Seeking nominations for the top talent managers for micro influencers and emerging creators

Annelise Campbell, CEO of influencer management agency CFG, sits arms crossed at desk.
Annelise Campbell is the CEO and founder of CFG, a talent management firm that managers a diverse roster of creators – including micro influencers.

  • Insider is compiling a list of the top talent managers representing micro influencers in 2021.
  • Micro influencers typically have under 100,000 followers and are on many brands’ radars.
  • Please submit your ideas or nominations through this form (or below) by October 15.

Micro” influencers, who typically have between 10,000 and 100,000 followers on a social media platform, are on many brands’ radars.

These smaller creators have demonstrated to brands that influencers don’t need hundreds of thousands of followers to drive sales or make an impact in a market. Micro influencers are often known to know have highly engaged audiences and post niche or specialized content, which is appealing to potential sponsors.

And some advertisers – from the music industry to lifestyle brands – are flocking to micro influencers for their campaigns.

But the more brand deals, the busier these influencers get – making it increasingly difficult for some to balance creating content and building a business all while running it all, often, on their own.

That’s where talent managers come in.

Talent managers help take over certain business elements for a creator, such as pitching brands, creating media kits, reviewing contacts, and negotiating deals. In exchange for managing an influencer’s business, managers often take a cut of influencer’s earnings from brand deals, typically ranging from 10% to 20%.

While some managers take on micro influencers as clients, not every management firm does. Some have hard cut-offs at 100,000 followers; others only represent creators on the celebrity scale. On the other hand, not every micro influencer is ready for (or even wants) a manager.

For those who are seeking managers, though, the search for the right manager can be daunting.

We want to know: Who are the top managers representing and building up the businesses of micro influencers in 2021?

We are seeking nominations of the leading managers in the industry for Insider’s second annual list of the top talent managers for micro influencers and emerging creators.

Please submit your ideas through this form by October 15, or enter the information below:

Read the original article on Business Insider

How to make money livestreaming on platforms like Twitch, TikTok, and Instagram

Instagram Badges monetization Ezee
Young Ezee goes live on Instagram.

  • Livestreaming is one way influencers can earn money creating content.
  • The format has taken off in the past year, with platforms like Twitch growing substantially.
  • Creators can earn money through tips, sponsored streams, selling products, and more.
  • See more stories on Insider’s business page.

Over the past year, livestreaming has seen a surge across major social-media platforms due to the pandemic and a growing appetite for video content. That’s meant a boost of revenue for creators, who are making hundreds – and in some cases, more than $1,000 – of dollars per week going live.

Live shopping, which influencers are helping popularize, is estimated to become a $6 billion market in the US this year. Twitch, a platform designed for and around livestreaming, grew from 1.6 million average concurrent viewers in March 2020 to 2.5 million viewers last month, according to TwitchTracker which tracks analytics on the Amazon-owned site.

Whether they’re going live on Twitch, Instagram, TikTok, or YouTube, influencers of all types are using the format to connect with fans and earn money.

Influencers can use livestreaming to make money by getting tips from viewers, landing paid partnerships with brands, selling products, or having viewers pay a fee to become a subscriber or channel member.

Read more about how influencers are making money using live shopping features like Amazon Live

Lucy Davis, a 40-year-old ASMR content creator, built an audience of more than 500,000 followers by going live on TikTok. During each TikTok livestream, she can earn up to $300 from “gifts” – TikTok’s virtual tipping feature – viewers send her.

James Curtis started streaming in April 2018 and gained a following by combining ASMR content with “Apex Legends” gameplay. He plays under the username “Darker4Serenity” and has over 27,000 followers. He earns around $2,600 per month from subscriptions, sponsorships, and donations on Twitch.

Insider has spoken with a handful of creators, startups, and industry insiders about the rise of livestreaming and how creators are making money by going live.

How much money content creators are making from livestreaming

On TikTok:

On Instagram:

On Twitch:

On live shopping platforms:

Read the original article on Business Insider

Inside Instagram’s exclusive affiliate marketing beta test

Instagram is testing an affiliate marketing tool for creators.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Also, we are hiring! We are looking for a journalist to join our team to cover the business of social media and the rise of the creator economy. Read more and apply to the fellowship, here.

