Verizon is reportedly eyeing a media spin-off

Hi and welcome to Insider Advertising for April 29. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Guru Gowrappan
Verizon Media CEO Guru Gowrappan.

Verizon is reportedly considering a sale of its media assets, including AOL and Yahoo

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Hewlett Packard Enterprise CEO Antonio Neri
Hewlett Packard Enterprise CEO Antonio Neri

Hewlett-Packard Enterprise is the latest big advertiser to move business in-house in a loss for ad giant Publicis

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shameless showtime finale
The “Shameless” series finale aired on Sunday.

Lionsgate tried to buy ViacomCBS’ Showtime but was rejected, sources say

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Brands are falling back in love with ad agencies

Good morning and welcome to Insider Advertising for March 8. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


J Crew holiday event
Recording artist Curtis Harding at the J Crew ‘Holiday by You’ event.

The pandemic is putting huge pressure on brands, and it’s causing them to fall back in love with traditional ad agencies

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Ebony cover
The new Ebony cover released March 1 featuring artwork by Jon Moody

The return of Ebony magazine: After a $14 million buyout, its new millennial owner talks a historic relaunch

  • Under new ownership, Ebony magazine has officially relaunched.
  • Dominic-Madori Davis spoke with its new owner is 34-year-old Eden Bridgeman, daughter of businessman Junior Bridgeman.
  • Ebony was founded in 1945 by publisher John Johnson and during the 1960s, the publication earned acclaim for its coverage of the civil rights movement. Ebony’s diminutive, sister magazine, Jet, was founded in 1951 by Johnson.

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IAMS dog food

Mars’s new head of pet care in North America explains his plan to take on DTC rivals like Ollie, Jinx, and The Farmer’s Dog

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