The company’s shift to e-commerce, and customer desire for convenience were “irreversible” trends that emerged during the pandemic, the CEO said. Now, 85% of customers opt for carryout or delivery options, compared to 40% pre-pandemic, the AP reported.
“It’s not that on-premise consumption would disappear, but delivery, rapid pickup, curbside pickup and drive-thru, those kinds of things are here to stay,” Chaudhary said to the AP.
Just this month, Panera announced a partnership with Adobe to help the chain improve its mobile-ordering and curbside pickup experience. Adobe will collect data from customer orders to help smooth out the ordering process and suggest re-ordering the same items.
Krispy Kreme will give away a free glazed doughnut to anyone who comes in with a COVID-19 vaccination card through the end of 2021, the company announced Monday.
“Whatever little things brands can do to help make it past the pandemic are good things,” Chief Marketing Office Dave Skena told Insider in a phone call. There are no limits on the free doughnuts, so a vaccinated person could potentially go every day.
Staples is offering free lamination of vaccine cards around the country to help with safekeeping.
Cards can be laminated after the holder receives the second dose, for vaccines that require two doses, Staples told Insider. The offer is valid through May 1, an extension from the earlier April 3 date.
Samuel Adams says it will buy a beer for the first 10,000 people to share evidence of their COVID-19 vaccine on social media beginning April 12. Then the company will send $7 through Cash App to buy a beer. The promotion is called #ShotsforSam.
E-commerce company Drop is giving $50 credits to people who take a vaccine selfie with #DropCovid and tag @JoinDrop on Instagram. The credits can be redeemed for gift cards to Amazon, Uber, Door Dash, and Sephora.
Drive-thrus have been vital to the survival of fast food and quick-service restaurants over the past year, and for doughnut chain Krispy Kreme, they were key to keeping business going during the pandemic.
“Drive-thrus were a real lifeline,” Krispy Kreme Chief Marketing Officer Dave Skena told Insider in a phone interview. Through most of the pandemic, many locations were drive-thru only, with dining rooms closed. The locations that already had drive-thrus up and running had a “structural advantage,” Skena said, and they were “key to keeping team members safe.”
Skena says drive-thrus are definitely part of the chain’s future. Most stores outside of urban environments have drive-thrus, Skena says,and new locations will continue to feature them. Krispy Kreme sells itself as an “experiential retailer,” where customers can see doughnuts being made and smell them. So right now the company is asking itself “how can we being that experience to the drive-thru?” Skena said.
Drive-thrus have been up industry-wide because they are perceived as a “safe way to use the brand” Kalinowski Equity Research founder Mark Kalinowski told Insider.
McDonald’s, already a drive-thru heavy hitter with 25,000 worldwide, says that 70% of sales in top markets are from drive-thru orders. Even salad chain Sweetgreen is jumping on the trend. Chick-fil-A and Taco Bell both notably slimmed down menus to make drive-thrus more efficient this year.
Krispy Kreme will give away a free glazed donut to anyone who comes in with a COVID-19 vaccination card through the end of 2021, the company announced Monday.
“Whatever little things brands can do to help make it past the pandemic are good things,” Chief Marketing Office Dave Skena told Insider in a phone call. There are no limits on the free donuts, so a vaccinated person could potentially go every day.
The chain will also give employees up to four hours of paid time off to get both vaccine doses. “I hope that other brands will see and choose to do something similar,” Skena said.
While employees have the time to get vaccinated, Krispy Kreme will not require vaccinations. Getting vaccinated is a “personal choice,” Skena says that they “want to encourage and make sure nothing is standing in the way.”
Krispy Kreme isn’t the only company offering accommodations to help employees get vaccinated. Target and Dollar General are two of many offering vacation time for vaccine appointments. Kroger, Petco, and Publix are all offering cash or gift cards to employees who show proof of vaccinations.
Krispy Kreme says it will also support workers and volunteers at vaccination sites with free donuts at certain centers across the country in the next few weeks.
Krispy Kreme has released St. Patrick’s Day-themed doughnuts, the company’s latest holiday-themed food product to attract customers.
The Luck O’ The Doughnuts offer includes four different filled doughnut icings, including Lucky Unicorn, Lucky Leprechaun, Lucky Gold Coins, and Lucky Sprinkles.
The promotion, which runs through March 17, is valid for shops located in New York, New Jersey, and Canada.
The doughnut company also said on its website that it will give away free green O’riginal Glazed doughnut for those wearing green on March 16 and March 17, according to its website.
Like many food shops that struggled to keep their businesses running during the pandemic as more people stayed at home and less foot-traffic became the norm, Krispy Kreme focused on takeout and delivery options. Many options centered around holiday-themed doughnuts.
By using Krispy Kreme’s new gift delivery option, customers were able to order the Dough-Notes online and add a custom note with the order to be delivered to their Valentines.
“Valentine’s Day marks another holiday that many of us will be spending apart from our loved ones, but we still want to show people how much they mean to us,” said Krispy Kreme Chief Marketing Officer Dave Skena in a statement.
A year into the pandemic, restaurants and food shops are rethinking the way they connect with customers who ditched in-door dining or in-store shopping.
Some restaurants have expanded their digital presence through unique partnerships. For example, a Los Angeles-based restaurant Sweetfin partnered with TikTok and Postmates to promote some food items that were viral on TikTok.
“Postmates and TikTok decided which merchants they wanted to develop a custom product for the collaboration, based on food trends that were taking place on the TikTok app,” Seth Cohen, the cofounder of Sweetfin, told Insider. “It was also important to both TikTok and Postmates to work with brands that were culturally relevant and appealed to a younger demographic.”
Data suggests that the demand for takeout and delivery from restaurants will remain throughout 2021, and restaurants will continue to rely on them for revenue growth, according to finance-services company Rewards Network.
To diversify sources of revenue, 31% of respondents said that they will invest in delivery services and/or technology, while 42% said that they already launched those options to boost revenue when in-dining closed.