ClassPass is facing a class-action lawsuit for allegedly making false claims about ‘countless’ business partnerships

ClassPass Vaccine Covid Search
  • ClassPass is facing a lawsuit alleging it lied about having partnerships with businesses.
  • The suit claimed “dozens” of businesses in 20 states were listed on ClassPass without their consent.
  • ClassPass even allegedly wrote fake descriptions and used stock photos in the listings.

ClassPass, a fitness and beauty services aggregator, is facing a new class-action lawsuit accusing it of falsely claiming to have partnerships with “countless” businesses.

Leeah Nails, a New Jersey-based nail salon that brought the suit, said that it “discovered dozens of businesses in at least 20 different states whose services were being listed on ClassPass without their knowledge or consent.”

The lawsuit, filed Friday in a federal court in New York, accused ClassPass of false advertising and affiliation, as well as unfair competition by deceiving “potential customers into purchasing ClassPass memberships instead of directly purchasing services” from the businesses themselves.

ClassPass did not respond to a request for comment on this story.

ClassPass works by giving paying subscribers credits each month that they can use to book fitness classes or other services, through the ClassPass app, with businesses that are ostensibly part of the company’s “partner network.”

But Leeah Nails claimed that ClassPass had listed the salon as one of those partners without its knowledge or consent.

According to the lawsuit, Leeah Nails only found out that it was listed on ClassPass after a customer tried to use services that they had booked through ClassPass.

ClassPass’ listing for Leeah Nails showed a company description, appointment times, services offered, and an option to “see pricing” for those services. The only issue, according to the lawsuit: Leeah Nails didn’t write that description, or list its available appointments or services, and the “see pricing” link went not to its own website, but to ClassPass’s membership sign-up page.

Leeah Nails said it contacted ClassPass about the listing multiple times, but that its customer service team refused to help because the company didn’t have an account with ClassPass.

“There are thousands of falsely listed ClassPass Partners online. And just a simple search of the ClassPass website demonstrates that in all major markets, and even smaller locations, ClassPass contains dozens of false listings of partners,” often times with stock photos and copycat company descriptions, the lawsuit claimed.

An attorney for Leeah Nails told Vice News, which earlier reported the lawsuit, that he believes ClassPass bypassed its typical outreach to potential partners in an effort to paint a rosier picture of its growth – which had taken a hit during the pandemic.

“All of a sudden, ClassPass looks like it has a huge network of wellness services,” Janove told Vice, adding: “But in truth, they don’t actually have association with countless [numbers] of these businesses.”

Read the original article on Business Insider

How technology is changing the advertising industry

WPP London.JPG

  • Technology has upended the advertising business.
  • Changes in ad tracking and consumer habits are impacting how advertisers reach people and spurring new competition for ad dollars.
  • Here’s a breakdown of Insider’s coverage of how ad buyers and sellers are impacted.
  • See more stories on Insider’s business page.

The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.

Apple and Google’s phasing out third-party cookies threatens to upend longstanding ad targeting practices. The acceleration of streaming TV has fueled the chase for TV ad dollars.

The shift to online shopping has attracted new players for digital advertising.

Insider has been tracking these trends at some of the biggest advertising buyers and sellers, including WPP, Omnicom, Google, and Amazon, and rounded up our coverage.


The crackdown on ad tracking is changing advertising

Targeting changes are forcing advertisers to come up with new ways to reach consumers. Google and Apple have sent shockwaves through the ad industry when they announced changes that would put an end to longstanding ad targeting practices in the face of pro-privacy regulation.

Those moves have led marketers, their agencies, and adtech companies like LiveRamp and The Trade Desk scrambling to find workarounds.

Read more:


Marketing meets tech

Mars Inc M&Ms
Employees work at the chocolate maker Mars Chocolate France plant in Haguenau.

CMOs are finding new ways to zap ads at people by building homegrown tools, using targeted ads, or ​​snapping up ad tech and martech companies.

Brands like Anheuser-Busch, Mars, P&G and L’Oréal have ramped up efforts to gather data on consumers as platforms clamp down on ad targeting and e-commerce accelerates.

Read more:


Adtech is hot again

Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping has benefitted adtech companies that help connect ad buyers and sellers and solve advertising and marketing problems.

Investors are pouring money into firms like like TVision DoubleVerify that are solving problems in digital advertising. Other firms are going public as Wall Street fell back in love with adtech due to broad macroeconomic changes.

