How to Use Milestones to Map Your Customer Journey

How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show where I’m talking about some of the concepts in my newest book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth.

Key Takeaway:

In a previous episode, I talk about creating a Customer Success Track. And in this episode, I’m diving into one element of the Customer Success Track — milestones. The idea behind the Customer Success Track is that you develop a roadmap for the stages your customers can go through based on where they are today and based on what their desired outcome is.

Each of those stages in the Customer Success Track has milestones that make it clear what they need to accomplish in order to reach the next stage. In this episode, I’m going to map out a very clear picture of how to develop these milestones for your customer journey.

Topics I Cover:

  • [1:02] The idea behind the Customer Success Track
  • [1:48] What milestone marketing is
  • [2:37] Creating a clear picture of developing milestones
  • [2:41] Breaking out our stages of the channel work that we do: website, content, SEO, social media, email, paid search
  • [4:12] Assessing your customer’s milestones in the foundation stage
  • [10:16] Integrating all channels
  • [11:23] Getting access to the Ultimate Marketing Engine Companion Course

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

 

How To Use Business Storytelling To Captivate Any Audience

How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Janine Kurnoff

janine-kurnoffIn this episode of the Duct Tape Marketing Podcast, I interview Janine Kurnoff. Janine is the co-founder of The Presentation Co and co-author of Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience 1st Edition.

Key Takeaway:

We’re living in a really noisy time where we’re constantly marketed to. Storytelling helps us break through the noise, and it helps us be heard in an authentic way — because in order to craft a narrative, you really have to walk in your audience’s shoes.

Business storytelling is this idea of taking the concepts of classic storytelling and then helping those of us in the business world make it practical and relevant. Janine Kurnoff has developed a simple, repeatable framework to help you turn your ideas and insights into an authentic, persuasive story. In this episode, Janine Kurnoff and I dive further into how to develop compelling business narratives.

Questions I Ask Janine Kurnoff:

  • [1:30] Why are all marketers telling us to tell stories?
  • [2:57] You have a very scientific, brain-driven framework for storytelling – can you unpack that a little bit?
  • [4:21] Out of the four signposts of a good story (settings, characters, conflict, and resolution) what are the ones people screw up the most?
  • [5:32] Can you give me an example of setting, character, and conflict?
  • [7:26] What role does the storyteller play?
  • [9:17] Do you always need conflict and do you have to create conflict when it doesn’t exist?
  • [12:13] When you’re giving people advice on what they should and shouldn’t do in their slide decks, what are the five things they should never do?
  • [14:20] Is there a difference in how presentations should be done depending upon the audience size or location (Zoom or in-person)?
  • [19:55] Where can people find out more about your work and your book?

More About Janine Kurnoff:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

 

Making Web Design Easier With Duda

Making Web Design Easier With Duda written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Itai Sadan

iati-sadamIn this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan. Iati is the Co-founder and CEO of Duda – a website development platform used by thousands of agencies around the world to build sites for their customers.

Key Takeaway:

Duda started out with a simple idea and goal — to help small businesses boost their traffic with better mobile websites. But as they expanded their focus to responsive web design, they were able to grow into the all-in-one platform they are now.

Today, Duda serves thousands of agencies and has partnered with some of the biggest players in the industry. In this episode, I talk with founder Itai Sadan about the future of Duda and important web design concepts.

Questions I Ask Itai Sadan

  • [0:52] Can you tell me about the name of your company and what inspired it?
  • [5:14] What sets do to apart from that sort of sea of potential website builders?
  • [7:30] If someone is comparing in terms of just apples to apples for the Duda platform itself and its competitors, are there hallmarks of Duda that you think help it stand out?
  • [9:57] Is there an element of Dudas platform that has some of that extendability similarly to how WordPress is open source and allows people to develop around it?
  • [11:33] What are the current trends you are seeing a lot of when it comes to design in some of the newer sites that your agencies are building?
  • [15:59] Are you starting to attract pure ecommerce plays away from the bigger players like Squarespace?
  • [16:54] Course building is another thing that has been growing for many years — is that an area you’re focusing on as well?
  • [18:06] What categorically would you tell somebody you’re working on at Duda?
  • [19:12] If a small business came to you or that was listening to this, is that somebody that you would serve, or would you send them actually on to one of your agency partners?

More About Itai Sadan

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Sign-up for Fiverr Business for free.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners.

 

How To Create A Customer Success Track

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

Key Takeaway:

What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be. In this episode, I outline how to create a Customer Success Track for your customers.

