How to create a Facebook business page, with 8 set-up tips to grow your brand

business owner working on laptop in cafe
It’s easy to create a Facebook page to market your business or brand.

  • You can create a Facebook business page to grow your brand and expand your reach.
  • It’s easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more.
  • You can always update your Facebook business page as needed.
  • Visit Insider’s Tech Reference library for more stories.

Facebook business pages can help you reach a new audience, gain popularity, and grow your brand.

It’s easy to create a Facebook business page and customize it with photos, business hours, page roles, upcoming events, and more. Here’s how to create a Facebook business page.

How to create a Facebook business page

1. Go to the Facebook website and log in to your account.

2. From the homepage, click Pages in the sidebar menu on the left.

Screenshot of Facebook website homepage
Go to “Pages.”

3. Click the Create New Page button in the menu on the left.

Screenshot of Facebook website "create new page" button
Click the “Create New Page” button.

4. On the left side of the next screen,enter a Page name, select a Category, and write a Description. The right side of the page shows you a preview of your page as you add information to it.

Screenshot of "create a new page" screen on Facebook website
Fill out your page information on the left.

5. Scroll down and click Create Page.

Screenshot of Facebook page creation screen
Click “Create Page” at the bottom-left.

6. Next you can add images. Click Add Profile Picture or Add Cover Photo to upload photos from your device. Hit Save at the bottom.

Screenshot of Facebook page creation screen to add photos
Add photos to your page and click “Save.”

7. A pop-up may appear asking if you want to connect your page to WhatsApp. If you want to, enter your phone number and click Send Code. If you don’t want to, click the “X” icon in the top-right corner of the pop-up.

8. Your new Facebook page is now created, and you can continue customizing it to your liking.

Additional set-up tips

Before you write your page’s first post, be sure to update your page with additional information for your business.

1. Make a call to action

Add a call-to-action button to your business page by clicking Add a Button at the top-right of your page. Choose an action from the available options. You can have visitors book appointments, contact you through Facebook Messenger, download your app, and more.

Screenshot of "Add a button" on Facebook page
Click “Add a Button” to add a call to action on your page.

2. Choose a page username

Choose a page username by clicking Create @username under your cover photo and page name. This username will become the web address for your business page (e.g. facebook.com/businessinsider).

Screenshot of "create username" button on Facebook page
Click “Create @username” to make your page easier to find.

3. Enter upcoming events

To add upcoming public events, click the Events tab at the top of your page and select Create New Event in the top-right of the Upcoming Events section.

Screenshot of "Create new event" button on Facebook page
Click “Create New Event” on the Events tab.

4. Update the About section

To get to the About section, click the More tab at the top of your page, beneath your page name. In the More drop-down, select About. Here you can add a location, business hours, price range, contact information, and more.

Screenshot of "About" section on Facebook page
You can add additional information about your business in the “About” section.

5. Add page roles

In the sidebar menu on the left, click Settings, then click Page roles to assign roles to other coworkers or brand managers.

In the Assign a new page role section, enter a name or email address into the textbox and in the drop-down menu on the right, select a role: admin, editor, moderator, advertiser, or analyst. Click Add when you’re done.

Screenshot of "add page roles" screen on Facebook website
You can add page roles in the “Assign a new Page role” section.

6. Explore publishing tools

Facebook has built-in scheduling tools that allow you to plan and publish your posts according to a schedule of your choosing. These tools help you automate the process of posting updates. You can save draft versions of your posts here as well.

7. Convert a personal profile to a business page

If you have been using a personal Facebook profile for your business, you can convert it to a business page using Facebook’s conversion wizard.

While the process is called a conversion, it actually copies your personal profile to a page. Your personal profile will remain intact and a new page based on that profile will be created. You can update the newly created page as you would a page created from scratch.

8. Select page visibility

Facebook pages are published as soon as they are created. This means an incomplete page would be visible to the public as soon as it’s created.

If you would prefer to work on your page in private before making it available to the public, you can update its visibility from the page settings menu – click Settings at the bottom of the sidebar menu on the left, and on the General tab, click Page visibility to unpublish your page.

Screenshot of page visibility section on Facebook page
You can unpublish your page from the “Page visibility” section of Settings.

This will prevent the page from being available until you’re ready to publish it again. Remember to update the visibility setting when you are ready to publish it.

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How to schedule a post on your Facebook page or group

man using laptop and phone at home
If you manage a Facebook page or group, you can schedule a post for a later date.

  • You can schedule a post on Facebook for a page or group you manage on a desktop or mobile device.
  • It’s easy to stay on top of your content calendar by scheduling Facebook posts ahead of time.
  • Unfortunately, you can’t schedule a post from a personal profile.
  • Visit Insider’s Tech Reference library for more stories.