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.


Bethany Everett-Ratcliffe poses in the street for her Instagram. The post tags products.

An inside look at Instagram’s affiliate marketing beta test

Since Instagram announced it would begin testing an affiliate marketing tool this summer, the platform has signed on about 100 creators and 30 brands, including Benefit Cosmetics, Kopari Beauty, MAC Cosmetics, Pat McGrath, and Sephora.

Sydney Bradley spoke with four creators about how the feature works and how much they’re earning.

  • Tanya Zielke (80,000 followers) said she earned about $58 from one in-feed post tagging a pair of Abercrombie & Fitch jeans.

  • Quigley Goode (335,000 followers) only made $16 from one in-feed post tagging a beauty product.

  • Melissa Frusco (38,000 followers) said she made just a couple of dollars from her first in-feed post.

“This is a small test that we are actively scaling,” a spokesperson for Instagram said. “Our long-term goal is to make this tool available to creators everywhere.”

Read more on what’s next for Instagram’s affiliate tool.

instagram

We got leaked commission rates for 32 brands in Instagram’s affiliate program

Speaking of Instagram’s new affiliate-marketing tool, during her reporting, Sydney got the scoop on the commission rates for 32 of the program’s brands.

This includes retail giants like Sephora and Revolve, as well as a few smaller brands. The rates range from 8% to 20%, falling in line with the industry standard.

Here’s a look at what some of those brands are paying creators:

  • Elaluz: 20% commission on sales

  • Kopari Beauty: 20%

  • THE YES: 17%

Instagram declined to comment on any commission rates for the test. The platform did say, however, that these brands set their own commission rates “in line with their own marketing strategies.”

See the full list of 32 leaked rates.


Here’s what else you need to know this week:

What’s trending

Creator earnings

Market moves


Four Misfits players sitting next two each other at their desks for a League of Legends match
One of Misfits’ “League of Legends” teams, which competes in the “League of Legends” European Championship

Esports team Misfits makes a play for traditional TV audiences

A 100-year-old broadcasting company and five-year-old esports organization walk into a bar – or at least into a boardroom.

Legacy media conglomerate Scripps is moving into the esports space by leading the latest round of funding into the Florida-based esports org Misfits Gaming Group.

Michael Espinosa wrote that the media giant hopes to tap into Misfits’ relatively young audience.

Misfits, meanwhile, wants to build out its media presence and test new forms of content, including programming for broadcast television.

“Helping our parents and our parents’ generation understand and appreciate gaming and gaming content, and what it means to their children, is an area that we can be super impactful in,” Misfits CEO Ben Spoont told Insider.

Check out more on the new partnership and what it means for esports, here.

A person sitting at a desk playing League of Legends on a computer
Wanyoo Gaming Cafe in Malden, Massachusetts

As computer equipment costs rise, in-person gaming venues make a comeback

Remember those internet cafes from 20 years ago? They’re making a comeback – but now with a special focus on gaming.

With computer and gaming equipment costs on the rise, players are now flocking to in-person gaming venues.

Michael took a look at the startups leading the charge into the space.

While some of the new spots will focus on events, like tournaments and camps, others will be more casual hangouts for people to gather after work.

“We want to increase the access to those $3,000 computers, ” one founder, John Fazio, told Insider.

Read more on the different startups are rushing to capitalize on this comeback.


Chart of the week:

chart

The Influencer Marketing Factory released a creator economy report, and surveyed influencers across platforms like YouTube, TikTok and Instagram. In the chart above, influencers share which platform is their favorite as a creator.

Check out the full report here.


TikTok

What else we’re reading and watching:

Subscribe to the newsletter here.

And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.

TikTok songs 9/29

Subscribe to the newsletter here.

Read the original article on Business Insider

Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021

2021 Content Marketing World 25 Content Marketing Influencers Collage Image

2021 Content Marketing World 25 Content Marketing Influencers Collage Image

The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world.

For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world’s most authoritative content marketing events, and this year’s Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020.

Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2021 speakers.

List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year’s Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms.

