European Commission takes legal action against AstraZeneca for breach of contracts

  • The European Commission is going to take legal action against the pharmaceutical company AstraZeneca for breaching the established contracts and not delivering the agreed doses.
  • This was announced on Twitter by Stella Kyriakides, European Commissioner for Health and Consumer Policy, who pointed out that “every life counts.”
  • See more stories on Insider’s business page.

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The European Commission will take legal action against the pharmaceutical company AstraZeneca for breaching established contracts and failing to deliver the agreed doses.

This was announced on Twitter by Stella Kyriakides, European Commissioner for Health and Consumer Policy, who pointed out that “every life counts”.

The EU executive spokesman on Health, Stefan de Keersmaecker, explained the procedure at a press conference.

“The Commission has initiated legal action against the company AstraZeneca on the basis of breaches of the advance purchase contract,” he said, assuring that the company has not put in place “a reliable strategy to ensure the delivery of the doses.”

Although some wealthy countries are improving, global COVID-19 cases are peaking.

A few days ago it already became known that the body was preparing to take on the company, Reuters reported, and was sounding out member states for support.

The matter was discussed last Wednesday at a meeting with EU diplomats, at which most EU states supportedlegal action, sources confirm to Reuters.

The agency’s intention is to force AstraZeneca to provide the doses set out in the contract.

The conflict between Brussels and AstraZeneca, which have been at loggerheads since the beginning of the pandemic due to the pharmaceutical company’s inability to deliver the agreed doses, is thus accentuated.

After successive delays in supplies, the company finally announced that it will be able to deliver some 100 million doses to the EU in the first 6 months of 2021, a figure considerably lower than the 270 million initially agreed.

The race for the next generation of coronavirus vaccines is already underway

The tension with pharmaceuticals has sparked a wave of vaccine nationalism and has pitted the European Union against other countries, especially the United Kingdom and the United States.

The European Union’s intention to cut ties with AstraZeneca became clear when it became known a few weeks ago that the EC might not renew contracts with the pharmaceutical company for the coming year, a decision that would also affect Johnson & Johnson.

“The European Commission, in agreement with the leaders of many countries, has decided that contracts with companies producing adenovirus vaccines valid for the current year will not be renewed upon expiration,” the Italian daily La Stampa reported, citing a source in the Italian Ministry of Health.

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CCOO proposes to raise wages by 1.5% this year and between 2% and 3% from 2022 in the dialogue for the collective bargaining agreement.

  • CCOO proposes to raise salaries by 1.5% in 2021 and between 2% and 3% in 2022 and 2023 and recover the salary review clauses to shield the increases agreed by agreement when the recovery takes hold, according to La Información .
  • The unions call on the employers to begin negotiating the fifth interconfederal collective bargaining agreement, in which they will discuss the recovery of the purchasing power of salaries.
  • See more stories on Insider’s business page.

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The social agents are starting to move to try to seek new consensus on employment legislation, after closing their eighth Social Dialogue agreement with the so-called riders’ law and starting negotiations on changes to the labor reform in the middle of last month. As part of the latter negotiation, the unions have already called on employers to discuss a new agreement on collective bargaining, which will be in force until 2023.

Within the debate for the fifth interconfederal collective bargaining agreement, CCOO has already presented its first proposals for the revaluation of wages, in which it advocates a fixed rise of 1.5% this year that would increase between 2% and 3% in 2022 and 2023, in addition to recovering the wage review clauses once the economic recovery from the coronavirus pandemic has been consolidated, as the union has assured La Información.

Spain, among the EU countries where a worker is cheaper, despite the fact that the hourly labor cost has increased by 1 euro during 2020.

This agreement is one of the pending issues that the Ministry of Labor must close over the coming months in terms of employment and CCOO and UGT have already begun their round of contacts to study the presentation of a joint platform for negotiation and have called on the employers to resume their meetings to seek a consensus on the wage revaluation by agreement, according to the digital newspaper.