Creating a content calendar for your Facebook page or group can help you maintain a consistent voice and posting schedule. And lining up your posts ahead of time will save you the stress of posting in real time.

Here’s how to schedule a post on Facebook, keep track of what you schedule, and edit posts after they’re published.

How to schedule a post on a Facebook page

To schedule a post from a Facebook page, you must be a manager of the page. Here’s how to do it on the Facebook website and the Facebook Business Suite mobile app.

From the Facebook website on a desktop browser:

1. Go to the Facebook website and log in to your account.

2. From the Facebook homepage, click Pages in the sidebar menu on the left.

Screenshot of Facebook website homepage
Go to “Pages” in the menu on the left.

3. Under Pages you manage, click the page you want to post in.

Screenshot of Facebook website Pages screen
Go to the page you want to post in.

4. Once on your page, scroll down in the sidebar menu on the left and click Publishing Tools. You’ll be taken to the Facebook Business Suite site.

Screenshot of Page you manage on Facebook website
On the left side, click “Publishing Tools.”

5. In the top-right corner of Facebook Business Suite, click Create Post.

Screenshot of Facebook Business Suite website Page homepage
Click “Create Post.”

6. On the left side of the pop-up, type your post in the Text field.

Screenshot of Facebook Business Suite "Create Post" window
Write your post here.

7. Underneath the Text field, you can also add media or a location.

8. Once you’ve finished creating your post, click the blue downward-facing arrow next to the blue Publish button in the bottom-right corner of the window.

Screenshot of Facebook Business Suite "Create Post" window schedule button
Click the downward-facing arrow in the corner.

9. Click Schedule Post in the pop-up.

Screenshot of Facebook Business Suite "Schedule Post" pop-up
Choose “Schedule Post” in the menu.

10. In the small pop-up window, select a date and time for your scheduled post and hit Save.

Screenshot of Facebook Business Suite pop-up to select a time
Choose a time and click “Save.”

11. Click Schedule Post in the bottom-right corner of the window, and your post will be automatically published at the date and time you chose.

Screenshot of Facebook Business Suite "Schedule Post" button
When you’re ready, click “Schedule Post.”

From the Posts page of the Facebook Business Suite, you can see your scheduled posts by clicking the Scheduled tab in the center of the page. To edit a scheduled post, click on it and click the icon of three horizontal dots beside the post details.

From the Facebook Business Suite mobile app:

1. Download the Facebook Business Suite app (formerly known as Pages Manager) for iPhone/iPad or Android, and log in to your account.

2. From the Home tab on the app, tap Publish at the top of the page under your page name.

Screenshot of Facebook Business Suite app Home tab
Tap the “Publish” button.

3. Write your post’s text in the Write something… section. If you wish, you can customize your post at the bottom by selecting Photo/Video, Location, Live Video, Feeling/Activity, or Get Messages.

Screenshot of New Post page on Facebook Business Suite mobile app
Create your post in the “New Post” window.

4. Once you’ve written and customized your post, tap Next in the top-right corner.

5. At the top of the Review page, tap Scheduling Options.

Screenshot of "Review post" page on Facebook Business Suite mobile app
Go to “Scheduling Options.”

6. Select Schedule for later, choose a date and time, and hit Done in the top-right corner.

Screenshot of Scheduling Options page on Facebook Business Suite mobile app
Schedule a date and time and select “Done.”

7. Review the details of your scheduled post and tap Schedule in the top-right corner.

Screenshot of new post Review page on Facebook Business Suite mobile app
When you’re done, tap “Schedule.”

From the Posts page, you can see your scheduled posts by tapping the Scheduled tab in the top of the page. To edit a scheduled post, tap the icon of three vertical dots beside the post details.

How to schedule a post on a Facebook group

To schedule a post on a Facebook group, you must be a manager of the group. Here’s how to do it on the Facebook website and the Facebook mobile app.

From the Facebook website on a desktop browser:

1. Go to the Facebook website and log in to your account.

2. From the Facebook homepage, click Groups in the sidebar menu on the left.

Screenshot of Facebook website homepage, sidebar menu
Go to “Groups” on the left side.

3. Under Groups you manage in the sidebar menu on the left, click the group you want to post in.

Screenshot of Facebook website Groups page
Find and select the group you want to post in.

4. From your group’s homepage, click the What’s on your mind? textbox.

Screenshot of Group homepage on Facebook website
Click the “What’s on your mind?” textbox.

5. In the Create post pop-up window, write your post’s text in the Write something… section. If you wish, you can customize your post with photos, videos, and more by selecting an option in the Add to your post section.

Screenshot of "Create Post" window on Facebook website
Write and customize your post in this window.

6. Once you’ve written and customized your post, click the calendar icon in the bottom-right corner of the window next to the blue Post button.

