How much money influencers make using affiliate marketing programs

Tori Dunlap
Tori Dunlap is a personal finance influencer

  • Influencers frequently share links to their Instagram Stories or below their YouTube videos.
  • Those links are often affiliate links that let creators earn a commission on sales.
  • We spoke with creators about how much money they earn using affiliate marketing.
  • See more stories on Insider’s business page.

Those “swipe-ups” on Instagram Stories or the links below a YouTube video aren’t just for the convenience of sharing a link – they’re how many influencers make money.

When someone makes a purchase on a website after clicking through a trackable link or using a specific code, the influencer who posted it can earn a commission from that sale. That’s called affiliate marketing.

Influencers often use affiliate marketing as a way to earn income outside of sponsored posts or ad revenue on videos. It’s also a way that emerging “nano” and “micro” influencers (with between 1,000 and 100,000 followers) start making money and working with sponsors as content creators.

How lucrative affiliate marketing is for an influencer depends on several factors such as their following size, engagement, and which industry they are in. It also depends on the commission rates brands and platforms put in place.

For instance, some finance influencers can make a decent portion of their income from affiliate links alone. They might work with investing apps like Robinhood or Acorns.

Read more details about how much money finance apps and companies pay influencers through affiliate marketing

One personal-finance influencer, Tori Dunlap, told Insider she made more than $200,000 in eight months.

Finance isn’t the only well-paid category.

Skincare influencer Vi Lai said recently she was earning more than $5,000 each month from affiliate links. Still, other influencers say they earn a few hundred dollars here and there.

From brands like Amazon to third-party affiliate marketing platforms, there’s a handful of ways for influencers to earn a commission from promoting products on social media.

Read more about how much money one influencer makes using Amazon affiliate links

Some influencers have even started texting their followers with links to their favorite products as a way to drive sales. And platforms like Instagram are also tapping into this space with their own native affiliate marketing programs.

Read more details about the affiliate marketing tools Instagram is developing

Insider has talked with many influencers and industry experts about affiliate marketing. Here’s a rundown of what they told us they have earned.

How much money do influencers make using affiliate marketing?

We spoke with a handful of influencers about how they incorporate affiliate links into their content. Several detailed their monthly earnings. They ranged from about $50 per month to more than $25,000 per month.

Here’s how much money 8 creators make from affiliates:

Read the original article on Business Insider

How much money Instagram influencers earn

Tyler Chanel influencer sustainability
Tyler Chanel is a “micro” influencer with under 15,000 Instagram followers.

  • Influencers on Instagram earn money in a multitude of ways.
  • From sponsored content to getting tips on IG Live, creators balance several streams of income.
  • We spoke with dozens of creators who shared how much money they earn.
  • See more stories on Insider’s business page.

Instagram and influencers go hand-in-hand.

The Facebook-owned social-media platform has become a primary stage for influencers launching their careers. And they don’t need millions of followers to earn money on Instagram.

As more brands turn to smaller creators like “nano” or “micro” influencers with under 100,000 followers, establishing a career as a creator is no longer a pipe dream.

But it’s not so straightforward to start earning money on Instagram. Unlike YouTube, Instagram doesn’t yet have a comparable payment system in place like YouTube’s Partner Program. Typically, influencers rely on sponsored content to make a living. From posting a picture to the main feed with #ad to sharing swipe-up links in a series of Stories, sponsored content takes on many different shapes.

Rates for these types of brands also vary.

Each deal has to account for an influencer’s following, engagement metrics, and niche, while also calculating added fees like exclusivity, usage rights, and timing.

Sponsored content, however, isn’t the only income generator for these influencers – although it is generally the most lucrative.

Influencers also make money on Instagram through commissions on affiliate links, selling merchandise and DTC products, and monetization tools the platform is slowly rolling out.

Insider has spoken with dozens of Instagram influencers about how much money they charge brands for sponsored content and how else they make a living using the app.

Here’s a comprehensive breakdown of Insider’s Instagram money log series:

How much money Instagram influencers make from brand deals

Working with brands on sponsored content is how many influencers earn an income on Instagram.

But how much money do influencers actually charge for these deals?

Here’s a full breakdown of our coverage:

“Macro” and “Mega” influencers

Micro influencers

Nano influencers

How influencers earn money beyond brand deals

From earning a small commission through affiliate links to getting tipped by followers on an Instagram Live, there’s a menu of supplementary sources of income for creators on Instagram.

How much money do influencers make through links or selling their own products?

Affiliate marketing

Influencers use platforms like LiketoKnow.it and ShopStyle to generate affiliate links, or discount codes provided by brands, to earn a percentage of sales.

Read more:

Getting tips via Instagram Badges

In 2020, Instagram announced “Badges”, which allows fans to tip creators who livestream on the app. Instagram also started paying some creators who use Badges with “Bonuses” in June.

Read more:

Selling direct-to-consumer products and merch

Influencers can sell their own products and merchandise directly through Instagram’s shopping features, or leverage their audience to promote their own brands and DTC products.

Read more:

Reselling clothing

Resale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many Instagram creators.

Read more:

Read the original article on Business Insider