JOIN OUR LIVE EVENT ON JULY 1; How to sell on livestream

Vivian Nguyen holds up a toy in front of a phone and ring light.
Vivian Nguyen sells squishy and plushy toys on livestream shopping app Popshop Live.

Livestream shopping in the US is estimated to become a $6 billion market this year and $25 billion by 2023, according to research firm Coresight Research. Originally popularized in Asia, this method of ecommerce is like a modern QVC show meets Instagram Live.

Small businesses and resellers are using livestream shows to personally connect with their customers in real-time. Several apps and platforms offer the technology, but it still hasn’t quite reached mass adoption in the US, which means you have a chance to get ahead of the curve by building up a loyal following now.

Join us for our free event on July 1 at 1 PM EST/10 AM PST. We’ll explain what livestream shopping is and ask sellers for their best tips for gaining loyal viewers and making sales.

Meet our panelists:

Vivian Nguyen is a YouTube influencer and sells toys, accessories, and snacks on the livestream shopping app Popshop Live. In 2020, Nguyen’s business, Cyndercake, made more than $60,000 in sales on the app. It’s helping her pay for college and her rapid growth led her to open her first ecommerce site this year.

Miguel Rivera is the collector and seller behind Master Poppins Collectibles. He auctions off FunkoPop figurines on the livestream shopping app Whatnot.

Kelley Cawley is the owner of a women’s apparel boutique and retail store in LaSalle, Illinois. Cawley began hosting livestream shopping shows on Facebook during the pandemic and it’s now become the bread and butter of her business.

Topics to be discussed include:

  • The basics of livestream shopping – what is it and how to use it.
  • Differences between various livestream shopping apps and platforms.
  • How sellers and business owners use livestream to connect with their customers.
  • Advice on hosting an engaging livestream show that people will want to watch.
  • Tips for making sales and building your audience.

If you’d like to submit a question to be answered, please fill out this brief form. There will also be an opportunity to ask questions live during the webinar.

You can sign up here for our event.

Read the original article on Business Insider

Advertisers are gearing up for live events again

Hi and welcome to the Insider Advertising newsletter. I’m Lucia Moses, deputy editor, and this week in advertising and media news:

If you got this newsletter forwarded, sign up for your own here.

First up: Don’t miss our webinar this Thursday on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here.


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Advertisers are banking on live events

HBO had to delay all-important screenings to promote “Lovecraft Country” last summer due to spikes in coronavirus cases.

This year, the entertainment giant found a pandemic-safe way to promote its content, creating an interactive display, HBO Max Orbit, for the virtual SXSW Festival and select AT&T stores.

Events are a significant part of many marketers’ budgets, and many of them are ready to jump back into live events as communities reopen, Patrick Coffee reports.

But spending is unlikely to approach pre-pandemic levels, and health risks remain a big concern.

Some marketers are, variously, seeking exit clauses to avoid a repeat of last year’s losses, and plan to make virtual events a part of their approach.

“We ended up losing a ton of money with things that had to be cancelled and other unseen costs,” Colleen Bisconti, VP of events and conferences at IBM, told Patrick.

Read the rest here: Big brands like IBM and HBO lay out how they’re betting on live events as pandemic restrictions ease up


Tim Conley, CEO of Extreme Reach
Tim Conley, CEO of Extreme Reach

TV advertising goes digital

Extreme Reach, a company that helps brands buy and plan TV and video ads, is acquiring rival Adstream, in hopes of giving clients a competitive advantage.

Behind the news:

  • Advertisers are increasingly looking to buy TV ads with digital-like precision.
  • The Adstream acquisition follows other TV adtech deals, like Comcast’s acquisition of Beeswax last year and Magnite’s agreement to acquire SpotX in February.
  • Companies that help marketers buy and measure their TV advertising are seen as acquisition targets and growth in adtech stocks, SPACs, and private equity have fueled interest in adtech.

Read more: A digital ad firm just snapped up a competitor to make TV advertising more digital


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Jonathan Nelson is CEO of Omnicom Digital

Omnicom’s data play

Ad giant Omnicom Group created a new data-driven marketing unit, Omni Health, aimed at healthcare clients like Pfizer and Johnson & Johnson, Tanya Dua reports.

Key things to know:

  • Agencies have souped up their data tools in recent years to help advertisers precisely target people and fend off consultancies like Accenture Interactive and Deloitte.
  • Omnicom for its part says it’s spent tens of millions of dollars to build Omni Health.
  • Advertising agencies are making a big play for healthcare ad dollars, one of the few areas of ad spending that’s held up in the pandemic.
  • But Omnicom has plenty of competition from other ad and PR firms like IPG and W2O that are making similar bets.

Read more: Omnicom is trying to cash in on healthcare advertising with a new data tool for clients like Pfizer and Merck


Other stories we’re reading:

Thanks for reading, and see you next week!

– Lucia

Read the original article on Business Insider

JOIN OUR LIVE EVENT ON WEDNESDAY: How to invest in real estate in 2021

insider events how to invest in real estate in 2021 2x1

We’re mapping the road ahead for real estate in 2021, including which towns, cities, and states to watch, how to navigate high home prices and low mortgage rates, and why Americans’ housing preferences are shifting as a result of the pandemic.

On January 20 at 1 PM ET, Business Insider real estate reporter Libertina Brandt will moderate a panel on how to invest in real estate in the coming year, featuring R. Donahue Peebles, founder, chairman and CEO of the Peebles Corporation, and Daryl Fairweather, Redfin’s chief economist.

You can sign up here if you’re a Business Insider subscriber.

Read the original article on Business Insider