JOIN OUR LIVE EVENT ON SEPT 8: How to market your business with student athletes

gymnast spreads her arms and smiles
Abby Heiskell of the Michigan Wolverines competes in the floor exercise during the Division I Women’s Gymnastics Championship held at Dickies Arena on April 17, 2021 in Fort Worth, Texas.

This summer, the NCAA opened up a whole new market of influencers and entrepreneurs by instating an interim policy allowing college athletes to earn money off of their image and likeness. These students are the next round of power players in their generation with the ability to sign onto sponsorships, brand campaigns, and ambassador programs.

In this webinar, experts will explain how businesses of any size can maneuver this new market. We’ll talk about how to navigate individual college guidelines and state laws, the legal parameters of drafting contracts for student athletes, what incentives these burgeoning influencers will request to sweeten their deals, and what these partnerships could do for small businesses.

Join us for our free event on September 8 at 1 PM EST/10 AM PST.

Meet our panelists:

  • Tim Nevius, NCAA investigator and founder of Nevius Legal
  • Jon Chanti, executive vice president of influencer marketing agency Viral Nation
  • Third panelist, TBA

Topics to be discussed include:

  • The latest developments of the NCAA’s policies and how colleges across the country are responding.
  • What legal considerations businesses should keep in mind when working with student athletes.
  • How businesses can get student athletes to represent their brands.
  • What student athletes look for in brands and what they expect in their contracts.

There will also be an opportunity to ask questions live during the webinar.

You can sign up here for our event.

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JOIN US JULY 15: Crypto experts from Ark Invest and more share their industry outlooks and the biggest opportunities they’re pursuing

“What’s Next for Crypto” Webinar poster featuring Mrinalini “Ria” Bhutoria of Castle Island Ventures, Yasshine Elmandjra of Ark Invest, and David Grider or Fundstat Global Advisors.
What’s Next for Crypto featuring Mrinalini “Ria” Bhutoria of Castle Island Ventures, Yasshine Elmandjra of Ark Invest, and David Grider or Fundstat Global Advisors.

No asset class has evoked shock and awe across financial markets this year in the way that cryptocurrencies have.

The relatively nascent market pushed the boundaries of what investors had thought was possible. From the record $69 million sale of a non-fungible token to the explosive gains of memecoins, investors have had to quickly smarten up on the space.

To help you get even smarter and distinguish the real opportunities from the noise, Business Insider will host ‘What’s next for crypto?” a webinar on Thursday, July 15 at 2 p.m. ET. Join Insider’s senior investing reporter Vicky Huang, and senior investing editor Akin Oyedele, in conversation with Yassine Elmandjra, the blockchain and cryptoasset analyst at Ark Invest; David Grider, the head of digital assets research at Fundstrat; and Ria Bhutoria, the principal at Castle Island Ventures.

The panel of these three experts will discuss topics including:

  • Investing ideas, opportunities, and use cases in crypto broadly and in specific tokens or coins.
  • Whether the bull market in bitcoin is over for this cycle, and what may happen next following the largest crypto’s plunge from its all-time highs.
  • The prospects for wider and deeper adoption of crypto by institutional asset managers.
  • Price targets for bitcoin, ether, and other major cryptocurrencies, including breakdowns of the theses that back them up.
  • And, the debate around bitcoin’s environmental impact.

The webinar will touch on other major developments in the volatile and evolving space.

Join us on July 15 at 2 p.m. ET/11 a.m. PT for the live conversation. You can register here if you’re an Insider subscriber.

Read the original article on Business Insider

JOIN OUR LIVE EVENT ON JULY 1; How to sell on livestream

Vivian Nguyen holds up a toy in front of a phone and ring light.
Vivian Nguyen sells squishy and plushy toys on livestream shopping app Popshop Live.

Livestream shopping in the US is estimated to become a $6 billion market this year and $25 billion by 2023, according to research firm Coresight Research. Originally popularized in Asia, this method of ecommerce is like a modern QVC show meets Instagram Live.

Small businesses and resellers are using livestream shows to personally connect with their customers in real-time. Several apps and platforms offer the technology, but it still hasn’t quite reached mass adoption in the US, which means you have a chance to get ahead of the curve by building up a loyal following now.

Join us for our free event on July 1 at 1 PM EST/10 AM PST. We’ll explain what livestream shopping is and ask sellers for their best tips for gaining loyal viewers and making sales.

Meet our panelists:

Vivian Nguyen is a YouTube influencer and sells toys, accessories, and snacks on the livestream shopping app Popshop Live. In 2020, Nguyen’s business, Cyndercake, made more than $60,000 in sales on the app. It’s helping her pay for college and her rapid growth led her to open her first ecommerce site this year.

