How the influencer-marketing agency Mediakix unraveled

User not found pop-up on Instagram.
When directed to the Mediakix Instagram account, a “user not found” error pops up.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

But before we get started, I want to first introduce a new reporter on the business of influencers team, Michael Espinosa!

Michael is based in New York City and you can reach him at mespinosa@insider.com and on Twitter @Michael__Esp. He will be covering the business of gaming influencers, esports, and livestreaming.

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.


Mediakix influencer marketing agency
Mediakix

The influencer-marketing agency Mediakix has lost most of its staff, missed some payments, and disconnected its phone

Mediakix, a prominent influencer-marketing agency, was acquired by Stadiumred Group in 2020.

But about a year later, Mediakix began to miss some payments to staffers and influencers, sources said.

Sydney Bradley reported that most Mediakix staffers have now left the company and its phone line is seemingly disconnected.

Insider spoke with 10 former staffers of Mediakix or Stadiumred; most spoke on the condition of anonymity.

Here are three takeaways from the investigation:

  • Starting as early as December 2020, influencers began posting to social media platforms like Twitter claiming they had not been paid by Mediakix.

  • Tweets posted by several influencers continued into 2021 through May, and agents and managers were talking about Mediakix, too.

  • Mediakix had about a dozen staffers in early 2021. But two sources said that all but one staffer had left Mediakix by the end of May.

“I had no power,” a former Mediakix employee told Insider. “And on top of being paid late, ethically, I wanted to leave.”

Evan Asano, who founded MediaKix in 2011, left the company in early 2021. He provided a comment to Insider about Mediakix, but did not substantially address specific details.

“I am frustrated and saddened by the recent media coverage reporting allegations that Mediakix is not fulfilling its contracts with influencers,” Asano wrote.

Stadiumred and its founder and CEO, Claude Zdanow, did not wish to provide any comment on the record.

Check out the full investigation, which outlines how Mediakix lost most of its staff, here.

Bryce Hall and Austin McBroom fight during LiveXLive’s "Social Gloves: Battle Of The Platforms"
Influencers Bryce Hall and Austin McBroom fight at Miami’s Hard Rock Stadium during LiveXLive’s “Social Gloves: Battle Of The Platforms” on June 12, 2021.

Influencer boxing has meant big paydays for creators but challenges for broadcasters

Influencer boxing can be lucrative for creators, but can be a mess to run for event organizers.

Companies like Triller, Showtime, and LiveXLive are all vying to take control of the emerging category.

Dan Whateley wrote about how all three companies have run into hurdles as they’ve embarked on their first influencer fights.

Here are three key points:

  • Last week, Showtime had to issue refunds to some viewers of its pay-per-view fight between YouTuber Logan Paul and boxing legend Floyd Mayweather after they encountered technical issues with its stream.

  • Last month, Triller Fight Club, the boxing division of the short-form video app Triller, filed a lawsuit seeking millions in damages and claiming internet users illegally streamed and broadcasted its fight between YouTuber Jake Paul and Ben Askren.

  • Whether the category will end up being profitable for these companies is a big unknown.

While influencers aren’t professional boxers, they are masters at marketing – an asset for exhibitors looking to sell PPV fights.

LiveXLive said it’s already considering other ways to pit social-media stars against each other in live PPV competitions.

Read more on why influencer boxing can be lucrative for creators, here.

Preston - TikTok

How much money a TikTok star with 1.6 million followers makes, from brand deals to the ‘Creator Fund’

Preston Seo is a TikTok creator who films videos about personal finance and entrepreneurship.

Seo started posting videos earlier this year, and now he has about 1.6 million followers.

I spoke with Seo about how much he makes from affiliate links, sponsorships, and TikTok’s Creator Fund.

He earned more from affiliate links in 2021 than the other revenue streams he shared with Insider, which were verified with documentation Seo provided:

  • May: $13,644

  • April: $4,578

“What it comes down to, is your audience and numbers,” he said. “Understanding your metrics is super important when negotiating. Know your worth and stick to that.”

Check out how much he earned from the Creator Fund and brand sponsorships, here.

Kelly Stamps is a minimalist lifestyle YouTuber
Stamps has earned thousands of dollars from YouTube’s AdSense program since 2019.

How much a ‘minimalism-lifestyle’ YouTuber with 600,000 subscribers earns each month

Kelly Stamps is a YouTuber who films videos about minimalist-lifestyle and personal-development.