In fact, during the pandemic, wage increases agreed in collective bargaining agreements were a third lower than before the coronavirus, with an average annual increase of 1.3% around July 2020 that was 32% below what was agreed in February of that year. Meanwhile, in March 2021, wages agreed in collective bargaining agreements rose by an average of 1.58%, improving by just over 1 tenth of a percentage point on January’s figures and exceeding the CPI increase of 1.3%, according to Cinco Días.

However, the average rise per agreement in March falls short of the targets set in the fourth interconfederal agreement for collective bargaining, approved in 2018 and valid until the end of 2020, which established wage improvements of 2%, to which it added an additional 1% linked to the company’s results, productivity performance and absenteeism.

The unions have shown themselves in favor of offering wage margin to companies in sectors particularly affected by the coronavirus, according to La Información, which assures that UGT has not presented a proposal for a rise like that of CCOO and that its objectives are to create and maintain employment, continue with the revaluation of the lowest wages and recover the purchasing power of the workers to support the recovery.

The CEOE, for its part, is committed to linking wage improvements to productivity, while the UGT criticizes the employers’ refusal to engage in dialogue, causing conflicts in collective bargaining, according to the newspaper, which points out that company representatives refuse to discuss wages while more than 600,000 workers are still on ERTE (temporary lay-offs).

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Personal Branding: How the brand “I” makes you successful in your professional and private life

  • Personal branding means recognizing yourself and your talents, values and competencies and carrying them to the outside world.
  • No matter if you are a young professional or an executive, a kindergarten teacher or a manager – every person should have a brand “I”, says Franziska Schaadt.
  • Schaadt is an expert in personal branding and explains to you in this five-part series why this is important and how to find your personal brand.
  • See more stories on Insider’s business page.

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“Personal branding” is a term that you now encounter on many channels. Especially self-employed people, founders or people working in PR, marketing and journalism know the importance of a personal brand. But what exactly does it mean to have your “own brand”? Why is it also important for kindergarten teachers and architects to have their own brand and network? Does every person really need a personal brand?

Yes, says Franziska Schaadt. As a coach, she has already accompanied and supported more than 2,000 people in their personal and professional development.

She passes on her experience in personal branding, strategic networking and leadership to her female clients, customers and team members, as well as to her mentees and followers on social media. An economist, she has previously advised companies such as Microsoft on their social selling strategies and founded her boutique coaching and consulting agency in 2017. Since this year, Schaadt has also been training her own coaches at her Future Work Academy.

Schaadt now wants to share her experiences with Business Insider readers. In Part 1 of this career series, you’ll learn how to use your personal brand to bring out the best in yourself, both professionally and personally.

What is a personal brand?

A personal brand is the “I” brand around your personality. It is the strengths, talents and competencies that make you special. With a clear position, you can position yourself specifically on social networks – but your own brand also helps you offline. Once you have established a clearly positioned personal brand, you can subsequently achieve much more without much effort and thus build a strong network.

The personal brand consists of a basis of values and characteristics that you want to embody and convey. According to Schaadt, important questions are: “Who do you think you are? What do other people think you are? And what do you think other people think you are?” The overlap of these three questions is the central message of your brand.

Both when starting your career and as a manager, you can use the targeted staging of this brand, selected presentation and self-marketing to achieve expert status and sustainable opinion leadership. An example: On LinkedIn, you are an expert on the topic of “sustainability” because it is also part of your job responsibilities. You deal with the topic, post your thoughts, interesting studies and experiences. You also network with people who are also interested in this topic. So if someone wants to get more involved with sustainability, he or she will think of your name directly.

If you make a name for yourself in public and establish yourself as an expert in something, you can convince prospective customers more easily and, in the best case, produce a pull effect on potential customers. Personal branding is primarily about becoming aware of your uniqueness and communicating to the outside world what you can do and what you stand for.

In a job interview or conversation with your boss, you can then confidently demonstrate: I know my stuff and have a network that also helps the company.

The personal brand is therefore important for your career because you become and remain visible. Schaadt explains it with the following example: Imagine you are applying for your dream job with three other people. All applicants have a master’s degree, have already gained job experience and have received a recommendation from their previous employer. But one person is already very well connected and communicates clearly what is important to her. Who do you think the company will choose? “Performance alone is not enough. When it comes to job interviews or salary negotiations, what also counts is: How strong is your personal brand? What network do you bring to the table?” says Franziska Schaadt.

