Massive floods are making the supply chain crisis even worse, and it’s threatening Black Friday deals

Flooding in Germany
A man looks at a destroyed railway track along the river Ahr in Dernau near Bad Neuenahr-Ahrweiler, western Germany, on July 22, 2021, days after heavy rain and floods caused major damage in the Ahr region.

  • Flooding in parts of Western Europe and China is adding to supply chain delays.
  • These floods have damaged railways used to deliver goods, experts say.
  • Because of this, we could see fewer Black Friday deals as retailers raise their prices.
  • See more stories on Insider’s business page.

Flooding across parts of Western Europe and China is adding to delays in the global supply chain, and one expert says it could threaten Black Friday deals.

Germany, Austria, and Belgium are among the countries in Western Europe hit with devastating floods over the past few weeks. In China, the city of Zhengzhou received nearly a year’s worth of rainfall in just a few days.

In an interview with CNBC, Tim Huxley, chairman of shipping company Mandarin Shipping, said floods had damaged railway lines used to deliver goods – “another body blow” to the supply chain.

Delays and shortages are likely to have an impact on Black Friday deals and discounts because retailers will raise prices to cover extra costs, Pawan Joshi, executive vice president of supply chain software firm E2open, told CNBC.

“Come Black Friday, we can likely expect to see prices rise for all sorts of goods such as consumer electronics, furniture, apparel and appliances,” Joshi said.

“Black Friday and the holiday season, for which products (and raw materials) are being staged, will face the brunt of the impact,” he said.

Read more: Why the world is in a shipping crisis

Insider previously reported that bulky and low-cost goods could be more vulnerable to price hikes because they take up more space on shipping containers, and have smaller margins to absorb rising costs.

In a previous conversation with Bloomberg, Gary Grant, founder of UK toy shop The Entertainer, said that he has “never known such challenging conditions from the point of view of pricing” in his 40 years in the industry.

He had stopped selling certain items because of higher freight costs – he’d have to double the price of a giant teddy bear imported from China to make up for import costs, he said.

If you have a story to share please contact this reporter at mhanbury@businessinsider.com.

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Get ready for sparse clearance shelves – retailers have fewer leftovers to discount

shopping appliances discount sale
  • Retailers are having a difficult time keeping shelves fully stocked.
  • The shortages leave fewer items like clothes or appliances for clearance racks.
  • That makes it even more difficult for consumers to find relief from rising prices.
  • See more stories on Insider’s business page.

If your shopping trips seem to be a bit more expensive lately, it’s likely that your receipt shows something missing: discounts.

Likewise, if your visit to any store typically includes a lap past the clearance shelves, you may have noticed the pickings getting slim.

“Retailers facing tight inventories are having a tough time keeping shelves stocked with new stuff,” Axios Markets’ Sam Ro noted. “This means there’s less stuff that’ll get marked down and moved to clearance sections.”

In other words, shortages of cars, clothes, and computer chips translates into a shortage of deals, too.

That may sound obvious when stated plainly, but surpluses and discounts have traditionally been a fact of American retail that shoppers could take for granted. There are even entire business models like TJX and Overstock.com built around it.

Data released last week by the US Census show that while sales have ticked up, inventories have not, leaving retailers in many sectors with a lot less on their shelves than they would like.

Across all businesses – manufacturers, wholesalers, and retailers – the inventory-to-sales ratio reached a multi-year low in May of 1.26, which means they have about five weeks of product available, compared with a pre-pandemic trend closer to six weeks.

The effects are more dramatic among retailers, which have closer to four weeks of inventory on average.

Certain retail categories are a lot tighter this year than they were last year, namely: vehicles and parts; furniture and appliances; clothing and accessories; and department stores.

Clothing stores saw the biggest swing as the pandemic saddled them with more than six months of stuff to sell in May 2020, and now they have less than two months’ worth.

Bargains are unlikely to return any time soon, since delivery times are getting even longer, making it that much harder for stores to stay stocked ahead of consumer demand.

The increase in suppliers’ delivery times also suggests that prices will continue to go up this summer, as the metric is commonly used to predict inflation, per IHS Markit’s Chief Business Economist Chris Williamson.

With any luck, you might have a promotional coupon that’s still valid.

Read the original article on Business Insider

How Dollar General can stay so cheap, even with prices of goods rising

Dollar General
Dollar General deals.