Stamps has 600,000 subscribers and last year she’d saved just enough money from YouTube to leave her family home and quit college.

Molly Innes spoke with Stamps about how much she makes per month from ads on YouTube.

Stamps broke down her monthly YouTube ad earnings for 2021 so far:

  • January: $11,134

  • February: $13,959

  • March: $15,562

“It’s still a challenge finding my niche,” Stamps said about her channel, which ranges in content from showing her minimalist belongings to personal-finance tips.

Read more about Stamps and how she approaches YouTube, here.


More influencer industry news:


TikTok star Addison Rae at the 2020 Billboard Music Awards
TikTok star Addison Rae.

JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry

My colleague Dan Whateley is hosting a webinar featuring execs from TikTok, Universal Music Group, and UnitedMasters for a conversation about TikTok’s role in the music industry, and how social media is slated to make an even bigger impact on popular culture in 2021.

The 30-minute chat is scheduled for July 8 at 1 pm ET/10 am PST. If you’d like to submit a question to be answered, please fill out this brief form.

Sign up for the event here.


creatorscape 2021

CreatorScape 2021

Influence.co published its 2021 CreatorScape, a comprehensive breakdown of the creator economy including categories like link in bio, crypto, fintech, newsletters, and audience building.

Check out the full map here.


Creator economy hires, signings, and launches:

TikTok creators Josh Richards and Griffin Johnson first rose to fame by posting fratty videos while living in Sway LA, a TikTok content house. But the pair, along with some of their TikTok friends, have spent the past year building up businesses outside of social media.

Recently, they launched a venture fund called Animal Capital. And this week, the duo announced they’re partnering with Hawke Media’s Erik Huberman to start a boutique marketing agency focused on Gen-Z consumers dubbed “HawkeZ.”

On Monday, Richards tweeted that the agency’s first client was Crocs.

Every week, Insider gives a rundown of news on hires, promotions, and other creator economy announcements. This week includes promotions at A3 Artists Agency, new gaming creator signings at WME, and former NBA star Magic Johnson joining Cameo’s board.

Read the full rundown of creator industry moves, here.


Kim and Kourtney Kardashian
Kim and Kourtney Kardashian.

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Read the original article on Business Insider

Meme mania pushed Gen Z into the stock market – and now they’re learning investing fundamentals from TikTok and Instagram

TikTok General View phone stock market readouts
Getty Images

  • 41% of Gen-Z investors use social media to educate themselves on investing, Fidelity said.
  • People in Gen Z who are interested in investing often turn to TikTok and Instagram first before going to family and friends.
  • Many Gen Z individuals were prompted by recent meme-stock mania to start learning about investing.
  • See more stories on Insider’s business page.

Gen Z was “awakened” to investing amid the meme-stock mania this year, and now they’re turning to social media for advice.

A new report from Fidelity showed more than half of Gen Z-aged people surveyed made a trade in the first three months of 2021 when the meme-stock craze took hold, with GameStop leading the way. Now, the generation of young adults aged 18-24 is wanting to educate themselves, and they’re turning to social media sites like TikTok and Instagram for help.

About 41% of Gen-Z investors use social media to educate themselves on investing, the survey showed. That’s more than their older counterparts, with 38% of Millennials and 25% of Generation X using the platforms for advice.

Kelly Lannan, Fidelity’s vice president of young investors, said social media is the most likely place Gen-Z investors turn to first when seeking advice. After that, they most likely seek advice from people close to them before going to financial services platforms.

“Good or bad people are still turning to social media,” Lannan told Insider in an interview.

Whether it’s TikTok, YouTube, or Instagram, “We want to be there, so we can make sure that we are doing our part in ensuring that Gen Z is getting the right information, and they’re not just listening to someone who wants to be famous on these platforms,” she said.

Nearly half of Gen Zs surveyed said they’re feeling more educated to motivate themselves on trading and investing. “That’s a really good thing if people are starting to ask questions and engage more with their finances,” Lannan said.

The investing side of TikTok, better known as “StockTok,” is blowing up, and the hashtag “#investing” has garnered more than 2.8 billion views. Many of the videos are centered around advice and education. Some provide useful tips while others miss the mark.

For young investors, stocks are the most popular, with growth and dividend stocks being the most popular, and meme stocks closer to the bottom of the pool, according to a recent survey from the Motley Fool.

