the customer journey. Then in part three, I’m wrapping up the series with what I’m calling a content planning workshop. Here’s part three.

Key Takeaway:

Waking up on Monday and deciding what to write about on your blog is not a content strategy. Content is such an essential element in the marketing puzzle you must plan your content like you might your promotional calendar or budget for the year.

Taking a strategic view of content means you must understand the body of work you need to create over time to turn your content efforts into an asset that will serve your business long-term. In this episode, I’m wrapping up the Marketing Hourglass series with a content planning workshop. I’m covering how to plan your content the right way to align with business goals and objectives and the customer journey.

Discussion points:

  • [1:12] The right content can power every aspect of the Marketing Hourglass
  • [3:21] Content planning starts with coming up with monthly themes and creating a global sketch
  • [4:27] What your content should be about
  • [6:27] Breaking down your year to quarterly objectives and priorities
  • [7:30] Example content objectives
  • [9:12] Planning your content by quarter that supports your set objectives
  • [11:59] Crafting your monthly content calendar
  • [12:56] Planning makes it easier to delegate
  • [13:31] The success of the plan depends on measurement and if your content is moving you towards your goal

Resources mentioned:

More About The Duct Tape Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

Creating Content For Every Stage Of The Customer Journey

Creating Content For Every Stage Of The Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about part two of a three-part solo show series I’m doing on the Marketing Hourglass. In part one, I talked about guiding the perfect customer journey and the marketing hourglass. In part two, I’m going to be talking about planning your content by the customer journey stage. Then in part three, I’m going to wrap up the series with what I’m calling a content planning workshop. Here’s part two.

Key Takeaway:

Content can’t be viewed as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy. Because it is such an important piece of the marketing puzzle these days, it needs to be incorporated in every phase of the customer journey.

As discussed in part one of this three-part series, I’ve developed the Marketing Hourglass which consists of seven stages: Know, Like, Trust, Try, Buy, Repeat, and Refer. These phases will get a person from their first encounter with your business and then past your point of purchase where they not only turn into a customer but a loyal fan and advocate for your business. As a person moves through the customer journey, you must hit them with content throughout the process to keep them engaged with your business, and the best way to do this is to match the content you’d like to develop with the various phases of the Marketing Hourglass. In this episode, I share how to create content for every stage of the customer journey.

Discussion points:

  • [2:22] Stages of the customer journey in the marketing hourglass
  • [3:13] Creating your content road map to answer your customer’s questions at the different stages of their journey
  • [4:20] Walking through each stage of the customer journey with this content mapping method using an example, fictitious business I created

Resources mentioned:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.