  • Supply chain shortages, rising shipping costs, and wage hikes are forcing up the cost of goods.
  • Dollar General says it hasn’t raised prices recently and doesn’t plan to.
  • Here’s how it offsets costs to keeps prices down.

Rising shipping costs, supply chain shortages, and wage hikes are making the cost of goods such as food and household items more expensive.

Some retailers are raising prices for customers to offset this trend. Dollar General says it hasn’t and doesn’t plan to drive up prices.

“We have a lot of levers at our disposal to make sure that we don’t have to pass all that on to the consumer,” Dollar General CEO Todd Vasos said on the company’s most recent earnings call.

The chain sells products at 20% to 40% less than drug and grocery stores. Here’s how it keeps its prices low:

It offers a no-frills shopping experience

Dollar General
Scaled back stores.

Dollar General doesn’t own its stores, which helps to keep real estate costs down. Stores are small – on average 7,400 square feet, while the average Walmart store is 178,000 square feet) – and have a bare-bones design: metal shelves, strip lighting, and low-cost signage.

It is truly a no-frills shopping experience, suitable for the customer who wants to get in, buy what they need, and get out. According to Dollar General, the average shopping trip to its store lasts no more than 10 minutes.

It has a limited selection of products

Dollar General
10,000 to 12,000 SKUs.

“We don’t carry every brand and size, just the most popular ones,” Dollar General states on its website.

Each store has between 10,000 and 12,000 unique products. Around 60,000 are found at a typical supercenter like Walmart. Carrying a limited number of items gives Dollar General more buying power with suppliers, as it buys in bulk.

It keeps labor costs down

dollar general vallejo california
Fewer workers.

Its no-frills stores require less staff to run, keeping labor costs down. According to UBS, its employee wages are also lower than its competitors.

Its understaffed stores and low wages have been criticized in the past and led to workers quitting in some locations, however.

It carries private-label goods

Dollar General
Own-brands.

It stocks a selection of private-label goods, which have higher margins than national brands as the company has greater control over manufacturing costs and can set its own prices.

It stocks limited amounts of fresh produce

Dollar General
The fresh food section at a Dollar General store.

The majority of Dollar General stores don’t offer fresh food or perishable items, which have shorter shelf lives and tighter profit margins.

Critics say this is bad for local shoppers as it limits their access to fresh food. But from a business perspective, it helps to keep margins strong.

Dollar General packages items in small quantities

Dollar General
Not for the bulk buyers.

Instead of selling items in bulk, Dollar General sells small quantities of items to keep the cost of each transaction down.

It might seem like you are getting a better deal as the prices stay below $10, but ultimately, you’re likely paying more on a per-ounce or per-item basis.

Nevertheless, this lower-ticket value serves its core customer well, as they might not necessarily have the disposable income to shop in bulk.

It cuts costs in the supply chain

dollar general truck
Cuts out the middle man.

Dollar General is constantly looking at where it can cut costs in its supply chain.

In an earnings call earlier this year, CFO John Garratt said that the company plans to expand its private truck fleet to reduce its exposure to third-party carrier price fluctuations.

Its stores are located predominantly in rural locations

An exterior shot of a Dollar General store
Around 75% of its stores are in towns of 20,000 or fewer people.

Dollar General’s strategy since the early 2000s was to go where Walmart wasn’t. The majority of its stores in the US are located in rural and suburban areas, which cost less to run due to lower rent and labor expenses.

Read the original article on Business Insider

Walmart, Target, and Best Buy are offering rival sales during Amazon Prime Day. Here’s all the info, plus what deals we love so far.

If you buy through our links, we may earn money from affiliate partners. Learn more.

Walmart+ Delivery Unlimited
  • Amazon Prime Day, which will fall on June 21 and June 22, has become another Black Friday.
  • As a result of Prime Day’s success, many retailers offer their own competing sales.
  • Below, you can check out sales from competing retailers, including Best Buy, Target, and Walmart.

Table of Contents: Masthead Sticky

Amazon Prime Day celebrates its seventh year in 2021. What started as a one-day shopping event in July 2015 is now a multi-day affair that sees a wide range of stores hosting competing sales.