Even so, many Gen Zs started learning more about the stock market when an army of retail traders mobilized on Reddit’s Wall Street Bets poured into GameStop along with other so-called meme stocks to drive a short squeeze. About 58% of the young group said it was “more excited” to learn about the stock market following the meme-stock market volatility, the survey showed.

Read the original article on Business Insider

Instagram unveiled new features aimed at helping creators earn money

Instagram and Facebook's Creator Week
Adam Mosseri and JoJo Siwa speak during Instagram and Facebook’s Creator Week.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.


A screenshot of Mark Zuckerberg announcing new Instagram features.

Mark Zuckerberg unveiled 3 Instagram features aimed at helping creators earn more money

On Tuesday, Instagram launched its first-ever “Creator Week,” a three-day virtual event.

To kick it off, Mark Zuckerberg unveiled new tests and features aimed at helping creators earn money.

Sydney Bradley broke down some upcoming tools Zuckerberg announced.

Here are three key takeaways from Instagram’s livestream:

  • Instagram will start testing native affiliate-marketing tools for creators. Brands will be able to set their own commission rates, Zuckerberg said.

  • There will be more tools for creators selling their own products and merchandise. Creators with their own products will be able to link to their shops in their personal profiles.

  • Creators will be able to earn extra money through tips. Instagram and Facebook are adding tipping features that allow fans to pay creators.

“Our goal is to be the best platform for creators like you to make a living,” Zuckerberg said on the livestream. “And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply – across Facebook and Instagram – and then earn money for your work.”

Check out the full story on new tools Instagram is releasing for creators, here.

How much a YouTube creator with 1 million subscribers earns

Nate O'Brien

Nate O’Brien is a YouTube creator who films videos about personal finance.

O’Brien started posting videos on YouTube in 2017. And in 2019, he decided to drop out of college to focus on YouTube full time.

Now, he has about 1 million subscribers.

I spoke with O’Brien about how much he makes on YouTube from ads per month:

  • February: $39,200 (1.7 million views)

  • March: $31,500 (1.6 million views)

  • April: $25,700 (1.2 million views)

“I don’t think it’s ever really too late to start,” he said of building a YouTube career.

Check out the full story for a breakdown of O’Brien’s influencer business, here.

A new report from a ‘Gen Z’ influencer agency breaks down 4 strategies for fashion brands seeking to go viral on TikTok

Emma Claire attends the boohoo Black Friday gifting suite on November 27, 2020 in Sydney, Australia.
Brands like Boohoo have found success on TikTok

Fashion content is a popular category on TikTok, where users post outfits and buy featured items.

Molly Innes wrote about a new report from the Gen-Z influencer agency Fanbytes that breaks down how fashion brands can go big on TikTok.

Here were three key takeaways:

  • Gen-Z consumers are looking to incorporate sustainable fashion into their wardrobes.

  • Fanbytes found that “#haul” and related hashtags saw a 28.9% increase in views between January and April 2021.

  • The #designerfashion hashtag amassed 31 million views in the year to April 2021, and an engagement rate of 11%, according to Fanbytes.

Check out more on how fashion brands can go viral on TikTok, here.


More influencer industry news:


Creator economy startup moves of the week:

Dispo, a photo-sharing app that went through a leadership and investor shake-up earlier this year following Insider’s investigation into the conduct of its cofounder David Dobrik, confirmed it had closed a Series A round. The round included investors Alexis Ohanian’s Seven Seven Six, Unshackled Ventures, Annie Leibovitz, and Raven B. Varona.

The company’s CEO said its team wants to be deliberate in how it builds its product to avoid some of the pitfalls other tech startups have faced.

“The early days of social media were all about ‘move fast and break things,'” Daniel Liss told Fast Company. “Our thought is, ‘move fast and build things.’ How can you create something that is additive and not just destructive for the sake of growth?”

Every week, Insider gives a rundown of news on hires, promotions, and other creator company announcements. This week includes new hires at Snap, Fanbytes, and FaZe Clan’s latest signing.

Read the full rundown of creator industry moves, here.


Foryoupride

TikTok’s top trending hashtag of the week:

Every week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: foryourpride

  • The percentage uptick for the last 7 days: 4,715%

  • This uptick is centered around Pride month starting and creators celebrating the LGBTQIA+ community.


