All the sneaky ways flower-delivery services get you to spend more money

  • You’ve probably turned to flower-delivery sites when you’ve needed a go-to gift for Mother’s Day.
  • Chances are, you’ve ended up with way more items in your cart at checkout than you expected.
  • Floral wires work as middlemen between the florist and the consumer, pocketing a big chunk of the florist’s money.
  • Visit Business Insider’s homepage for more stories.

Following is a transcript of the video.

Narrator: Whether you wanna show someone you care, freshen up your home, or apologize ’cause you really, really messed up, everyone loves flowers, but they can get pretty pricey. Hop on a flower delivery site, and chances are you’re gonna spend a minimum $50 but you gotta pay, right? Maybe it’s a birthday or a holiday, but your special someone needs a bouquet to make their coworkers jealous.

Let’s look at buying flowers online. In order for a dozen red roses on the week of Valentine’s Day costs this much from major online retailers. Across the market, there’s a strong effort to upsell. Add a vase, additional $10. Want those roses long stem? How about balloons? Stuffed animal, Godiva chocolate, delivery before noon, a $40 bouquet of roses can easily turn into $100 order. These companies have a vested interest in getting you to add extras. Why? ‘Cause flowers themselves are pretty cheap.

And since flowers are most often gifts, consumers are more likely to add on other items to pad the perceived value of the gift, tacking on plush animals, chocolate, balloons, gift baskets and anything else you can think of. So where do all those add ons come from? Chances are you just bought your flowers through a floral wire delivery service. No, not floral wire, floral wire services or companies like these. They work as a nationwide network of brick and mortar florists. When you buy from any of these sites, it’s actually coming from a local florist.

Floral wires began 110 years ago as a way to build a delivery network outside of a specific florist limited delivery range. It started out through telegraph’s, hence the first one, Florists Telegraph Delivery Service. This was a cooperative of florists across the country. You know it today as FTD. And it stayed that way for over 80 years. It wasn’t until 1994 that something changed the entire industry. FTD was acquired and converted to a for-profit company, eventually listing on the stock market in 2005.

This began an industry-wide change as independent for-profit companies created competing wire services, which you recognize today as one 1-800-Flowers and Teleflora. It also changed the focus from florist helping florists to, hey, there’s money to be made here. Today wires work as floral brokers, middlemen between the florist and the consumer. Participating florists pay fees to be part of the network and to send and receive orders. The sending florist also gets a cut but a much smaller one.

Remember those add on items? Chances are, those have to do with the many acquisitions the wires have made in the last 15 years. For example, FTD has purchased florists.com, Shari’s Berries, and Interflora. 1-800-Flowers has acquired flower adjacent businesses like Harry and David as well as Napco which sells flower pots and vases. As flowers became a more competitive industry, wires started to run out of their consumer base.

Remember that delivery fee you paid, there’s a good chance that’s going directly to the wire. Florists have reported wires pocketing up to 40% of a given order, leaving the fulfilling florist to cover the cost of flowers, vase, add ons, labor and delivery and hope that there’s some profit left over.

The Bureau of Labor Statistics lists the average floor salary at $25,000 a year and jobs are expected to decline over the next 10 years. For every few florists enrolled in a wire service, there’s an independent florist trying to do it the old school way. Instead of working with a wire service, they maintain relationships with other florists for long-distance deliveries. In addition, fewer people are looking for arrangements, preferring loose cut flowers, which they can find at the local supermarket.

The last piece of the puzzle are the startups, new companies like the Bouqs company and UrbanStems. These aim to disrupt the floral wires control with a new model, buy flowers directly from growers or grow and assemble flower arrangements themselves and then ship them to you via UPS or FedEx. This drop shipping method is their innovation that aims to cut out the middleman, the traditional floral giants. As floral wires began to lose profits, they became acquired by companies that were not as familiar with the industry. FTD filed for bankruptcy protection in 2019, selling parts and paying debts on 217 million dollars.

According to court filings, it struggled to merge the new businesses and then blamed customers for being not as open to delivery fees in a world of Amazon free shipping. FTD lost 6% of its business in 2018, nearly 224 million. It sold its European business Interflora to The Wonderful Company, Teleflora’s parent company for only $60 million. Flower delivery services are still some of the worst-ranked industries when it comes to customer reviews and it makes sense we bring these delicate decapitated blossoms into our home and put emotional meaning into them while expecting them to travel from Colombia to our doorstep in peak condition.

People will always buy flowers, but florists need to adapt to a changing landscape if they don’t want to get snipped.

EDITOR’S NOTE: This video was originally published in February 2020.

Read the original article on Business Insider

6 flower delivery services that offer same-day and next-day delivery for last-minute Mother’s Day gifts

If you buy through our links, we may earn money from affiliate partners. Learn more.

urbanstems

Table of Contents: Masthead Sticky

There’s a reason flowers have earned a spot as model gifts, especially for Mother’s Day. They’re beautiful, make every living space feel instantly fresh and cheerful, and they remind mom every time she sees them that you love her.

There are plenty of superb online delivery services (many of which we’ve tested and used in our own lives) that ensure mom will get a beautiful, blooming surprise delivered to her before the big day. All of the companies in this guide, (with the exception of the subscription service) offer same-day or next-day delivery on select flower arrangements.

From farm-fresh flowers to bouquets paired with chocolates, we gathered six companies that offer beautiful arrangements and extra fast shipping. Mother’s Day, however, is a really busy time for ordering flowers. If you want a little bit of cushioning between your order, the scheduled delivery, and Mother’s Day itself, you’d be wise to order now – and we definitely encourage it. Before you start shopping, enter your ZIP code on the website to see the delivery options available in your area.

Here are six companies you can count on for last-minute flower deliveries.

UrbanStems

urbanstems

Flower Delivery Service (small)

Delivery: Free next-day or one-day Fedex delivery in the continental US, same-day delivery in DC and NYC, no deliveries on Sundays and Mondays

UrbanStems offers a wide range of arrangements, from fresh flowers to live plants, and is our favorite flower delivery service. There are curated gifts sets, or you can add in extras like candy or hand lotion at check-out.

Some special gift bouquets include vases, but most regular bouquets require you to buy one if you’d like to send one with the bouquet. UrbanStems recommends vases to match each particular bouquet. Packages are shipped in gift boxes, while hand-delivered bouquets arrive in the signature UrbanStems tote to keep flowers fresh as they’re transported.

The company offers next-day delivery in the continental US, though flowers can only be delivered Tuesday through Friday, so plan ahead if you want them to arrive on a special date. If you, or the person you’re sending the flowers to, live in NYC or DC, you can get same-day delivery. The flowers will even be hand-delivered for free by an UrbanStems courier.

Read our full review of UrbanStems

FTD

FTD flowers

(FTD) (small)

Delivery: Anywhere in the US with same-day delivery for some arrangements, perishable gifts like chocolates or some flowers are only shipped via UPS next-day delivery

Florists’ Transworld Delivery (FTD) has been delivering flowers since 1910. It offers beautiful bouquets, but you can also get succulents, chocolates, and other gifts delivered through the site. FTD bouquets are handmade with flowers carefully selected by partnering local florists. Most of the arrangements come in nice vases, and you can even choose how full you want the bouquet to look.