The focus topic in question is most undoubtedly “content marketing,” and everyone included on this list is:

  • A speaker at #CMWorld 2021
  • Ranked in the top-25 for “content marketing” according to our relevance, resonance, reach and audience metrics

CMWorld 2019 Influencer networkMany thanks go to all the people who are actively sharing knowledge about content marketing in 2021 by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a beginning point to help expand your own content marketing universe.

In this year’s list there are a few familiar faces and a welcome number of new additions. We plan to learn new lessons from each of these 25 content marketing influencers, and hope you’ll do the same throughout the rest of the year and into 2022 and beyond.

25 Content Marketing Influencers Speaking at CMWorld 2021

Ann-HandleyAnn Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: The Art of Storytelling: Telling True Stories Well

Jay BaerJay Baer @jaybaer
Founder, Convince & Convert
Presenting: How to Lower the Three Drawbridges of Content Success

John JantschJohn Jantsch @ducttape
Founder, Duct Tape Marketing
Presenting: Rethinking the Customer Journey

MichaelBrennerMichael Brenner @BrennerMichael
Content Marketing Agency CEO & CMO Influencer, Marketing Insider Group
Presenting: 10 Steps To Optimize Your Content Marketing Program for ROI
Presenting: How to Define and Build Your Content Marketing Strategy

Andy-CrestodinaAndy Crestodina @crestodina
Co-Founder & CMO, Orbit Media Studios
Presenting: From Keyphrases to Content: The SEO Workshop for Hands-on Marketers

Bernie BorgesBernie Borges @bernieborges
Vice President Global Content Marketing, iQor
Presenting: How to Produce Epic Content by Conducting Epic Interviews

Carla JohnsonCarla Johnson @CarlaJohnson
Marketing & Innovation Strategist, Keynote Speaker & Best Selling Author
Presenting: Courageous Creativity: How Content Marketers Get to “YES!” with Bold Ideas

Andrew DavisAndrew Davis @DrewDavisHere
Keynote Speaker & Best-Selling Author, Monumental Shift
Presenting: Embrace The Constraints: Why Adding Constraints Sparks Creativity, Inspires Action & Creates Better Content

Ardath AlbeeArdath Albee @ardath421
B2B Marketing Strategist & CEO, Marketing Interactions
Presenting: Building B2B Buyer-Driven Digital Experiences

Amy BalliettAmy Balliett @AmyBalliett
Founder & CEO, Killer Visual Strategies
Presenting: Building B2B Buyer-Driven Digital Experiences

Melanie-DezielMelanie Deziel @mdeziel
Chief Content Officer, StoryFuel
Presenting: Prove It: Using Content as Evidence of Your Most Important Claims

Doug KesslerDoug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Presenting: Ask A Dev: Why Your Content Team Needs Developers!

Pam DidnerPam Didner @PamDidner
Author, Founder & VP of Marketing, Effective Sales Enablement
Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps
Presenting: Let’s Get Glocal…Balance Global and Local for Content Marketing

Kathy Klotz-GuestKathy Klotz-Guest @kathyklotzguest
Founder, Keeping It Human
Presenting: Yes And…And the Culture of Now: Why the Future of Marketing is Improv

Erika HealdErika Heald @SFerika
Marketing Consultant, Erika Heald Consulting
Presenting: How to Conduct a Social Media Audit That Helps Your Community Thrive

Meryl EvansMeryl Evans @merylkevans
Digital Marketing Professional, meryl.net, Equal Entry, ProResource and Diamond
Presenting: Accessibility Is Everyone’s Job — Marketing Included

Michele LinnMichele Linn @michelelinn
Co-founder and head of strategy, Mantis Research
Presenting: From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out

A Lee JudgeA. Lee Judge @ALeeJudge
Co-Founder & CMO, Content Monsta
Presenting: The Content Remix: Turning Familiar Into Original
Presenting: The Future of Work: The Importance of Mentorship Programs

Shafqat-IslamShafqat Islam @shafqatislam
CEO, Welcome
Presenting: Embracing the Silver Linings: Applying What We’ve Learned to Build Better Connections (& Become Better Marketers)

Zontee HouZontee Hou @ZonteeHou
President & Chief Strategist, Media Volery
Presenting: Content Optimization & Distribution Workshop
Presenting: Data & Storytelling: Using Social Insights to Shape Your Content

