Farfetch plans to pour money into marketing as it takes on Amazon for online luxury shoppers

Good morning and welcome to Insider Advertising for February 2. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

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farfetch
An image from Farfetch’s September 2020 ‘Open Doors to a World of Fashion’ ad campaign.

High-end fashion seller Farfetch is about to make a big marketing push as it takes on Amazon for luxury shoppers online

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Amazon Web Services CEO Andy Jassy
Amazon Web Services CEO Andy Jassy

Andy Jassy could be the next CEO of Amazon. Insiders dish on what it’s like to work for Jeff Bezos’ likely successor who built AWS into a $40 billion business.

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roz brewer profile 4x3
Roz Brewer.

New Walgreens chief Roz Brewer broke barriers to become the only Black female Fortune 500 CEO. Now she faces her toughest challenge yet: winning the vaccine-distribution race.

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