But what does it mean to have your own and relevant network? Let’s take the example of a kindergarten teacher who specializes in particularly attachment-oriented education and communicates this to the outside world in this way, for example on the website and in personal conversations. Their network consists mainly of parents, parents-to-be and other educators who are interested in this style of education – and who will pass this “brand” on to others. As a result, a number of parents who share these values – and have heard about the educational method from other parents – will probably soon be looking for a place at a daycare center. The educators as well as the company benefit from the personal branding and the network of the employees.

But a personal brand not only helps you professionally, but also in your personal life. “When I know and reflect on myself, I can live with integrity,” Schaadt says. “Because then I make decisions based on my values.” That’s how your inner compass guides you, she says. That also helps, she adds, because there is then no temptation to be guided or distracted by external factors.

In her view, the decisive factor for effective personal branding is the consistent and universal implementation of your individual strengths and preferences at all levels. Personal branding is therefore not a one-time juggernaut – but an ongoing journey that requires a lot of attention and self-love.

People know who you are before they meet you.

Personal branding, however, is not about simply telling others who you are – but more importantly, about building relationships with others by sharing your values and experiences. “The key is relationships, because they build trust,” says Schaadt. “Whether it’s with colleagues, bosses or family, we always have some kind of relationship with those around us.”

When you’re present both online and offline with your values and strengths, others can get to know you better, find common ground or discover interesting aspects of your life and work that they want to talk to you about. This is how a relationship is formed without you even really talking to the people.

You’ve probably heard the saying, “My reputation precedes me.” That’s exactly what a personal brand means to you. You create and manage that reputation by positioning yourself on social media and networking with other people who are talking about you.

Imagine you want to go on a trip. You will probably first google the vacation destination, what you can experience there and whether it suits you. Perhaps you will also ask friends and acquaintances who have already been there what experiences they have had. This way you will have a first impression before you even start your trip. And that’s how it should be with your personal brand when someone finds out about you.

Your goal should be that people recognize you.

A strong personal brand has another advantage: people remember you better. “Starbucks” makes people think of coffee, Adidas makes them think of sports, Bill Gates makes them think of Microsoft. What do people think of when they hear your name?” Schaadt says a sharpened brand can help you find the right contacts for your life and career. That’s as true for individuals as it is for genaze companies, he says. “I don’t think Tesla would be as successful without Elon Musk. Or Apple without Steve Jobs. You associate a certain positioning with them, which then in turn pays off on the whole company.”

Dare to specialize in a particular topic. “A lot of people are afraid of rejection. They would rather have broad interests and strengths, but quality over quantity,” says the expert. After all, the clearer your profile, the more precisely you will address the people you want to reach.

Think about it: If you’re in the mood for a good pizza, would you rather go to the restaurant that offers everything from kebabs and fries to pizza and sushi – or to the Italian restaurant that specializes in pasta and pizza?

What are the benefits for companies when employees have personal branding?

“I think it will be a must-have for companies in the near future that their employees have their own brand if they want to be successful,” says Schaadt. After all, that’s how they make the company’s work approachable. “In the past, it was all about the result. But now it’s also important: Who is behind this result?” Transparency is important here. It creates trust in the person, brand and organization.

And: your employees are strong brand ambassadors for your company. “A close employee brings much more to the company than any kind of job ads or advertising,” says Schaadt. When employees have a strong network, the company benefits at the same time.

However, some people are still uncertain about what they are allowed and able to post on social networks – often there is a fear of appearing unprofessional because you show emotions. That’s why there should be more training for employees, says Schaadt. And: Managers should also set an example of openness and show their personality and values.

Personal branding needs to be learned

But it takes a little time to find and build a personal brand. So developing one’s own brand from one day to the next is not possible. “You first have to take an in-depth look at yourself,” explains Franziska Schaadt. “Then you take the personal brand to the outside world, build your network and maintain it.”

