Hi and welcome to Insider Advertising for March 25. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
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- Steven Perlberg reports that Dollar Shave Club laid off MEL Magazine’s editorial team on Wednesday.
- The site became a media industry darling despite being owned by a razor brand.
- MEL does not run advertising but has recently launched paid newsletters.
- Sydney Bradley reports that Clubhouse is stirring up interest in the influencer-marketing industry. It has over 2 million users.
- Influencers are swiftly finding ways to make money using the audio-only app.
- Influencers like Lissette Calveiro charge a starting rate of $1,000 for sponsored 60-minute Clubhouse rooms.
Medium offers employees ‘voluntary exit’ weeks after failed union drive as it abandons yet another business model
- Medium CEO Ev Williams announced yet another major shift in the company’s business strategy.
- The company said it was moving away from editorial and offered employees severance packages as part of its shift.
- This latest pivot – one of many – comes weeks after employees’ failed union drive.
More stories we’re reading:
- Amazon’s Prime and marketing boss writes heartfelt message to employees about anti-Asian attacks: ‘I don’t really know why there is ever any hate towards our differences’ (Insider)
- Google hogs traffic for itself, according to data showing nearly two-thirds of searches ended without a click in 2020 (Insider)
- Microsoft is in talks to buy chat app Discord for more than $10 billion, according to reports (Insider)
- Mark Zuckerberg and Sundar Pichai said they’re open to Section 230 reform, but some of their proposed changes look a lot like the protections tech firms already have (Insider)
- Inside the ‘arms race’ between teenage sneaker botters and the footwear powerhouses developing anti-bot technology to eradicate the controversial software (Insider)
- HuffPost taps Danielle Belton as new Editor in Chief after tearlong vacancy (The Daily Beast)
- Kargo unveils its new Fabrik publishing system (TechCrunch)