FTD is our favorite service for same-day delivery. The company works with local florists to fill your order, which can result in variation between bouquets. The designs are more traditional than modern, but with flowers, the classics truly never go out of style. 

Read our full review of FTD 

Floracracy

floracracy flower delivery service review 2021 lead

Personalized Flower Arrangements (small)

Delivery: Next-day delivery included in price of arrangement, no delivery on Sundays or Mondays

For a last-minute gift that still feels extremely personal, we recommend Floracracy. Every Floracracy bouquet is completely customized to your specifications: you use the brand’s design tool to select the style, shape, colors, and even the flowers in your arrangement. Each flower is paired with a meaning, making it easy to craft an arrangement that makes a personalized statement.

 The unboxing experience is even special: most orders come with a vase, gold-accented shears, a book for pressing flowers, and a letter that you can either write yourself or have the company write for you based on details you provide. If mom chooses to donate the vase to a women’s shelter when she’s done with it, Floracracy will send the shelter flowers. 

Floracracy is our best flower delivery service for custom arrangements. While the arrangements are on the pricier side, next-day delivery is included in the price of every order. 

Read our full review of Floracracy

The Bouqs Co.

Croptest (1)

Flower Delivery Service (small)

Delivery: Same-day or next-day for select bouquets, no delivery on Sundays or Mondays

The Bouqs Co. pairs with eco-friendly farmers to bring you fresh flowers. Some bouquets are shipped directly from the farm, and you can even see a picture of the farmer, a map of where the flowers came from, and a video of the farm. 

Bouqs supports small farms as well as local florists for their Hand Crafted bouquets, which can also be delivered same-day in select locations.

Delivery dates vary by the bouquet. Bouqs makes it easy to see the earliest available ship date for its bouquets and has next-day shipping, but it’s smart to shop in advance if you can. Placing your order before 2 p.m. EST will give you the most available delivery windows.

Amazon

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Flower Delivery (small)

Delivery: same-day delivery on select bouquets, more available next-day

Amazon’s Mother’s Day offerings range from fresh bouquets to chocolates and other classic gifts. You can select fresh cut flowers, live indoor plants, or fresh wreaths for the front door. Amazon Prime is useful for nearly everything else in life, and its fast two-day shipping applies even to fresh bouquets for mom. Select blooms come in their own glass vases and have free next-day shipping

For best-sellers like the Benchmark Orange Life is Good Bouquet, flowers are shipped in bud form for optimal vase life. For all bouquets, you’d be wise to check their specific delivery instructions. Delivery options can vary based on the seller, from free overnight delivery to limitations during the week.

If you want, you can check the “This is a gift” box at checkout to include your own note to mom.  

1-800-Flowers

1800flowers

Flower Delivery Service (small)

Delivery: Same-day delivery on select bouquets every day of the week with time restrictions, more available next-day 

1-800-FLOWERS is a family owned company that has been around for 40 years. They have the process down. And because it’s a larger company, you’ll find hundreds of different flower arrangements to pick and choose between. You can also get gifts like teddy bears and chocolates to pair with your flowers.

For farm fresh flowers, you’ll want to shop the site’s special selection of bouquets to suit your needs.

Some arrangements offer same-day delivery, but you’ll find many more options with next-day delivery. The same-day delivery options have deadlines for placing your order: Monday through Friday by 2:30 pm, Saturday by 1 pm, and Sunday by 11:30 am. You can easily order using their website or mobile app. 

Read the original article on Business Insider

The 8 best online flower delivery services we tested in 2021

Table of Contents: Masthead Sticky

  • Fresh flowers are a thoughtful way to commemorate any occasion – they also make great last-minute gifts.
  • We ordered 29 bouquets from 13 well-known brands and had them delivered to 10 testers all over the country.
  • UrbanStems is our top pick for its quality and options, including plants, dried bouquets, and subscriptions.

Whether it be a holiday, a milestone, sympathy, or just because, sending fresh flowers is a thoughtful way to let someone know you’re thinking of them. And it’s easier than ever: a plethora of online delivery services have streamlined the process down to a couple of clicks. There are now dozens of these merchants out there, with a wide array of options – fresh bouquets, live plants, dried or preserved arrangements, subscriptions, and more – all at varying price points.

While our reporters and editors have used nearly every one of these services to send loved ones bouquets over the years, we wanted to know exactly how they stack up against one another. To find the best flower delivery service, we ordered 29 arrangements from 13 popular brands, sending the flowers to Insider Reviews team members all over the country. Our goal was to find a service that delivers the freshest, most attractive flowers that arrive on time no matter your location. You can read more about our methodology, and find out more about what services didn’t make the cut here.

Here are the best online flower delivery services in 2021

  • Best flower delivery service overall: UrbanStems
  • Best flower delivery service for farm-fresh flowers: Farmgirl Flowers
  • Best flower delivery service for custom arrangements: Floracracy
  • Best flower delivery service for same-day delivery: FTD
  • Best flower delivery subscription: BloomsyBox
  • Best flower delivery service for preserved roses: RoseBox
  • Best flower delivery service for fresh roses: Roses Only
  • Best flower delivery service for dried bouquets: East Olivia
The best flower delivery service overall

Best flower delivery 2021 UrbanStems 4x3

UrbanStems makes some of the most stunning bouquets we’ve found and offers something for everyone, with a diverse selection of fresh flowers, dried flowers, plants, gifts, and subscriptions.  

Pros: Lots of options to choose from, including dried bouquets and plants; attractive floral designs in a range of styles, sizes, and prices

Cons: Some testers noted flowers lasted a few days less than other brands

UrbanStems offers a robust selection of modern, fresh bouquets, along with dried flowers, plants, candles, chocolate, and subscriptions. It’s a great one-stop shop to find something that feels unique to your recipient. We tried the Juliet, Luna, and Double the Pink Champagne fresh bouquets, along with the Aspen dried bouquet and Claude plant. Everything arrived on time and in excellent condition. The arrangements were some of the freshest, most attractive bouquets we tested, and were filled with lively, creative blooms in a range of colors.

The bouquets lasted a little over a week — average for fresh-cut flowers — and the dried bouquet and plant are still going strong. The site is also very easy to navigate and lets you filter by occasion, color, price, and more.

Read our full review of UrbanStems.

The best for flower delivery service for farm-fresh flowers

Best flower delivery 2021 Farmgirl Flowers 4x3

Farmgirl Flowers offers unique and playful arrangements that change with what’s in season and with many blooms sourced from California farmers.

Pros: Whimsical, in-season blooms; each bouquet is unique; moderately priced; offers some rare flowers; some florals are grown in the US 

Cons: Surprise bouquets not ideal if you have specific flowers you want to include or avoid; some customers report wilting or short-lived blooms

If you’re after an arrangement that looks like it was recently plucked from the garden, Farmgirl Flowers offers inventive and playful bouquets based on what’s in season. Farmgirl’s flagship offerings are the Mini, Midi, and Maxi bouquets, available either wrapped in burlap or “mittened” in a vase. You don’t get to choose what you receive; instead, Farmgirl puts together a bouquet based on what’s available and in season. The company’s website and social media give you an idea of what to expect, but every bouquet is slightly different, giving it a special, unique feel. 

