The Modern Guide to Public Relations in 2021

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Amy Rosenberg

In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft.

Key Takeaway:

Public Relations has changed over the years. Blasting things out doesn’t work anymore and the industry needs quick changes to keep up. With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions.

Oftentimes, marketing and PR are lumped into one category. In this episode, Amy Rosenberg talks about the state of PR in 2021 from her point of view. Amy demystifies the differences between marketing and PR and how the two can work together to produce optimal results.

Questions I Ask Amy Rosenberg:

  • [0:40] What’s the current state of PR from your perspective?
  • [3:42] What particular skill set or particular point of view would a PR person bring to the table?
  • [4:02] If I were trying to hire for my team, how would I distinguish between a marketing person and a PR person?
  • [5:20] How has the art of trying to get placement or publicity changed?
  • [7:20] What’s the message you want the target audience of your book to hear?
  • [9:20] Do you have some tools or special ways that you like to find what might be some of the niches like blogs, podcasts, or publications that really are frankly going to be maybe more useful for somebody than the New York Times today?
  • [12:12] How do you tie into the news or to a trend, or how do you at least have that mindset of mining for opportunities?
  • [14:06] How do you walk the line of promoting your community involvement, but also maybe feeling a little self-serving in the process?
  • [16:24] What do you tell people who are trying to get started in PR or a business owner trying to learn about it, how they might learn how to do PR for their career or organization effectively?

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

Beating Adversity With The Power of 3

Beating Adversity With The Power of 3 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robb Hiller

In this episode of the Duct Tape Marketing Podcast, I interview Robb Hiller. Robb is the CEO of Performance SolutionsMN. He is nationally known for his expertise in talent selection, executive coaching, team development, sales, and leadership building.

Key Takeaway:

Robb Hiller has taught the Power of 3 for many years in his work, but it came into much sharper focus as he was battling a health challenge in his life.

In this podcast episode, Robb authentically shares his story about how used the Power of 3 to overcome the major adversity he faced unexpectedly in his life. He dives into how this method gives you easy-to-use, practical tools to help overcome stressful challenges and adversity in your life, and become a better person and leader.

Questions I Ask Robb Hiller:

  • [1:29] The power of three is something you’ve taught for years, but it came into sharper focus while battling a health challenge — can you tell your story?
  • [14:25] So your Power of 3 Framework is “ask, activate, and advocate” — when you work with someone, how would you suggest someone implement this?
  • [15:37] How do people apply this framework in the day-to-day world?

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This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

Content Marketing Made Easy With Airtable

Content Marketing Made Easy With Airtable written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Margaret Jones

In this episode of the Duct Tape Marketing Podcast, I interview Margaret Jones. Margaret is a former journalist and currently head of content at Airtable, an organization that builds itself as a low code work management platform.

Key Takeaway:

Airtable has spread like wildfire through organizations both big and small. The app takes the best aspects of spreadsheets and databases and puts them together. Airtable does something different for everyone. For some people, it’s a CRM. For some people, it’s a content production calendar. For some people, it’s the way that they manage their entire business.

In this episode, Airtable’s first-ever content lead, Margaret Jones, joins me as we discuss what impact Airtable has had on her role as a content producer and how she’s best utilized the tool to solve problems and fill gaps in her leadership role.

Questions I Ask Margaret Jones:

  • [1:11] What does Airtable do, and what does it mean to be a low code work management platform?
  • [7:43] Are you the first head of content at Airtable?
  • [8:16] What does a head of content do, and what is your day-to-day?
  • [9:33] How is the product selling, and how do you tie that back to business objectives?
  • [12:20] What kind of content is working right now in terms of getting the most engagement or meeting your objectives?
  • [15:09] Did any good nuggets of information come out of the comprehensive research trends report called the Airtable Marketing Trends Report that you just completed that you’d like to share?

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This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

Dominating First Page Rankings On Google

Dominating First Page Rankings On Google written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Dreyer

In this episode of the Duct Tape Marketing Podcast, I interview Chris Dreyer. Chris is the CEO of Rankings.io which is an SEO agency that helps elite personal injury law firms dominate first page rankings. 

Key Takeaway:

Search engine optimization is a tough industry especially for a lot of small business owners. And how do you keep up with Google’s constantly changing algorithm? There’s no magic, but there are steps you can take to soar to the top of a search engine results page. In this episode, Chris Dreyer and I dive deep into his experience running an SEO agency and how he’s managed to help small businesses within his industry dominate first page rankings on Google.

