The world’s biggest luxury giant spent $835 million refurbishing a department store in Paris, and it’s now open to the public. Take a look inside.

The handbag department at La Samaritaine department store in Paris
  • LVMH on Monday unveiled its $835 million refurb of Paris department store La Samaritaine.
  • The luxury conglomerate’s elaborate refurb took seven years.
  • The building also houses a luxury hotel, a beauty salon, a spa, and 12 restaurants.
  • See more stories on Insider’s business page.
La Samaritaine is a large department store located on the banks of the River Seine, close to the Louvre museum. LVMH, the world’s largest luxury conglomerate, bought the building in 2001 and later spent seven years renovating it.

An exterior shot of La Samaritaine department store in Paris
Billionaire Bernard Arnault is CEO and chairman of LVMH. He’s currently the third richest person in the world, according to Bloomberg.

It’s been shut for 16 years after it was deemed unsafe and closed in 2005.

LVMH — run by one of the world’s richest men, Bernard Arnault — spent €750 million ($895 million) refurbishing the space, transforming it into a luxury shopping destination.  

This week, it opened its doors to the public after being painstakingly restored.

The opening of La Samaritaine in Paris
President Macron joins Bernard Arnault.

French President Emmanuel Macron joined LVMH CEO Arnault to open the new store on Monday. 

The retail portion of the building is around 20,000 square feet.

Women's fashion at La Samaritaine department store in Paris
Women’s hats.

There’s also 15,000 square feet of office space, 96 social housing units, and a hotel.

The hotel, called Cheval Blanc Paris, won’t open until September 7.

La Samaritiaine  exterior shot
It has 72 luxury rooms and suites.

According to Bloomberg, prices for a room start at €1,150 ($1,400) per night. 

There are areas devoted to men’s and women’s fashion, beauty, and accessories.

Interior shot of La Samaritaine department store in Paris
Customers can spend an entire day here.

There are more than 600 different brands in the store – from legacy designers to newer brands, which are spread across seven levels. 

The glass roof is one of its most iconic features.

The staircase at La Samaritaine department store in Paris
Light floods into the store through the roof.

According to LVMH, this was rebuilt to match the original design from 1905.

Just below the roof, on the top floor of the building, is one of its bar-restaurants, Voyage.

Space Voyage restaurant at La Samaritaine department store in Paris
The bar closes at 2am.

According to Vogue Business, this bar stays open long after the store closes at 8 p.m..

There are a dozen restaurants in the building.

Restaurant at La Samaritaine department store in Paris
These range from more formal sit-down restaurants to bakeries.

There’s a spa and beauty salon, too.

The beauty section at La Samaritaine
The hair salon.

“We strive to move away from the purely transactional side,” Benjamin Vuchot, chairman and CEO of DFS Group, which operates the building for LVMH, told Vogue Business

In a world where shopping is undergoing tremendous change, we have to find different solutions. Hence the food & beverage, the spa, the hair salon,” he said. 

But luxury shopping is still at the heart of the space, and it’s a place for LVMH to display and sell all the brands that it owns.

Men's department at La Samaritaine department store in Paris
The men’s clothing section in the store.

LVMH owns 75 brands.

An interior shot of La Samaritaine department store in Paris
Champagne bottles lined up in the store.

These include Louis Vuitton, Givenchy, and Dom Pérignon champagne to name a few.


The focus is all on shopping in-store – the store’s website is mainly to book beauty or hair appointments.

The handbag department at La Samaritaine department store in Paris
The luxury handbag department.

The department store was initially meant to reopen in 2020, but this was delayed because of the pandemic.

Boutique store at La Samaritaine
Loulou concept store.

With international travel still mostly at a standstill, it could be a while before tourists flock to the building — and tourist spending is vital to the luxury industry. 


“We expect it will take one or two years for tourists to really return,” the regional president at DFS Group, Eleonore De Boysson, said at a press conference this week, which was reported by Bloomberg.

The women's fashion department at La Samaritaine department store in Paris

For now, “we want Parisians to reclaim La Samaritaine,” she said

Read the original article on Business Insider

The owner of Louis Vuitton and Dior is now selling unused luxury fabrics and leathers online from $4 a meter

Louis Vuitton men's fashion show
Models walk the runway during the Louis Vuitton Menswear Fall/Winter 2021-2022 show as part of Paris Fashion Week.

  • LVMH – the luxury giant behind Dior, Louis Vuitton, and Celine – is now selling fabrics at discount prices.
  • The new online store, Nona Source, sells leftover fabrics and leathers from $4 a meter.
  • These unused fabrics come from LVMH’s high-end brands.
  • See more stories on Insider’s business page.

LVMH has started selling unused fabrics from its high-end brands, including Louis Vuitton, at bargain prices.

The new online shop, which went live on Monday and is called Nona Source, sells leftover materials from its sought-after fashion brands. A spokesperson for LVMH confirmed to Insider that all of LVMH’s fashion brands would provide fabric. LVMH owns Louis Vuitton, Christian Dior, Givenchy, Stella McCartney, and Celine, among others.

The store is Europe-only and LVMH said it had no plans to launch it in the US. It is open to certain business owners, such as fashion designers. Each buyer must set up an account, sharing their company name and registration number, to shop.

Potential buyers can search by fabric style, weight, and use. Prices start from €3 ($3.60) per meter for lining materials, and up to €50 ($60) per meter for cashmere.

The shop is part of LVMH’s push to become more sustainable in the next 10 years, via an initiative called Life 360. It has promised to upcycle and recycle clothes.

Read more: How the $286 billion luxury empire LVMH reinvented its diversity strategy

The store is led by a three-person team who previously worked at LVMH-owned brands. The trio came together in 2019 as part of LVMH’s Disrupt, Act, Risk to be an Entrepreneur (DARE) program, which lets LVMH’s thousands of employees pitch new ideas to management and turn these into real projects.

These employees are now working full-time on Nona Source.

Read the original article on Business Insider