And you should also keep in mind: your personal brand develops and changes over the years. In your early twenties, different things are important to you than in your mid-thirties or late fifties. Therefore, over the years, you may also stand for something different in each case. “The process is never really finished,” says. Schaadt. “You can always discover new sides of yourself and find yourself in different phases of life.”

Next Monday, you can read about how exactly to find your personal brand and what questions you need to ask yourself to do so in Part 2.

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Apple Glasses could turn any surface into a touch screen thanks to augmented reality

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Despite the launch of the Google Glass project a few years ago, smart glasses are still a world to be explored, and with the advent of virtual reality and augmented reality, this type of product may take on a totally different dimension than imagined a few years ago.

Apple has already had several winks referring to possible smart glasses, the Apple Glasses, of which there are not many certainties, but that point to become a reality at some point in the near future, and that are still an unknown in some ways.

However, it seems that little by little some clues about this interesting product are coming to light. In this case, as Patently Apple has revealed , the company could use Thermal Touch technology in its Apple Glasses that would turn virtually any flat surface into a touch screen with augmented reality with which users could interact.

This technology would use information provided by infrared to “create” such touch screens on any surface, as shown in the following video from iamtechy. Note, however, that this video dates from 2014, so the interface will have improved significantly.

As you can see, this is a technology that allows you to interact with the environment in augmented reality, and that interprets surfaces differently to offer the user a specific way to use them. As shown in the video, a flat surface can be interpreted as a chessboard, but also as a keyboard or a piano, for example.

Apple presents AirTags, its device for easily locating objects in the same room.

The US company would include 15 cameras in the device, 8 for augmented reality, 6 for biometrics and a camera for environmental detection. Although the data reflected in the patents registered by Apple may not be applied in the final product. It is something that will only be possible to verify when the company presents -if it ever does- its smart glasses.

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The danger of overconsumption of energy drinks: a young man drank 4 cans a day for 2 years and ended up in the ICU with multiple symptoms.

  • A 21-year-old was transferred to the ICU for heart failure after drinking 4 cans of energy drinks a day for 2 years.
  • A second examination revealed that the young man also suffered from indigestion, tremors, and heart palpitations.
  • See more stories on Insider’s business page.

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Energy drinks are said to keep you alert and attentive, but they can pose a danger.

This is revealed in a publication by British Medical Journalwhich has brought to light what happens if you drink 4 energy drinks every day for 2 years.

The article explains the case of a 21-year-old young man who has been diagnosed with cardiomyopathy due to the continuous intake of such energy drinks. Specifically, the young man consumed 4 half-liter cans a day, that is, 2 liters a day of these popular drinks.

According to official data from the European Food Safety Authority (EFSA), 68 % of adolescents (10 to 18 years old) in the EU consume them. Among them, 12% have a “chronic high” consumption of 7 liters per month, and another 12% have a “high acute” consumption.

The patient was transferred from the emergency room to the intensive care unit of a hospital after 4 months of worsening symptoms: shortness of breath when lying down and weight loss, reports 20 minutes.

The symptoms did not stop there and, according to the media, a second examination revealed that the young man also suffered from indigestion, tremors and heart palpitations. After undergoing various tests, it was learned that the patient was also suffering from heart and kidney failure .

“This experience was extremely traumatic for several reasons. First, he was suffering from delirium, he had memory problems to such an extent that he could not remember why he was in the ICU. Second, I was constantly scared because I was struggling to move or speak, this eventually led to insomnia. I would often get frustrated when I couldn’t think of the words to say when I wanted something and this made me feel overwhelmed by emotions such as anxiety and depression,” the young man stated.

High dose of caffeine

Each can of energy drink contains about 160 milligrams of caffeine, bringing the young man’s daily intake to 640 milligrams of caffeine, well above the acceptable amount for an adult (400 milligrams of caffeine which is equivalent to 4 to 5 cups of coffee) according to EFSA.

10 tricks to stay awake without caffeine, according to science

From this dose onwards, problems related to the central nervous system such as interrupted sleep, anxiety, arrhythmias and changes in behavior can appear, notes The World.

According to the same media, excessive caffeine consumption has been linked to cardiomyopathy, whereby the heart muscle is weakened and cannot pump blood to the rest of the body.