I received a Midi and a Maxi, and had another Midi sent to a tester in California. I love that the arrangements had a whimsical, wild shape to them, and they were gorgeous from every angle. The Midi and Maxi both appeared the same size when I first received them, but after a few hours in water, the Maxi’s closed buds opened up to create a fuller bouquet. 

If you want your bouquet to include (or avoid) certain flowers, Farmgirl also offers a few dozen specialty bouquets, including some rare blooms like flower breeder David Austin’s Juliet and Patience roses.

The best flower delivery service for custom arrangements

Best flower delivery 2021 Floracracy 4x3

Floracracy‘s custom arrangements are a unique way to mark life’s meaningful moments, and make gifting flowers feel incredibly personal and special. 

Pros: Completely customizable arrangements, online tool helps you choose the right arrangement, beautiful presentation and packaging, thoughtful extras like a petal pressing book and mini shears, letter writing service

Cons: Online tool can be a bit tricky to navigate, lots of packaging (though most is compostable or recyclable), few budget options

If you really want to wow your giftee with something special, a custom arrangement from Floracracy is perhaps the most personal flower gift you can buy. Every aspect of the design can be customized, from the shape, to the colors, to the blooms. If you’re not sure where to start, the company’s design tool walks you through a quiz that lets you select the intended recipient, occasion, and meaning you wish to convey, and then makes a recommendation for you. Each flower is paired with a meaning from the company’s thorough research of historical flower symbolism. You’re also given the option to write a letter yourself or have the company write one for you based on information you provide.

The arrangements we received from Floracracy were the most lush and vibrant we’ve ever seen from a flower delivery service. Each arrangement comes with a coordinating vase, a handbound book for pressing petals, and an illustrated card with each of the flowers and their meaning. Our blooms lasted almost three weeks; longer than any other arrangement. While this service is pricier and requires some of your time to design, it makes for a truly meaningful and memorable flower gift. 

Read our full review of Floracracy here.

The best flower delivery service for same-day delivery

Best flower delivery 2021 FTD 4x3

FTD offers hundreds of bouquets, gifts, and plants for delivery in all 50 states and 150 counties, with many options for same-day arrival.  

Pros: Orders filled by local florists; a large selection of bouquets, plants, and gifts

Cons: Experience can vary based on which florist fills your order, designs are more traditional and less modern

When you need to send flowers fast, a floral wire service is your best option. Florists’ Transworld Delivery Service (FTD) has been in the flower delivery business for more than 100 years and partners with local florists to fufill and deliver orders in all 50 states and more than 150 countries. In many cases, you’ll also have the option of same-day delivery. The arrangements lean toward more traditional colors and flowers, instead of more modern or unique designs.

Compared to other similar floral wire services, both my testers and I had the better experience with FTD. The bouquets and plants we received were fuller, fresher, and in better condition than blooms from 1-800-Flowers. Of course, since orders are typically filled by local florists, your experience may vary depending on who ultimately fills your order.

If you need to send flowers quickly, internationally, or to hard-to-reach places, FTD is the best same-day service we’ve found.

Read our full review of FTD.

The best flower delivery subscription

best flower delivery service 2021 bloomsybox

BloomsyBox offers a la carte bouquets and plants, but its wide variety of subscription plans are where the service really shines.   

Pros: Multiple weekly and monthly plans to choose from, offers month-to-month and prepaid plans, bouquets are gorgeous, a la carte bouquets and plants available

Cons: Don’t get to choose which flowers are in your bouquet, which might not be a good option for those with allergies or pets

Flower subscriptions are a great way to brighten someone’s day on a more frequent basis — or to liven up your own home with regularly-scheduled blooms. BloomsyBox offers a robust fleet of weekly and monthly subscription options at reasonable prices. You can pay month-to-month or save a few dollars by prepaying for 3-, 6-, or 12-month subscriptions. While the retailer also sells a la carte bouquets and plants, we think it’s subscriptions offer the best value.

I tried BloomsyBox’s priciest subscription: its NYBG Collection. Each bouquet in the subscription curated by the New York Botanical Garden’s floral experts and features blooms that are in season. A portion of the subscription goes to supporting the NYBG’s plant science and conservation efforts.

I’m two bouquets into my 3-month subscription and so far, everything has been stunning. It’s a nice treat each month when I get an e-mail in my inbox saying my bouquet is on the way. April’s bouquet featured white and purple lilies with a bunch of lush greenery, while March’s selection was a springy mix of pink roses and purple veronica. I highly recommend BloomsyBox’s subscriptions to anyone looking for a bit of floral cheer on a regular basis.

The best flower delivery service for preserved roses

Best flower delivery 2021 Rosebox 4x3

Preserved roses are incredibly popular and can last more than a year with proper care. We love Rosebox for preserved roses because of its robust selection of arrangements, vases, and colors.

Pros: More than 20 rose color options, many container types, smell and look like fresh roses, can last a year or longer with proper care

Cons: Don’t have the same feel as real roses

If you’ve been on Instagram lately, chances are you’ve seen these trendy preserved roses somewhere on your feed. Usually packed into boxes or displayed in a classic ball arrangement, these flowers are incredibly popular with influencers and celebrities. 

We tested three preserved rose brands and found the quality very similar. Ultimately, we chose RoseBox as the best preserved roses for its diverse range of color and display options. We particularly liked that its plentiful display containers had discreet branding or none at all, unlike other preserved rose brands that their cover containers (which can’t be separated from the flowers) with logos.  

Almost all of RoseBox‘s 90+ products can be customized with 21 or more different rose color options. One of our testers opted for turquoise, while others opted from more classic red and pink varieties. 

Preserved roses are expensive, no matter what brand you choose. A single preserved rose will cost you anywhere from $44 to $89, which is the same price as a full-sized bouquet from most of our other top picks. Expect a medium-sized array of preserved roses to cost about $300. That said, they can end up being an economical alternative to buying flowers every week. We’re eager to see if our arrangements live up to their purported longevity.

The best flower delivery service for fresh roses

Best flower delivery 2021 Roses Only 4x3

As the name implies, Roses Only sells just one product but it does it remarkably well, delivering some of the most pristine, stunning, long-stemmed roses we’ve ever seen.

Pros: Stunning roses; beautiful presentation; long-lasting flowers; available in quantities from six to 100

Cons: Limited product and color choices.

Roses are such a big seller that I made sure every arrangement I received as part of this guide included at least some of them. Having seen the spectrum of what’s out there, I can confidently say that Roses Only delivers the most pristine, long-lasting roses I’ve found.

So much care is put into the delivery: the cartoonishly perfect long-stemmed roses (which you can order in quantities of six to 100) come packaged in a long, elegant box with a linen ribbon, and every rose has its own water reservoir to ensure it arrives pristine. The roses themselves are flawless, with big velvety petals. They lasted about two weeks and gradually opened up until each bud was about the size of my palm. At about $8 per flower, Roses Only sells some of the most expensive roses out there, but if it’s just fresh roses that you’re after, no flower delivery service does it better.