When Amazon Prime Day debuted in 2015, Walmart – Amazon’s largest competitor – held its own major sales event the same week. Since then, several other retailers joined what’s developed into the largest shopping event of the year outside of Black Friday and Cyber Monday. With over 150 million US shoppers with Prime memberships spending their money at Amazon over the course of a few days, it’s no surprise its biggest competitors wanted in on the frenzy.

This year, major retailers are once again lining up to compete with Amazon Prime Day deals. Target, Walmart, Kohl’s, and Best Buy were the first to announce their competing sales but we expect more details to be announced as we get closer to the start of Amazon Prime Day.

To help get you acquainted with what to expect, we’ve answered a few frequently asked questions regarding these competing Amazon Prime Day sales below, as well as a few of the best early deals we’ve seen so far.

Here’s a list of what to expect from competing Amazon Prime Day 2021 sales:

Walmart

Walmart+ Delivery Unlimited 2

Walmart’s ‘Deals for Days’ event will run from June 20 to 23 — a day before and lasting a day longer than Amazon Prime Day. 

So far, Walmart Plus members don’t get any exclusive perks during ‘Deals for Days.’ For those unfamiliar, Walmart Plus is the retail giant’s answer to a Prime membership. It offers unlimited same-day delivery for 160,000 items and costs $98 a year, about $20 less than one year of Amazon Prime. 

What will be on sale?

For 2021, we’ll likely see steep discounts on everything from entertainment and tech to kitchen appliances and video games during the ‘Deals for Days’ event. Here are some we know of ahead of time: 

AirPods Pro (medium)
Target

target store

The ‘Target Deal Days’ event lands on June 20 and ends on June 22. That’s a day before Amazon Prime Day and a day shorter than Walmart’s ‘Deals for Days’ event.

What will be on sale?

Target’s previous event included $50 off the iRobot Roomba 695, $150 off the Dyson V8 Motorhead, and $100 off a Samsung 50-inch The Frame 4K Smart TV. 

This year, look for deep discounts on tech, smart home, gaming, and many more product categories.

Maker (medium, Preferred: Target)Navigator Lift-Away Deluxe Upright Vacuum (medium)
Best Buy

best buy

Best Buy’s ‘Bigger Deal Savings Event’ starts well before the competition — it’ll take place until June 22. This is unprecedented: Best Buy’s previous Prime Day sales started and ended with Amazon’s sale. 

Best Buy’s competing Prime Day discounts are open to all shoppers. However, My Best Buy rewards members may avail of exclusive savings or early access to deals. (Not a member? It’s free to sign up.)

What will be on sale?

Best Buy’s current ‘Bigger Deal Savings Event’ promotions include up to $250 off select gaming laptopsup to 50% off small kitchen appliances, and up to $400 off select Samsung Galaxy phones. Browse all of the event’s ongoing deals here

Basilisk Ultimate HyperSpeed Wireless Gaming Mouse with Charging Dock (medium, Preferred: Best Buy)75-Inch Class X950H (medium, Preferred: Best Buy)
Kohl’s

kohl's store

Kohl’s ‘Wow Deals’ event will be held in-stores and online for the duration of Amazon Prime Day: June 21 through 22. 

Sale shoppers can also earn $10 in Kohl’s Cash for every $50 spent during ‘WOW Deals.’ That’s free money you get to spend on future purchases. Kohl’s Card holders can also get an additional 15% off on the event’s deals and promotions. 

What will be on sale?

A sneak peek of the offers from ‘Wow Deals’ include a $150 Google Nest Hello Doorbell, $200 Shark Ion Robot Vacuum, and a $200 Shark Navigator Lift-Away Vacuum — all of which earn $30 of Kohl’s Cash. 

During its competing Prime Day sale last year, Kohl’s offered a Ninja Foodi 5-in-1 Indoor Grill for $200 — and sweetened the deal by adding $30 Kohl’s Cash. Look for notable savings on kitchen wares, bedding, furniture, and other home goods.

Bed Bath & Beyond

bed bath & beyond

Bed Bath & Beyond’s Fall Sale featured up to 60% off bedding, 30% off curtains and rugs, and 25% off fall decor. Shoppers also received $50 in My Funds Rewards (valid for 30 days) on purchases over $200.

