- Singer Katy Perry said on Wednesday she will offer NFTs with Theta Labs.
- She will have a minority share in Theta Labs via her talent agency, Creative Artists Agency.
- The pop star says she’s “both excited and curious to be launching my first ever NFT”.
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Katy Perry is launching a series of non-fungible tokens (NFTs) with Theta Labs, a blockchain video streaming platform, as she she joins the growing ranks of artists and celebrities in tapping into the crypto-craze.
The pop star, who announced the launch in a tweet on Wednesday, will release digital collectibles that will feature her upcoming play residency at Resorts World Las Vegas hotel from December 2021. She said she will also have a minority share in Theta Labs through her talent agency, Creative Artists Agency (CAA).
“I’m both excited and curious to be launching my first ever NFTs later this year with the Theta Network,” Perry said. “This is a new, unique opportunity to connect with my fans around the world even if they aren’t with me in Las Vegas. I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL [in real life ] experience.”
NFTs are digital assets that are underpinned by the same blockchain technology as crypto coins and are becoming all the rage in the entertainment and art industry. When people buy NFTs, their token is stored digitally forever and is impossible to edit. Plus, each NFT is unique, so they offer a way to verify the authenticity and ownership of a piece of creative work, for example. But they’re also tradable, much like collectible real-world items.
Perry is one of the most successful pop stars of the past few years, with nine Billboard hot 100 number one singles, as well as a slew of accolades to her name, including five American Music Awards, and at least one Brit award.
Theta Labs has its own blockchain called the Theta network and has collaborated with other celebrity projects before. For example, the company has live-streamed the launch of one of Elon Musk’s SpaceX rockets, which they announced on their website.
“Working with a global icon like Katy Perry over the next year marks an important inflection point in the Theta Network’s history and a big step towards global adoption of the Theta blockchain,” Mitch Liu, co-founder and CEO of Theta Labs, said. “With the help of CAA and Katy’s management team, we’re charting a course towards reaching well beyond crypto enthusiasts to millions of music, media and entertainment fans around the world.”