Read more:


Ad agencies are getting disrupted

While the established holding companies scramble to adapt to the digital shift, new ad companies focused on digital specialities and armed with new private-equity funding threaten to take their place.

Read more:


Retailers are seeking a piece of the ad pie

Instacart Shopper Car
Instacart is adding 30-minute delivery.

A new set of companies sees an opportunity in selling advertising include food delivery companies, online retailers, and brick-and-mortar grocers. They’re hoping to replicate the success of Amazon, which claimed 10.3% of the US digital ad market in 2020 and is competing with Google and Facebook for ad budgets.

Read the original article on Business Insider

How technology is upending the advertising business

WPP London.JPG

  • Technology has upended the advertising business.
  • Changes in ad tracking and evolving consumer habits are forcing advertisers to change longstanding ways of zapping ads at people.
  • Here’s a breakdown of Insider’s coverage of how these changes are impacting ad buyers and sellers.
  • See more stories on Insider’s business page.

The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.

Apple and Google’s phasing out third-party cookies threatens to upend longstanding ad targeting practices. The acceleration of streaming TV has fueled the chase for TV ad dollars.

The shift to online shopping has attracted new players for digital advertising.

Insider has been tracking these trends at some of the biggest advertising buyers and sellers, including WPP, Omnicom, Google, and Amazon, and rounded up our coverage.

The crackdown on ad tracking is changing advertising

Targeting changes are forcing advertisers to come up with new ways to reach consumers. Google and Apple have sent shockwaves through the ad industry when they announced changes that would put an end to longstanding ad targeting practices in the face of pro-privacy regulation.

Those moves have led marketers, their agencies, and adtech companies like LiveRamp and The Trade Desk scrambling to find workarounds.

Read more:

Marketing meets tech

Mars Inc M&Ms
Employees work at the chocolate maker Mars Chocolate France plant in Haguenau.

CMOs are finding new ways to target consumers, building homegrown tools, using targeted ads, or ​​snapping up ad tech and martech companies.

Brands like Anheuser-Busch, Mars, P&G and L’Oréal have ramped up efforts to gather data on consumers as platforms clamp down on ad targeting and e-commerce accelerates.

Read more:

Adtech is hot again

Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping has benefitted adtech companies that help connect ad buyers and sellers and solve advertising and marketing problems.

Investors are pouring money into firms like like TVision DoubleVerify that are solving problems in digital advertising. Other firms are going public as Wall Street fell back in love with adtech due to broad macroeconomic changes.

Read more:

New players are disrupting the ad industry

Instacart Shopper Car
Instacart is adding 30-minute delivery.

The established holding companies are scrambling to adapt to the digital shift, while new kinds of specialty ad companies threaten to take their place.

And a new set of companies including delivery services, retailers, and platforms like Instacart, Walmart, and TikTok are gunning for a piece of the ad business.

Investors, startups, and vendors are also trying to cash in on the opportunity.

Read more:

Read the original article on Business Insider

Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses

Krystle Watler at Adcolor
Krystle Watler, head of creative agency partnerships in North America at TikTok

  • Big companies are on a hiring spree for advertising execs.
  • Retailers and platforms like Instacart, Kroger, and TikTok are building ad businesses of their own.
  • Insider identified a large and diverse group of recent hires.
  • See more stories on Insider’s business page.

It’s a good time to work in advertising.

Big companies including retailers, delivery companies and new platforms are on a hiring spree for advertising execs as they build out their own ad-sales businesses. Walmart, Macy’s, Walgreens, and Home Depot are setting up retail media platforms to offset thin retail margins. Amazon is gobbling up adtech expertise to sell a variety of ad formats to brands. And even digital platforms like TikTok and Spotify are vying for social and audio ad dollars.

Insider identified 43 recent advertising hires from companies including Home Depot, Instacart, TikTok, Amazon, Drizly, and Spotify that show how these businesses are making big hiring pushes for advertising execs.

They’re hiring from media companies, tech giants, and ad agencies, which are already in a hiring crunch.

Click here to see the full list of big hires.

Read the original article on Business Insider

How technology is changing advertising

California mall Macy's coronavirus
A shopping mall in San Mateo, California, the United States, May 19, 2021.

