How To Build A Personal Brand On LinkedIn In 2021

How To Build A Personal Brand On LinkedIn In 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka Von Rosen

In this episode of the Duct Tape Marketing Podcast, I interview Viveka Von Rosen. Viveka is the co-founder and CVO (Chief Visibility Officer) of Vengreso. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.

Key Takeaway:

LinkedIn is perhaps the most powerful social media platform for business today. And if you’re not fully embracing LinkedIn in 2021, you’re missing out on the opportunity to talk and engage directly with your audience. Building your personal branding through a social media business platform like LinkedIn means getting people to know, like, and trust you, so that they’ll eventually want to work with you or buy from you. In this episode, I talk with LinkedIn Exper, Viveka Von Rosen, as she breaks down how to productively build your personal brand and put this platform to work.

Questions I Ask Viveka Von Rosen:

  • [1:18] What’s the big opportunity that you think people are missing today if they aren’t fully embracing LinkedIn?
  • [4:07] Let’s start with the LinkedIn profile — is there something unique about how the structure of the LinkedIn profile should be?
  • [7:50] In your book, you have this idea that I really liked and hadn’t seen before, and its “call to read” as a component. Can you unpack that one?
  • [9:14] What are some tips you have for helping people show up in searches?
  • [11:16] What are some tips for keeping your data organized around lead mining and list building?
  • [14:16] Is there a tried and true method of making a connection with somebody?
  • [17:33] How can you effectively use InMail so that you’re not just having to send thousands of messages?
  • [19:08] Is there a way to effectively use the following you’ve built or connections you have off of LinkedIn?
  • [20:40] What does Vengreso do to help people maximize their opportunities on LinkedIn?

More About Viveka Von Rosen:

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

Using Gifts To Cut Through The Noise

Using Gifts To Cut Through The Noise written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Ruhlin

In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He’s also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.

Key Takeaway:

Companies spend billions every year giving crappy stuff to their most valuable people. John Ruhlin set out to change this. If you’re going to give someone something, blow them away — so he created a done-for-you-gifting agency that helps people achieve just that.

People refer business to people who they like, trust, and who are top of mind. There’s an art to gift-giving, and in this episode, John dives into the art and science of using gifts to increase referrals and strengthen client retention.

Questions I Ask John Ruhlin:

  • [1:05] So you know you’re taking on a whole new category, aren’t you?
  • [8:16] You’re suggesting that you look at it as a marketing channel and that you would actually put X amount of revenue into gifting per client — do you have a formula for that?
  • [10:21] When you surprise somebody and blow somebody away, they can’t not talk about it. So what would you say that turns into?
  • [12:25] What’s your planned giving schedule?
  • [14:14] Let’s say somebody has a new product or a new book — can you tie a gift to that or does that end up being too close to the transaction?
  • [17:30] What’s the most impactful meaning or return on investment thing you’ve seen someone do?
  • [18:38] Regardless of return, what’s the most outrageous thing you’ve seen someone do?
  • [19:33] What’s been the one that should have worked, but actually turned into kind of an oops?
  • [20:51] Is there a ~ $500 personalized gift that you’ve seen impress someone?
  • [23:22] If somebody wanted to work with you or find out a little more about your ideas, where can they find you?

More About John Ruhlin:

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Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

An Easier Way To Monetize Your Podcast

An Easier Way To Monetize Your Podcast written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Agnes Kozera

In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google).

Key Takeaway:

Podcasting has been around for years but has only really become a popular medium in the last couple of years. But this medium has lacked the infrastructure for brands and podcasters to be able to collaborate directly.

Podcorn was created to solve that very problem. It’s a marketplace that takes the pain out of finding and sponsoring podcasts while empowering podcasters to monetize their voices and passions in a way that is engaging for listeners. In this episode, Agnes talks about the story of Podcorn and how podcasters and brands can effectively work together to both monetize podcaster content and collaborate on organic brand ads that resonate with listeners, driving business results for advertisers.