Black influencer

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Read the original article on Business Insider

Instagram reveals the 4 things it watches most closely to determine everything you see on the app

woman texting on smart phone using cell
  • Instagram says it looks at how often you interact with users to determine what content to surface.
  • The company revealed other factors in a blog post designed to tell users how Instagram works.
  • Instagram and other social media platforms use algorithms to keep you scrolling on their sites.
  • See more stories on Insider’s business page.

Instagram revealed on Tuesday how it decides what content, like posts and stories, to show you.

The company published a blog post detailing the four most important “signals” out of thousands from you that it considers when determining what you see in the Feed and in Stories.

Instagram says it:

  • Looks at your history of interacting with someone, like commenting on their content, to see if you’d find their post interesting
  • Uses information about how popular a post is, like how many likes it has, and where it was taken to help determine if it pushes it toward you
  • Uses information about the person who posted it and how interesting they might seem to you
  • Uses information about the kind of content you view to decide if a post might be interesting to you

Instagram also says it uses five interactions to dictate what you see. In Instagram’s Feed, those interactions are how likely you are to spend a few seconds looking at a post, comment on it, like or save it, and tap on the profile photo of its author.

The platform then makes “educated guesses” using this data to decide what to show you first.

Instagram wrote its Tuesday blog post to “shed more light on how Instagram’s technology works and how it impacts the experiences that people have across the app,” and the company said more posts will follow. This first post was designed to answer questions like “How does Instagram decide what shows up for me first?”

Instagram also clarified that it doesn’t just use a single algorithm to study your behavior online – it uses ” a variety of algorithms, classifiers, and processes, each with its own purpose.” The company says it ranks content differently in Stories, Feed, and Explore, such as tailoring content from your closest friends to you in Stories.

Instagram and other social media platforms have faced scrutiny over what critics called their addictive algorithms designed to keep you scrolling – and keep advertising dollars rolling in.

Studies have shown links between social media and depression, as well as feelings of isolation and hopelessness. Experts recommend limiting the use of online platforms and being mindful of who you interact with on the apps.

Read the original article on Business Insider

Instagram pushes back against ‘The Algorithm’ – because it tracks every action you take on the app using ‘a variety of algorithms’

woman on phone with juice
Instagram said “The Algorithm” does not determine what a user sees on their feed.

  • Instagram said it does not use “The Algorithm” to determine the content on users’ social media feed.
  • In reality, Instagram says it has many different algorithms for Reels, Feed, and Explore.
  • A non-profit recently reported Instagram recommended posts containing misinformation.
  • See more stories on Insider’s business page.

Instagram said there is no one algorithm it uses to determine the content on your social media feed.

Head of Instagram Adam Mosseri in a blog post said many users have a misconception that the firm uses “The Algorithm” to oversee the content that appears for an individual user.

In reality, Instagram uses a “variety” of algorithms and processes. The Feed where posts appear, the Explore section that shows content from non-followers, and TikTok-like video Reels all employ a different algorithm that determine the content a user sees.

Read more: These 19 companies have the most open cybersecurity roles amid surging threats and a nationwide talent gap

“People tend to look for their closest friends in Stories, but they want to discover something entirely new in Explore,” Mosseri said in the blog. “We rank things differently in different parts of the app, based on how people use them.”

Users and organizations have said Instagram’s algorithm can share misinformation and censor content. The non-profit Center for Countering Digital Hate reported Instagram recommended posts containing misinformation and conspiracy theories to 15 volunteers who made new accounts. The firm reportedly made adjustments to the algorithm to favor viral content after users said they could not see content made by Palestinians and Palestinian allies during recent conflicts in Israel.

Algorithm Watch, a research and advocacy organization focused on algorithmic decision-making, found bumped semi-nude photos for a group of 26 volunteer users.

When the platform launched in 2010, Instagram showed users photos posted by their friends in chronological order. The company created algorithms to let users see the posts they care about most to make sure no one missed important content, Mosseri said in the release.

Read the original article on Business Insider

An influencer boxing event got a cease and desist email, apparently from TikTok’s parent company

YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference
YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference on May 18, 2021 in Los Angeles, California

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.


TikTok
An iPhone user looks at the TikTok app on the Apple App Store in January 2021.

An influencer boxing event pitting TikTokers against YouTubers has received a cease and desist email, apparently from TikTok’s parent company

TikTok parent company ByteDance appears to have sent a cease and desist email to LiveXLive.