Th best flower delivery service for dried bouquets

Best flower delivery 2021 East olivia 4x3

Fresh flowers have a short lifespan but dried florals from East Olivia can last for years with proper care and feature inventive colors and textures not found in traditional fresh bouquets. 

Pros: Unique and inventive designs, each arrangement comes with a coordinating vase, options change seasonally, arrangements can last a year or longer with proper care

Cons: Order processing can take up to five business days, limited edition collections can sell out quickly

No matter how pretty the bouquet, fresh flowers will all eventually wilt. Dried bouquets are a good solution for those who love the look of florals but hate the upkeep. Some of the most creative and beautiful preserved arrangements we’ve seen come from East Olivia.

The offerings change seasonally, but at the time of our testing the brand featured a winter collection and Valentine’s Day collection, both featuring ornamental grasses and filler flowers dyed dreamy pastel colors. We tried The Rose from the winter collection and The Harper from the Valentine’s Day collection. Each bouquet comes fully arranged and delicately packaged with its own matching ceramic vase. The Rose features miscanthus, pampas grass, ruscus, helecho fern, and bunny tails in varying shades of pink, set in an ivory porcelain vase. It currently lives in my office, where it makes me smile every time I walk past it. I love knowing that I’ll get many, many months of enjoyment out of it. 

The fact that East Olivia‘s collections change with the season makes each arrangement feel special and limited edition. Order processing can take up to five business days, so you’ll want to plan ahead if you plan on gifting one of these dried arrangements, especially considering the limited edition collections can sell out quickly.

What else we tested

Best flower delivery 2021 Ode a la Rose 4x3

We tested 12 brands for our guide to the best flower delivery services. Here are the ones that didn’t quite make the cut.

  • Ode à la Rose (starting at $54.99): Founded by two Frenchmen who were disappointed by the bouquet selection available in New York City, Ode à la Rose makes beautiful, minimalist bouquets often consisting of just one to three flower types each. The bouquets we received from Ode à la Rose were breathtaking, and this service is a fantastic option if you live in New York City, Philadelphia, or Chicago where you can choose from a wider selection of arrangements and have the option of same-day delivery. However, the selection is limited, especially for nationwide delivery (only 10 bouquets were available for delivery to Boston). Our Gemma and Felice bouquets were gorgeous, though, and we’re looking forward to seeing this service expand its offerings. 
  • The Bouqs Co. (starting at $39): Many of our reporters and editors have ordered bouquets from the Bouqs, and we’ve been impressed with this brand in the past. However, compared to other services we tried, bouquets from the Bouqs were notably smaller and less full. My grand Santa Cruz’n arrangement was supposed to have 120 blooms, but actually came with about half that and several stems were wilted. A small note on the product page says “please note that spray roses feature multiple smaller blooms per stem,” but I still only counted around 60 in my arrangement. The packaging also wasn’t very protective; my flowers were zip-tied directly to the shipping box with only a single sheet of paper laid over them for protection. Our California tester had a similar experience; her bouquet arrived small and wilted, though it perked up a bit in water. While we hoped that our experience was an outlier, other review sites have also noted a dip in the quality of Bouqs bouquets in the years since the service launched. We’ve always loved the diverse selection of creative bouquets from The Bouqs, so we hope it fixes these issues soon. 
  • Rosepops (starting at $32): This preserved rose brand sends its arrangements packed in lidded boxes. When it arrives, you remove the lid and pull on the box strings to “pop” the roses up above the lid of the box for presentation. The popping mechanism was unique (and nice for storage), and the roses felt softer and more natural than other preserved roses we’ve tried. However, our testers thought the large and prominent logos on all the containers cheapened the presentation, and the website isn’t intuitive to navigate.
  • 1-800-Flowers (starting at $34.99): Before the internet, calling 1-800-Flowers was the primary way to send bouquets to someone if you didn’t know a good local florist. The retailer still offers hundreds of bouquets and gifts, now through its website, many of which are available for same-day delivery via local florists. While the selection is robust (I counted 53 bouquets available for same-day delivery in my area), the website is a bit tricky to navigate. Even when I specifically browsed for flower bouquets, the results were integrated with gift baskets, edible arrangements, and teddy bears, and there was no way to filter out the categories I wasn’t interested in. It made finding what I wanted more tedious. The bouquet I received was skimpier and less impressive than others from similar services and only lasted a week. Our California tester noted that the orchid she ordered wasn’t packed very well for shipping, and a lot of the gravel and soil in the container was spilled when it arrived.
  • Venus Et Fleur (starting at $44): This preserved rose brand delivered fresh-smelling, attractive roses. We loved the quality of the blooms and the creative options available on the site. However, we wished there were more container options; especially those that don’t have Venus Et Fleur branding so prominently displayed.

Our testing methodology

Best flower delivery 2021 4x3

To find the best flower delivery service, we conducted hands-on testing of every brand in this guide. We ordered two to three arrangements from each brand, evaluating the selection, ordering, and delivery process. We sent bouquets to testers in different parts of the country — including New York City, Boston, Los Angeles, Seattle, rural Colorado, and suburban Connecticut — to see if quality and delivery time varied based on location. In all, we tested 29 bouquets from 13 brands. Here’s what we looked for in the best flower delivery service:

Ordering: We scrutinized the ordering process of each service, noting whether the website was simple to navigate, what the product selection was like, and how easy it was to place an order. We also looked at shipping options and estimated delivery times.

Delivery: We noted whether the arrangements arrived when they said they would (all did), evaluated packaging, and looked at the condition of the flowers when they first arrived. Testers across the country compared notes; we found delivery times and quality consistent across the country.

Quality of flowers: We looked for full bouquets of lively-looking flowers that matched the description and photo of the arrangement we ordered online. We read all care instructions and followed them meticulously, noting how long the flowers remained fresh enough to display. 

Consistency: A good flower service should deliver quality blooms no matter the location of your recipient. Our testers across the country took photos and detailed notes about delivery and bouquet quality to compare experiences.

What we’re testing next

We continue to test flower delivery services in pursuit of the best place to buy bouquets. Here are some brands we’re currently testing or looking forward to testing:

  • Matilda’s Bloombox ($39 per arrangement): Matilda’s Bloombox is somewhere between a subscription service and a DIY kit. Each box costs just $39 and contains all the flowers you need to craft a stunning floral arrangement. However, right now the service is primarily limited to the San Francisco Bay area and Austin and Houston, Texas. The company does offer nationwide delivery with a fee, but only with the “gift a box” option.
  • Bouquet Box (starting at $119): Like Matilda’s Bloombox, Bouquet Box offers you a chance to hone your flower arranging skills with a kit of flowers and instructions for arranging them. Bouquet Box appears to be pricey compared to other comparable services, but we’re looking forward to giving it a try. 
  • Fresh Sends (starting $55): We’ve been seeing these modern, newspaper-wrapped bouquets all over social media. Fresh Sends offers two products: a one-time purchase or a subscription, both in either “regular” or “full” bouquets. You don’t know what sort of arrangement you’ll be receiving; the offerings change daily. We’re interested in trying this popular, modern service.