  • Technology has upended the advertising business.
  • Changes in ad tracking and evolving consumer habits are ending longstanding ways of ad targeting.
  • Here’s a breakdown of Insider’s coverage of how these changes are impacting ad buyers and sellers.
  • See more stories on Insider’s business page.

The advertising industry is going through big changes as technology changes upend consumer habits and where and how marketers reach them.

Apple and Google’s phasing out third-party cookies threatens to upend longstanding ad targeting practices. The acceleration of streaming TV has fueled the chase for TV ad dollars.

The shift to online shopping has attracted new players for digital advertising.

Insider has been tracking these trends at some of the biggest advertising buyers and sellers, including WPP, Omnicom, Google, and Amazon, and rounded up our coverage.

The crackdown on ad tracking is changing advertising

Targeting changes are forcing advertisers to come up with new ways to reach consumers. Google and Apple have sent shockwaves through the ad industry when they announced changes that would put an end to longstanding ad targeting practices in the face of pro-privacy regulation.

Those moves have led marketers, their agencies, and adtech companies like LiveRamp and The Trade Desk scrambling to find workarounds.

Read more:

Marketing meets tech

Mars Inc M&Ms
Employees work at the chocolate maker Mars Chocolate France plant in Haguenau.

CMOs are finding new ways to target consumers, building homegrown tools, using targeted ads, or ​​snapping up ad tech and martech companies.

Brands like Anheuser-Busch, Mars, P&G and L’Oréal have ramped up efforts to gather data on consumers as platforms clamp down on ad targeting and e-commerce accelerates.

Read more:

Adtech is hot again

Even as advertisers slashed their spending in the economic downturn, the rise of streaming TV and online shopping has benefitted adtech companies that help connect ad buyers and sellers and solve advertising and marketing problems.

Investors are pouring money into firms like like TVision DoubleVerify that are solving problems in digital advertising. Other firms are going public as Wall Street fell back in love with adtech due to broad macroeconomic changes.

Read more:

New players are disrupting the ad industry

Instacart Shopper Car
Instacart is adding 30-minute delivery.

The established holding companies are scrambling to adapt to the digital shift, while new kinds of specialty ad companies threaten to take their place.

And a new set of companies including delivery services, retailers, and platforms like Instacart, Walmart, and TikTok are gunning for a piece of the ad business.

Investors, startups, and vendors are also trying to cash in on the opportunity.

Read more:

Read the original article on Business Insider

Google toughens its stance on ad tracking

Hi and welcome to Insider Advertising for June 3. I’m deputy editor Lucia Moses, filling in for Lauren Johnson, and here’s what’s going on:

If this email was forwarded to you, sign up here for your daily insider’s guide to advertising and media.

Tips, comments, suggestions? Drop me a line at lmoses@insider.com or on Twitter at @lmoses.


Sundar Pichai
Alphabet CEO Sundar Pichai

Google is toughening up on Android ad tracking but won’t yet go as far as Apple’s radical changes

  • Google is making it harder for app developers to access information about Android users who ask not to be tracked across their devices, Hugh Langley and Ryan Joe report.
  • Google is under pressure from privacy advocates and regulators to scoop up less information about its users but also needs to keep its huge ad business growing.
  • That pressure has resulted in delicate compromises that contrast with a firmer approach from archrival Apple.

Read the story.


richard marques
Revcontent CEO Richard Marques

Content-recommendation company Revcontent has been acquired by a duo of asset-management firms as rivals Taboola and Outbrain prime themselves to go public

Read the story.


Lisa Ross
Lisa Ross, CEO of PR giant Edelman US.

Public relations giant Edelman is shaking up its leadership as it tries to position itself as the top crisis and social issues agency

  • New US CEO Lisa Ross is shaking up the PR giant’s leadership to gain an edge in crisis management and social issues-related work, Sean Czarnecki reports.
  • She’s combining Edelman’s brand and corporate divisions to stand out from firms like Sard Verbinnen & Co. and Porter Novelli that are known, respectively, for crisis and purpose-related PR.
  • She’s also elevated execs to focus on tech and diversity.

Read the story.


Other stories we’re reading:

Thanks for reading and see you tomorrow. You can reach me in the meantime at lmoses@insider.com and subscribe to this daily email here.

Read the original article on Business Insider

‘Apple is eating our lunch’: Google employees admit in lawsuit that the company made it nearly impossible for users to keep their location private

Google New York Office
Google in Manhattan.