Michael BarberMichael Barber @michaeljbarber
Brand Consultant and Marketing Strategist,
Presenting: Email Marketing for 2021 and Beyond
Presenting: Open Rate Is Dead: What Marketers Need to Know About iOS15

Jessica BestJessica Best @bestofjess
Vice President, Data-Driven Marketing, Barkley
Presenting: Email Marketing Workshop: What Works and What Doesn’t Work

Joe LazauskasJoe Lazauskas @JoeLazauskas
Head of Marketing, Contently
Presenting: What Buyers Want from Content Marketing — And Where Marketers Are Falling Short

Joe PulizziJoe Pulizzi @JoePulizzi
Founder, The Tilt
Presenting: 10 Content Strategies in 20 Minutes: What Corporate Content Creators Can Learn From Content Entrepreneurs

Tequia BurtTequia Burt @TequiaBurt
Global Blog Editor, LinkedIn Marketing Solutions
Presenting: How LinkedIn is Using its Blogs as a Vehicle for Building Diversity Against a Backdrop of Growth

Even the most detailed statistical analysis, no matter how deep and well-researched, can only take you so far in finding the people who you’ll consider the most helpful and influential in your own daily professional marketing lives, which is why we’d love it if you’d please share the name of other content marketers that influence you the most in the comments section below.

To further your own content marketing expertise, here’s a bonus list of some of our best recent posts about content marketing:

If you’d like to learn more about how being the best answer can help B2B marketers dominate in search, you’re in luck, as our CEO and co-founder Lee Odden will be presenting at Content Marketing World on the topic. Here are the details:

LeeOddenThursday, September 30 – 2:45pm – 3:15pm Eastern
Workshop with Lee Odden
How B2B Content Marketers Can Dominate in Search: Be the Best Answer

We hope to see you either in-person or virtually at the Content Marketing World 2021 conference, and be sure to follow us on Twitter at @toprank for real-time updates during the conference using the #CMWorld hashtag.

The post Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021 appeared first on B2B Marketing Blog – TopRank®.

The top women in gaming, esports, and streaming

Rachell "Valkyrae" Hofstetter
Rachell “Valkyrae” Hofstetter.

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

In this week’s edition:

Send tips to aperelli@insider.com or DM me on Twitter at @arperelli.


Collage of women who are making an impact in gaming and esports, including Nicole LaPointe Jameson, Haya Al Qadi, Libby Kamen, and Kyoung-ey Kim on orange and pink background with gaming controller icons 4x3

23 top women in gaming, esports, and streaming who have broken through in a male-dominated industry

The gaming category is one of the biggest in digital media and Insider Intelligence estimates that there will be over 26 million monthly esports viewers in the US this year.

But it’s also very male. Only 16% of the executive teams at the top 14 global gaming companies were women, according to a report from esports organization Fnatic.

Still, women like 100 Thieves’ Valkyrae, 3BLACKDOT’s Sloane Wolf, and Fnatic’s Soraya Sobh have built careers in an industry historically known for sexism.

Michael Espinosa and I are highlighting some of the most successful women in the space, from execs to creators.

Here’s a look at who is on the list:

  • Lindsay Caudill from Team Envy runs Dallas Fuel’s Twitter and social media accounts, as well as the Envy social media accounts. She’s also the driving force in Envy’s philanthropic and inclusivity initiatives.

  • Nicole LaPointe Jameson, the CEO of Evil Geniuses, helped turn around the esports organization, while also launching its diversity and inclusion team.

  • Sue Lee, previously an exec at Twitch, spent over six years on the strategic partnerships team working with the largest streamers on the platform.

Here’s the full list of 23 women in gaming that you should know.

jonas brothers tour
The Jonas Brothers kicked off their reunion tour in Miami, Florida.

Music marketers are using TikTok challenges to pay creators based on video performance rather than follower count

You no longer have to have millions (or even thousands) of followers to score a music deal on TikTok.

Marketers are looking outside the app’s top stars and to user-generated videos when it comes to promoting songs, thanks to startups like Pearpop and Preffy, my colleague Dan Whateley wrote.

