TikTokers online encouraged her to create put the Doritos chip up for sale on eBay and that’s exactly what she did.
A few users even joked: “Put it in a museum.”
Rylee put the chip up for sale for $0.99 – which stated “puffy dorito one of a kind” – and it wasn’t long until she starting receiving bids of up to $100,000, 9News reported.
The listing was eventually taken down but after the story attracted so much attention, Doritos offered Stuart $20,000.
“We’ve been so impressed with Rylee’s boldness and entrepreneurial spirit, so we wanted to make sure the Stuart family were rewarded for their creativity and love for Doritos,” Vanita Pandey, chief marketing officer at Doritos told 9News.
“It’s been a whirlwind couple of days for Rylee and her family and we’ve loved following her story,” she added.
Rylee told the outlet she had intended to eat the chip but then had second thoughts. “I was about to eat it, and I thought I better save it for later.”
“Dad is saying that since he bought the packet, it’s his chip. But I ate the packet and found it, so I believe it is mine,” she added.
Rare food-based auctions have attracted huge bids in the past.
Way back in 2004, a grilled cheese sandwich that appeared to feature the face of Virgin Mary was sold for $28,000, according to the BBC.
More recently, a McDonald’s chicken nugget shaped like a character from online game, “Among Us” was sold on eBay for $100,000, The Guardian reported.
Interest in Super Bowl related content is down 10% from last year, according to Amobee analysts.
“Recent interest in Super Bowl party-related content has barely risen above where it was throughout 2020, confirming that the much-loved American tradition of Super Bowl parties will be forfeited to maintain social distancing,” Amobee brand analyst Avalon Harder told Insider.
Despite the changes, some Super Bowl ads have already begun to pick up steam online. TV ad measurement company, iSpot tracked engagement around the digital content put out by brands ahead of the Super Bowl and compiled a list of the top 10 brands getting the most buzz on social media.
Many of the commercials that have been trending on the internet focus on nostalgia, whether for old songs, NFL players, or 90’s movies. Other brands captured people’s attention with their focus on social responsibility, as companies like General Motors and Chipotle look to increase sustainability.
Here are some of the brands that have been creating the most buzz, according to iSpot’s data.
The Cheetos commercial packs a punch.
The snack company released three Super Bowl teasers for their Crunch Pop Mix ahead of the big game. The saga follows actor Ashton Kutcher as he investigates the case of the missing Cheetos.
Kutcher searches the house for clues regarding the missing snack, while a revamped version of Shaggy ‘s hit song from the early 2000’s, “It Wasn’t Me” plays in the background.
The video ends with Kutcher’s wife, Mila Kunis, telling her husband Shaggy’s catchphrase – “It wasn’t me,” when he confronts her about the snack.
9. Jimmy John’s
Jimmy John’s ad takes on a mob theme.
The commercial features actor Brad Garrett as Tony Bologavich, a type of sandwhich mob boss, who calls himself the “King of Cold Cuts.”
The mob boss takes on the sandwhich giant with stale bread and cold cuts made out of a science laboratory.
The Doritos ad is star studded.
The commercial features, Hollywood heavy-hitters including Matthew McConaughey, Mindy Kaling, and Jimmy Kimmel.
The advertisement shows Matthew McConaughey as a two-dimensional character, struggling to lead his life until he eats the company’s 3D Crunch Chili Cheese Nachos.
Doritos has long been known for their Super Bowl commercials. The snack company, owned by Frito Lay, has been a part of game day for nearly 15 years.
7. General Motors
GM’s new commercial focuses on their move toward electric vehicles.
The ad features Will Ferrell, Kenan Thompson, and Awkwafina. It follows Ferrell’s antics as he decides to go after Norway for beating the US in electric vehicle sales.
The snack company’s nearly two minute commercial is jam-packed with NFL legends.
The ad “Twas the Night Before Super Bowl,” has football player, Marshawn Lynch narrating the night before the Big Game.
The video shows numerous Super Bowl legends preparing to watch, including Eli and Peyton Manning, as well as Joe Montana, and Deion Sanders.
4. Uber Eats
Uber Eats focuses on nostalgia and is one of the only commercials on the list to touch on the impact of 2020.
The Uber Eats ad stars Wayne and Garth from the 90’s hit “Wayne’s World.” The two characters reflect on the difficulties of 2020.
The video is the first in a series for Uber Eats featuring the two characters.
“High interest in the appearance of Wayne and Garth from Wayne’s World in Uber Eats’ upcoming ad further indicates that audiences are especially in need of the familiar and nostalgic during a period of uncertainty in America,” Harder told Insider.
Cheetos’ top commercial focuses on Mila Kunis.
The ad sets up the longer commercial. Kunis gets advice from Shaggy, who tells her to “Just stick to the line I gave you.”