Expect more of the same this year from Bed Bath & Beyond’s competing Prime Day sale. For extra savings, get a one-year Beyond+ membership for $29 and enjoy 20% off and free standard shipping on all orders. You may be able to effectively make that Beyond+ membership free if Bed Bath & Beyond includes a $29 bonus card with sign-up, like it did during last year’s sale.

What will be on sale?

Standout offers from last year’s sale included $25 off a Le Creuset Tea Kettle and $50 off a Zwilling 8-inch chef’s knife. This year, expect to find offers on bedding, decor, small appliances, and robot vacuums.

Home Depot

Home Depot

Home Depot’s concurrent Prime Day 2020 sale saw up to 50% off interior furniture, decor, and kitchenware. Its other main event, the Fall Appliance Sale, was also ongoing and lasted through October 21.

Since Amazon Prime Day is happening on June 21-22, it’s likely to overlap with some of Home Depot’s summertime specials. This may be a boon for anyone looking to buy indoor furniture, as mid-summer specials tend to yield the best deals for those items.

What will be on sale?

Last year’s Home Depot sale featured up to 30% off select power tools and small appliances, up to 40% off select bathroom vanities, and up to 50% off select interior furniture. Expect similar sales for 2021. 

eBay

eBay

If you don’t have a Prime membership, eBay is a great alternative to Amazon. To compete with Amazon’s member-exclusive Prime Day sales, eBay typically holds a competing sale that’s available to all shoppers.

What will be on sale?

Last year, eBay had discounts on TVs, headphones, gaming systems, cameras, vacuums, appliances, clothing, sneakers, luggage, smart home devices, and more.

Some of the most notable brands that were on sale last year include Adidas, Apple, Dyson, Canon, KitchenAid, Sony, Samsonite, and LG.

Chewy

A small cat behind a blue Chewy goody box.

Last year’s Chewy Blue Box Event ran from October 11 through October 15, alongside Amazon Prime Day. The online marketplace actually extended its sale event to continue through October 15, serving up even more discounts. 

Chewy sells pet products across all categories, including food, treats, supplies, and treatments. The previous year’s Blue Box Event offered all of that and more, meaning you should expect similar deals this time around, with savings beginning in just under two days. If you can’t wait to begin saving, Chewy also has a deals page on its website that houses the best deals of the day

What will be on sale? 

The Blue Box Event in 2020 featured 30% off pet essentials, 40% off your first Autoship order, and buy three, get one free for pet toys, apparel, and treats. Shoppers also got 25% off when they purchased two customized products.

Backcountry

Three Backcountry employees pose for the camera inside of a Backcountry store; there is clothing and outdoor gear all around them.

Outdoor gear retailer Backcountry is set to host its 48-Hour Flash Sale on June 21 and June 22. You can find deals on big and small-name brands and product categories like clothing, footwear, accessories, and more. 

Norrona, Columbia, and Salomon are just a few of the top brands included in the flash sale. You can, however, start saving early, with Backcountry giving up to 65% off on select Stoic styles, now through June 22. 

What will be on sale? 

During the flash sale, expect to save up to 65% on select gear and apparel. Top styles such as the Sorel Emelie Chelsea Boot and the Mountain Hardwear Firefall Bib Pant will have discounted price tags.

FAQs

When is Amazon Prime Day 2021?

This year, Amazon Prime Day takes place on June 21 and June 22. We expect to see several discounts last a few days after the end of Amazon Prime Day.

Are Amazon Prime Day deals worth it?

Short answer: it depends on what you’re shopping for.

To expand upon that, Amazon Prime Day is, first and foremost, an Amazon event. That means the strongest offers will be on Amazon products like its Echo smart speakers, Amazon Music Unlimited subscriptions, and Amazon-brand groceries. 

With major retailers like Walmart, Kohl’s, and Target running competing sales alongside Prime Day, you have some leeway to shop around for better deals on what you need. 

Can anyone buy Amazon Prime Day deals?

Amazon Prime Day deals are for Amazon Prime members only. Fortunately, if you’re not a member yet and aren’t keen to purchase a full membership, you can take advantage of a free 30-day trial with full benefits. However, a Prime membership comes with a plethora of benefits that you can take advantage of year-round so it’s worth signing up if you shop Amazon often.

The appeal of competing Prime Day deals, however, is that they’re open to the general public. Stores like Walmart may peddle their own membership offers, but these sales are otherwise inclusive outside of Amazon Prime Day.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

Read the original article on Business Insider

Walmart, Target, Kohl’s, and other stores will offer competing sales during Amazon Prime Day – here are the ones we know about so far

If you buy through our links, we may earn money from affiliate partners. Learn more.