Newly unredacted documents in a lawsuit against Google reveal that the company’s own executives and engineers knew just how difficult the company had made it for smartphone users to keep their location data private.

Google continued collecting location data even when users turned off various location-sharing settings, made popular privacy settings harder to find, and even pressured LG and other phone makers into hiding settings precisely because users liked them, according to the documents.

Jack Menzel, a former vice president overseeing Google Maps, admitted during a deposition that the only way Google wouldn’t be able to figure out a user’s home and work locations is if that person intentionally threw Google off the trail by setting their home and work addresses as some other random locations.

Jen Chai, a Google senior product manager in charge of location services, didn’t know how the company’s complex web of privacy settings interacted with each other, according to the documents.

Google and LG did not respond to requests for comment on this story.

The documents are part of a lawsuit brought against Google by the Arizona attorney general’s office last year, which accused the company of illegally collecting location data from smartphone users even after they opted out.

A judge ordered new sections of the documents to be unredacted last week in response to a request by trade groups Digital Content Next and News Media Alliance, which argued that it was in the public’s interest to know and that Google was using its legal resources to suppress scrutiny of its data collection practices.

The unsealed versions of the documents paint an even more detailed picture of how Google obscured its data collection techniques, confusing not just its users but also its own employees.

Google uses a variety of avenues to collect user location data, according to the documents, including WiFi and even third-party apps not affiliated with Google, forcing users to share their data in order to use those apps or, in some cases, even connect their phones to WiFi.

“So there is no way to give a third party app your location and not Google?” one employee said, according to the documents, adding: “This doesn’t sound like something we would want on the front page of the [New York Times].”

When Google tested versions of its Android operating system that made privacy settings easier to find, users took advantage of them, which Google viewed as a “problem,” according to the documents. To solve that problem, Google then sought to bury those settings deeper within the settings menu.

Google also tried to convince smartphone makers to hide location settings “through active misrepresentations and/or concealment, suppression, or omission of facts” – that is, data Google had showing that users were using those settings – “in order to assuage [manufacturers’] privacy concerns.”

Google employees appeared to recognize that users were frustrated by the company’s aggressive data collection practices, potentially hurting its business.

“Fail #2: *I* should be able to get *my* location on *my* phone without sharing that information with Google,” one employee said.

“This may be how Apple is eating our lunch,” they added, saying Apple was “much more likely” to let users take advantage of location-based apps and services on their phones without sharing the data with Apple.

Read the original article on Business Insider

WarnerMedia execs mourn the Disney deal that never happened

Hi and welcome to the Insider Advertising newsletter, where I go over the big news in advertising and media news, including:

First, if you got this newsletter forwarded, sign up for your own here.


Jeff Bewkes

WarnerMedia dreams of Disney

While the media world awaits an announcement of an Amazon-MGM deal, some WarnerMedia are pondering their history under AT&T ownership and wonder about the mega deals that might have been.

With the news last week that WarnerMedia would merge with Discovery to create a new media giant, the story surfaced that Disney approached Time Warner about a deal in 2016.

From Claire Atkinson’s story:

Executives learned this week through The New York Times that Disney approached their company back in 2016 before AT&T made a deal and are wondering about what could have been if then-Time Warner chief executive Jeff Bewkes made a different call. WarnerMedia is poised to change hands again, after AT&T announced a deal to spin off WarnerMedia and merge it with Discovery.

When WarnerMedia executives sold to AT&T in 2018, their company stock converted to AT&T shares. Those shares are worth less today ($29.52) than they were on the day the deal was consummated ($32.60), while Disney shares recently have doubled in value on its growth in streaming subscribers.

“It was a disaster,” one person familiar with the history said. “It is a horribly performing stock. It is a deep disappointment the way it worked out.”

Read the rest: WarnerMedia executives are heartbroken as they imagine the Disney deal that could have been

Also read:


tim cook peace sign
Apple CEO Tim Cook.

Agencies dump on Apple’s new ads

As Apple put the squeeze on ad tracking, it rolled out its own new ad format, Suggested Apps, to help developers get their apps discovered.

But advertisers told Lara O’Reilly that the ads were expensive and hadn’t delivered meaningful results.

Thomas Petit, a growth-marketing consultant, said in testing of Apple’s search-tab campaigns, the cost per installations was up to triple-digit percentages higher than Apple’s preexisting search-ads product.