The letter demands that LiveXLive cancel the upcoming influencer boxing “YouTubers vs. TikTokers” event that bears the TikTok name.

LiveXLive is hosting the fight, and received an email signed by the Global IP Protection & Enforcement team at TikTok parent ByteDance late last month.

Dan Whateley and Steven Perlberg wrote that the email claims that LiveXLive used TikTok’s trademark without authorization and describes the event as “Covid unsafe and violent in nature.”

Some details:

  • TikTok’s logo appears on the event’s website listing a roster of popular internet stars.

  • The event is set to feature YouTuber Austin McBroom boxing TikToker Bryce Hall in the main event in front of a stadium crowd in Miami and on pay-per-view.

  • LiveXLive’s move to bring influencers into the ring has been the key to its promotion.

Check out the full story about the upcoming influencer boxing event, here.

How much a YouTube star with 1.8 million subscribers earns per month from her lifestyle videos

Tiffany Ma
Tiffany Ma has 1.8 million subscribers on YouTube.

Tiffany Ma is a YouTube creator who films videos about her daily life.

Ma started posting videos on YouTube in 2010, and in 2015, she decided to defer a full-time job offer and instead invest her time into YouTube.

Now, she has about 1.8 million subscribers.

I spoke with Ma about how much she makes on YouTube from ads per month:

  • February: $11,500

  • March: $10,500

  • April: $5,700

“To really optimize your audience, I think YouTubers should definitely put three to four ads within a video,” Ma said.

Check out the full story for a breakdown of Ma’s influencer business, here.

An Instagram influencer with about 200,000 followers explains what she charges for sponsored content

jehava brown
Jehava Brown, author of the blog ‘Onlygirl4boyz.’

Jehava Brown is a mommy blogger and Instagram influencer with 198,000 followers.

Brown has worked with brands like Nivea, Hello Fresh, and Disney Cruise Line on sponsored content.

I spoke with Brown who broke down her starting rates as an influencer when negotiating with companies on sponsored posts.

Here’s a preview of Brown’s current starting rates:

  • Instagram post: $5,000

  • Instagram Story: $3,000

  • Blog post: $5,000

“Brands actually still want a blog write-up if you have the audience,” Brown said. “I can charge a lot more this way, verses just offering an Instagram post.”

She also said her rates change depending on the deliverables, usage rates, exclusivity, and other factors.

Check out the full story breaking down Brown’s pay rates and business, here.

YouTube star Caspar Lee explains why he quit amid intensifying competition and his pivot to entrepreneurship

Caspar Lee
Creator, and now entrepreneur, Caspar Lee stopped posting on YouTube in 2019 after co-founding an influencer agency, Influencer, and a talent management company with YouTuber Joe Sugg.

Caspar Lee was a major YouTube star in the early 2010s, but he suddenly stopped posting in 2019.

Lee collaborated with many celebrities during his time as a YouTuber, including the comedian and actor Kevin Hart, and the singer Ed Sheeran.

He has launched several businesses, like cofounding an influencer marketing agency in 2017 and a talent-management company in 2018.

Molly Innes spoke with Lee who explained his creator burnout and why he quit YouTube.

“It was really OG time back then, and everything was super unprofessional,” Lee said. “It wasn’t about building businesses, really, although there were a few popping up, but no one was taking it very seriously.”

Check out the full story on why Lee left YouTube and his current business ventures, here.


More creator industry news:

Collab Crib
Collab Crib


Seeking nominations for the top investors in the creator economy and influencer industry

We are compiling our 2nd annual list of the top VCs and investors funding the creator economy.

We want to hear from you. Who are the VCs and investment stars making bets on the next big creator startups?

Please submit your ideas here by June 7.


#blacklivesmatter tiktok

TikTok’s top trending hashtag of the week:

Every week, we highlight a trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: blacklivesmatter

  • The percentage uptick for the last 7 days: 1,629%

  • This uptick centered around the one-year anniversary of the death of George Floyd, who last year was murdered by a police officer in Minneapolis.