Walmart+ Delivery Unlimited
  • Amazon Prime Day, landing June 21 and 22, has become another Black Friday.
  • As a result of Prime Day’s success, many retailers, including Best Buy and Walmart, offer their own competing sales.

Table of Contents: Masthead Sticky

Amazon Prime Day will be celebrating its seventh year in 2021. What started as a one-day shopping event in July 2015 has now become a multi-day affair with a wide range of stores hosting competing sales.

When Amazon Prime Day debuted in 2015, Walmart – Amazon’s largest competitor – held its own major sales event the same week. Since then, many more retailers have joined in what’s developed into the largest shopping event of the year outside of Black Friday and Cyber Monday. But it makes sense, as the pressure of over 150 million US shoppers with Prime memberships spending their money at Amazon over the course of a few days has prompted competitors to host concurrent sales.

This year, major retailers are once again lining up to compete with Amazon Prime Day deals. Target, Walmart, and Kohl’s were the first to announce their competing sales, but we expect more details to be announced as we get closer to Amazon Prime Day.

We’ve answered some frequently asked questions regarding these competing Amazon Prime Day sales below.

Here’s a list of what to expect from competing Amazon Prime Day 2021 sales:

Walmart

Walmart+ Delivery Unlimited 2

Walmart’s ‘Deals for Days’ event will run from June 20 to 23 — a day before and lasting a day longer than Amazon Prime Day. 

So far, Walmart Plus members don’t get any exclusive perks during ‘Deals for Days.’ For those unfamiliar, Walmart Plus is the retail giant’s answer to a Prime membership. It offers unlimited same-day delivery for 160,000 items and costs $98 a year, about $20 less than one year of Amazon Prime. 

What will be on sale?

For 2021, we’ll likely see steep discounts on everything from entertainment and tech to kitchen appliances and video games during the ‘Deals for Days’ event. Here are some we know of ahead of time: 

AirPods Pro (medium)Roomba 670 Robot Vacuum (medium, Preferred: Walmart)
Target

target store

The ‘Target Deal Days’ event lands on June 20 and ends on June 22. That’s a day before Amazon Prime Day and a day shorter than Walmart’s ‘Deals for Days’ event.

Starting June 16-19, you can pick up a digital Target GiftCard for 5% off at Target.com. It’s an excellent chance to save a little bit more money if you plan on shopping the ‘Deal Days’ event.

What will be on sale?

Target’s previous event included $50 off the iRobot Roomba 695, $150 off the Dyson V8 Motorhead, and $100 off a Samsung 50-inch The Frame 4K Smart TV. 

This year, look for deep discounts on tech, smart home, gaming, and many more product categories.

Maker (medium, Preferred: Target)Navigator Lift-Away Deluxe Upright Vacuum (medium)
Best Buy

best buy

Best Buy’s ‘Bigger Deal Savings Event’ starts well before the competition — it’ll take place from June 15 to 22. This is unprecedented: Best Buy’s previous Prime Day sales started and ended with Amazon’s sale. 

Best Buy’s competing Prime Day discounts are open to all shoppers. However, My Best Buy rewards members may avail of exclusive savings or early access to deals. (Not a member? It’s free to sign up.)

What will be on sale?

Best Buy’s current ‘Bigger Deal Savings Event’ promotions include up to $250 off select gaming laptopsup to 50% off small kitchen appliances, and up to $400 off select Samsung Galaxy phones. Browse all of the event’s ongoing deals here

Basilisk Ultimate HyperSpeed Wireless Gaming Mouse with Charging Dock (medium, Preferred: Best Buy)75-Inch Class X950H (medium, Preferred: Best Buy)
Kohl’s

kohl's store

Kohl’s ‘Wow Deals’ event will be held in-stores and online for the duration of Amazon Prime Day: June 21 through 22. 

Sale shoppers can also earn $10 in Kohl’s Cash for every $50 spent during ‘WOW Deals.’ That’s free money you get to spend on future purchases. Kohl’s Card holders can also get an additional 15% off on the event’s deals and promotions. 

What will be on sale?