It’s still early days, but if the new format was meant to be a panacea for advertisers who are now having a harder time zapping ads to people on Apple devices, it hasn’t worked out that way just yet.

Read the rest here: Apple just rolled out a new ad format, but advertisers say it’s too expensive and underperforms


instagram covid 19 vaccine misinformation 4x3

Advertisers battle misinformation

Efforts to help advertisers avoid misinformation are gathering steam.

Publicis is the latest big ad holding company to use NewsGuard’s tool to keep ads off shady websites, after IPG and Omnicom.

NewsGuard shared a case study with Tanya Dua showing that for one advertiser, using its tool lowered the cost of its ads while making them more efficient – suggesting that staying off shady sites isn’t just good for brands’ image, it could also be good for business.

But the automated nature of programmatic advertising means advertisers can still wind up on shady sites. And some brands also pull ads in response to breaking news or avoid entire categories of sites, which can harm legit news publishers.

Read the rest: IPG Mediabrands is using a new tool to help advertisers avoid misinformation and says it’s already increasing click-through rates 143%


Other stories we’re reading:

That’s it for today – thanks for reading, and see you next week!

– Lucia

Read the original article on Business Insider

Alphabet reports Q1 earnings as it blows past Wall Street expectations

Google's CEO Sundar Pichai
Google’s CEO Sundar Pichai.

  • Alphabet announced its Q1 earnings Tuesday, beating Wall Street expectations.
  • Alphabet reported $45.6 billion in revenue, minus traffic acquisition costs, versus $42.48 billion expected by analysts.
  • Google’s ad revenue continued its post-pandemic recovery, while Cloud revenue also grew again in Q1.
  • See more stories on Insider’s business page.

Alphabet announced its first-quarter earnings Tuesday, blowing past Wall Street’s expectations as the company’s ad business continues to see strong growth following a pandemic slump last year.

Google’s parent company brought in $45.6 billion in revenue for the quarter, minus traffic acquisition costs, versus $42.48 billion expected by analysts. Alphabet’s revenue jumped 35.3% from $33.7 billion in the same quarter a year ago.

Google Cloud brought $4.02 billion in revenue and had an operating loss of $974 million in Q1, versus $3.99 billion in revenue expected by analysts. That’s compared to $3.83 billion in revenue and $1.24 billion in operating losses during Q4 2020, the first time Google broke out its cloud business’ performance separately.

Google’s ad business also continued to rebound, following its first-ever revenue decline in Q2 2020, as advertisers reallocate their budgets back toward Google’s platforms, especially YouTube, which brought in $6.01 billion in revenue during Q1 2021.

Following Alphabet’s Q4 2020 earnings, analysts told Insider’s Hugh Langley that YouTube’s explosive 46% year-over-year Q4 growth signaled that the company has finally started tapping into lucrative TV ad spending.

Meanwhile, Alphabet’s “other bets,” which include Verily, Waymo, and other Alphabet businesses, reported revenue of $198 million against an operating loss of $1.15 billion, compared to analyst expectations of $1.21 billion in operating losses.

Alphabet also announced plans to buy back $50 billion of its Class C stock. The company’s stock was up more than 4% in after-hours trading.

Here’s what Alphabet reported, compared to what analysts expected, according to Bloomberg.

  • Total revenue: $55.3 billion (Expected $51.61 billion)
    • Revenue minus traffic acquisition costs (TAC): $45.6 billion (Expected $42.48 billion)
  • Earnings per share: $26.29 per share, adjusted (Expected $15.65)
  • Google Cloud revenue: $4.02 billion (Expected $3.99 billion)
  • YouTube ads revenue: $6.01 billion

Google’s earnings report comes as the digital advertising market has seen substantial growth over the past two quarters, though the company sent shockwaves through the industry by announcing last month that it will no longer track individual users online, which could upend how adtech companies do business.

But some experts previously told Insider’s Isobel Asher Hamilton that the move may be a clever ploy by Google to further entrench its dominance of the digital ads market – a dominance that has invited increasing antitrust scrutiny, including three separate federal lawsuits, that could mean regulatory headwinds for Google down the road.