These platforms create music “challenges” that invite users with any size following to get paid on a sliding scale for participating in a song or artist campaign. The tactic helps drive up the number of videos on TikTok that feature a particular song.

Here are a few key takeaways:

  • Pearpop and Preffy users who participate in challenges are paid based on video views or likes, rather than follower count.

  • One recent Pearpop challenge promoting Tyga’s song “Splash” helped boost the track from 8,500 user videos featuring the sound to over 100,000.

  • Creators who joined the campaign earned between $10 and $80 out of the total $10,000 budget.

Read more on music marketers’ new strategy.

Lucy Davis smiles with the microphone she uses for ASMR.

How much a TikToker with half a million followers earns from livestreaming

On TikTok, ASMR creators are rising in popularity and earning money by whispering and tapping at the screen.

My colleague Sydney Bradley spoke with Lucy Davis, a full-time ASMR (short for autonomous sensory meridian response) content creator on the app.

In just six months, Davis gained half a million followers on TikTok thanks to her popular livestreams, which she started as a way to drive traffic to her YouTube page. Now, she earns up to $300 every time she goes live through in-app tips, known as “gifts,” that she receives from viewers.

When it comes to what works best, she has one rule: the weirder the content, the better.

More on her ASMR business and the other ways she earns money, here.

James Cadwallader, cofounder and CCO of Kyra, sits with arms crossed.

An exclusive look at the media kit a TikTok fashion publication uses to pitch brand sponsors

Rag Report is a new fashion publication built on and around TikTok, with features like deep dives into historical trends and closet tours of top influencers.

The Gen-Z-focused digital magazine amassed over 1 million followers in less than a year, Sydney Bradley wrote. And it’s got an impressive list of sponsors too, including Nike and Kate Spade.

The company shared an exclusive look at its media kit, which breaks down its weekly video strategy, a case study of a partnership with denim brand Diesel that reached 3 million viewers, and the various options for branded content, from account takeovers to custom videos.

Check out the media kit, here.


Here’s what else you need to know this week:

What’s trending

Power moves

Social capital


tiktok

TikTok hashtag of the week:

Every week, we highlight a top trending hashtag on TikTok, according to data provided by Kyra IQ.

This week’s hashtag: thatlittlepuff

  • Percentage uptick: 4,786%

  • The latest viral creator is a cat who “recreates” popular recipes on TikTok under the username ThatLittlePuff. The impressive kitty has racked up nearly 14 million followers.


D'Amelio Family

What else we’re reading and watching:

Subscribe to the newsletter here.

And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.

uta

Subscribe to the newsletter here.

Read the original article on Business Insider

Seeking nominations for the power players using TikTok to transform the music industry

Gia Woods performs onstage in a white and grey outfit in front of a pink background at the "Thrive With Pride" concert.
Gia Woods.

TikTok is a hub for music to be discovered, shared, and promoted.

Songs that go viral on the app often end up topping the Billboard 100 or Spotify Viral 50 charts, even if they’re decades old.

Marketers hire influencers to create dances or meme videos on TikTok in an effort to draw attention to a new song or album. Some artists have become high-profile TikTok users themselves, writing songs that tap into the app’s trends or creating comedic videos to show their personality and grow their fan base.

And last month, TikTok launched a radio station on SiriusXM in an attempt to create a “radio version of the platform’s ‘For You’ feed.”

“TikTok has really become a critical part of artist storytelling,” Kristen Bender, SVP of digital strategy and business development at Universal Music Group, told Insider during a July webinar on TikTok’s impact on the music industry. “Since we signed our deal with TikTok earlier this year, our labels have been extremely leaned into the platform.”

Insider is putting together our second annual list of the artists, record labels, marketers, and other pros using TikTok to shape the music industry. The list will be determined by Insider based on our reporting and the nominations that we receive. We will take into consideration how a company or individual has used TikTok to boost the career of an artist or the success of an album or song release.

We want to hear from you. Who are the companies and individuals that have been the most effective at using TikTok to drive change in the music industry this year?

Please submit your ideas through this form (or below) by September 10:

Read the original article on Business Insider

Facebook launched a safety feature to protect Afghan users amid fears that the Taliban is tracking opposition on social media

Women with their children try to get inside Hamid Karzai International Airport in Kabul, Afghanistan August 16, 2021.
Women with their children try to get inside Hamid Karzai International Airport in Kabul, Afghanistan August 16, 2021.