A sneak peek of the offers from ‘Wow Deals’ include a $150 Google Nest Hello Doorbell, $200 Shark Ion Robot Vacuum, and a $200 Shark Navigator Lift-Away Vacuum — all of which earn $30 of Kohl’s Cash. 

During its competing Prime Day sale last year, Kohl’s offered a Ninja Foodi 5-in-1 Indoor Grill for $200 — and sweetened the deal by adding $30 Kohl’s Cash. Look for notable savings on kitchen wares, bedding, furniture, and other home goods.

Bed Bath & Beyond

bed bath & beyond

Bed Bath & Beyond’s Fall Sale featured up to 60% off bedding, 30% off curtains and rugs, and 25% off fall decor. Shoppers also received $50 in My Funds Rewards (valid for 30 days) on purchases over $200.

Expect more of the same this year from Bed Bath & Beyond’s competing Prime Day sale. For extra savings, get a one-year Beyond+ membership for $29 and enjoy 20% off and free standard shipping on all orders. You may be able to effectively make that Beyond+ membership free if Bed Bath & Beyond includes a $29 bonus card with sign-up, like it did during last year’s sale.

What will be on sale?

Standout offers from last year’s sale included $25 off a Le Creuset Tea Kettle and $50 off a Zwilling 8-inch chef’s knife. This year, expect to find offers on bedding, decor, small appliances, and robot vacuums.

Home Depot

Home Depot

Home Depot’s concurrent Prime Day 2020 sale saw up to 50% off interior furniture, decor, and kitchenware. Its other main event, the Fall Appliance Sale, was also ongoing and lasted through October 21.

Since Amazon Prime Day is expected to return this summer, it’s likely to overlap with some of Home Depot’s summertime specials. This may be a boon for anyone looking to buy indoor furniture, as mid-summer specials tend to yield the best deals for those items.

What will be on sale?

Last year’s Home Depot sale featured up to 30% off select power tools and small appliances, up to 40% off select bathroom vanities, and up to 50% off select interior furniture. Expect similar sales for 2021. 

FAQs

When is Amazon Prime Day 2021?

Amazon Prime Day has been hinted to make a return in June or July. It usually falls in the middle of July, but the pandemic pushed last year’s Prime Day to mid-October — right before the launch of Black Friday specials.

Are Amazon Prime Day deals worth it?

Short answer: it depends on what you’re shopping for.

To expand upon that, Amazon Prime Day is, first and foremost, an Amazon event. That means the strongest offers will be on Amazon products like its Echo smart speakers, Amazon Music Unlimited subscriptions, and Amazon-brand groceries. 

With major retailers like Walmart, Kohl’s and Target running competing sales alongside Prime Day, you have some leeway to shop around for better deals on what you need. 

Can anyone buy Amazon Prime Day deals?

Amazon Prime Day deals are for Amazon Prime members only. Fortunately, if you’re not a member yet and aren’t keen to purchase a full membership, you can take advantage of a free 30-day trial with full benefits. However, a Prime membership comes with a plethora of benefits that you can take advantage of year-round so it’s worth signing up if you shop Amazon often.

The appeal of competing Prime Day deals, however, is that they’re open to the general public. Stores like Walmart may peddle its own membership offers, but outside of Amazon Prime Day these sales are otherwise inclusive.

Read more about how the Insider Reviews team evaluates deals and why you should trust us.

Read the original article on Business Insider

Victoria’s Secret is finally raising its prices after years of extreme deals on inexpensive lingerie

Victoria's Secret
Promotions were a mainstay in Victoria’s Secret stores in the past.

  • Victoria’s Secret is cutting back on discounts and raising prices, according to a UBS report.
  • The firm has been criticized for its constant promotions, which are thought to erode profit margins.
  • Less discounting and higher prices are crucial for its turnaround effort, analysts say.
  • See more stories on Insider’s business page.

Victoria’s Secret is cutting back on deals and raising prices, and Wall Street is on board.

In a note to clients this week, UBS analysts Jay Sole and Mauricio Serna reiterated their recommendation to buy L Brands stock (the parent company behind Victoria’s Secret) and shared data that showed the level of promotions in Victoria’s Secret stores – which includes its Pink brand – was “declining at a surprisingly fast rate.”

UBS said the average price of an item listed on Victoria’s Secret’s website in May 2021 was $44, a huge 83% increase from May 2019.