Questions I Ask Chris Dreyer:

  • [0:55] What led you to where you are today, and what does your online and entrepreneurial journey look like?
  • [4:05] How do you build trust around SEO when there’s a real lack of trust in the industry?
  • [5:37] As an SEO firm, how important is your own SEO?
  • [6:50] What are the basics of good SEO for any business?
  • [8:02] When you mention landing pages, are you really talking about the importance of the entire structure of the landing pages as well?
  • [9:49] What would you do, if anything, differently because of the competitive nature of this business?
  • [18:48] Core web vitals are being talked about a lot this year — how are you responding or reacting to that?
  • [20:49] When it comes to your ads and organic mix, what’s your philosophy on the mixture of the two — notwithstanding the results they can produce, but sort of the necessary element of them?
  • [23:54] What’s your philosophy on reporting and communication with clients?

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This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

Why Creativity And Innovation Are All About Taking Risks

Why Creativity And Innovation Are All About Taking Risks written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Linkner

In this episode of the Duct Tape Marketing Podcast, I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. 

Key Takeaway:

We tend to overestimate the risk of trying something new, but we underestimate the risk of standing still. The world is changing at a rate like none other in history. The premise of Josh’s newest book is arming everyday people to become everyday innovators and the importance of shining a bright flashlight on the real risk of failing to cultivate safe environments for creativity to flourish.

In this episode, Josh and I discuss the beauty that comes out of taking risks and making mistakes. We dive into how small everyday innovations drive oversized results, and his systematic approach to help bring creativity to the surface in a way that creates meaningful results.

Questions I Ask Josh Linkner:

  • [0:58] You described yourself as a creative trouble maker — would you say that’s a line that runs through your newest book?
  • [2:14] I want to challenge you on one thing — as I listened to your stories of companies experiencing little breakthroughs, were they in many cases just them trying to get through the day?
  • [5:00] A lot of industries have gotten smoked because they have just stood still — how do you tell that 60-year-old CEO that they’re going to have to take a risk (a potential loss) or they’re going to go out of business?
  • [6:11] How does someone start experimenting with micro-innovations?
  • [9:53] Say we’ve done the brainstorming events and we’ve generated a dozen good ideas, how do we recognize one that’s worth doing?
  • [12:07] How do you think companies (in all industries) should address the creativity skill gap?
  • [15:32] What’s your favorite story from the book?
  • [17:03] Do you believe that the CEO’s role in an organization should be to breed the idea of obsession over innovation?
  • [17:57] Is there any risk of somebody picking up the book and saying, “we’re going to do all eight of those this quarter”?

More About Josh Linkner:

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This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

Vesta steel siding is one of the fastest-growing siding products on the market. It’s made up of one of the strongest and most recyclable materials on the planet — it can withstand anything mother nature can throw at it. Vesta has won designer awards because of its patent design, rich solid colors, plank-like profile, and natural-looking wood-grain look that doesn’t require any homeowner maintenance. Be the first on your block to style your home with a bold, innovative solution that looks amazing for the life of your home. Check it out at www.qualityedge.com/vesta.

 

 

The Future Of Virtual And In-Person Events In 2021

The Future Of Virtual And In-Person Events In 2021 written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with Erica Maurer

In this episode of the Duct Tape Marketing Podcast, I interview Erica Maurer. Erica is an Event Producer, Event Coach, and partner at EMRG Media. She also owns a couple of events and puts on a few events around the Event Planner Expo, the Women’s Insider Network.

Key Takeaway:

2020 forced rapid change for nearly every single industry. The event industry was hit especially hard. Every in-person ceased to exist overnight. Everything quickly shifted online. We had no choice but to rethink how to gather for events, how to encourage virtual networking, how to make talks more engaging, and how to build the same feelings of community — all from behind a computer.

With all of this change that was quickly forced upon us, where do we stand today? After a year of making massive pivots, in-person and virtual events may be forever changed. In this episode, Erica and I discuss how the pandemic has affected the industry and what the future looks like for events in 2021 and beyond.

Questions I Ask Erica Maurer:

  • [1:02] What is the state of events right now after a year of big change?
  • [4:01] What’s the future going to look like in all forms of events?
  • [6:10] What are some of the things you have to change and adapt to based on what you’ve learned are the realities of virtual events today?
  • [11:40] What are the actual natural advantages of virtual over in-person events that might actually have somebody wanting to keep events virtual?
  • [16:03] Have you found ways to enhance Zoom?
  • [16:17] What are some other technologies (besides Zoom) that you’re really in love with too?
  • [21:39] What are some creative things you’re seeing people do to keep up engagement during and after virtual events?
  • [22:43] Tell us more about your two conferences and where more people can learn more about your event planning.
  • [24:29] Are you planning on being in person this year?

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This episode of the Duct Tape Marketing Podcast is brought to you by .Online.

.Online is one of the world’s most popular new domain extensions with over a million domain names already registered on it. With more and more businesses going online, finding great domain names can be a challenge. .Online allows you to get a brandable and meaningful domain name, and it’s as simple as www.[your brand name].online.

