Kylie Cosmetics relaunches with new ‘clean’ ingredients, excluding 1,600 potentially harmful chemicals

Kylie Cosmetics are displayed at Ulta beauty on November 18, 2019 in New York City.

Kylie Cosmetics, the billion-dollar makeup company started by celebrity model and businesswoman Kylie Jenner, relaunched on Thursday with a new line of products made without 1,600 potentially harmful chemicals.

“I’m so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan,” said Jenner.

The products will be available for purchase starting July 15 through a new direct-to-consumer website.

The brand’s shift to “clean beauty” comes as younger customers continue to push for products made without harmful ingredients. A recent study and the introduction of federal legislation brought public attention to a group of harmful chemicals found in everyday makeup products. The study from the University of Notre Dame found indicators of PFAS, a class of cancer-linked chemicals, in over half of the products tested.

American beauty company Coty, which acquired 51% of Kylie Cosmetics for $600 million in 2019, has not said whether or not PFAS chemicals are used in its relaunched products. On Twitter, Kylie Cosmetics said the new formulas won’t contain animal oil, parabens, or gluten.

“The new and upgraded formula of Matte Liquid Lipstick is long-lasting with a budge-resistant 8-hour wear time, while the new lip liner is waterproof and long-lasting for up to 24-hours,” Coty said in a statement.

According to the Notre Dame study, the cosmetic products most likely to contain PFAS are waterproof mascara, liquid lipstick, and foundations described as “long-lasting.”

“That makes sense to us because some of those products tend to be marketed as waterproof,” Thomas Bruton, an author of the study and senior scientist at the Green Science Policy Institute, told Insider. “These are the type of properties that it makes sense PFAS might be used for.”

Kylie Cosmetic’s new line contains 37 lip kits, 30 high glosses, 32 matte liquid lipsticks, 9 lip liners, and 4 lip blushes.

“We are excited about the relaunch of Kylie Cosmetics with a reformulated range that is really at the forefront of everything Gen Z wants”, said Coty CEO Sue Y. Nabi.

Coty did not immediately respond to Insider’s request for comment.

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Kylie Jenner appears to be planning to launch a baby-goods brand called ‘Kylie Baby’

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  • Kylie Jenner filed a patent for a baby-goods company called Kylie Baby.
  • She appeared to announce the new brand on Instagram with a picture of her daughter Stormi on Tuesday.
  • It’s one of many business patents Jenner has filed since the success of Kylie Cosmetics.
  • See more stories on Insider’s business page.

Kylie Jenner appears to be planning to expand into the baby-goods industry.

A verified account called @kyliebaby showed up on Instagram this week. It was tagged on Jenner’s personal account on Wednesday and already has half a million followers.

Screen Shot 2021 06 03 at 12.01.34 PM

As of Thursday, the new account didn’t feature any pictures or further information.

But, the 23-year-old filed a patent to trademark Kylie Baby that gives a better picture of her likely plans for the brand. The patent application includes a wide range of product plans, from skin and hair-care products to baby carriers, strollers, and cribs, as well as baby vitamins and diapers, according to data from the United States Patent and Trademark Office’s website.

Jenner appeared to announce a baby care brand on Tuesday using a picture of Stormi on Instagram.

“Bath time with @kyliebaby,” the post read. A spokesperson for Jenner declined to comment.

A post shared by Kylie 🤍 (@kyliejenner)

Kylie Baby is one of many patents that Jenner has filed. She has also registered applications for a swimwear brand, as well as hair, and skin care brands dubbed Kylie Swim, Kylie Skin, and Kylie Hair.

The brands could build on the success of Kylie Cosmetics which helped Jenner amass a net worth of around $900 million.

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The youngest billionaire in the world right now is a teenager in Germany

Kevin David Lehmann inherited 50% of his father’s stake in German drugstore dm-drogerie markt.

  • The youngest billionaire in the world right now has a German drugstore chain to thank for his fortune.
  • That’s according to Forbes‘ annual billionaire ranking, which was released on April 6.
  • The teen, 18-year-old Kevin David Lehmann, is worth $3.3 billion and inherited his wealth from his dad.
  • See more stories on Insider’s business page.