It also found that a quarter of the products on its site were on sale in May 2021. This is still a substantial number but a notable improvement on the level of promotions over the past four years, which floated around the 40% to 60% mark.

“This boosts our confidence that the Victoria’s Secret turnaround is real,” these analysts said.

Read more: The rise and fall of Victoria’s Secret, America’s most famous lingerie retailer

Unsatisfied customers

Victoria’s Secret has been strongly criticized by Wall Street in the past for constant promotions in stores. Analysts said these not only erode profit margins but also dampen the brand image and make it almost impossible to encourage customers to pay full price.

It wasn’t uncommon to see 40%-off sale signs littered around its stores between 2018 and 2019, and underwear deals such as five pairs of panties for $28. And major discounts of this kind are usually a sign that retailers are looking to clear unwanted inventory.

In 2019, the company promised to cut back on these promotions and tighten inventory levels but shortly after, discounts began to creep back in. At the time, UBS analysts said that price increases could be putting off customers, causing Victoria’s Secret to go back on its progress.

Victoria’s Secret’s price points have been a contentious subject as some shoppers previously said they felt the brand was still overpriced despite all the deals and discounts. And others said the quality of the clothing didn’t match these price points.

But Victoria’s Secret’s growth over the past few quarters – same-store sales were up 9% in the first quarter of the year versus 2019 and operating income, a measure of profitability, increased by $213 million or 665% – indicates that consumers are becoming comfortable paying more for its apparel and lingerie and that it has a better handle on its inventory levels.

Gabriella Santaniello, analyst and founder of retail research firm A-Line Partners, told Insider that the pandemic enabled Victoria’s Secret to have a “reset,” and cut back on its inventory, which has facilitated more full-price sales, she said.

More inclusive marketing pays off

The company has made considerable changes to its marketing in the past year. And experts say efforts to update its brand image, which critics previously said was out-of-date and oversexualized, have also helped to boost sales.

The marketing is “more subtle and appropriate,” Neil Saunders, managing director of GlobalData Retail, told Insider. It has “fewer sexual overtones and focuses more on more on celebrating women. That has resonated and has pulled some shoppers back to the brand,” he said.

Victoria's Secret
The Victoria’s Secret ad campaigns of 2021 look very different from the past.

And it matches up to what’s shown in stores, Santaniello said: “For example, they recently brought in plus-sized mannequins, which reflects their use of plus-sized models in their advertising.”

Still, the company needs to keep this “360 focus” long-term, she said. “They need to make sure they do not waiver because it will come across as inauthentic and that’s why they haven’t really been successful with the turnaround over these past few years.”

Read the original article on Business Insider

50+ retailers that offer military discounts all year long – including Adidas, HelloFresh, and Sunglass Hut

If you buy through our links, we may earn money from affiliate partners. Learn more.

liberty mutual military discount

  • US Armed Forces veterans and active-duty members are eligible for discounts at many retailers.
  • A military ID or an online verification saves service members on everything from apparel to tech.
  • For more deals that everyone can take advantage of, check out our master list of sales.

To show gratitude toward veterans and active-duty members of the armed forces, many retailers offer special discounts to active and former military personnel, veterans, families of the Armed Forces, and first-responders.

By presenting a military ID or filling out an application online, eligible shoppers can save up to 50% on everything from new tech to insurance.

To make it easier to navigate, we’ve rounded up a list of stores offering military discounts year-round and on Memorial Day, below. And though there are a good amount listed, it’s always a good practice to ask at any store you’re shopping at since many don’t advertise, or in case they require in-person verification.

Check out all the stores that offer military discounts year-round:

Clothes, shoes, and accessories

eb military discounts

Adidas: 20% off at factory outlets and 30% off online with online verification.

Allen Edmonds: 15% off regularly priced merchandise after ID validation. 

Alpha Industries: 15% off all items with online verification.

Backcountry: 20% discount on select full-price purchases online for military members, veterans, first responders, and more.

Bonobos: 20% military discount for five orders over a course of a year for active-duty service members and veterans.

Carhartt: 25% military discount on apparel and accessories for verified military, first responder, and nursing community.

Champs Sports: 15% discount on most in-store or online purchases. If shopping online, simply select “Use Military Discount” at checkout to verify your eligibility. 