TikTok

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Read the original article on Business Insider

Instagram has reportedly shifted its algorithm to favor news content after complaints from staff about Palestinian censorship

Instagram app logo
FILE: Instagram

  • Instagram has changed its algorithm to prioritize current events and viral posts, according to the Financial Times.
  • A company spokesperson confirmed to Insider the change would happen “over time.”
  • Facebook, which owns Instagram, has faced criticism from pro-Palestinian activists in and outside the company.
  • See more stories on Insider’s business page.

Instagram has reportedly made adjustments to its algorithm in favor of news and viral content after internal and external concerns that users were not able to see pro-Palestinian content that was being shared on the app.

Two people with knowledge of the change told the Financial Times that Instagram has changed the way it prioritizes which Instagram Stories are shown first in users’ feeds. Previously, the company prioritized original content in stories over stories that featured content that was shared or reposted from other users.

The app will now rank both original and shared stories equally, sources told the Financial Times.

“Stories that re-share feed posts aren’t getting the reach people expect them to, and that’s not a good experience,” an Instagram spokesperson told Insider. “Over time, we’ll move to give equal weighting to re-shared posts as we do originally-produced stories.”

The company spokesperson said the existing algorithm had “caused people to believe we were suppressing stories about particular topics or points of view,” which the spokesperson said was untrue.

“This applied to any post that’s re-shared in stories, no matter what it’s about,” a spokesperson told Insider.

Earlier this month, Israel and the Palestinian militant group Hamas agreed to a cease-fire in recent violence, moving to end the bloodiest fighting the region has seen since 2014. At least 232 Palestinians were killed since the fighting began on May 10, including 65 children and 39 women, according to Reuters. Thousands of Palestinians were displaced. At least 12 people in Israel were also killed, including two children and a soldier.

Amid the conflict, BuzzFeed News reported a group of about 30 employees inside Facebook, the company that owns Instagram, had spoken out internally and filed internal appeals to restore pro-Palestinian content they believe had been unfairly removed by the company.

The group of concerned employees has grown to as many as 50, the Financial Times reported Sunday.

Earlier in May, Instagram faced criticism after it removed posts and blocked hashtags about al-Aqsa, a holy Islamic mosque, after it mistakenly labeled the location as being associated with a terrorist organization, BuzzFeed News also reported.

Also in May, Apple refused Facebook’s request to remove negative reviews left on the App Store after pro-Palestinian activists targeted the company with 1-star ratings amid their accusations of censorship, NBC News reported.

“We know there have been several issues that have impacted people’s ability to share on our apps,” a Facebook spokesperson previously told BuzzFeed News.

“While we have fixed them, they should never have happened in the first place and we’re sorry to anyone who felt they couldn’t bring attention to important events, or who felt this was a deliberate suppression of their voice. This was never our intention – nor do we ever want to silence a particular community or point of view,” he said.

Read the original article on Business Insider

Ad agencies are hiring again

Hi and welcome to Insider Advertising for May 25. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


WPP office.JPG

These advertising companies hard hit by the pandemic are already hiring again for hundreds of roles

Read the story.


Chris Foster, CEO of Omnicom Public Relations Group
Chris Foster, CEO of Omnicom Public Relations Group

Omnicom Public Relations Group’s new CEO lays out how he plans to use healthcare experience to grow the PR giant

Read the story.


Reels Instagram Insights

Instagram is giving creators access to more detailed data, including Reels insights that influencers have been clamoring for

Read the story.


Other stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Here’s how much streaming subscribers are worth

Hi and welcome to Insider Advertising for May 21. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


bridgerton eloise and daphne
Daphne Bridgerton and Eloise Bridgerton on “Bridgerton.”

Netflix, Disney+, and HBO Max make vastly different amounts of money per subscriber and it complicates the picture of who is winning the streaming war

Read the story.


Wells Fargo ATM

Wells Fargo marketing head is exiting amid a wider restructuring of its marketing function and the scrapping of the CMO role

Read the story.


Keith Cartwright
Keith Cartwright, owner of WPP-backed Cartwright

How this brand-new ad agency won over brands like P&G seeking help responding to the pandemic and social issues

Read the story.


Other stories we’re reading:

Thanks for reading and see you on Monday! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

Mark Zuckerberg’s existential product crisis

Hello, and welcome to this week’s edition of the Insider Tech newsletter, where we break down the biggest news in tech, including:

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This week: Mark Zuckerberg’s existential product crisis

Mark Zuckerberg

Steve Jobs famously said Apple makes products that consumers don’t know they want. Facebook CEO Mark Zuckerberg has a slightly different challenge: He’s creating products that people are explicitly telling Facebook they absolutely do not want.