Check out related guides

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The 8 best chocolates in 2021, according to a professional chocolatier


The best wine subscriptions in 2021


The best Champagne, Prosecco, Cava, and other sparkling wines for any budget

Read the original article on Business Insider

6 flower delivery services that offer same-day and next-day delivery for Mother’s Day and beyond

If you buy through our links, we may earn money from affiliate partners. Learn more.

urbanstems

There’s a reason flowers have earned a spot as model gifts, especially for Mother’s Day. They’re beautiful, make every living space feel instantly fresh and cheerful, and they remind mom every time she sees them that you love her.

There are plenty of superb online delivery services (many of which we’ve tested and used in our own lives) that ensure mom will get a beautiful, blooming surprise delivered to her before the big day. All of the companies in this guide, (with the exception of the subscription service) offer same-day or next-day delivery on select flower arrangements. Plus, you can get a fresh bouquet for as little as $30.

From farm-fresh flowers to bouquets paired with chocolates, we gathered six companies that offer beautiful arrangements and extra fast shipping. Mother’s Day, however, is a really busy time for ordering flowers. If you want a little bit of cushioning between your order, the scheduled delivery, and Mother’s Day itself, you’d be wise to order now – and we definitely encourage it.

Here are six companies you can count on for last minute flower deliveries.

UrbanStems

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Flower Delivery Service (small)

Delivery: free next-day or one-day Fedex delivery in the continental US, same-day delivery in DC and NYC

UrbanStems offers a wide range of arrangements, from fresh flowers to live plants, and is our favorite flower delivery service. There are curated gifts sets, or you can add in extras like candy or hand lotion at check-out.

Some special gift bouquets include vases, but most regular bouquets require you to buy one if you’d like to send one with the bouquet. UrbanStems recommends vases to match each particular bouquet. Packages are shipped in gift boxes, while hand-delivered bouquets arrive in the signature UrbanStems tote to keep flowers fresh as they’re transported.

The company offers next-day delivery in the continental US, though flowers can only be delivered Tuesday through Friday, so plan ahead if you want them to arrive on a special date. If you, or the person you’re sending the flowers to, live in NYC or DC, you can get same-day delivery. The flowers will even be hand-delivered for free by an UrbanStems courier.

Read our full review of UrbanStems

FTD

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(FTD) (small)

Delivery: anywhere in the US with same-day delivery for some arrangements (others come from FedEx or UPS)

Florists’ Transworld Delivery (FTD) has been delivering flowers since 1910. It offers beautiful bouquets, but you can also get succulents, chocolates, and other gifts delivered through the site. FTD bouquets are handmade with flowers carefully selected by partnering local florists. Most of the arrangements come in nice vases, and you can even choose how full you want the bouquet to look.

FTD is our favorite service for same-day delivery. The company works with local florists to fill your order, which can result in variation between bouquets. The designs are more traditional than modern, but with flowers, the classics truly never go out of style. 

Read our full review of FTD 

Floracracy

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Personalized Flower Arrangements (small)

Delivery: Next-day delivery included in price of arrangement

For a last-minute gift that still feels extremely personal, we recommend Floracracy. Every Floracracy bouquet is completely customized to your specifications: you use the brand’s design tool to select the style, shape, colors, and even the flowers in your arrangement. Each flower is paired with a meaning, making it easy to craft an arrangement that makes a personalized statement.

Floracracy is our best flower delivery service for custom arrangements. While the arrangements are on the pricier side, next-day delivery is included in the price of every order. The unboxing experience is even special: most orders come with a vase, gold-accented shears, a book for pressing flowers, and a letter that you can either write yourself or have the company write for you based on details you provide. If mom chooses to donate the vase to a women’s shelter when she’s done with it, Floracracy will send the shelter flowers. 

Read our full review of Floracracy

The Bouqs Co.

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Flower Delivery Service (small)

Delivery: same-day or next-day for select bouquets

The Bouqs Co. pairs with eco-friendly farmers to bring you fresh flowers. Some bouquets are shipped directly from the farm, and you can even see a picture of the farmer, a map of where the flowers came from, and a video of the farm. 

Bouqs supports small farms as well as local florists for their Hand Crafted bouquets, which can also be delivered same-day in select locations.

Delivery dates vary by the bouquet. Bouqs makes it easy to see the earliest available ship date for its bouquets and has next-day shipping, but it’s smart to shop in advance if you can.

Amazon

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Flower Delivery (small)

Delivery: same-day delivery on select bouquets, more available next-day

Amazon’s Mother’s Day offerings range from fresh bouquets to chocolates and other classic gifts. You can select fresh cut flowers, live indoor plants, or fresh wreaths for the front door. Amazon Prime is useful for nearly everything else in life, and its fast two-day shipping applies even to fresh bouquets for mom. Select blooms come in their own glass vases and have free next-day shipping

For best-sellers like the Benchmark Bouquets Signature Roses and Alstroemeria, flowers are shipped in bud form for optimal vase life. For all bouquets, you’d be wise to check their specific delivery instructions. Delivery options can vary, from free overnight delivery to limitations during the week.

If you want, you can check the “This is a gift” box at checkout to include your own note to mom.  

1-800-Flowers

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Flower Delivery Service (small)

 

Delivery: same-day delivery on select bouquets, more available next-day 

1-800-FLOWERS is a family owned company that has been around for 40 years. They have the process down. And because it’s a larger company, you’ll find hundreds of different flower arrangements to pick and choose between. You can also get gifts like teddy bears and chocolates to pair with your flowers.

For farm fresh flowers, you’ll want to shop the site’s special selection of bouquets to suit your needs.

Some arrangements offer same-day delivery, but you’ll find many more options with next-day delivery. You can easily order using their website or mobile app.

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Where to buy flowers online for Mother’s Day in 2021

If you buy through our links, we may earn money from affiliate partners. Learn more.

bouqs
The Bouqs Co. is a great place to buy flowers for Mother’s Day.

  • Flowers are a classic Mother’s Day gift, and they’re likely to be even more popular this year.
  • These nine sites make it easy to get a fresh bouquet to Mom’s door in time for Mother’s Day.
  • Looking for more Mother’s Day gift inspiration? Check out all of our gift guides here.

Flowers are, and always have been, a wonderful Mother’s Day gift. They’re beautiful to look at, fill the room with a delightful fragrance, and just have a way of brightening up her day. Now, with many of us spending more time than usual in our homes, a cheery bouquet of flowers will be especially appreciated.

There are plenty of great online flower delivery services that’ll deliver a beautiful, blooming bouquet right to Mom’s door. We rounded up nine of our favorite places to buy Mother’s Day flowers online that are reputable, have wide selections, and make it easy to tell mom “I love you” if you can’t be there in person.

Mother’s Day is a big holiday for flower delivery services, so we recommend placing your order sooner than later for a better chance of them arriving in time for Mother’s Day.