On the other hand, these types of beverages increase blood pressure and can cause heart rhythm problems.

Read the original article on Business Insider expects to be one of the winners of the tourism turnaround thanks to its patented algorithm

This is an automated machine translation of an article published by Business Insider in a different language. Machine translations can generate errors or inaccuracies; we will continue the work to improve these translations. You can find the original version here.‘s proprietary algorithm, Virtual Interlining, allows users to combine flights and ground transportation from more than 800 operators, including many that don’t normally cooperate with each other. This gives them the ability to provide customers with cheap flights that other search engines simply cannot see.

According to Mario Gavira, the platform’s vice president of growth, this is going to benefit them to come out stronger from a crisis that has been hitting the travel industry hard for more than a year. was born 7 years ago to differentiate itself from traditional platforms, which involves generating unique content that can only be found on its platform.

From there they went on to combine their flight itineraries with ground transportation itineraries into one. “We can make a single reservation for a client to go from London to Benidorm, using various means of transport,” says Gavira in an interview with Business Insider Spain.

Gavira, who took up his post in January and has more than 20 years of experience in the industry, was managing director for France at Edreams Odigeo and, most recently, managing director of Europe’s leading multimodal metasearch engine,

Now, the expert talks to Business Insider Spain about what lies ahead for the industry, and especially for, when travel returns to normal.

Every crisis is also an opportunity

“The pandemic was a huge blow for the whole industry and like any other player, especially in the airline industry, we had a dramatic drop in sales, especially in the first wave when our sales fell by 95%,” he recalls.

Faced with that slump, the platform began to take measures to ensure its survival: they cut costs as much as possible and made sure they had enough cash to survive for as long as possible.

“We didn’t have any major layoffs because most of our employees are in the Czech Republic and there were subsidies there that allowed us to be flexible and keep our employees.” records more than 100 million searches a day and employs 2,000 people worldwide. Of these, 30 are based in Barcelona.

Ingredients to stay afloat

“We foresee that there will, unfortunately, be some players that will not survive or will have to merge with others, but others are going to emerge stronger and at Kiwi, we have all the ingredients to make it.”

As a global player, benefits from each country’s different rates of vaccination for recovery. For example, as he points out, traffic in the US is still very active, although not as much as at pre-pandemic levels.

“Because we are an ambitious company, we believe that every crisis is also an opportunity. We have started working very aggressively on improving our product both at the content level and improving the capabilities to promote an application that is more comprehensive so that when tourism comes back again we can benefit from that,” he notes. Twenty-five percent of the employees are engineers working on improving the product.

On the other hand, there is no doubt that this crisis has accelerated digitalization. This, according to the expert, will mean that traditional players based in physical offices will suffer more if they have not managed to transform themselves and offer a product that is on par with what pure online players can offer.

Despite this, Gavira points out, the pre-crisis financial strength of each company also plays an important role, and this is another point in’s favor. The platform has “very important” financial support from General Atlantic (a U.S. growth capital firm that has also bet on big players such as Airbnb), which invested in the company in 2019 and bet on them as a “winning horse” in the world of tourism.

“We have all the cards to come out on top and become one of the major players in online travel the future,” he says.

In 2019, the company had a turnover of 1.3 million euros, according to its website, but Gavira does not reveal figures for the results of the worst year for the sector, although he notes that they expect to recover the same level of turnover prior to the pandemic in the summer of 2022.

Star trends

As they focus on preparing for the recovery and maximizing their technological potential “to be one of the winners in this tourism turnaround,” they are keeping an eye on the trends that will shape the future of travel.

Post-COVID tourists will be even more demanding: these will be the star trends in 2021, according to top industry executives

“There is another challenge that I think after this crisis is going to be more important, which is sustainability,” he notes.

Air transport is one of the most polluting industries and, according to Gavira, being a multimodal player that offers greener transport alternatives (such as buses), gives them an advantage.

On the other hand, the future of tourism is inconceivable without technology.

We are great believers in artificial intelligence. Our ability to combine 20 billion possible itineraries a day requires algorithms that allow us to process all that massive amount of data. We are a beneficiary of this technology and we are obviously applying it more and more to the whole process,” he says.