It’s good to be Kevin David Lehmann.

Lehmann, 18, is worth $3.3 billion after inheriting stakes in German drugstore chain dm-drogerie markt from his father, Guenther Lehmann. That’s according to Forbes’ 35th annual billionaires list, which was released on April 6.

Dm-drogerie markt, the source of Lehmann’s wealth, is the leading drugstore chain in Germany. It was founded in 1974. According to the company website, it employs over 41,000 people across more than 2,000 stores throughout Germany.

According for Forbes, neither Lehmann nor his father is actively involved in the company, and little is known about them. Insider has reached out to Dm-drogerie markt for comment. Lehmann could not immediately be reached for comment for this story.

The No. 2 spot among the world’s youngest billionaires in 2021 is held by 24-year-old Wang Zelong of China, who is worth $1.5 billion. The No. 3 and 4 spots are held by Norwegian sisters Alexandra and Katharina Andresen, who are 24 and 25 years old respectively and each worth $1.4 billion. They both own part of their family company, Ferd, a multibillion-dollar investment firm.

The low profile of the current youngest billionaire in the world – who has no discernible presence on any major social platform – stands in stark contrast to the previous titleholder. In the 2020 edition of Forbes’ billionaire ranking, the title was held by reality TV star and fashion mogul Kylie Jenner. While 23-year-old Jenner has fallen off Forbes’ 2021 billionaire ranking altogether, she was – controversially – named the world’s youngest self-made billionaire in 2019 at the age of 21.

Forbes’ list pulls together information on the world’s wealthiest people using stock prices and exchange rates as of March 5 and only considers those individuals whose net worths are higher than $1 billion. According to the list, there are now 2,755 billionaires in the world, more than there have ever been before.

Even after the pandemic year of 2020, the world’s billionaires are also richer than they’ve ever been, though estimates of their collective gains vary. Per Forbes, the collective fortunes of the world’s billionaires increased by $8 trillion to a whopping $13.1 trillion. Meanwhile, a report from the Institute for Policy Studies found that the world’s billionaires added $4 trillion – substantially less than Forbes’ estimate – to their wealth from March 18, 2020, to March 18, 2021.

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Coty drops 19% as quarterly revenue misses Wall Street expectations

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  • Coty stock fell as much as 19% on Tuesday after reporting second-quarter earnings.
  • Second-quarter revenue of $1.42 billion missed Wall Street’s estimate of $1.43 billion.
  • Adjusted earnings of $0.17 per share were better than analysts had expected.
  • Visit the Business section of Insider for more stories.

Coty dropped by as much as 19% on Tuesday after quarterly revenue fell shy of Wall Street’s targets as the ongoing COVID-19 pandemic hurt sales of makeup.

The beauty products maker, whose portfolio includes brands such as Cover Girl, Rimmel and Kylie Skin, posted fiscal second-quarter net revenue of $1.42 billion, down 16% from $1.68 billion a year ago. Analysts had expected revenue of $1.43 billion.

Coty’s stock hit an intraday low of $6.47, marking an 19% decline from Monday’s closing price. So far in 2021, the stock has lost more than 7% and has slid by 45% over the past 12 months.

The company said its cosmetics and fragrance categories within its mass-beauty business “remained pressured” during the second quarter as the number of coronavirus cases ramped up in parts of the US, “impacting both store traffic and make-up usage occasions.”

But Coty noted that it saw further strength from its prestige fragrances in the US, with the Marc Jacobs, Gucci, and Burberry brands “delivering robust growth” in the quarter ended December 31.

Adjusted earnings were $0.17 per share, higher than Wall Street’s consensus estimate of $0.07 per share but lower than $0.27 per share in the same period in 2019.

Coty said it will begin raising its commercial investments to bolster improvements ahead of fiscal year 2022 despite “continued disruptions” to its sales channels and short-term orders related to the pandemic.

Read more: An ex-Merrill Lynch ETF maven shares how to construct a portfolio that’s perfect for today’s market landscape – including 4 must-have sectors for sustainable returns

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