- Kylie Jenner filed a patent for a baby-goods company called Kylie Baby.
- She appeared to announce the new brand on Instagram with a picture of her daughter Stormi on Tuesday.
- It’s one of many business patents Jenner has filed since the success of Kylie Cosmetics.
- See more stories on Insider’s business page.
Kylie Jenner appears to be planning to expand into the baby-goods industry.
A verified account called @kyliebaby showed up on Instagram this week. It was tagged on Jenner’s personal account on Wednesday and already has half a million followers.
As of Thursday, the new account didn’t feature any pictures or further information.
But, the 23-year-old filed a patent to trademark Kylie Baby that gives a better picture of her likely plans for the brand. The patent application includes a wide range of product plans, from skin and hair-care products to baby carriers, strollers, and cribs, as well as baby vitamins and diapers, according to data from the United States Patent and Trademark Office’s website.
Jenner appeared to announce a baby care brand on Tuesday using a picture of Stormi on Instagram.
“Bath time with @kyliebaby,” the post read. A spokesperson for Jenner declined to comment.
Kylie Baby is one of many patents that Jenner has filed. She has also registered applications for a swimwear brand, as well as hair, and skin care brands dubbed Kylie Swim, Kylie Skin, and Kylie Hair.
The brands could build on the success of Kylie Cosmetics which helped Jenner amass a net worth of around $900 million.