As for blockchain, Gavira explains that they are not investing aggressively, although they are studying it.“If cryptocurrency becomes democratized, it may be a form of payment that we offer in the near future.”

2 out of 3 people believe they will be able to travel before the summer

“The search volume has increased sharply for summer. We see that there is a willingness and desire to travel again. When you reach a certain percentage of vaccination, people start looking for flights because they see the end of the tunnel and start dreaming,” he says.

According to a survey of global citizens conducted by in February, 67.4% of international travelers are optimistic about the future of the industry and believe they will be able to travel in the next six months. In addition, 79.6% of participants would be willing to get vaccinated if it would allow them to travel sooner. In fact, 62.5% say they plan to travel more in a post-pandemic scenario than before.’s goal is to be prepared for when this happens.

“When the skies open up, my main goal is to get Kiwi in a position to be able to maximize its technology and be as present as possible in the consumer’s mind to be able to sell as much as possible and generate significant growth,” he says.

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Plum lands in Spain: this is how the fintech that wants to save for you works

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He wanted to create an app to help save that was almost as easy as hitting a button. This was Victor Trokoudes’ idea for founding Plum, a British fintech that is now making the leap to other European markets after raising an €8.4 million funding round.

Trokoudes is a well-known figure in the fintech world. He was one of the first 5 employees of Transferwise, another British fintech that revolutionized international transfers by lowering their cost for customers and that, after 10 years of activity, has just changed its name to Wise.

Trokoudes was its director of international and banking, the position he held when he began to think about starting his business.

“I was close to 30 and I realized that, despite having this experience in the investment world – before entering the fintech world, he worked as a trader in London – I was not doing anything with my money,” explains to Business Insider Spain the founder of Plum, who assures that he had in his mind the voice of his father reminding him to make the most of his money.

The problem was not so much that there were no instruments to invest, but that I was not clear on how to manage my finances and boost savings,” adds Trokoudes, who wanted it to be as simple as pressing a button to save.

Thus Plum was born. An application where you can include your accounts from other banks so that, thanks to technology, the app tells you how much you can save -there are several savings modes depending on the amount you want to generate-. This brain allows the user to save without leaving their accounts uncovered, pause saving for a while or change the percentage for a few weeks.

Who they are and what they offer you: 13 fintechs already operating in Spain and looking to unseat traditional banks

Under PSD2, the regulation governing financial payments, financial aggregators can collect your data from other accounts with your permission. However, this is the theory because, in practice, it’s not always that simple because of how banks’ data or their APIs are organized.

In the case of Plum, in Spain right now only data from Bankia, CaixaBank, Santander, BBVA, and Sabadell can be included in the application. In other words, if you are a customer of ING, for example, or if you have any other account in a neobank, you will not be able to use this application for the time being. Or, at least, it will not give you a complete picture of your personal finances.

Troukades points out that, although it is not possible now, they plan to add the rest of the banks to their roadmap, as is already the case in the United Kingdom, where they are some 18 months ahead of other European countries.

The other legs of the business: investment, comparator, and cashback

In addition to the savings, Plum was completed with a user version holistic version for the user, including an investment part. This option, which is not yet available in Spain, focuses on offering investment services with a range of ETFs for users to invest their savings. The advantage over other brokers, Troukades points out, is that its commissions are lower.

In addition to this option, there is a tariff comparator where users can see if their internet or telephone bill is average or if they can find something cheaper. Thanks to the use of artificial intelligence, the Plum user can compare with other similar customers. This function has not yet arrived in Spain either.

To finish off the catalog of functionalities, the app offers a range of CASH BACKS. The app also offers a range of shopping savings in some stores. This service is already available in Spain, although for the moment there are only a few stores where you can save on purchases.

Plum was born in 2017 in the United Kingdom and has just landed in Spain. Like most unlisted companies, it shares little economic data about its activity. Troukades agrees to say that they are not yet profitable, but little else.

It simply points out that they have 1.5 million users in the UK and expect to close 2021 with 3 million in that market. If all of Europe is taken into account, the target is to end this year with 5 million customers, including 500,000 in Spain.

