How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

First, we’re looking for nominations for the rising stars of PR. Submit your nominations here by April 23.

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.


Wal-Mart CEO Doug McMillon addresses a business leader panel discussion as part of the U.S.-Africa Business Forum in Washington
Walmart’s CEO Doug McMillon.

A Walmart sales presentation reveals how it’s trying to nab e-commerce ad dollars from Amazon

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Charli D'Amelio / Dunkin

Some brands including Dunkin’ and Eos lay out why they’re making TikTok a mainstay in their ad budgets

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Robinhood on cellphone

How much money influencers make driving sign-ups for trading apps like Robinhood and Acorns

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.

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How Amazon’s next CEO could change advertising

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I’m Lucia Moses, deputy editor here.

Remember you can sign up to get this newsletter daily here

This week:

Andy Jassy
Andy Jassy, who leads Amazon Web Services, will replace Jeff Bezos as Amazon CEO and leaves an opening for a cloud new leader.

What Amazon’s incoming CEO can do for advertising

News that Amazon’s incoming CEO is Andy Jassy is raising advertisers’ hopes that he’ll help solve some of their longstanding gripes about the company, Lauren Johnson reported.

Advertisers have long wanted more data to see if their ads grow awareness and lead to sales, and they’re speculating that he’ll bring together disparate parts of the company and bring more measurement to ads.

They point to his leadership of another growth business, AWS, and its cloud products that could help improve the accuracy of ads.

Read more: Andy Jassy will be Amazon’s next CEO. Here’s how advertisers think his AWS experience could boost its ad business.
 


WPP London.JPG

Ad agencies’ existential crisis

People are changing viewing habits while avoiding ads more than ever. Advertisers are seeking fewer big, multi-year contracts, while getting their message out is becoming more complicated than ever. Many are abandoning agencies altogether, figuring they can do the work better internally.

One way agencies have been responding is mimicking the consulting and companies that are encroaching on their business.

Last week, Lindsay Rittenhouse checked in on how Ogilvy’s new CEO is taking a page from consulting to revive the WPP-owned agency.

Main also wants to triple the PR business, a sector that’s been a bright spot during the pandemic.

Main seems like he has as good a shot as anyone at turning around an agency, having built Deloitte Digital into a big business. But with big contracts being a thing of the past, its comeback could be more a plodding one than a roaring one.

As one exec put it: “I fully think Andy has the will and ambition. The main thing we’re struggling with right now is the work; it’s project by project.”

Go deeper: Ogilvy’s new chief Andy Main is leading a massive turnaround at the storied ad agency, but some insiders are wary of the new direction


the mandalorian 208

Franchise mania

The coronavirus pandemic has not only accelerated legacy media’s push into streaming but influenced the kind of entertainment Disney, WarnerMedia, Netflix, and others are leaning into, namely, big franchises, Travis Clark reports.

  • The most notable example is Disney Plus’ “Star Wars” series, “The Mandalorian.”
  • Netflix and Amazon are building up their franchise content, too. Netflix has new teams dedicated to event/spectacle and franchise TV shows and also has its sights on video-game IP.
  • Disney has plans for 10 “Star Wars” and 10 Marvel TV shows exclusive to Disney Plus, and WarnerMedia is planning DC movie spinoffs. 

That’s good news for franchise fans, but those craving the next feature film may have to be patient.

Read more: The cross-platform future of Hollywood franchises is starting to take shape, as movie studios jump into streaming and Netflix builds content based on comics, games, and more


Other stories we’re reading:

Thanks for reading, and see you next week.

– Lucia

Read the original article on Business Insider

What’s next for Verizon Media

Good morning and welcome to Insider Advertising for February 1. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.


Guru Gowrappan
Verizon Media CEO Guru Gowrappan.

Yahoo owner Verizon Media is planning a personalized-content ‘megalaunch’

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Pacvue president Melissa Burdick

12 companies that are ripe for acquisition as e-commerce takes off

  • The rise of online shopping in the pandemic has made e-commerce companies ripe for acquisition.
  • Tanya Dua and I talked to e-commerce execs, founders, bankers, investors and consultants which companies could be targets.
  • Their picks include companies like Pacvue and Wpromote.

Read the story.


robinhood vlad tenev
Co-founder and co-CEO of Robinhood Vladimir Tenev in 2016.

The 7 public relations execs Robinhood tasked with fixing its image following the GameStop fallout

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More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

Read the original article on Business Insider