What is Nextdoor? How to use the social network for neighborhoods

Nextdoor app
Nextdoor is an app and social platform for neighbors to connect and share information.

  • Nextdoor is a social platform that connects neighbors based on their location.
  • The platform allows neighbors within the same geographical area to share information and communicate.
  • Similar to other social media platforms, Nextdoor also features a news feed where you can view and interact with posts made by neighbors, and even buy products and services from local businesses.
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Nextdoor is generally used as a hub for making posts about finding lost keys in a local park, sharing pictures of raccoons terrorizing trash cans, or to alert others of small crimes and air grievances.

What is Nextdoor?

At its essence, Nextdoor is a social platform used to connect neighbors. Imagine a platform like Facebook, but instead of your newsfeed being filled with friends and family, it’s the people who live in your neighborhood.

For social-distancing purposes, it’s also an easy way to get to know the people around you without having face-to-face interaction.

Related Article Module: How to join Nextdoor so you can engage with your neighborhood online

To join Nextdoor, you can download it for iOS or Android or sign up on its website.

After logging in, you’ll see that people generally post neighborhood updates, missing or found pets, items for sale, and the network can be used to alert everyone about suspicious activity and small crimes.

It is also a platform where neighbors routinely ask for recommendations for home repair, real estate, and maintenance.

How to use Nextdoor

Nextdoor is a discussion-style platform where neighbors post updates, polls, events, and ask for recommendations, as well as list items for sale.

Related Article Module: How to post to Nextdoor and communicate with your neighborhood

Posting a new discussion is easy. At the top of the home page of the Nextdoor website (hit the plus sign on mobile devices) is a text box. Before writing a post, select a category the post falls under, whether it’s a recommendation, item for sale, safety concern, lost and found, or general update. Before posting, be sure to select who is able to see your post. Posts can be seen by anyone, just your neighborhood, or a specific private group within the app.

Nextdoor1
The Nextdoor homepage with its posting module.

On the left side of the website, you can select and browse through different categories. You can search for posts about local businesses, items for sale, public agency updates, real estate listings, lost and found, public safety, and general posts.

Under the Groups tab, you can create your own group or join public groups near you.

Under the Neighbors tab, you can find neighbors based on the streets they live on, and add them to your neighbors list. You can message any neighbor that has their messages open.

The Pets tab acts as a directory for pets owned by neighbors in your area. If a pet is lost, or found, you can use this tab to find the owner based on the photo of the pet.

Your profile can be updated to include a short description of yourself, how long you’ve lived in the neighborhood, and what you do for work and hobbies. You can also add family members who also have Nextdoor accounts and list pets. Your profile is where you manage your for sale and free listings.

The Notifications tab will alert you to any updates in your area, whether urgent or not. You can manage how you receive notifications by going to your Nextdoor settings page for notifications.

How to log into Nextdoor using the app or websiteHow to post to Nextdoor and communicate with your neighborhoodHere’s what to do if your package gets stolen – and how to prevent it from happeningHow to track a UPS order, leave instructions for delivery, or find a missing package

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These are the groups, rooms, and influential voices you should know about on Clubhouse

clubhouse app 2
Clubhouse is an invitation-based, audio-only discussion platform.

  • Since its launch a year ago, Clubhouse has been popular among investors, entrepreneurs, and other successful people. 
  • The platform hosts live audio-only discussions where users can hear from people like Elon Musk and Barbara Corcoran.
  • These are the hottest stars to follow, best rooms to enter, and most valuable groups to join.
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Clubhouse is where founders go to chat. 

Upon its launch last March, the social app quickly became popular among investors, who hold regular, live audio-only discussions, called “rooms,” in some cases within various topics of interest to groups called “clubs.” Business owners soon followed, building a roster of virtual educational events and places to hone their storytelling skills, commiserate about entrepreneurial life, and share experiences with the likes of high-profile users like Daymond John and Jason Fried. 

If you can get an invitation – Kristin Marquet Chester, owner of New York City-based Marquet Media, recommends starting by asking your closest friends and then making requests on social media if needed. Here are three types of rooms and clubs worth checking out for entrepreneurs. To find these events in the app, search for the relevant speakers or the name of the club. 