Questions I Ask Agnes Kozera:

  • [1:10] Can you share your journey as it’s not necessarily the conventional Silicon Vally journey?
  • [2:50] It seems like we’re still in the early days of having more organized platforms for brands and advertisers on podcasts – is that what you’re seeing as well?
  • [4:29] Why do you think podcasting has become such a popular medium in the last couple of years?
  • [6:41] There are so many things that you can do while passively listening to a podcast – do you think that for a certain audience that it actually makes it a very unique medium?
  • [7:46] Is there something about the fact that it is a personality if you will, that is really doing the ad that makes the ad more effective than say a broadcast show?
  • [8:40] If a podcaster or comes to Podcorn and says “what do you have to offer the podcaster that makes my life better,” what do you say?
  • [9:56] On the other hand, if I am a brand and I come to Podcorn, what do you have that makes my life easier?
  • [13:30] Do you have any case studies that come to mind that have come to you and all of a sudden now they’re monetizing their episodes?
  • [14:19] Is there a certain number of downloads that a podcaster needs to be at in order to join your platform?
  • [16:23] Do you have some shows on your platform that are doing a hundred, 200,000+ downloads a month, and does this make sense for them as well?
  • [17:17] What has been the most important channel or tactic for marketing for podcasts?
  • [18:48] What are the trends coming for audio, and what do you think will stick?

More About Agnes Kozera:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

Connecting And Building Trust Behind A Screen

Connecting And Building Trust Behind A Screen written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Erica Dhawan

In this episode of the Duct Tape Marketing Podcast, I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together. She’s also the author of a new book: Digital Body Language: How to Build Trust and Connection, No Matter the Distance.

Key Takeaway:

Humans rely on body language to connect and build trust, but with most of our communication now happening from behind a screen, the traditional body language signals are no longer visible — or are they?

In this episode, Erica Dhawan talks about how to communicate and connect from behind a screen. When you’re on video, it’s much harder to not only see what’s going on and read those signals of others but also to show empathy. Erica shares a few practical tips around how you can create trust and connection, even on the video Zoom call.

Questions I Ask Erica Dhawan:

  • [1:47] What are the distinct differences between digital body language and the body language that we’re used to sitting across the desk or in a room?
  • [3:31] Are there body language differences or things that people should be paying attention to or watching out for?
  • [8:07] What role if somebody doesn’t know you at all, you better over-communicate —is there a scale on that?
  • [9:56] How do you connect with body language in the digital space?
  • [13:36] What role do generational differences or even cultural differences play in a disability to communicate?
  • [15:32] Is there such thing as digital mansplaining?
  • [16:07] So what are the handful of bad habits that you see all the time that people just need to stop doing?

More About Erica Dhawan:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.

 

The Making of DigitalMarketer With Founder Ryan Deiss

The Making of DigitalMarketer With Founder Ryan Deiss written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Deiss

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Deiss. Ryan is an entrepreneur, author, and investor. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Ryan is also a best-selling author and a sought-after speaker.

Key Takeaway:

Ryan Deiss starting building the empire of businesses he has today by selling eBooks right from his dorm room back in 1999. Fast forward to today and his company DigitalMarketer now has over 15,000 paying members and half a million subscribers that trust them to learn about digital marketing.

In this episode, Ryan shares his story and the challenges he faced along the way. He talks about his journey with the business and the pivotal moments that helped launch DigitalMarketer and the Traffic & Conversion Conference that now has a turnout of upwards of 7,000 people per year.

Questions I Ask Ryan Deiss:

  • [0:34] So your book Digital Marketing for Dummies — you probably have to update it a lot, right?
  • [3:44] What was your first foray into the world of internet marketing as we call it?
  • [7:23] When did you start DigitalMarketer?
  • [10:27] Can you share a succinct description of where DigitalMarketer is today?
  • [11:59] Do you ever feel like you get pushback from the larger organizations and need to adjust for the mainstream if you will?
  • [13:22] If someone asks you, where do you want DigitalMarketer to be three years from now, what would you say?
  • [19:20] When you’re not working, when you go on vacation, when you unplug, what do you like to do?

More About Ryan Deiss:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

If you are a consultant or agency or coach, do any of these points ring true: do you have trouble getting in front of enough ideal clients? Are you constantly being forced to compete on price? Are you working too hard and not making enough money?

I’ve got a free book for you. It’s called the 7 steps to scale your practice or agency without adding overhead. If you want to grow your practice, it doesn’t have to be that hard. Download a copy for yourself here.