Topics I Cover:

  • [0:54] Why you should sell the ultimate transformation instead of merely a product or service
  • [1:18] Thinking about our customers as members versus just a transaction
  • [3:13] What a customer success track is
  • [4:28] The five questions that are key to building the customer success track
  • [12:59] Where to find the free companion course that goes along with The Ultimate Marketing Engine

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

Fulfilling Your Dreams At Any Age

Fulfilling Your Dreams At Any Age written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Clinton

michael-clintonIn this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of a book we’re going to talk about: ROAR into the Second Half of Your Life – Before It’s Too Late.

Key Takeaway:

We are living in a time when everyone is constantly reassessing what is next for their future. People who have spent years working are now seeing their industry dramatically evolve. At the same time, the post-career population is also going through massive change and dealing with the fact that many of them are not prepared financially, logistically, or emotionally for the next phase of their lives. And while we may want to retire, most of us don’t want to do nothing.

In this episode, Michael Clinton and I discuss concepts from his book upcoming new book ROAR into the Second Hald of Your Life – Before It’s Too Late. We deep dive into how to fulfill your dreams at any age and how to make the second half of your life happy and productive.

Questions I Ask Michael Clinton:

  • [0:53] My first obvious question I have to ask you is – how old are you?
  • [1:09] What is your favorite Hearst publication?
  • [1:53] Was there anything that led you to explore this idea of making the second half of your life something that you would roar into?
  • [5:44]I saw a whole lot of career change during the pandemic – like ‘now’s the time’ sort of energy was released. Do you think that that was always there, but it just got magnified because of the climate of the world?
  • [7:14] What stops people from owning what their next chapter should be?
  • [9:20] ROAR is an acronym for your four-part process – have you found a good, easy way to unpack that for people?
  • [11:03] The reassessment phase I imagine is one of the hardest parts for most people – what happens if you decide that you’ve been on the wrong team?
  • [12:05] What would you say is a common step that folks you talk to make when they are trying to reset things?
  • [13:54] Why are people tuning out to this demographic that we’re talking about?
  • [16:58] Where can people find out more about your work and pick up a copy of ROAR?

More About Michael Clinton

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business &Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

Empowering Nurses To Become NursePreneurs

Empowering Nurses To Become NursePreneurs written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Catie Harris

In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. NursePreneurs is a company committed to supporting nurses across the globe with their crazy, outrageous, and innovative ideas. 

Key Takeaway:

Catie found her inspiration for NursePreneurs while working for Walmart corporate. She was tasked with connecting nursing organizations and found hundreds of incredible nurses doing fascinating work around the world.

In this episode, Catie talks about how NursePreneurs came to be and how she teaches like-minded nurses to launch their own successful businesses. empowered hundreds of nurses to monetize their knowledge and skills in business, while also inspiring them to change the way healthcare is perceived and delivered.

Questions I Ask Catie Harris:

  • [0:50] So I didn’t read it in your intro, but you are also a Ph.D. — so that makes you the rare doctor and nurse, doesn’t it?
  • [1:14] What is NursePreneurs?
  • [3:25] One of my questions was going to be why did you choose nurses – but that’s your background, so that makes a lot of sense. Is there anything particular about that profession that would give way to starting a business?
  • [5:47] Are you helping people start side hustles or set up businesses that might ultimately get them out of the nursing picture?
  • [7:35] Was 2020 a particularly tough year for nurses?
  • [9:30] Are there some success stories from folks you’ve worked with that are some of your favorites or some ideas that really took off?
  • [10:48] What’s the relationship with insurance companies inside of these kinds of models?
  • [11:29] Can you tell me how your model works?
  • [14:14] Is this your sole business or do you still do nursing?
  • [15:07] Do you have a grand mission for how you’re going to continue to build your business?
  • [17:24] Can you tell people where they can find out more about your work?

More About Catie Harris:

More About The Duct Tape Marketing Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

Deciding What Platform Is Best For Your Website

Deciding What Platform Is Best For Your Website written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Neimark

josh-neimarkIn this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.

Key Takeaway:

Josh Neimark came up with the idea of creating a website design agency in 2010 and hasn’t looked back since. In this episode, we dive into all things websites and design. We cover his entrepreneurial journey, the creation of Fix8 Media, website best practices, major mistakes site owners are making, his experience with the website platforms Squarespace and Duda, and how to decide what platform is best for your business.