For an organization founded on the “move fast” credo, all this product pushback is more than a little inconvenient. But this would be a problem for any company. It’s tough to grow a business when news of your next product drop doesn’t cause excitement but rather, alarm and opposition.

Sure, a lot of the pushback is coming from politicians and advocacy groups. But that’s the thing about being a network of platforms with 3.45 billion users: everyone is a user; and a lot of important users don’t want any more of what Facebook has to offer.

What Facebook is dealing with is much more existential than the typical constraints companies face when they get too big and powerful. Regulators can stop companies from acquiring other companies, and big businesses will often pull back on M&A when they’re under regulatory scrutiny. But a tech company can’t stop launching new products. In the fast-moving tech market, that’s a death sentence.

And so Facebook can only press forward, making concessions but not giving up. The scaled-back Diem digital currency is expected to launch in the US any day now, Instagram boss Adam Mosseri vows not to back down on IG for kids even if he gets “slapped around” for it, and WhatsApp is warning users that if they don’t agree to its new privacy terms they’ll lose functionality.

Take this product or be punished is an odd pitch, especially for a product you’re giving away for free. But if Facebook has taught us anything in its 17 years it’s that in the internet’s free consumer economy the most valuable asset a business can have is trust. Facebook treated that asset like it had no value and squandered it for years. Now it’s become Facebook’s biggest liability.


All the news that’s fit for profit

Chamath Palipahitiya

The hottest new thing tech VCs have discovered is: themselves.

A growing number of venture capital firms, including Andreessen Horowitz and Greylock, are becoming mini-media outlets in their own right and “going direct.” That means using things like podcasts, blogs, Twitter, and Clubhouse to speak to an audience directly, controlling the narrative and presenting information on your own terms, rather than relying on the press.

The result has been a lot of shop talk – some of it quite interesting – and self-promotion. As Becky Peterson reports, going direct is also a powerful way for tech elites to push political messages. In California, VCs who are bankrolling efforts to recall the governor and liberal district attorneys are also using their celebrity status with the tech industry to spread the message on their podcasts and other direct media channels.

“In the case of the “All-In” crew and some other prominent VC activists, an impulse toward iconoclastic contrarianism and self-assured sermonizing honed on social media has meshed with tech riches to create a potent new political force. Against the backdrops of liberal San Francisco and Los Angeles, the VCs have cast themselves as brave voices taking a stand against corruption and crime enabled by governments run by ‘far-left radicals.'”

Read the full story here:

Silicon Valley VCs are at war with the ‘far left radicals’ running California

District Attorney of San Francisco Chesa Boudin and Governor of California Gavin Newsom in the foreground with Silicon Valley VCs David Sacks, Cyan Banister, and Chamath Palihapitiya in the background with the California state flag between them.
From left: Chesa Boudin, District Attorney of San Francisco; Gavin Newsom, governor of California; David Sacks; Cyan Banister; and Chamath Palihapitiya.


Vernacular watch

“Unregretted Attrition”: The management principle at Amazon that business units should shed a certain portion of employees each year. As Eugene Kim and Ashley Stewart report, Amazon managers can go to extreme, and absurd, lengths to meet their URA targets, including hiring schlubs who aren’t up to snuff just to have bodies on hand to sacrifice.

“We might hire people that we know we’re going to fire, just to protect the rest of the team,” one manager told Insider.


Recommended readings:

Google’s No. 2 man Prabhakar Raghavan- and the boss of its most important product – is a quiet executive in charge of 21,500 people. Insiders reveal what it’s like to work with him.

Mental health startups have raised a record $1.9 billion in 2021 as COVID-19 pushes VC investors further into the space

Apple’s recent privacy changes are already wreaking havoc on Facebook advertisers, and ad buyers are scrambling to manage the disruptions

Hot German grocery delivery startup Gorillas has lost its 2nd cofounder in 3 months

Tech CEOs are savagely mocking WeWork’s chief exec for saying the ‘least engaged’ employees enjoy working from home

Here’s what startup employees with stock options should expect if their company goes public through a SPAC


Not necessarily in tech:

I took the personality test billionaire Ray Dalio rolled out to his hedge fund employees with the help of top psychologists. The results were mortifying – and accurate.


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– Alexei

Read the original article on Business Insider