Here are 9 of our favorite places to buy Mother’s Day flowers online:

Floracracy

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My arrangement I ordered. I chose the “Juliette” shape in the “garden” style and customized the flower colors and types.

Personalized Flower Arrangements (small)

Best for: Completely customized bouquets

Floracracy’s personalized design tool lets you choose the shape, colors, and blooms that express your exact sentiments this Mother’s Day. We recently tested Floracracy as part of our guide to the best flower delivery services and absolutely loved the whole experience.

Our Floracracy bouquets lasted three weeks; longer than any of the other floral arrangements we tested. Though Floracracy is pricier than other services, the blooms stayed lush and vibrant for long enough to make it worth it. Bouquets also come with thoughtful extras like petal pressing books, miniature sheers, and information on the meaning of different flowers.

Floracracy doesn’t offer same-day delivery, but every package includes overnight priority shipping in the price. 

Read our full review of Floracracy

Farmgirl Flowers

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Delivery Service (small)

Best for: Farm-fresh, playful arrangements

All bouquets from Farmgirl Flowers are unique combinations of in-season blooms. Instead of choosing a specific bouquet, you select one of three sizes and the company creates an arrangement based on what’s available.

When we tested this service, the wildness of the bouquets made us feel like we had ventured out and picked the flowers ourselves. The Midi and Maxi arrangements arrived similarly sized, but the Maxi had closed buds that opened after a few days to create a fuller appearance.

Farmgirl is now offering delivery windows, two day blocks of possible arrival dates, instead of specific times. This is to counter COVID-19 and extreme weather delays. For Mother’s Day, order in advance to ensure your flowers arrive on time. When we received a Farmgirl bouquet, it lasted for 10 days, so it may be better to plan for a pre-Mother’s Day delivery. 

UrbanStems

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Flower Delivery Service (small)

Best for: A well-curated selection and really nice gift pairings 

UrbanStems not only has a beautiful selection of floral arrangements and live plants, but the site also offers small gifts that perfectly complement the bouquets. Curated pairings make thoughtful Mother’s Day gifts, like the Taurus gift set which includes an orchid in a ceramic pot as well as a box of artisanal chocolates. You can also pick a bouquet you love and choose to throw in some small add-ons (like Sugarfina gummies and Tocca hand lotions) at checkout. 

With bouquets starting around $45, UrbanStems prices aren’t the cheapest on this list. But, between the sustainable practices, fresh blooms, thoughtful gifts, and optional but gorgeous vases, it’s worth the price in our experience.

If your mom really loves flowers, you can treat her to an UrbanStems subscription, so she can receive fresh flowers on a weekly, bi-weekly, or monthly basis. Typically, UrbanStems offers next-day delivery Tuesday through Saturday in the continental US and same-day delivery for those in the NYC and DC metro areas. 

Read our full review of UrbanStems

FTD

FTD flowers

Flower Delivery Service (small)

Best for: Affordable arrangements that come with vases

Florists’ Transworld Delivery (FTD) has been delivering flowers since 1910, so you can trust that they know how to put together a nice bouquet. You can also get succulents, chocolates, and other gifts delivered through the same site, making it a one-stop-shop for Mother’s Day. The site also has a really wide selection of plants, from in season blooms to bonsai and bamboo trees.

FTD ships anywhere in the US, offering same-day delivery for some arrangements (others come from FedEx or UPS). Because so many people order flowers on Mother’s Day, it’s best to do so in advance to ensure yours will arrive on time.

Ode à la Rose

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Flower Delivery Service (small)

Best for: Chic, Parisian-inspired bouquets

Ode á la Rose was founded by two Parisian bankers. After moving to New York, they realized the flower selection was not up to par with what they saw every day in France. So, the two started a flower delivery service making bouquets the French way in New York City. 

Flower choices are seasonal and bouquets are elegantly arranged, often with no more than three floral varieties to keep things simple. The bouquets are hand-tied (you can see a step-by-step of the process here) and then they’re ready to go. The end result is a balanced, minimalist, and chic bouquet that will look great anywhere. 

Ode à la Rose offers same-day flower delivery to NYC, Chicago, and Philadelphia. Next-day flower delivery is available in many cities in the Northeast and the Midwest. You can search by ZIP code to see if Ode á la Rose ships to your desired destination. 

BloomsyBox

BloomsyBox

Flower Subscription Service (small)

Best for: Subscriptions that deliver fresh flowers every week or month 

BloosmyBox is mainly a subscription service, but there is a wide selection of one-time purchases as well. Each bouquet is shipped when flowers are still buds so that they bloom before your eyes and last longer. 

While many options on this list have subscription offerings, the BloomsyBox subscription service is probably the most robust. It’s the bread and butter of the brand, so there are multiple options to choose from for your flower-loving matriarch. BloomsyBox flowers are sourced from Fair Trade farms all around the world. 

You can choose from monthly or weekly subscriptions, with options to prepay for up to a year. The cheapest subscription costs $39.99 a month, but prices vary based on a few factors, like the fullness of the bouquet and if you choose to prepay. Free shipping is always included. All plans auto-renew, but you can cancel or skip a month online at any time. 

1-800-Flowers

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Flower Delivery Service (small)

Best for: Wide selection and affordable arrangements 

While the name may make it sound like a retro call-in service, 1-800-Flowers is a reputable option for getting nice floral arrangements to your loved ones around the country. 

Because it’s a larger company, you can expect a broad selection with hundreds of different flower arrangements, as well as teddy bears, chocolates, and other small gifts. You can also find houseplants and succulents. There are farm-fresh flower options, but not as many as offered on some of the other sites. 

Some arrangements are available for same-day delivery, but your choices may be limited depending on location. You’ll find many more options with next-day delivery. If you’re aiming to get flowers in time for Mother’s Day, definitely order ahead. 1-800-Flowers makes it easy with options to order online or on the company’s mobile app.

The Bouqs Co.

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Flower Delivery Service (small)

Best for: Farm to table flowers straight from eco-friendly farms 

The Bouqs Co. sources fresh flowers directly from eco-friendly farmers, who minimize waste, recycle water, and use sustainable growing practices. You can even see a picture of the farmer, a map of where the flowers came from, and a video of the farm along with your order. Bouqs also works with local florists to create one-of-a-kind, artisan arrangements. Your selection will be based on what florists are available near you. 

If your mom loves flowers, you could even spring for a Bouqs Co. subscription. If you choose this model you’ll save 30% and get free shipping on your orders. You can also customize your plan to change the recipient of the deliveries each month.

Delivery dates vary for each bouquet. Bouqs makes it easy to see the earliest available ship date for its bouquets, so you should get a good sense of when to order, but as with all delivery services, we’d say the earlier you place your order the better. 

Read our full review of The Bouqs Co. 

Amazon

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Flower Delivery (small)

Best for: Easy ordering and Prime two-day delivery

If you already have an Amazon Prime account, ordering Mother’s Day flowers on the site will be very easy. Prime’s fast two-day shipping applies even to fresh bouquets for Mom. Some arrangements come in their own glass vases and even have free next-day shipping. Others, like the Benchmark Bouquets Signature Roses and Alstroemeria, are shipped in bud form for optimal vase life. 

