Pinterest’s CEO is pledging to add more diversity within the company, including people of color and women in its c-suite

Ben Silbermann pinterest ceo
Pinterest’s CEO is pledging to hire more people of color and female executives by 2025

  • Pinterest CEO Ben Silbermann vowed to hire more people of color and female executives by 2025.
  • “I’m trying to personally set that better tone,” he told The Wall Street Journal Wednesday.
  • The promise comes after a $22 million discrimination settlement.
  • See more stories on Insider’s business page.

Pinterest’s CEO is pledging to hire more people of color and female executives by 2025 in an attempt to create a more diverse and inclusive company following years of complaints from employees and a multi-million discrimination settlement.

In an interview with the Wall Street Journal published Wednesday, CEO Ben Silbermann, in response to a $22 million settlement the company reached with a former executive last year, said: “What can come out of that is learning what we need to do better and making changes … I’m trying to personally set that better tone.”

Insider previously reported that former COO Francoise Brougher settled a gender discrimination lawsuit with the company in December of 2020 for $22.5 million after Silbermann fired her for not being “collaborative.” Brougher told Insider at the time that Pinterest was very aware of her “forthright personality” after going through six months of personality evaluations before receiving the job.

At the time, Pinterest said it “recognizes the importance of fostering a workplace environment that is diverse, equitable and inclusive and will continue its actions to improve its culture,” Insider reported.

In another instance, two female black employees – Aerica Shimizu Banks and Ifeoma Ozoma – were promised easy upward mobility, senior ranks, and fair salaries by recruiters for “just killing it,” Insider previously reported. But once hired, the women found themselves met with no career growth, “unfair pay, intense discrimination, and terrifying retaliation,” Banks told Insider.

According to Insider’s Julie Bort and Taylor Nicole Rogers, “both women filed separate complaints with the Department of Fair Employment and Housing. They quit the company in May of 2020. In June, after seeing Pinterest’s statement of support for Black Lives Matters and its donations, they spoke up on Twitter.” Those tweets proceeded to garner national attention after going viral.

“I want a place where we have diverse perspectives,” Silbermann told the Wall Street Journal. “It’s not only the right thing to do, I think it’ll make our business stronger.”

Marie Andel, Pinterest’s head of human resources, told Insider that, in the first quarter of 2021, 50% of its employees were female. She also said the company has partnered with external organizations to recruit and hire more engineers of color and increase diverse representation within its hiring processes.

“In the past year, we’ve looked at three very important areas to improve: pay equity and transparency, designing processes to effectively address and resolve employee concerns and expanding educational offerings to ensure everyone understands their role in building an inclusive culture,” Andel said. “We believe every employee should feel safe, championed and empowered to raise any concerns about their work experience and have new systems in place to allow this.”

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3 things to consider before renegotiating salaries for remote workers who moved during the pandemic

professional working from home on laptop looking at spreadsheets
Some employers may consider compensating employees based on their new remote location,

  • There’s a trend of remote workers living in rural areas but earning salaries meant for large cities.
  • Employers may consider localized compensation to account for remote workers’ new location.
  • Be careful to avoid penalizing employees who moved and communicate with them before any change.
  • See more stories on Insider’s business page.

The pandemic has changed the way we live and work – in some cases permanently. Many employers have decided to keep remote work as an option for some workers. Predictably, many workers have realized the boon to their finances by taking their big city salaries and relocating to cheaper locales.

This trend puts employers in a pickle. Remote workers who relocate are taking advantage of salaries intended to be competitive based on regional housing costs around headquarters. Their salaries now have greater value because of their relocation. Meanwhile, workers required to work at headquarters must continue to pay higher housing costs with the same salaries. Many companies are responding by renegotiating the salaries of their relocated remote workers.

A new term has emerged: localized compensation. Employers must consider the practical and ethical questions when negotiating salaries based in part on where the worker lives. These questions are even more pressing for existing employees who relocated.

Privacy questions

Employers have a right to know where their workers live, but do they have a right to know their employees’ rental or mortgage payments? Localized compensation attempts to address this intrusion by setting salaries based on regional housing prices rather than the actual housing costs paid by workers. Fortunately, there are some helpful tools that your HR department can use to determine the costs of housing for relocated workers. The National Association of Realtors’ Housing Affordability Index breaks down housing costs to the levels of county and metropolitan statistical area. There are other similar tools offered by private firms and public agencies, such as the United States Census Bureau’s American Housing Survey.

Once you know the relative difference in housing costs between your headquarters and the relocated worker, you can adjust salaries fairly. At least that’s the simple expectation. The reality might be much more problematic.

What about commuters?

Of course, not everyone who works at headquarters lives near headquarters. What about long-distance commuters who have already been taking salary advantage of housing cost differentials? Should their salaries all of a sudden be subjected to localized compensation evaluations? Many of them moved to the distant ‘burbs to take advantage of lower housing costs as they started their families. Should they be penalized for not living with their new families in a cramped, pricey apartment in the city?

These are questions that every employer will need to consider from an ethical perspective. A good argument against adjusting the salaries of commuters is that the commute itself represents a significant penalty. Unlike remote workers, commuters are not using remote work to take advantage of the housing cost differential. What about those commuters who now work remotely? Again, they did not relocate to maximize their salary against a lower cost of living. Personally, I would leave my commuters alone.

Guiding principles: transparency and collaboration

Determining localized compensation raises a number of ethical, financial, and managerial issues. Employers must work collaboratively with workers to set a salary system that is both coherent and fair. Workers must know what metrics were used to set their salaries. They should also know how their salaries could change if they relocate.

Most of all, localized compensation must account for the reality that some salary advantage will always be realized by those willing to live in cheaper locales. Setting a price on that advantage is the problem that can be solved through a transparent and collaborative localized compensation process.

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