Miguel Rivera is the collector and seller behind Master Poppins Collectibles. He auctions off FunkoPop figurines on the livestream shopping app Whatnot.

Kelley Cawley is the owner of a women’s apparel boutique and retail store in LaSalle, Illinois. Cawley began hosting livestream shopping shows on Facebook during the pandemic and it’s now become the bread and butter of her business.

Topics to be discussed include:

  • The basics of livestream shopping – what is it and how to use it.
  • Differences between various livestream shopping apps and platforms.
  • How sellers and business owners use livestream to connect with their customers.
  • Advice on hosting an engaging livestream show that people will want to watch.
  • Tips for making sales and building your audience.

If you’d like to submit a question to be answered, please fill out this brief form. There will also be an opportunity to ask questions live during the webinar.

You can sign up here for our event.

Read the original article on Business Insider

Advertisers are gearing up for live events again

Hi and welcome to the Insider Advertising newsletter. I’m Lucia Moses, deputy editor, and this week in advertising and media news:

If you got this newsletter forwarded, sign up for your own here.

First up: Don’t miss our webinar this Thursday on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Washington Post. Details here.


lovecraft country aunjanue ellis

Advertisers are banking on live events

HBO had to delay all-important screenings to promote “Lovecraft Country” last summer due to spikes in coronavirus cases.

This year, the entertainment giant found a pandemic-safe way to promote its content, creating an interactive display, HBO Max Orbit, for the virtual SXSW Festival and select AT&T stores.

Events are a significant part of many marketers’ budgets, and many of them are ready to jump back into live events as communities reopen, Patrick Coffee reports.

But spending is unlikely to approach pre-pandemic levels, and health risks remain a big concern.

Some marketers are, variously, seeking exit clauses to avoid a repeat of last year’s losses, and plan to make virtual events a part of their approach.

“We ended up losing a ton of money with things that had to be cancelled and other unseen costs,” Colleen Bisconti, VP of events and conferences at IBM, told Patrick.

Read the rest here: Big brands like IBM and HBO lay out how they’re betting on live events as pandemic restrictions ease up


Tim Conley, CEO of Extreme Reach
Tim Conley, CEO of Extreme Reach

TV advertising goes digital

Extreme Reach, a company that helps brands buy and plan TV and video ads, is acquiring rival Adstream, in hopes of giving clients a competitive advantage.

Behind the news:

  • Advertisers are increasingly looking to buy TV ads with digital-like precision.
  • The Adstream acquisition follows other TV adtech deals, like Comcast’s acquisition of Beeswax last year and Magnite’s agreement to acquire SpotX in February.
  • Companies that help marketers buy and measure their TV advertising are seen as acquisition targets and growth in adtech stocks, SPACs, and private equity have fueled interest in adtech.

Read more: A digital ad firm just snapped up a competitor to make TV advertising more digital


Jonathan Nelson.JPG
Jonathan Nelson is CEO of Omnicom Digital

Omnicom’s data play

Ad giant Omnicom Group created a new data-driven marketing unit, Omni Health, aimed at healthcare clients like Pfizer and Johnson & Johnson, Tanya Dua reports.

Key things to know:

  • Agencies have souped up their data tools in recent years to help advertisers precisely target people and fend off consultancies like Accenture Interactive and Deloitte.
  • Omnicom for its part says it’s spent tens of millions of dollars to build Omni Health.
  • Advertising agencies are making a big play for healthcare ad dollars, one of the few areas of ad spending that’s held up in the pandemic.
  • But Omnicom has plenty of competition from other ad and PR firms like IPG and W2O that are making similar bets.

Read more: Omnicom is trying to cash in on healthcare advertising with a new data tool for clients like Pfizer and Merck


Other stories we’re reading:

Thanks for reading, and see you next week!

– Lucia

Read the original article on Business Insider

JOIN OUR LIVE EVENT ON WEDNESDAY: How to invest in real estate in 2021

insider events how to invest in real estate in 2021 2x1

We’re mapping the road ahead for real estate in 2021, including which towns, cities, and states to watch, how to navigate high home prices and low mortgage rates, and why Americans’ housing preferences are shifting as a result of the pandemic.

On January 20 at 1 PM ET, Business Insider real estate reporter Libertina Brandt will moderate a panel on how to invest in real estate in the coming year, featuring R. Donahue Peebles, founder, chairman and CEO of the Peebles Corporation, and Daryl Fairweather, Redfin’s chief economist.

You can sign up here if you’re a Business Insider subscriber.

Read the original article on Business Insider