Unlike the other sites on this list, Amazon is home to different floral vendors, so not everything will be packaged and delivered exactly the same way. The positive is that there is a wide variety of styles and price points to peruse. You’ll also want to read the fine print when choosing a bouquet since every vendor has different shipping and delivery information.

Check the “This is a gift” box at checkout to include your own note to Mom.  

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Our honest review of FTD, the best flower service for same-day and international delivery

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Best flower delivery 2021 FTD 4x3

Table of Contents: Masthead StickyFlower Delivery Service (small)

Sometimes you really just need to send some flowers fast – moments of sympathy or apology, last-minute gifts, or when an unexpected celebration is in order.

While many popular online flower delivery services like the Bouqs and UrbanStems offer next-day delivery options, they stop short of same-day delivery, or they only offer it in select urban areas.

For same-day flowers, your options are usually: pick something up from the store, find a florist, or use a floral wire service like 1-800-Flowers, Teleflora, or Florists’ Transworld Delivery Service (FTD). While I always prefer to support small businesses when I can, floral wire services are a great option when your recipient lives far away and you don’t know a local florist.

I’ve used both 1-800-Flowers and FTD in the past to send flowers in a pinch, but never seen the end result. Recently, I had the opportunity to try both as part of our guide to the best flower delivery service, and I was far more impressed with FTD’s selection, prices, quality, and delivery experience. Here’s why FTD is now my go-to for same-day flowers.

How it works

FTD has been in the flower delivery business for more than 100 years and offers delivery to all 50 states and more than 150 countries. In most cases, as long as you place your order before 2 p.m. at your recipient’s local time, you’ll have the option of getting it delivered the same day. In order to make this happen, FTD often partners with local florists to fulfill and deliver orders (though some products, like plants, may ship via UPS from FTD).

Once you put in your delivery address and choose a delivery time, you’ll be presented with a range of floral design options in different styles and at different price points. Shipping starts at $17.99, but you may have to pay more for weekend delivery or expedited delivery to Hawaii and Alaska. Expect to pay at least another $5 for a “same-day” fee on top of shipping.

Review of FTD

FTD’s product selection encompasses flowers, plants, gift baskets, edible arrangements, chocolate, and other gifts. While there are lots of options, the site is surprisingly easy to navigate. I put in my address and a few different delivery dates to see how that impacted what was available.

FTD flower delivery service review 2021 plant
The Fiddle Leaf Fig Plant we ordered from FTD.

According to the website, 114 bouquets are usually available in my area with enough lead time, but with same-day delivery, my options were limited to about 37 (though this still represented a wide range of styles and prices). The available arrangements primarily include flowers like roses, lilies, carnations, and sunflowers, in bright colors like yellow, red, and pink. While this makes sense since those are fairly hearty flowers that are popular and almost always in stock at florists, the overall vibe of the arrangements is more traditional than modern.

I placed one order to be delivered to myself and one to a coworker in Seattle. We ordered the Charm & Comfort Bouquet for same-day delivery and a Fiddle Leaf Fig Plant for delivery later in the week to evaluate the experience of receiving an arrangement delivered by a partner florist and a plant from FTD via UPS.

FTD flower delivery service review 2021 bouquet
The “Charm & Comfort Bouquet” we ordered from FTD.

Your delivery experience will vary based on the florist that fills your order, but both our Seattle tester and I received fuller, fresher flowers and plants from FTD than from other similar same-day services like 1-800-Flowers. The colors in my bouquet were more muted and the vase I received was different than in the picture on FTD’s website, but I actually ended up liking the colors I received better and some variation is expected with all flowers based on what’s fresh and available. My bouquet was in excellent condition and lasted a little more than two weeks.

The delivery experience was a bit odd; I got a message saying my flowers had been delivered when they very clearly had not. A few hours later, my doorbell rang and my flowers actually appeared. While it was still within the estimated delivery times, the false delivery message threw me for a loop.

I also, of course, included an encouraging note to myself to be delivered with the flowers. The florist who delivered the arrangement hand-wrote the note, but did so on a “get well” card. I had a good laugh about it, but it may not have been so funny if I was delivering to a loved one. A big caveat on all this, however, is that all these delivery quirks were a product of the florist that delivered my arrangement and not FTD. So just keep in mind your mileage may vary.

FTD flower delivery service review 2021 note
The note that came with my bouquet. I wrote an encouraging message to myself. Oddly, it came hand-written on a “get well” card.

Cons to consider

To me, the fact that your experience can vary wildly based on who fills your order is the biggest con of using any floral wire service. While FTD vets all of its floral providers, there’s still no way of knowing just who might end up filling your order.

The arrangements also lean more toward traditional colors and flowers, which may not be everyone’s style. Traditional arrangements aren’t particularly my cup of tea, though I was able to find something I liked a lot after weeding through the options.

The service was also quite pricey. The bouquet itself was priced reasonably, but once you tacked on tax, delivery, and a “same-day fee,” my bouquet ended up costing around $140. This was a bit sneaky, because the upfront cost of the bouquet made it look cheaper than other options like UrbanStems or Farmgirl Flowers, but the added fees actually made FTD pricier overall.

What are your alternatives?

If you have more than a day to get flowers to your recipient, you have many more options that may suit their tastes or preferences better. We particularly like UrbanStems, which we named the best flower delivery service in our guide. It offers next-day delivery to most of the US, and same-day delivery in New York City and Washington, D.C.

If you’re pressed for time, need to send flowers internationally or to harder-to-reach parts of the US, a floral wire service like FTD is your best bet. There are other similar services like 1-800-Flowers and Teleflora, but we have been less impressed with bouquets we’ve received from them.

The bottom line

If you need flowers in a pinch, FTD is the best same-day service we’ve found. It’s also a great option if you need to send flowers internationally or to Alaska or Hawaii, where many other services don’t deliver.

Pros: Orders filled by local florists; a large selection of bouquets, plants, and gifts

Cons: Experience can vary based on which florist fills your order, designs are more traditional and less modern

Flower Delivery Service (button)

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All the sneaky ways that flower-delivery services get your order

Following is a transcript of the video.

Narrator: Whether you wanna show someone you care, freshen up your home, or apologize ’cause you really, really messed up, everyone loves flowers, but they can get pretty pricey. Hop on a flower delivery site, and chances are you’re gonna spend a minimum $50 but you gotta pay, right? Maybe it’s a birthday or a holiday, but your special someone needs a bouquet to make their coworkers jealous.

Let’s look at buying flowers online. In order for a dozen red roses on the week of Valentine’s Day costs this much from major online retailers. Across the market, there’s a strong effort to upsell. Add a vase, additional $10. Want those roses long stem? How about balloons? Stuffed animal, Godiva chocolate, delivery before noon, a $40 bouquet of roses can easily turn into $100 order. These companies have a vested interest in getting you to add extras. Why? ‘Cause flowers themselves are pretty cheap.

