- You can create a Facebook business page to grow your brand and expand your reach.
- It’s easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more.
- You can always update your Facebook business page as needed.
- Visit Insider’s Tech Reference library for more stories.
Facebook business pages can help you reach a new audience, gain popularity, and grow your brand.
It’s easy to create a Facebook business page and customize it with photos, business hours, page roles, upcoming events, and more. Here’s how to create a Facebook business page.
How to create a Facebook business page
1. Go to the Facebook website and log in to your account.
2. From the homepage, click Pages in the sidebar menu on the left.
3. Click the Create New Page button in the menu on the left.
4. On the left side of the next screen,enter a Page name, select a Category, and write a Description. The right side of the page shows you a preview of your page as you add information to it.
5. Scroll down and click Create Page.
6. Next you can add images. Click Add Profile Picture or Add Cover Photo to upload photos from your device. Hit Save at the bottom.
7. A pop-up may appear asking if you want to connect your page to WhatsApp. If you want to, enter your phone number and click Send Code. If you don’t want to, click the “X” icon in the top-right corner of the pop-up.
8. Your new Facebook page is now created, and you can continue customizing it to your liking.
Additional set-up tips
Before you write your page’s first post, be sure to update your page with additional information for your business.
1. Make a call to action
Add a call-to-action button to your business page by clicking Add a Button at the top-right of your page. Choose an action from the available options. You can have visitors book appointments, contact you through Facebook Messenger, download your app, and more.
2. Choose a page username
Choose a page username by clicking Create @username under your cover photo and page name. This username will become the web address for your business page (e.g. facebook.com/businessinsider).
3. Enter upcoming events
To add upcoming public events, click the Events tab at the top of your page and select Create New Event in the top-right of the Upcoming Events section.
4. Update the About section
To get to the About section, click the More tab at the top of your page, beneath your page name. In the More drop-down, select About. Here you can add a location, business hours, price range, contact information, and more.
5. Add page roles
In the sidebar menu on the left, click Settings, then click Page roles to assign roles to other coworkers or brand managers.
In the Assign a new page role section, enter a name or email address into the textbox and in the drop-down menu on the right, select a role: admin, editor, moderator, advertiser, or analyst. Click Add when you’re done.
6. Explore publishing tools
Facebook has built-in scheduling tools that allow you to plan and publish your posts according to a schedule of your choosing. These tools help you automate the process of posting updates. You can save draft versions of your posts here as well.
7. Convert a personal profile to a business page
If you have been using a personal Facebook profile for your business, you can convert it to a business page using Facebook’s conversion wizard.
While the process is called a conversion, it actually copies your personal profile to a page. Your personal profile will remain intact and a new page based on that profile will be created. You can update the newly created page as you would a page created from scratch.
8. Select page visibility
Facebook pages are published as soon as they are created. This means an incomplete page would be visible to the public as soon as it’s created.
If you would prefer to work on your page in private before making it available to the public, you can update its visibility from the page settings menu – click Settings at the bottom of the sidebar menu on the left, and on the General tab, click Page visibility to unpublish your page.
This will prevent the page from being available until you’re ready to publish it again. Remember to update the visibility setting when you are ready to publish it.