Ad agencies are hiring again

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These advertising companies hard hit by the pandemic are already hiring again for hundreds of roles

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Chris Foster, CEO of Omnicom Public Relations Group
Chris Foster, CEO of Omnicom Public Relations Group

Omnicom Public Relations Group’s new CEO lays out how he plans to use healthcare experience to grow the PR giant

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Reels Instagram Insights

Instagram is giving creators access to more detailed data, including Reels insights that influencers have been clamoring for

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How long can Instagram Reels be? Here’s how to change the duration of your short-form video

Instagram reels
It’s easy to share an Instagram Reel in a variety of ways.

Instagram Reels are short-form videos on Instagram, not unlike (and clearly inspired by) TikTok videos. Users can upload videos that include music and video effects to share with their friends and followers. 

How long Instagram Reels can be

Reels can be either 15 or 30 seconds in length. By default, Instagram Reels are 15 seconds long. To change that, tap the “15” on the left side of the screen before you start to record. You can switch between 15 and 30 seconds right up until you begin recording, but after you begin, it’s locked in at the selected length. 

How_long_can_Instagram_reels_be 1
To change the length of your Instagram Reel, tap the time marker icon on the left side of the screen.

How the length of Instagram Reels compares to other video formats

Instagram’s intention is that reels are brief, so they are shorter than most other Instagram video formats. Regular Instagram videos can be up to a minute in length, IGTV videos can be as long as 15 minutes, and livestream videos can be as long as an hour. For all the details, see our guide to Instagram video length

Reels are also shorter than the other major short-form video platforms, including TikTok and Snapchat Spotlight, both of which let you record videos twice as long – up to one minute.

Related coverage from Tech Reference:

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