Questions I Ask Josh Neimark:

  • [0:54] What’s been your entrepreneurial journey?
  • [4:32] What does a typical client engagement look like for you?
  • [5:47] Are there a handful of elements that are givens and baked into every site based on consumer behavior, etc.?
  • [7:21] What are some of the most wasted opportunity pages that you see people creating?
  • [10:36] Planning your website, planning your content, and planning your SEO are table-stakes for a good website – do you struggle with the relationship with those three things?
  • [12:52] From a pure design aesthetic standpoint, are there some things that you’re seeing a lot of?
  • [17:06] What do you think about Duda and why would you recommend it to someone?
  • [20:52] If I’m a business owner, what’s the benefit of choosing Duda especially since WordPress is free?
  • [22:05] If somebody is on a WordPress setup with a massive database, is that migration painful?
  • [23:41] Where can more people find out more about Fix8 Media?

More About Josh Neimark:

More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

Turning Negativity Into Resilient Fuel

Turning Negativity Into Resilient Fuel written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kelly Lewis

kelly-lewisIn this episode of the Duct Tape Marketing Podcast, I interview Kelly Lewis. Kelly is the founder of Damesly, a boutique women’s tour company, and creator of Go! GirlGuides, the world’s first series of travel guidebooks designed specifically for women. She’s also the author of a book called Tell Her She Can’t: Inspiring Stories of Unstoppable Women.

Key Takeaway:

Kelly Lewis set out to share her story and impact the lives of every woman who has been told she isn’t strong enough, smart enough, or capable enough to excel. In Kelly’s recent book, Tell Her She Can’t, she shares the true stories of 35 inspirational women who overcame the naysayers to achieve “impossible” dreams.

In this episode, we discuss how Kelly found a way to take the negative experiences she was going through and turn them into fuel that could push her forward instead of letting them derail her life.

Questions I Ask Kelly Lewis:

  • [0:48] The title of your book feels a little bit like a dare – is that a bit of what you’re trying to evoke?
  • [1:15] Were you at some point told in your life that you can’t?
  • [2:02] Why is it so important for others to tell us that we can’t do something?
  • [3:29] Was there a point at which you were going to make the assumption that you’ve achieved what some people would call a level of success?
  • [6:50] Are there inherent differences in travel for women?
  • [9:44] Would you say that there’s certainly an element of this idea that people don’t come out of the womb and decide that they’re going to take on the world?
  • [12:01] What are some of your favorite stories that have seemed to have really touched people?
  • [13:26] How did you collect your stories of these women in your book?
  • [16:02] Do you see your work as part of the mission to affect broader social change in the treatment of women everywhere?
  • [16:48] Has the travel bug hit you again yet?
  • [17:22] Give us an idea of a fun trip that you’ve put together?
  • [18:22] Where can people find out more about all of your work?

More About Kelly Lewis:

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

MAKING BIG MONEY: The ultimate guides to breaking into careers with 6-figure salaries

Caroline Stokes
Caroline Stokes is the CEO of talent agency and executive search firm FORWARD, and an expert on growing your career in management consulting.

  • You want to increase your salary but don’t know how to get that promotion or land that job.
  • These guides will point you in the right direction by shifting to freelance or learning new skills.
  • Insider regularly interviews experts about making more money. You can read them all by subscribing to Insider.

Looking for a career move that can boost cash flow? These professions and positions help add the good kind of zeros to your salary. Read these articles to help you combine a career you love with a paycheck you want – and for advice on how to get there.

Full-time gigs

IT professional: 3 IT professionals who didn’t get a college degree and are now making 6 figures reveal how to succeed in their field

Management consultant: How to get onto the partner track at McKinsey and make millions, according to 3 management-consulting headhunters and a former McKinsey HR manager

Engineer: The best way to teach yourself to code and land a six-figure job, from 5 people who’ve done it

Marketing consultant: The ultimate guide to breaking into marketing consulting and making 6 figures, from people who did it

VC: How to break into venture capital and land a job at a top firm, according to recruiters, managing partners, and executive coaches in the VC space

Crisis manager: Crisis managers are taking center stage during the pandemic – and can make a lucrative living. Here’s how to break into the in-demand role, according to 5 veterans in the industry.