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BBVA opens its application to customers of other banks to test their financial aggregator services

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BBVA has decided to open its mobile app for both iPhone and Android to customers of other banks. From now on, it will not be necessary to have an account with the bank to use the platform and its services such as the financial aggregator.

Thus, anyone will be able to access the bank’s application and try services such as the aggregation of their banks, the BBVA Valora tool (used to find out the estimated price of a home) or view their balance and movements, as well as perform some operations, such as initiating payments.

Who they are and what they offer: 13 fintechs already operating in Spain and seeking to unseat traditional banks

Once the other entities have been added, users will also be able to request transfers and consult their income and expenses in an orderly fashion to have total control of their finances and understand what they spend their money on, among other functionalities.

What BBVA intends to do with this step

BBVA has explained that with this project it intends to continue taking steps towards its goal of expanding its customer and user base, putting some of the functionalities and services available in its app into the hands of non-customers.

The director of Open Market at BBVA Spain, Leyre Baltza, said in a statement that opening the application to non-customers is a technological challenge, but also a firm commitment to a philosophy that is very close to the world of large technology companies, where the entry barriers to learning about or using a service are very low.

With this development, BBVA incorporates the elements of the e-commerce experience into its activity, such as the usual option of allowing users to continue as guests. There are also different levels of engagement when accessing a music or video platform.

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Samsung redoubles its bet on mid-range smartphones to conquer the market: “The pandemic has meant that we have to adapt quickly to change by listening to consumers.

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The mobile market in Spain is at a very interesting moment. Not only in terms of sales – where Chinese companies are increasingly taking more and more of the cake from historic leaders such as Samsung and Apple –but also in terms of technology.

Manufacturers are increasingly offering devices with tighter prices and better features, which complicates the consumer’s final purchase decision. In this regard, specifications originally intended for the high end – such as, for example, screens with 120Hz refresh rates, or IP67 certification (water and dust resistance) – are already visible in the mid-range, and at very reasonable prices.

Proof of this is the update of Samsung’s Galaxy A range, which includes the Galaxy A52, the Galaxy A52 5G, and the Galaxy A72. In fact, this is its most strategic line, as last year alone it cornered 64% of the multinational’ s total sales.

We are trying to bring high-end technology to the mid-range, such as support for fifth-generation networks, cameras with 64-megapixel sensors, OIS and water resistance (IP67) in affordable smartphones so that any user can enjoy the latest without having to shell out a large sum of money,” explains Mark Notton, Samsung’s Product Director for Europe during an interview with Business Insider Spain.

A year marked by the pandemic and listening to consumer needs

In this regard, the executive stresses the importance of the company’s adaptation to the times: “The pandemic has meant that we have had to adapt quickly to change, but always listening to consumers. That’s what they demanded from us“.

As Notton says, the situation when developing devices this year was marked by the COVID-19 crisis, which has left a large part of the population without income. “We had to offer those people with fewer resources terminals that they could buy and that they found attractive; on the other hand, we also had to satisfy the needs of those people who could spend a little more on technology because restrictions prevented them from spending that money on other things, such as vacations or travel,” he explains.

This two-pronged strategy has been possible because they have a great deal of innovation muscle. Specifically, the company spends about 8.9 billion dollars a year on R&D, a not insignificant figure: “Now users can choose a device depending on the feature they like, and we are not just talking about high-end: if they want a large screen, they can opt for the A72; if they are looking for speed, they have the A52 5G; while if they want something more economical with a good camera I recommend the A52,” he says.

So are the Galaxy A52, A52 5G, and A72: Samsung’s mid-range star is renewed with a very modern design, refresh rate up to 120 Hz, and better cameras.

“In fact, if you ask me, I would take the Galaxy A52 5G because I prefer that 120 Hz refresh rate and 5G networks for gaming, but in Spain – unlike in Germany or the UK – large panels triumph over any other feature,” he explains.

As a curiosity, the executive assures that both the Spanish and Portuguese are “very thrifty” customers who look a lot at quality/price, who don’t mind paying a little more if it works out better for them in the long run. “That’s why our technology is perfect for them,” he says with a smile.

