Doritos offers a 13-year-old girl $20,000 as a reward for discovering a rare ‘puffy’ chip, which she listed on eBay

A ‘puffy’ Dorito chip sells for $20,000.

A 13-year-old from Queensland, Australia, is set to receive $20,000 after finding a peculiar Doritos chip.

9News reported that on June 11, Rylee Stuart posted a video on TikTok showing a chip that was bloated across all three of its points. She had discovered it while eating a packet of the snacks.

The video went viral and has garnered more than four million views.

Text on the video says: “I found a puff Dorito. Is this valuable or should I just eat?” Stuart then asked her followers what she should do.

TikTokers online encouraged her to create put the Doritos chip up for sale on eBay and that’s exactly what she did.

A few users even joked: “Put it in a museum.”

Rylee put the chip up for sale for $0.99 – which stated “puffy dorito one of a kind” – and it wasn’t long until she starting receiving bids of up to $100,000, 9News reported.

The listing was eventually taken down but after the story attracted so much attention, Doritos offered Stuart $20,000.

“We’ve been so impressed with Rylee’s boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family were rewarded for their creativity and love for Doritos,” Vanita Pandey, chief marketing officer at Doritos told 9News.

“It’s been a whirlwind couple of days for Rylee and her family and we’ve loved following her story,” she added.

Rylee told the outlet she had intended to eat the chip but then had second thoughts. “I was about to eat it, and I thought I better save it for later.”

“Dad is saying that since he bought the packet, it’s his chip. But I ate the packet and found it, so I believe it is mine,” she added.

Rare food-based auctions have attracted huge bids in the past.

Way back in 2004, a grilled cheese sandwich that appeared to feature the face of Virgin Mary was sold for $28,000, according to the BBC.

More recently, a McDonald’s chicken nugget shaped like a character from online game, “Among Us” was sold on eBay for $100,000, The Guardian reported.

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Frito-Lay is embroiled in drama amid explosive revelations that the origin story of Flamin’ Hot Cheetos – which is the subject of an upcoming film – is false

flamin hot cheetos
PepsiCo and Frito-Lay have made conflicting statements regarding the origin of Flamin’ Hot Cheetos.

  • Frito-Lay has made conflicting statements about the origins of Flamin’ Hot Cheetos.
  • Parent company PepsiCo credits former exec Richard MontaƱez as one of the people involved.
  • But Frito-Lay told the LA Times they cannot find evidence of MontaƱez’s work.
  • See more stories on Insider’s business page.

The humble origins of Frito-Lay’s Flamin’ Hot Cheetos could be a lie.

Richard MontaƱez, a motivational speaker, credits himself as the creator of Flamin’ Hot Cheetos. MontaƱez has crafted a career built upon the story of how he came up with the idea as a janitor at a California Frito-Lay plant in 1976 after immigrating to the US from Mexico.

MontaƱez has said in interviews that he put chili powder on a Cheeto and told the CEO of Frito-Lay his idea. The product has since become a one of America’s favorite snacks and CNBC reported MontaƱez eventually became an executive at PepsiCo, the parent company of Frito-Lay. Actress Eva Longoria is directing a movie based on Richard MontaƱez’s story.

A post shared by Richard Montanez (@hotcheetosrpm)

But a new Los Angeles Times report claims MontaƱez did not invent Flamin’ Hot Cheetos, according to employees at Frito-Lay, and refutes claims made by MontaƱez.

Lynne Greenfeld, who was a junior snack food professional at Frito-Lay, said she came up with the name “Flamin’ Hot Cheetos,” and created the product beginning in 1989, per the LA Times. The product entered test markets in Chicago, Detroit, Cleveland, and Houston starting in 1990.

Employees at Frito-Lay said they could not recall MontaƱez meeting with company executives to pitch his idea. The LA Times also notes Roger Enrico – the former CEO of Frito-Lay who MontaƱez claims to have pitched Flamin’ Hot Cheetos to – did not start as chief executive until six months after the products reached test markets.

Frito-Lay, which the LA Times said never publicly refuted MontaƱez’s claims until recently, told the paper MontaƱez was not involved in any part of the Flamin’ Hot Cheetos development.

But Frito-Lay did not deny MontaƱez’s involvement in creating Flamin’ Hot Cheetos to NPR, which ran an episode on the product shortly before LA Times story published.

“He was a part of it. Yes. Sure,” a Frito-Lay spokesperson told NPR’s Sarah Aida Gonzalez. Frito-Lay confirmed the existence of a meeting between MontaƱez and two company executives in California to NPR, but later walked back their claim after “additional facts were brought to light,” Gonzalez said in a tweet.

MontaƱez has stood by his story, and said Frito-Lay does not have documentation of his involvement because he was a janitor.

“Nobody was telling me, ‘This is how executives work.’ I wasn’t a supervisor, I was the least of the least,” MontaƱez told Variety. “I think that might be one of the reasons why they don’t have any documentation on me. Why would they?”

In a May 21 statement to Latin Heat, PepsiCo said they credit the launch and success of Flamin’ Hot Cheetos in part to Richard MontaƱez.

“Richard is an important part of PepsiCo’s history and the success of the company,” the company said. “We regret the confusion that has come from the recent speculation, but most importantly we want Richard to know he is valued and cared for among PepsiCo’s employees and we only wish him happiness and success.”

Frito-Lay and Richard MontaƱez could not immediately be reached for comment.

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