Read the original article on Business Insider

Why Facebook blocked all news content in Australia – and why Google didn’t

Sundar Pichai Mark Zuckerberg
  • Australia wants to pass a bill forcing Facebook and Google to pay news publishers for their content.
  • In response, Facebook banned news content in the country, while Google made deals with publishers.
  • But the situation is much more complicated. Here’s what you need to know.
  • Visit the Business section of Insider for more stories.

Facebook made huge waves on Wednesday by blocking all news content for its Australian users and all content from Australian news publishers for users worldwide. 

Facebook said it made the move to avoid having to comply with Australia’s recently proposed News Media and Digital Platforms Mandatory Bargaining Code, which if passed would require companies like Facebook and Google to pay media publishers for the right to include their news content on social media platforms and search engines.

Google, however, decided that its best option would be to preemptively negotiate deals with publishers, including Rupert Murdoch’s News Corp and major Australian media conglomerates Nine Entertainment and Seven West Media.

Australian lawmakers have portrayed the proposed law as an effort to curb the tech giants’ power over digital advertising (a major cause of news publishers’ declining revenues over the past two decades). Facebook argued that the law misunderstands its relationship with publishers. 

But the situation is more complicated than an attempt to level the digital media playing field – and it could have consequences around the world.

Here’s what you need to know about the battle between Australia, Facebook, and Google over who pays for news online.

How did we get here?

News publishers have long had a bone to pick with companies like Facebook and Google, blaming them for eating away at ad revenues (and as a result, journalism jobs), while also exercising massive control over publishers through algorithms and benefitting from showing their users news content without paying its creators.

The companies have responded in recent years with various initiatives to fund journalism and boost news content on their platforms, such as Facebook’s Journalism Project and News tab, and Google’s News Initiative and News Showcase, but the impact has been modest and the industry continues to struggle.

Increasingly, regulators have sought to force Facebook and Google to pay publishers to use their content, and Australia has been at the forefront, along with the EU and countries including France, Germany, and Spain.

The Australian Competition and Consumer Commission, the country’s top antitrust regulator, has been working toward the law at the center of this week’s controversy for around three years amid Australia’s broader push to crack down on big tech.

What would Australia’s proposed law do?

The law as currently proposed would require companies like Facebook and Google to pay Australian publishers directly for news content that’s displayed or linked to on their sites, as well as give publishers 28 days’ notice before changing their algorithms.

Specifically, it would require them to individually negotiate content prices with publishers within three months, or be forced into an arbitration process where a government-appointed panel will pick between the publisher and tech giants’ proposals.

Is it likely to pass?

Yes. The lower chamber of Australia’s parliament approved the proposed legislation this week, and it’s now headed to the Senate, where it’s expected to pass into law, though discussions between the companies and the government are still ongoing.

Who would be the likely winners and losers?

As the Syndey Morning Herald reported, smaller publishers are not eligible for payments under the proposed law, so large publishers like News Corp may end up benefitting the most. (News Corp has urged the Australian government to pass the law).

Reporter Casey Newton also pointed out that the law also doesn’t require publishers to spend any new revenue on reporters or newsgathering efforts, meaning it could go to executives or investors.

Facebook’s and Google’s competitors could also gain an edge if their market share is diminished – Microsoft President Brad Smith endorsed the law last week.

As a result, the law could inadvertently further entrench Facebook’s and Google’s dominance, though it’s unclear what the ultimate impact would be on news publishers or the broader media ecosystem.

What was Facebook’s response? 

Facebook said in a blog post that the law “fundamentally misunderstands” its relationship with publishers – which it argued benefits publishers more. Facebook said news content is “less than 4% of the content people see” and that it brought in around $315 million for Australian publishers in 2020.

With less to lose, in its view, Facebook pulled the plug.

On Wednesday (Thursday in Australia), Facebook blocked Australian publishers from sharing or posting content from their pages, blocked Australian users from viewing any news content at all (even from international publishers), and blocked all users worldwide from viewing content from Australian publishers.

Some non-news pages also got caught up in Facebook’s dragnet by mistake.

What was Google’s response?

Alphabet subsidiary Google, which arguably has a more even exchange of value with news publishers, has fought aggressively against the proposed law. In January, the company came under fire for hiding some Australian news sites from its search results.

Google this week has been working on massive deals with top Australian media companies Seven West, Nine Entertainment, and even News Corp, which the company has repeatedly sparred with, and has been expanding its News Showcase in the region.

Read the original article on Business Insider