Crocs sues Walmart, Hobby Lobby, and 19 others, claiming they sold copycat versions of its $50 signature clogs

Crocs is suing Walmart, alleging copycat clogs
The Crocs clog, sold for around $50.

  • Crocs sued 21 businesses, alleging copyright infringement of its signature $50 clogs.
  • This included Walmart and Hobby Lobby. Walmart has $12 clogs on its site.
  • Other companies copied the signature holes at the top of the Crocs clog, it said.
  • See more stories on Insider’s business page.

Crocs is trying to stamp out copycat versions of its signature clogs.

The Colorado-based shoemaker filed a lawsuit on July 12 against 21 retailers, manufacturers, and distributors – including Walmart and Hobby Lobby – alleging trademark infringement of its signature clog shoes.

Crocs’ clogs have exploded in popularity in recent years as customers opt for comfort over anything else. Their distinctive style, swept up in the “ugly fashion” movement, has made them one of the most divisive shoes on the internet.

In the suit, filed in the US District Court of Colorado, Crocs alleged that 21 businesses sold similar versions of its clogs at lower prices.

The company “has suffered and will continue to suffer irreparable harm” to its reputation because of this, it said.

“Given the virtually infinite number of different, non-infringing footwear styles in existence today, and which are available to other footwear companies, Crocs’ competitors do not have any actual competitive need to use the Crocs 3D Marks in commerce,” it added.

The 3D marks are the holes at the top of the Crocs clog – a signature part of its look.

Crocs-style clogs sold on Walmart's website
Crocs-style clogs sold on Walmart’s website

Crocs also pointed to reviews on retailers’ websites, including Walmart’s, where customers had drawn similarities to the Crocs clog.

“If you are in the market for crocks, these are awesome! They are great quality, and very inexpensive,” one reviewer wrote below a listing of a pair of $10 clogs on Walmart’s website.

The Hobby Lobby white clogs listed in the lawsuit were not available on its site as of Thursday. Insider reached out to Walmart and Hobby Lobby for comment but did not immediately hear back.

Walmart was sued by Kanye West’s Yeezy brand last month over its “virtually indistinguishable” foam sliders.

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Hobby Lobby advocates for a Christian-run government in Independence Day ads placed in many national newspapers

hobby lobby
  • Hobby Lobby ran a full-page ad in multiple US newspapers on Independence Day.
  • The advertisement called for a Christian-run government.
  • It featured quotes from historical figures about Christianity.
  • See more stories on Insider’s business page.

On Independence Day, Hobby Lobby ran an advertisement in many newspapers across the country that advocated for a Christian-run government.

The ad, under the title “One Nation Under God,” included the biblical verse: “Blessed is the Nation whose God is the lord.”

Images of the advertisement were published on the company’s site and social media.

The full-page ad featured three columns that quote former US presidents and other historical figures, as well as Supreme Court rulings about Christianity.

“It is the duty of all nations to acknowledge the providence of Almighty God, to obey His will, to be grateful for His benefits, and humbly to implore His protection and favor,” the ad reads in part, quoting George Washington.

In a Holiday message posted on their website, Hobby Lobby said they’d been placing holiday advertisements since founder David Greene felt “commissioned” by God to make them after he saw advertisements during the 1995 Christmas season.

“Before long, Hobby Lobby was placing beautiful full-page ads celebrating the real meaning of Christmas, Easter, and Independence Day in newspapers across the country. The impact and relevancy of these messages is ongoing,” the message said.

Some who saw the ad were upset at the call for combining Church and State.

“A full-page ad by @HobbyLobby in newspapers today ignoring the separation of church and state. I never will set foot in a ⁦@HobbyLobby⁩, which believes America should be a theocracy,” commentator Terry Blount wrote on Twitter.

An Oregon resident who saw the ad in the Register-Guard called it “absolutely frightening,” and encouraged people not to shop at Hobby Lobby.

Hobby Lobby has been entangled in a number of controversies recently. In April 2020, it closed all of its stores nationwide and furloughed employees after it was caught defying coronavirus-related state lockdown and quietly reopened stores across the country.

In September, shoppers called for a boycott against the company after an image showed a display of decorative letters arranged to read “USA Vote Trump,” inside a store went viral.

It’s not clear how many newspapers the advertisement ran in or how much the ad cost. Hobby Lobby did not respond to Insider’s request for comment at the time of publication.

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