Screenshot of "Create post" calendar icon on Facebook website
Click the calendar icon.

7. Choose a date and time and hit Schedule.

Screenshot of "Schedule post" time selection window on Facebook website
Select your date and time and click the “Schedule” button.

To view and edit your scheduled post, scroll down to the bottom of the sidebar menu on the left and click Scheduled posts, then click the icon of three horizontal dots beside your scheduled post to edit or delete your post.

From the Facebook mobile app:

1. Open the Facebook mobile app on your iPhone/iPad or Android.

2. From the app homepage, tap the icon of three horizontal lines, located in the bottom-right corner on iPhone/iPad and in the top-right corner on Android.

Screenshot of Facebook mobile app homepage
Tap the “Menu” icon of three horizontal lines.

3. Select Groups from the menu.

Screenshot of Menu page on Facebook mobile app
Go to “Groups.”

4. At the top of the Groups page, select Your Groups.

Screenshot of Groups homepage on Facebook mobile app
Go to “Your Groups.”

5. Under Groups You Manage, select the group you want to post in.

Screenshot of "Your Groups" page on Facebook mobile app
Find and select the group you want to post in.

6. Tap the Write something… textbox in the center of the page.

Screenshot of Facebook Group page on the mobile app
Tap inside the “Write something…” textbox.

7. In the pop-up, write your post’s text in the Create a post… section. If you wish, you can customize your post with photos, videos, and more by selecting an option in the swipe-up menu at the bottom.

8. Once you’ve written and customized your post, tap Schedule underneath your profile name at the top of the post draft.

Screenshot of new post "schedule" button on Facebook mobile app
Tap the “Schedule” button.

9. Choose a date and time and hit Save in the top-right corner.

Screenshot of "Choose a Date" page on Facebook mobile app
Find a date and then tap “Save.”

10. Review the details of your scheduled post and tap Post in the top-right corner.

To view and edit your scheduled post, tap the icon of a badge with a star inside it in the top-right corner of your group page. Then, under Tool Shortcuts, select Scheduled Posts and tap the icon of three horizontal dots beside your scheduled post.

How to schedule text messages on an Android phone to send texts at a more convenient timeHow to schedule an email in Microsoft Outlook on your PC or Mac computer‘Can you schedule posts on LinkedIn?’: Yes – here’s how to plan your posts using the free app SlackSocialHow to schedule send an email on Gmail on desktop or mobile, if you want to compose an email but schedule it to send at a later time

Read the original article on Business Insider

How to delete or unpublish a Facebook page

business owner using laptop in store
Deleting or unpublishing a Facebook page can be done on the website, mobile app, or in Business Manager.

  • You can delete your Facebook page from the Facebook website, mobile app, or Business Manager.
  • When you delete a Facebook page, it’s still visible for 14 days, and you can reactivate it.
  • If you want your Facebook page to be invisible to other users, you’ll need to unpublish it.
  • Visit Insider’s Tech Reference library for more stories.

Ready to shutter your side gig, or eliminate your company’s Facebook page? It’s easy to delete your page on the Facebook website, Facebook mobile app, or Facebook Business Manager website.

You can also unpublish your page if you want to make it unviewable to other users until you’re ready to re-publish it.

Here’s everything you need to know about deleting or unpublishing a Facebook page.

How to delete a Facebook page

When you delete a Facebook page, it will remain visible to the public during the 14-day deletion period. If you want it to be invisible to the public, you will need to unpublish it before deleting it.

On the Facebook website:

1. Go to the Facebook website and log in to your account.

2. From the Facebook homepage, click Pages in the sidebar menu on the left.

Facebook homepage, sidebar menu
Click “Pages” on the left.

3. Under Pages you manage, click on the page you want to delete. If a pop-up asks you to connect your page to WhatsApp, just exit out of it.

Facebook Pages menu
Click on your page.

4. In the sidebar menu on the left, scroll down and select Settings at the very bottom of the list.

Facebook Page Settings on left
Click “Settings” on the left.

5. On the General tab of the Settings page, scroll all the way to the bottom and select Remove Page.

Page Settings General tab
Click “Remove page.”

6. Click the blue hyperlink Delete [your page name] and in the pop-up, click Delete Page.

Delete Page pop-up
After clicking the hyperlink, click “Delete Page” in the pop-up.

7. Another pop-up will appear notifying you that your page has “entered deletion mode” and that you can cancel the deletion within 14 days. Click OK.

8. To reactivate your page within the 14-day window, click the General tab at the top of the Page settings menu. A banner will appear at the top of the General tab notifying you that your page is set to be deleted – click Cancel Deletion and hit Confirm in the pop-up.

Cancel page deletion banner
Click “Cancel Deletion” in the banner.