  • Afghan social media users, particularly women, fear the Taliban will target their online histories.
  • Facebook, Twitter, and Linkedin announced steps they’re taking to help secure Afghan accounts.
  • One influencer deleted her accounts, telling followers it was “no longer safe,” AFP News reported.
  • See more stories on Insider’s business page.

Social media users and human rights groups have expressed fear that the Taliban could be tracking opponents’ online histories and connections.

On Thursday, Facebook launched a new safety feature that secures Afghan users’ accounts while temporarily removing the ability to search and view “Friends” lists within the country.

“We’ve launched a one-click tool for people in Afghanistan to quickly lock down their account. When their profile is locked, people who aren’t their friends can’t download or share their profile photo or see posts on their timeline,” Facebook’s head of security Nathaniel Gleicher tweeted.

On Instagram, the platform is notifying users in Afghanistan with pop-up alerts that provide specific instructions on how to secure their accounts and profile information.

Microsoft-owned Linkedin said the connections of users in Afghanistan have been temporarily hidden, according to the BBC. Twitter announced that it is accelerating direct requests to remove archived tweets in partnership with the Internet Archive, Reuters reported.

Afghan social media influencer Sadiqa Madadga recently deleted her social media accounts, telling her hundreds of thousands of followers on TikTok and Instagram that it was “no longer safe,” AFP News reported on Friday.

The 22-year-old singer’s concern for her safety is mirrored by women and religious minorities across Afghanistan who suffered under the Taliban’s ultra-conservative Islamic law from the years 1996 to 2001.

The Taliban prevented girls from attending school, banned entertainment, and enforced inhumane punishments such as stoning to death. Now, Afghan social media users fear the progress made since 2001 will be held against them, according to AFP News.

“I don’t like to express my pain online but I’m sick of this,” Madadga posted before swiftly deleting the accounts that until recently, had defined her career success. “My heart is in pieces when I look at the soil, my homeland which is being destroyed slowly before my eyes.”

Read the original article on Business Insider

How much money YouTubers make, according to dozens of creators

Charlie Chang
Charlie Chang.

  • YouTube creators who are part of the Partner Program can monetize their videos with ads.
  • The amount of money different creators make per video varies based on a variety of factors.
  • We spoke with dozens of creators who shared how much money they’ve earned on YouTube.
  • See more stories on Insider’s business page.

This is the latest installment of Insider’s YouTube money logs, where creators break down how much they earn.

Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads.

To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Once they reach that threshold, they can apply for YouTube’s Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships.

Creators on YouTube can earn their money a number of ways, from sponsorships to selling merchandise.

But revenue from Google ads is a big chunk of many YouTube stars’ incomes.

For instance, finance YouTuber Nate O’Brien made $444,000 in revenue from YouTube ads in a year with about 1 million subscribers. Those Google-placed ads were his top source of income.

But YouTube creators can make money with far fewer followers. Nano influencer Jen Lauren, who had 1,900 YouTube subscribers when she spoke with Insider, earned $195 in a recent month.

When it comes to a viral video, how much money a YouTube creator makes can vary wildly. We spoke with YouTubers who broke down how much they’d made on videos with 1 million views, and their answers ranged from about $3,400 to $40,000, depending on the type of content and viewer demographics.

In all, Insider has spoken with dozens of YouTube creators about how much each of them made per month, on videos with 100,000 or 1 million views, and other financial topics.

Here’s a comprehensive breakdown of Insider’s YouTube money logs series:

How much money YouTubers make a month

Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

So how much do YouTubers generally make per month?

Here’s a full breakdown of our coverage of how much YouTuber creators earn monthly:

How much money YouTubers make per 1,000 views (RPM)

For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube then takes 45% and the creator gets the rest.

Some subjects, like talking about money on YouTube, often can boost a creator’s ad rate by attracting a lucrative audience.

How much do creators earn per 1,000 views (called the RPM rate)?

Here’s a full breakdown of our coverage of what YouTube creators earn per 1,000 views:

How much money YouTubers make on a single video

Creators on YouTube often have no idea how much money they will earn off a single video after they upload it to the platform.