And since flowers are most often gifts, consumers are more likely to add on other items to pad the perceived value of the gift, tacking on plush animals, chocolate, balloons, gift baskets and anything else you can think of. So where do all those add ons come from? Chances are you just bought your flowers through a floral wire delivery service. No, not floral wire, floral wire services or companies like these. They work as a nationwide network of brick and mortar florists. When you buy from any of these sites, it’s actually coming from a local florist.

Floral wires began 110 years ago as a way to build a delivery network outside of a specific florist limited delivery range. It started out through telegraph’s, hence the first one, Florists Telegraph Delivery Service. This was a cooperative of florists across the country. You know it today as FTD. And it stayed that way for over 80 years. It wasn’t until 1994 that something changed the entire industry. FTD was acquired and converted to a for-profit company, eventually listing on the stock market in 2005.

This began an industry-wide change as independent for-profit companies created competing wire services, which you recognize today as one 1-800-Flowers and Teleflora. It also changed the focus from florist helping florists to, hey, there’s money to be made here. Today wires work as floral brokers, middlemen between the florist and the consumer. Participating florists pay fees to be part of the network and to send and receive orders. The sending florist also gets a cut but a much smaller one.

Remember those add on items? Chances are, those have to do with the many acquisitions the wires have made in the last 15 years. For example, FTD has purchased florists.com, Shari’s Berries, and Interflora. 1-800-Flowers has acquired flower adjacent businesses like Harry and David as well as Napco which sells flower pots and vases. As flowers became a more competitive industry, wires started to run out of their consumer base.

Remember that delivery fee you paid, there’s a good chance that’s going directly to the wire. Florists have reported wires pocketing up to 40% of a given order, leaving the fulfilling florist to cover the cost of flowers, vase, add ons, labor and delivery and hope that there’s some profit left over.

The Bureau of Labor Statistics lists the average floor salary at $25,000 a year and jobs are expected to decline over the next 10 years. For every few florists enrolled in a wire service, there’s an independent florist trying to do it the old school way. Instead of working with a wire service, they maintain relationships with other florists for long-distance deliveries. In addition, fewer people are looking for arrangements, preferring loose cut flowers, which they can find at the local supermarket.

The last piece of the puzzle are the startups, new companies like the Bouqs company and UrbanStems. These aim to disrupt the floral wires control with a new model, buy flowers directly from growers or grow and assemble flower arrangements themselves and then ship them to you via UPS or FedEx. This drop shipping method is their innovation that aims to cut out the middleman, the traditional floral giants. As floral wires began to lose profits, they became acquired by companies that were not as familiar with the industry. FTD filed for bankruptcy protection in 2019, selling parts and paying debts on 217 million dollars.

According to court filings, it struggled to merge the new businesses and then blamed customers for being not as open to delivery fees in a world of Amazon free shipping. FTD lost 6% of its business in 2018, nearly 224 million. It sold its European business Interflora to The Wonderful Company, Teleflora’s parent company for only $60 million. Flower delivery services are still some of the worst-ranked industries when it comes to customer reviews and it makes sense we bring these delicate decapitated blossoms into our home and put emotional meaning into them while expecting them to travel from Colombia to our doorstep in peak condition.

People will always buy flowers, but florists need to adapt to a changing landscape if they don’t want to get snipped.

EDITOR’S NOTE: This video was originally published in February 2020.

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BloomsyBox sources fresh, vibrant flowers from sustainable farms around the world – its bouquets are great gifts for any occasion

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bloomsybox flower delivery 3
My BloomsyBox bouquet arrived securely and mess-free.

  • I ordered flowers from online flower delivery service BloomsyBox, which sources fresh, vibrant blooms from small and sustainable farms around the world. 
  • Although it lacks advanced filtering features, BloomsyBox offers a healthy variety of beautiful flowers, from roses to tropical flowers so you should have no trouble finding a bouquet for any occasion.
  • The delivery is secure and reliable – you won’t need to worry about damaged flowers arriving for your loved one 
  • Due to possible coronavirus-related shipping delays, you should order your Valentine’s Day flowers soon so they can arrive on time.

When you can’t hand-deliver fresh flowers from your local farmers market or florist to special someone, an online flower delivery service is a great alternative.

Many of us here at Insider Reviews have tried these delivery services (The Bouqs Co. and UrbanStems are among our favorites), and to our pleasant surprise, they offer a large variety of beautiful options and they’re usually quite reliable. 

 

I ordered flowers from BloomsyBox, an online flower shop that offers both single bouquet delivery and weekly or monthly bouquet subscriptions. With Valentine’s Day quickly approaching, I’d recommend BloomsyBox as a convenient and thoughtful option if you want to send your mom a bouquet she’ll love. 

BloomsyBox review

BloomsyBox uses the “farm-to-table” model of partnering with small, sustainable, and family-owned farms in South Africa, France, Holland, South America, and California. All the flowers are hand-picked and cut just a few days before you receive them, so they’re super fresh. Even after traveling in a box, they emerge looking vibrant and chipper. 

On the sustainability front, BloomsyBox only partners with Rainforest Alliance-certified farms. This means the farms don’t use chemicals in their fertilizer and they have strict standards for the fair treatment of workers. 

There are many flowers to choose from on the site, including roses of different colors; mixed bouquets with flowers like lilies, scabiosa, and sunflowers just to name a few; and tropical flowers. Individual bouquets start at $39.99 and potted plants such as orchids start at $34.99 before shipping, while recurring subscriptions start at $44.99 and include free shipping. 

Once you’ve picked out a bouquet or two you like, select a delivery date. One downside of BloomsyBox’s website is that you can’t filter the collection by specific delivery dates. You should have a few backups in mind in case you click through to a bouquet’s product page and discover it’s not available for your preferred delivery date. 

At checkout, you can indicate whether the delivery is a gift and write a gift message. After placing your order, you should receive a confirmation email, and then another email notifying you when the bouquet has actually shipped. 

I ordered the Sunrise Point bouquet in hopes of brightening up my current work-from-home setup, and it arrived within the week. It’s not a surprise that it’s no longer available – since flowers are seasonal, the variety of bouquets will change occasionally. If you’re looking for something similar that has a bright, cheery vibe, I’d suggest the Ray of Light or Happy Time bouquets. 

It came in a cardboard box wrapped in eco-friendly paper and it was secured tightly to the side of the box. A packet of flower food was also included. The flowers looked like they survived the trip from Quito, Ecuador (according to the FedEx tracking page) quite well – nothing was damaged or wilted. 

The bouquet looked great in a vase and I was excited to see the individual flowers bloom fully in a few days. Overall, I was impressed. 

The bottom line

bloomsybox flower delivery
How the Sunrise Point bouquet I ordered looked in a vase.

While BloomsyBox lacks more advanced features like filtering by delivery date or flower type, I still found it an easy and enjoyable flower delivery experience. You’ll appreciate the transparency about the flower source, as well as the quality of the actual flowers and reliability of service. 

Due to possible coronavirus-related shipping delays, you should order your Valentine’s Day flowers soon so they can get to your loved one on time. Outside of Valentine’s Day or other holidays, flowers are also a wonderful and thoughtful gift for a healthcare worker in your life or someone who’s struggling with the effects of social isolation during these times.

Shop all flowers at BloomsyBox here

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