Software engineer: 3 software engineers reveal the steps they took to move up in their careers to make 6-figure salaries

Executive in gaming or esports: The non-engineer’s guide to landing a 6-figure job in online gaming or esports, according to senior executives and CEOs in the space

Freelance or independent gigs

General freelancer: The ultimate guide to going freelance – and making more than you did at a full-time gig

Software engineer: Freelance software engineers making over $100,000 a year reveal how they got started, find clients, and set their rates

Ghostwriter: How to become a freelance ghostwriter, according to someone who left her $50,000-a-year banking job and now makes $80,000 a year on her own time

Graphic designer: The best way to build a client base and make 6 figures as a freelance graphic designer, according to 6 people who are currently doing it

Web designer: How to find clients and market your business as an independent web designer, according to 6-figure freelancers who did it

Presentation designer: The exact email one freelance presentation designer uses to increase her rates – and how she plans to make $400,000 this year

Independent consultant: How 5 executives who left their jobs to become independent consultants now make 6 figures on their own time – and how you could do the same

Real estate agent: How to make 6 figures as an independent real estate agent, according to someone who did it

Dietitian: How to earn a 6-figure salary as a dietitian or nutritionist, according to 4 renowned entrepreneurs in the industry

Personal trainer: How to earn a 6-figure salary as a personal trainer, according to 3 people who are doing it

Online tutor: How to become a highly successful online tutor and make a lucrative living as virtual learning becomes the norm

Poshmark seller: The ultimate guide to earning 6 figures on Poshmark, according to star sellers who’ve done it and gained boatloads of customers

Ecommerce seller: The ultimate guides to using popular platforms like Amazon, Depop, and eBay to start your own online business, sell to a massive audience, and make big money

Massage therapist and birth coach: A New-York-based doula and massage therapist reveals the exact formula that’s helped her build an almost 6-figure business solely by word-of-mouth referrals

Upwork freelancer: Self-employed professionals who’ve made over $100,000 on Upwork reveal how they built lucrative businesses in just a few years on the freelancing platform

Freelancer.com freelancer: How to land gigs and build a 6-figure career on Freelancer.com, according to the CEO and freelancers who’ve done it

Fiverr freelancer: 6-figure sellers on the freelancing platform Fiverr share how they landed clients and built successful businesses online

Read the original article on Business Insider

Uber, DoorDash and other gig-economy stocks fall after US labor secretary says most gig workers should be classified as employees

uber ceo dara khosrowshahi profile 2x1
Uber CEO Dara Khosrowshahi.

  • US labor secretary Marty Walsh said “in a lot of cases gig workers should be classified as employees” in an interview with Reuters on Thursday.
  • Uber, Lyft, Doordash, and Grubhub, along with other firms depending on the “gig economy” labor all fell after the news broke.
  • Walsh said gig workers should have “all of the things that an average employee in America can access,” per Reuters.
  • Sign up here for our daily newsletter, 10 Things Before the Opening Bell.

Shares of rideshare and delivery companies including Uber, Lyft, Doordash, and Grubhub all fell on Thursday after reports out of Reuters said US labor secretary Marty Walsh believes most gig workers should be classified as employees.

“We are looking at it but in a lot of cases gig workers should be classified as employees,” Walsh said in his interview with Reuters on Thursday.

“These companies are making profits and revenue and I’m not (going to) begrudge anyone for that because that’s what we are about in America… but we also want to make sure that success trickles down to the worker,” Walsh added.

The US labor secretary also said that the Department of Labor will have conversations with companies that employ gig workers in the coming months to ensure they have access to “all of the things that an average employee in America can access,” Reuters reported.

Gig workers are independent contractors who enter into contracts with on-demand companies to provide services to clients.

The last decade has seen an explosion in the so-called “gig economy” with companies like Uber and Lyft fighting to maintain the independent contractor status of their workers.

In March, California voters approved a ballot measure that exempts companies that utilize the “gig economy” from having to treat workers as employees.

The measure freed companies like Uber and Lyft from a 2019 state law that entitled workers to overtime pay, sick leave, and unemployment benefits.

Now, these new comments from the US secretary of labor again call into question the longevity of the gig worker business model.

Walsh noted in his interview that if the federal government didn’t cover gig economy workers during the pandemic, they would “not only have lost their job, but they wouldn’t have had any unemployment benefits to keep their family moving forward.”

Gig workers received a reported $80 million in benefits from the US government during the pandemic, according to an analysis of government data by The Washington Post.

Shares of Uber and Lyft fell as much as 8.34% and 13.67% on Thursday after the news broke, while DoorDash and Grubhub saw their shares fall as much as 11.05% and 4%, respectively.

Read the original article on Business Insider