5G accessible in 2021, but ‘foldable’ technology will still be exclusive for at least 3 years.

According to Notton, 5G will be a big trend this year, and not just for premium smartphones. It will also be key in mid-range phones, as well as in all kinds of home devices, as it will enable better connectivity, greater fluidity, and therefore, a better user experience.

“There is still a long year ahead and I can’t reveal how many of our devices will be compatible with this technology, but I can tell you that it will be increasingly accessible to everyone,” he stresses.

We launched the world’s first foldable cell phone – the Galaxy Fold –and we have continued to present many models incorporating this technology. These types of devices will reach the general public, but we probably won’t see them on a ‘mass scale’ for at least 3 or 4 years.”

“In product development, over the last 20 to 30 years, more and more efficient innovations are being made and the price of the products is going down. We will move in that direction, but it is still difficult to see how fast we will be.”

A complicated 2021: with chip shortages and Apple closer than ever before

Beyond adapting to new technologies, Samsung does not have a particularly easy year ahead. On the one hand, Gartner’s global results for 2020 announced that Apple had surpassed them for the first time in mobile sales since 2016 -specifically, the apple company achieved a market share of 20.8% compared to 16.2% of its rival-; on the other hand, the chip shortage due to the COVID-19 pandemic threatens many firms, will it affect them too?

According to the executive, Samsung has been working for some time on a plan of attack to alleviate both drawbacks. For the first, the multinational brought forward the launch of its Galaxy S21 (something that brought it much joy, since analysts’ forecasts are quite positive), in addition to which they plan to strengthen their mid-range to improve that “lost volume”. “What we are seeing is cyclical. If you look at the market on an annual basis, many competitors are on the same line,” he says.

As for the problem of the global chip shortage, he says that they have “one eye on the market” but that, according to his analysis, it will not affect them. “At Samsung, we have a very vertical structure: we manufacture chips, batteries, screens… in other words, we make most of the components that we include in our devices. This is a competitive advantage over others. It is true that this industry moves very fast, but so do we, and we know how to adapt to the circumstances.”

We will have to wait until Wednesday to see if this plan of attack proves effective, but all indications are that it will.

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Novel technology is capable of converting 5G signal into power deliverable to other devices

This is an automated machine translation of an article published by Business Insider in a different language. Machine translations can generate errors or inaccuracies; we will continue the work to improve these translations. You can find the original version here.

5G technology is still in a process of implementation, which operators and governments of many nations are working on right now, and which in the not too distant future will be finalized, with the result that this connectivity can be enjoyed over a much larger territory. But, like any big change, it takes time.

However, unlike its predecessor technologies, 5G can bring about a huge change in the way we interact with smart objects, but not only that – it can also give rise to some of the most curious products. And the best example is a wireless charger that uses the 5G signal to obtain energy to charge a device.

It is a device developed by Georgia Tech, with which “we can have a large antenna, which operates at higher frequencies and can receive power from any direction, which makes it much more practical” according to Jimmy Hester, lab advisor.

This experimental product manages to convert the 5G signal into a kind of wireless electrical network, which in turn is capable of powering smart devices, something that can have a large number of practical applications.

This antenna has been developed based on Rotman lenses capable of collecting waves in the 28GHz band, and with it has solved the problem that the antenna must be facing the transmission target, having a large coverage angle that is capable of supplying power to low-power devices nearby, in any direction. All the energy collected with the antennas would be combined and fed to a single rectifier, which would also improve the efficiency of power transmission.

The 4 keys to the arrival of 5G in Spain: all you need to know

This technology would open the doors to the creation of smart and portable products, which could not only be used inside homes but also in points of interest outside the home, such as wireless charging points that do not depend on direct electrical connection and that can generate it through these antennas.

“I’ve been working on energy harvesting conventionally for at least six years, and for most of that time, there didn’t seem to be a key to making energy harvesting work in the real world, due to FCC limits on power emission and targeting. With the advent of 5G networks, this could work, and we’ve demonstrated it. That’s very exciting: we could get rid of batteries,” says Jimmy Hester.

Read the original article on Business Insider