Cole Haan: 20% off for veterans and active-duty members.

Columbia Sportswear: 10% discount for military members through online verification.

Converse: 15% off to all active, reservist, veteran, and retired US Military personnel, as well as the spouses and dependents of active personnel. Verify online.

Dagne Dover: Discounts vary but just fill out this form with your official military email address and the company will send you the discount information.

Eddie Bauer: extra 10% off in-store purchases to all active and former military personnel, veterans, and families of the Armed Forces.

Foot Locker: 15% off most purchases in-store and online. During checkout, click on the “Use Military Discount” link and follow the instructions. 

GlassesUSA: 55% off and free shipping on select styles.

Hanes Outlet Store: 10% off with military ID. 

Kohl’s: 15% off in-store only every Monday for active and former military personnel, veterans, and their families.

L.L.Bean: 10% discount to anyone with a valid military ID and online verification.

Moosejaw: 20% off full-price purchases for military members.

Nike: 20% discount for active, retired, reservist US Army, Navy, Air Force, Marines, and Coast Guard personnel online and in stores in the US. Verify your eligibility using the form. 

Ray-Ban: 15% off. Click the “Military” dropdown in the shopping cart to verify your status and apply your discount.

Roxy: 15% discount on apparel and surfing supplies.

Sunglass Hut: 15% discount for active-duty military, retirees, veterans, and family members by registering through ID.me.

Timberland: 20% discount off select styles online and in-store orders for active-duty military, veterans, and families with valid credentials.

Tommy John: 20% off for military and first responders. Verify eligibility here

TOMS Shoes: 10% discount. Verify your eligibility here.

Under Armour: 10% off online and in-store for Active Duty, Retirees, Military Spouses, Military Family Members, as well as a 10% discount for First Responders, active Police, Fire, and EMT customers. Verify yourself here to get the discount online.

Vera Bradley: 15% online discount. Verify your eligibility with ID.me.

Yeti: Special pricing for select gear for military members, veterans, and first responders.

Zappos: 10% off all purchases made on the site.

Phone and internet

verizon military discount

AT&T: 25% discount on monthly plan charge.

Sprint: 50% off military family lines.

T-Mobile: 50% off family lines for military personnel. 20% off the standard $70-a-month plan ($55) with AutoPay.

Verizon Wireless: Get Unlimited for $30/line and select from different bundles. All government employees including active duty, reserves, and national guard are eligible. This discount is also extended to retired military, veterans, and their families through Veterans Advantage.

Tech

bb military discount

Apple Store: 10% off Apple products and accessories for veterans and active military. 

Best Buy: discounts are available at some locations; typically 10% off in store. Best Buy offers half off Geek Squad services for military families.

Dell: 10% off PCs and electronics with an email sent to a US sales agent.

Microsoft: up to 10% off on select products for active, former, and retired military personnel and their families.

Home and hardware

hd military discount

Brooklyn Bedding: 25% off your entire order plus free shipping, verify through ID.me.

Casper: 20% discount off any order with a mattress for active duty, retirees, veterans, military spouses, and military family members. 

Eight Sleep: Get 10% off any product, including custom smart mattresses if you’re a firefighter, EMT, or part of the military or police. 

HelloFresh: 50% off first HelloFresh box plus 15% off every HelloFresh Box for a year.

Home Depot: Tax exemption, year-round at all stores to active duty military personnel, reservists, retired or disabled veterans, and their immediate families.

Leesa Mattresses: 15% off for military, first responders, students, and teachers.

Lowes: 10% off eligible purchases. Register here to enroll.

Overstock: Get a free Club O membership and receive 5% reward dollars for every purchase, free shipping, and extra reward dollars.

Sherwin Williams: Get 15% off on paints, stains, and painting supplies to those currently serving, are reservists, or have served in the military.

Home, insurance, and hardware

geico military discount

American Express: Get annual fees waived on any charge or credit card, including the Platinum Card, which offers a number of perks, benefits, and freebies.

AutoZone: Discount varies, so just ask and have a valid military ID on hand. 

Avis: Up to 25% off base rates for U.S military veterans, active-duty military, National Guard & Reservists, and family.

Geico: up to 15% discount your total insurance premium. Check your availability here

Liberty Mutual Insurance: Insurance discounts vary for those who are active, retired, or reserved in the U.S. Armed Forces.

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