The stars

The access to famous people on Clubhouse is “mind blowing,” said Jeremy Knauff, CEO at digital marketing agency Spartan Media. “It’s like cramming everybody into a stadium and doing an episode of ‘Shark Tank.'” Spend enough time networking with people on the app, and you might be able to connect with and ask questions of celebrity entrepreneurs directly. Here are a few people whom you should follow: 

  • “Shark Tank” star Daymond John runs a club called If You Want to Be Rich, Think Like This!!! He often pops into other rooms as well to opine on everything from building a diverse pipeline to cryptocurrency, advised Zachary Klempf, CEO of San Francisco-based Selly Automotive CRM. 
  • John’s fellow Shark Barbara Corcoran doesn’t have a club but hosts in her own rooms and speaks as a guest in others. This week, she hosted a charity event in the club Leadership Lab with Kat Cole, former president of Cinnabon and another frequently recommended Clubhouser, focused on breaking barriers for women at work. One piece of advice she shared that she regularly gives to her “Shark Tank” companies’ founders when they’re burned out: Make a list of everything you love and everything you hate about running your business, and delegate the latter.  
  • Other recommended speakers, from Clubhouse power users including Klempf and Abhi Mathur, founder and CEO of New York City-based Acoustic Meta Materials: Elon Musk, who speaks in Clubhouse sporadically (memorably once to grill Robinhood CEO Vlad Tenev), investor Ben Horowitz, entrepreneur Rebecca Minkoff, and Basecamp CEO Jason Fried

Startup and pitch rooms 

There are practically too many startup and pitch rooms and clubs to count, but here are a few recommendations:

  • Startup Club, run by Ed Nusbaum – startup mentor and co-founder of Agora, which helps companies with tasks like conversion and monetization – is one of the best clubs for founders to learn, practice their pitches, and even make hires, according to multiple founders. You can follow frequent moderator and admin Soumeya Benghanem, product management lead at VMware and an entrepreneur. And check out Pitch Practice, which is run in the club every Tuesday by Shondra Washington, president and co-founder at TBC-Capital, and Chris Moreno, an investor focused on Latinx entrepreneurs.
  • Deal or Bust: Founders Shoot Their Shot, hosted by Nathan Latka, CEO of Founderpath.com and a business podcaster. In this room, investors wire money on the spot to promising startups, and Latka said he plans to run one each Monday moving forward. 
  • Startup Hotline: What Investors Really Think of Your Idea room (in the VC & Angel Investors Club), hosted each Wednesday by San Francisco-based Hustle Fund general partner and co-founder Elizabeth Yin. It’s not always easy to get kind or straightforward feedback from venture capitalists, Yin said. That’s where this room comes in: It’s a no-pressure forum to practice and get honest commentary. Mac Conwell, managing partner at RareBreed Ventures, said he has scouted companies while moderating in the room.
  • Future of Work, which delves into topics from entrepreneurship to raising capital. Bob Myers, chairman of SKYL, a startup consultancy, said he swears by the room for “thinking creatively about how working culture might change as time goes on.” 
  • Scott Omelianuk, editor in chief of Inc., regularly hosts events on entrepreneurship.
  • Other recommended rooms, from Myers, Yin, Burning Soul founder Lauren Eckhardt, and Pietra Communications CEO Olga Gonzalez: Breakfast With Champions – Millionaire Breakfast Club for its thought-provoking sessions; The Hustler Club for unvarnished feedback from other founders; and Leadership Lab for deep dives on company culture. 

Networking and affinity groups 

Katherine Lynn, founder and CEO of job application platform NextSteps, was tired of hearing men on Clubhouse talk about how easy it was to raise money. So she started Women Founders Club in September with Liana Fricker, founder of Inspiration Space, a virtual community for entrepreneurs. The Women Founders Club now has more than 70,000 followers, and features stars like Alli Webb and investor Brit Morin as speakers. Here are some other affinity and networking groups to try:

  • The Sisterhood of Influential Entrepreneurs, run by fashion blogger Zavanna Dova. While many clubs are good for practicing and learning, this one, along with Women in Business 40+, also provides a venue to share your experiences, said leadership coach and consulting business owner Karen Laos. Keya Grant, director of supplier inclusion at Papa John’s, also recommends Tryb because it “holds space” for Black women entrepreneurs that can be difficult to carve out on other social media platforms. 
  • Entrepreneur Noir. Grant is a founder of this room and said besides being a diverse space where everyone is welcome, it’s an opportunity for business owners to connect with corporate buyers like herself who are looking to diversify their supply chains.
  • Small Business Saturday. Every Saturday, Bria McNair, an HR professional who also runs a professional coaching business called Be Wise Forever, hosts a room in The Hustler Club for business owners to share their experiences and support one another.
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