Many creators also try to avoid swearing or copyrighted music in their content because those factors can increase a video’s chance of getting flagged by YouTube and demonetized.

So if a creator does everything right in the eyes of YouTube, how much can they expect to make at the top end?

We asked 17 YouTube creators what the most money they’d made of a single video was.

Read the full post: YouTube stars reveal the most money they’ve made from a single video

How much money YouTubers make for 100,000 views

How much money a single YouTube video with 100,000 views makes from Google-placed ads depends on the content of the video and the audience who watches.

The amount of money a video will earn also depends on its watch time, length, and video type, among other factors.

Here’s a full breakdown of our coverage on how much YouTube creators make for 100,000 views:

How much money YouTubers make for 1 million views

Though making money from YouTube depends on a variety of factors, amassing 1 million views can often net a creator a big payday.

Here’s a full breakdown of our coverage of how much YouTube creators make for 1 million views:

Read the original article on Business Insider

Seeking nominations for the top affiliate marketing programs for social-media influencers

Vi Lai Skincare influencer
Vi Lai makes thousands of dollars a month using affiliate marketing.

  • Insider is compiling a list of the leading affiliate marketing platforms for influencers.
  • We are highlighting the top networks which offer high commission rates and access to top brands.
  • Please submit your ideas or nominations through this form (or below) by August 26.

Affiliate marketing is one of the many ways influencers make money on social media.

Whether it’s sharing links in an Instagram Story or a discount code below a YouTube video, affiliate marketing allows creators to earn a cut from the sales they’re driving with their content.

For instance, Vi Lai, a skincare influencer on TikTok and Instagram with hundreds of thousands of followers, told Insider she was making upwards of $5,000 a month through affiliates.

One of the skincare brands she frequently promoted on her social platforms was Paula’s Choice. But the brand’s affiliate program doesn’t just exist on its own. Paula’s Choice, like many other brands, relies on a third-party affiliate marketing platform that provides tools and insights.

Paula’s Choice uses Impact, an affiliate marketing platform that works with other brands like Walmart, Airbnb, and Savage X Fenty. But platforms like LiketoKnow.it and ShopStyle are also popular among influencers.

In recent months, some of these platforms have tested out new tools and features, such as MagicLink’s Text2Shop program, which lets influencers text subscribers with affiliate links and codes through a product developed in partnership with Community. And social-media companies themselves, like Instagram and Pinterest, are paving their way in affiliate marketing with their own native tools and programs.

As the affiliate space heats up alongside the buzzy “creator economy” in general, new platforms are emerging and new favorites are coming out on top.

Insider is highlighting these leading affiliate marketing platforms and networks in its second annual list.

We want to hear from you for nominations of the top affiliate platforms and companies. Please submit your ideas through this form by August 26, or enter the information below:

The list will be determined by Insider based on our reporting and the nominations that we receive.

The rankings will factor in which networks offer high commission rates, access to top brands, robust tools, and their impact on the space broadly.

Check out last year’s list of the top 11 affiliate marketing networks that influencers use, here.

Read the original article on Business Insider

Seeking nominations for the leading women in gaming and esports

Gaming

Navigating the gaming industry can be particularly challenging for women.

The male-dominated space has faced a slew of problems, from a lack of diversity and inclusion to continued sexism and harassment.

Just last month, California’s Department of Fair Employment and Housing filed a lawsuit against Activision Blizzard claiming the company fostered a culture of sexual harassment. As a result, employees staged a walkout at the company’s headquarters in Los Angeles and J. Allen Brack stepped down from his role of CEO at Blizzard.

To highlight the women making an impact in the space, Insider is launching a power list of the leading women in the esports and gaming industries. In this list, we will feature women creators and execs who are driving change and helping build successful businesses.

We want to hear from you for nominations. Please submit your ideas through this form by August 13, or enter the information below:

The list will be determined by Insider based on our reporting and the nominations that we receive.

The rankings will factor in the exec or creator’s role, responsibility, and impact on the space broadly.

Check out our previous power list highlighting the top 16 talent managers and agents for gaming creators for a sense of how this list will look.

Read the original article on Business Insider