Reshaping The Online Experience For Virtual Events

Reshaping The Online Experience For Virtual Events written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andrew Davis

Andrew Davis - a guest on the Duct Tape Marketing PodcastIn this episode of the Duct Tape Marketing Podcast, I interview Andrew Davis. Andrew is a bestselling author & keynote speaker. He’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets.

Questions I Ask Andrew Davis:

  • Who is your favorite muppet?
  • You’ve been producing a video show called Loyalty Loop – how many shows do you think you’ve done?
  • As a professional speaker, what are some things you’ve learned about virtual events that you’ve come away with?
  • Adoption of new technologies is on the rise especially in the last few months, and one of those new technologies is virtual reality. Is virtual reality still in the state where only a few people have truly adopted it?
  • Have you studied virtual reality enough to be able to recommend the right headset or what device you should get?
  • How do we get more engagement on Zoom?
  • How have you altered your presentations for a virtual audience?
  • Are you producing any events?

More About Andrew Davis

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Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

 

The Power of Rituals in The Workplace

The Power of Rituals in The Workplace written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Erica Keswin

erica keswinIn this episode of the Duct Tape Marketing Podcast, I interview Erica Keswin. Erica is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context. Erica is also the author of the book – Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic.

Questions I Ask Erica Keswin:

  • How do you bring the word “rituals” into a context like the workplace where it’s not generally used?
  • Is it equally as effective for small businesses to think in terms of rituals as it is for larger organizations?
  • What suggestions do you have for those individuals who have had their routines shaken up by COVID?
  • What are some ritual examples you’re seeing in meetings that creatively make them more welcoming?
  • How much of personal development should be ritualized?
  • For any business just starting to implement rituals into their workplace, how do you make it authentic and consistent?
  • Is there a typical place or department where ritual development and ritual maintenance should live in a company?
  • Outside of the workplace, how would you suggest people bring rituals into their individual lives?
  • What are some ideas for rituals for customers?

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Using Video at Every Stage of The Customer Journey

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Oliver

Headshot of Ben Oliver who is the guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Ben Oliver. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina.

Questions I Ask Ben Oliver:

  • You believe video is more than just another form of content. Can you expand on what you mean by this?
  • Can you make a case for the fact that there are people who prefer to consume content differently (read, listen, watch)? And do we need to be catering to all three of those?
  • Why can’t you just turn on the camera and produce videos so that you can post them to all channels?
  • How do you marry video or types of video to the different stages of the customer journey?
  • Is there a formula to hook people at the beginning of the video in order to get them to consume the whole video?
  • What are some of the best pieces of advice for a new product or campaign that you’re trying to run, and how do you amplify those videos?
  • What are some of the really out-of-the-box ways that you see or places that you see people using video that most people just aren’t considering?

More About Ben Oliver:

 

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Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Why Comfort Is The Key to Connection

Why Comfort Is The Key to Connection written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jen Marr

Headshot of Duct Tape Marketing podcast guest Jen MarrIn this episode of the Duct Tape Marketing Podcast, I interview Jen Marr. Jen is the Founder of Inspiring Comfort, LLC. She is passionate about furthering the science of human care through the skill of comfort. She’s also the author of a book called Paws to Comfort: An Everyday Guide to Learning How You Can Help Mend Our Disconnected World.

Questions I ask Jen Marr:

  • One of the core beliefs in your book is that we can learn a lot about comfort for dogs — tell me more about the science behind your work.
  • What’s your definition of comfort?
  • Why do you think comfort is really the key to helping people connect?
  • Can comfort be relearned and does that make comfort a skill?
  • What are some tangible examples of how someone could bring this idea into their leadership skills or into the workplace?
  • Do you use dogs in your actual session?
  • Does somebody who has a more introverted personality versus an extroverted personality tend to be more natural at comfort?

More About Jen Marr:

 

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Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model that allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

Moving Away From Pain Point Marketing

Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lisa Manyon

In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

Questions I ask Lisa Manyan:

  • How does somebody become known as the business marketing architect?
  • What does somebody have to do to acquire that title?
  • What led you to the point where you are today?
  • You’ve focused on creating a message that isn’t about problem solving — what does this mean?
  • What’s your process for somebody that comes to you the state of not wanting to use the type of problem focused marketing that’s used by so many people?
  • Can you give us some examples to illustrate what passion points are?
  • Have you found that your framework approach works equally as well as a sales page as say a webinar?
  • Is this framework going to be a book?

More About Lisa Manyan:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.

 

What’s Happening With AI Right Now

What’s Happening With AI Right Now written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Coyle

In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He’s a co-founder and chief product officer at MarketMuse, which is tool that uses AI to accelerate content planning and creation and optimization.

Questions I ask Jeff Coyle:

  • How is AI changing things right now?
  • How do we move past some people’s feelings that AI is a bit clunky?
  • Some people say or fear that AI is going to replace writers – what is going to be the writer’s role as this technology keeps evolving?
  • How is AI going to influence audio and video content creation?

More About Jeff Coyle:

 

Like this show? Click on over and give us a review on iTunes, please!

Layr is redefining the way businesses purchase and manage their commercial liability insurance by giving control of the process back to the business owner.

We are a modern tech-enabled insurance agency that has created an entirely new commercial insurance distribution model which allows businesses to quickly get the insurance they need, completely online, from trusted insurance carriers, all while paying for it monthly on a credit card. Learn more about Layr here.