 

 

Making Your Self-Employed Business Sustainably Successful

Making Your Self-Employed Business Sustainably Successful written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeffrey Shaw

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffery is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Questions I Ask Jeffrey Shaw:

  • The term “self-employed” used to be looked upon differently — has the perception changed now?
  • What in your mind is self-employed, and what space are you trying to carve out?
  • What’s your approach to personal development?
  • Will you share some of your own experiences and maybe some of the folks you’ve worked with also?
  • When you’re working with small business owners and self-employed folks that you work with, where do you see people commonly kind of fall down?
  • What is the self-employed ecosystem you’ve mentioned?
  • What are some of the traits and habits that you can identify that really serve people trying to achieve balance and build this ecosystem?
  • What are some of your thoughts on self-employed individuals in terms of hiring them to do work for you?
  • Can you tell us more about the summit this year which is happening along with your book?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Bulletproofing Your Mindset To Overcome Your Limitations

Bulletproofing Your Mindset To Overcome Your Limitations written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dre Baldwin

In this episode of the Duct Tape Marketing Podcast, I interview Dre Baldwin. Dre  (or “Dre all day” as he’s referred to as) for the past 15 years has changed the lives of over 75 million entrepreneurs, athletes, and business professionals. He’s sold thousands of copies of his books, courses, and programs with pioneered personal branding, and he’s on his way to building an organization called Work On Your Game. I think to date Dre has published about 27 books and hundreds of products.

Questions I Ask Dre Baldwin:

  • Can you give us a quick rundown of your story?
  • What role do you think having a lot of limitations played in your ultimate success?
  • What does the term ‘bulletproof mindset’ mean?
  • How did you keep believing in your lowest points in life?
  • What gave you the idea to take your experiences and turn them into products you could sell?
  • What is your own personal development journey is like?
  • What are some of the biggest mistakes you see people making that come to you wanting to do what you do?
  • You’ve developed a high level of self-esteem and confidence — where does humility fit within that?

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This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Using Collaboration Tools To Transform The Way We Work

Using Collaboration Tools To Transform The Way We Work written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Simon

In this episode of the Duct Tape Marketing Podcast, I interview Phil Simon. Phil is a keynote speaker and technology authority • An award-winning author of eleven business books and counting, most recently Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

Questions I Ask Phil Simon:

  •  A lot of this technology has been around for a while, but it really accelerated in the last year — in your view, has this technology changed anything permanently?
  • How do you define collaboration and how has it evolved?
  • Has the ability to have people all over the world created a better end result for collaboration in your view?
  • What would you tell a typical small business that has adopted some of these tools, but they’re just scratching the surface for them?
  • You’ve mentioned the hub idea a couple of times, what would that look like, and what would that give us?
  • Yeah. So, so let’s talk stereotypes for a moment. The typical CEO is probably not doing the demos to see what thing to take, but they might be they might certainly be casting the strategic direction about this hub idea. Does that sometimes present an issue again, going back to sort of the generational stereotypes?
  • You can control internal communication mostly, but a lot of communication is external like with customers for example. How do you navigate external communication without having to use multiple different systems again?
  • Where do you stand on the idea of banning internal email? Is that something you think just everybody should do just categorically or is that a personal choice dependent upon your strategy?
  • Do you have a set tech stack that you think is a stack everybody ought to go with?
  • Should there be a position for Head of Collaboration on the org chart?

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This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.

 

 

Why Doubt Is A Sign You’re On The Verge Of Greatness

Why Doubt Is A Sign You’re On The Verge Of Greatness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marc A. Pitman

Marc PitmanIn this episode of the Duct Tape Marketing Podcast, I interview Marc A. Pitman. Marc is the founder of Concord Leadership Group, where he’s been leading organizations and teams for decades. He holds a master’s in organizational leadership and is a certified FranklinCovey coach and the author of a book we’re talking about called The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be.

Questions I Ask Marc A. Pitman:

  • What you were trying to accomplish by kicking off your book with the essay you call the ‘Note on Privilege’ at the beginning?
  • In your book, you discuss the concept of doubt and how it’s a signal that you might just be on the verge of greatness – can you unpack that concept a little bit?
  • How do you interpret the subtitle, “The Leader You Were Meant to Be”?
  • If you’re going to give a catch-all description, what’s the leader’s job?
  • Where can folks find out more about the exercises, assessments, and tools that are in the book and that you use in your daily life?
  • Who makes a perfect client for you?

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This episode of the Duct Tape Marketing Podcast is brought to you by SharpSpring Ads.

Are you already retargeting with Google or Facebook? Now you can use one platform, SharpSpring Ads, to simplify the process, double your audience, and improve ROI. Sign-up for a free account and SharpSpringAds will match up to $1,000 in ad spend.