On the Facebook Business Manager website:

1. Go to the Facebook Business Manager website and log in to your account.

2. In the sidebar menu on the left, click Settings, toward the bottom of the list.

Business Manager homepage
Click “Settings” on the left.

3. On the Settings page, click More business settings.

More business settings
Click “More business settings” on the left.

4. Under Accounts, click Pages.

pages screen
Click “Pages” on the left.

5. Click on the Page you want to delete, and select “Remove” in the top-right corner.

Page overview screen
Click “Remove” in the top-right.

6. Facebook will tell you that you’ve got 14 days to cancel the deletion process. If you want to continue with deleting your page, click Delete Page.

7. After 14 days you’ll be asked to confirm that you want to delete your Facebook page. During this time, you can go back to Page Options > Delete Page and select Confirm to stop your page from being deleted. If you want your Facebook page to be invisible during the 14 days, then follow the instructions below to unpublish it.

On the Facebook mobile app:

1. Open the Facebook app on your Android or iOS device.

2. Tap the icon of three horizontal lines in the bottom-right corner and select Pages from the menu.

mobile app settings menu
Tap “Pages” in the settings menu.

3. Under Pages You Manage, click the page you want to delete.

4. Tap the gear-shaped Settings icon in the top-right corner.

View Page overview
Tap the settings icon.

5. Tap General at the top of the Settings page and scroll down to the Remove Page section.

6. Tap the blue hyperlink Delete [your page name] and in the pop-up, select Delete Page.

General page remove page section
Tap on the delete page hyperlink.

7. The next screen will notify you that your page has “entered deletion mode” and that you can cancel the deletion within 14 days. Tap OK.

8. To reactivate your page within the 14-day window, go back to the General tab of the Settings menu. Scroll down until you see a banner notifying you that your page is set to be deleted – tap Cancel Deletion and hit Confirm on the next screen.

general page cancel deletion
Click “Cancel Deletion.”

How to unpublish a Facebook page

Instead of deleting your page entirely, you can make it invisible to other Facebook users until you’re ready to publish it.

On the Facebook website:

1. Go to the Facebook website and log in to your account.

2. From the Facebook homepage, click Pages in the sidebar menu on the left.

Facebook homepage, sidebar menu
Click “Pages” on the left.

3. Under Pages you manage, click on the page you want to delete. If a pop-up asks you to connect your page to WhatsApp, just exit out of it.

Facebook Pages menu
Click on your page.

4. In the sidebar menu on the left, scroll down and select Settings at the very bottom of the list.

Facebook Page Settings on left
Click “Settings” on the left.

5. On the General tab of the Settings page, click Page visibility at the very top.

General page settings menu
Click “Page visibility” at the top.

6. Click the circle button next to Page unpublished and hit Save Changes.

Unpublish page section
Click “Page unpublished” and hit “Save Changes.”

7. In the Unpublish Page? pop-up, select a reason for unpublishing and hit Next.

reason for deletion pop-up
Select a reason and click “Next.”

8. Then, click an option under What do you need to finish your Page? and click Unpublish.

On the Facebook Business Manager website:

1. Go to the Facebook Business Manager website and log in to your account.

2. In the sidebar menu on the left, click Settings, toward the bottom of the list.

Business Manager homepage
Click “Settings” on the left.

3. On the Settings page, click More business settings.

More business settings
Click “More business settings” on the left.

4. Under Accounts, click Pages.

pages screen
Click “Pages” on the left.

5. Click on the page you want to delete and click View Page in the top-right corner.

Page overview
Go to “View Page.”

6. On your page, click Settings on the right side of the menu bar at the top of the page, in between Edit Page Info and Help. Don’t click the gear-shaped settings icon in the very top-right corner as that will take you back to business settings.

View Page
Click “Settings” at the top.

7. On the General tab, click Page visibility, located toward the top of the list.

General tab settings
Click “Page visibility” at the top.

8. Click the circle button next to Page unpublished and hit Save Changes.

Page unpublish screen
Click “Page unpublished” and then “Save Changes.”

9. In the Unpublish Page? pop-up, select a reason for unpublishing and hit Next.

10. Then, click an option under What do you need to finish your Page? and click Unpublish.

On the Facebook mobile app:

1. Open the Facebook app on your Android or iOS device.

2. Tap the icon of three horizontal lines in the bottom-right corner and select Pages from the menu.

mobile app settings menu
Tap “Pages” in the settings menu.

3. Tap the page you want to unpublish.

4. Hit the gear-shaped Settings icon in the top-right corner of the screen.

View Page overview
Tap the settings icon.

5. Tap the General tab and scroll down to the Page Visibility section.

6. Select Unpublish under Page Visibility. A blue check mark will appear and your page should now be invisible to the public.

web27
Tap “Unpublish” under “Page Visibility.”

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