Hi and welcome to Insider Advertising for May 25. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
- Ad agencies are hiring again.
- Omnicom Public Relations Group’s new CEO.
- Instagram gives creators more data.
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- Ad giants like WPP and Omnicom are hiring again across departments after a crushing 2020, Lindsay Rittenhouse reported.
- Agencies including VMLY&R, R/GA, and The Martin Agency have open roles at a variety of levels.
- But some recruiters say finding candidates to fill the roles has been difficult.
- Chris Foster was named chief of Omnicom Public Relations Group, the first Black CEO of a holding company PR unit, Sean Czarnecki reported.
- He’ll use his experience in the healthcare vertical to buoy the recovery of Omnicom’s PR business.
- He also plans to use cross-agency account teams to better service clients.
Instagram is giving creators access to more detailed data, including Reels insights that influencers have been clamoring for
- Many creators have been asking for more detailed analytics for Instagram Reels.
- Sydney Bradley reported that Instagram has expanded the Insights page to include new metrics for both Reels and Live.
- The feature will show metrics like total plays, accounts reached, likes, comments, saves, and shares for Reels.
Other stories we’re reading:
- Amazon could reportedly announce a roughly $9 billion deal to acquire MGM, the studio behind James Bond and Rocky, as early as this week (Insider)
- Writers for Valorant fan website THESPIKE.GG allege their CEO spent thousands on ‘strippers and cocaine,’ and owes them $40,000 in back pay (Insider)
- These are the 20 top Google execs and security power players helping guard its 3 billion users against hackers and other threats (Insider)
- Liquor startup Amass is crowdfunding $5 million of its next round. Its founder reveals how he’s turning fans into evangelistic investors. (Insider)
- ‘Playing to their strengths’: Twitter’s revved-up product focus piques publisher, advertiser interest (Digiday)
- Advertisers, TV networks go to battle over streaming ad rates (Variety)