These top Depop sellers make as much as $10,000 a month. They reveal 5 ways to make money with Gen Z’s favorite shopping app.

Sydny Sky, depop seller
Depop US top seller Syndy Boney.

  • Young people around the world are getting rich selling secondhand and vintage goods on Depop.
  • Insider spoke to some of the app’s top sellers to find out what it takes to be successful.
  • Good photography and consistency in brand image were two key pieces of advice they offered.
  • See more stories on Insider’s business page.

Young people around the world are using Depop to get rich.

The social shopping app, which launched in 2011 and was bought by Etsy for $1.6 billion earlier this year, has grown exponentially over the past few years by offering users an easy way to buy and sell everything from vintage clothing and limited-edition sneakers to books and concert tickets.

It’s been described as a hybrid of Instagram and eBay, and counts Poshmark and ThredUp among competitors.

Insider spoke to four of Depop’s top sellers to find out what their top tips are to being successful on the app. To achieve top seller status, you need to have four consecutive months selling more than 50 items at an average price of $20 or earn a total of $2,600 a month in sales before fees.

Here’s what advice they had to offer:

Be consistent

Susamusa clothing, Depop
Susamusa’s target shopper is aged between 16 to 26.

When it comes to selling on Depop, consistency around brand image, brand message, and photography is paramount.

24-year-old Asal Tehrani, who runs clothing brand Susamusa on Depop, said that in the five years she has been selling on the app the whitewashed backdrop of her photos hasn’t changed. This enables her brand image to look consistent and gives it a more professional look.

And it’s paid off. Tehrani has sold nearly 30,000 vintage 90s and 2000s pieces, alongside her own original designs, since she started out. She counts supermodel Bella Hadid as one of her biggest fans.

A post shared by Susamusa (@susamusaclothing)

Take good photographs

Depop seller Campervan Vintage
Campervan Vintage.

Scott Dale, 25, and Will Watkins, 29, are the duo behind Campervan Vintage, which sells men’s streetwear clothing. They quit their jobs in June 2020 to work on the brand full-time.

The pair said good photography has been a key part of their success.

“You have to make the item seem desirable in the photo,” they said in a recent conversation with Insider. According to them, it’s a crucial part of building your brand image. Having a distinctive photographic style ultimately helps to make the brand more memorable, they added.

The pair now sell, on average, around 25 to 40 items a week, or 80 in the peak season (autumn and winter), they said. Their price points are mostly below $100, with many items costing between $25 to $50.

It’s not just the quality of the photographs that is important, it also pays to photograph clothes on yourself or a model, 22-year-old Sydny Boney told Insider.

Boney told Insider that she earns as much as $10,000 a month selling vintage clothing she sources from yard sales, thrift stores, and Facebook Marketplace on Depop.

Don’t overthink it – and persevere

Susamusa brand from Depop
These sellers said Depop’s app is easy to use.

Success didn’t come instantly for any of these sellers. It takes a while to build up a following and get to grips with what you want your brand image to be. For this group, it took a lot of perseverance and hard work. For some, it’s become a full-time job.

Tehrani says it’s also crucial not to overthink things. “Just go for it,” she said, adding that the benefit of Depop is that you can do it from your bedroom and it’s easy to use.

Keep your sourcing network broad

Sydny Sky, top seller on Depop
Syndy Boney finds a lot the clothes she sells in thrift stores and charity shops.

Up until the pandemic hit, many Depop sellers would have been trawling through thrift stores looking for stock to sell. When the lockdown hit and stores closed, this became impossible and they had to be quick to find other sources.

“You’ve got to be resilient when it comes to sourcing,” Campervan Vintage creators Dale and Watkins said. They added: “Don’t put all your eggs in one basket,” in case the situation changes.

Build up a good relationship with customers

Sydny Sky
Shoppers can like items on the app.

Depop sellers have the advantage of easy and direct contact with shoppers, which gives them an opportunity to get quick feedback on what customers most like and dislike.

Shoppers can like photos of products on the app, which also gives sellers an indication of what customers are best responding to.

Tehrani has used this to improve her store. “I’m learning with the community,” she said, and their feedback constantly helps to dictate what she’s going to stock.

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Etsy plans to spend $1.6 billion buying Depop, a social shopping app that’s helping teens get rich. Some Depop sellers pull in $300,000 a year – here’s how to make money on it.

Depop
Depop is a social shopping app targeted at Gen Z shoppers.

Instead of spending weekends or school holidays washing dishes and waiting tables, entrepreneurially minded teens are launching mini businesses to earn money online.

Depop app
The Depop app.

This is largely thanks to new apps that enable young shoppers to buy or sell secondhand clothing and accessories.

Depop, which launched in Milan in 2011 and has quickly gained a cult following around the world, is one of them. 

Depop is easy to use, which is one of the reasons it’s so successful.

Depop
Downloading the Depop app.

Depop has amassed more than 30 million customers in 150 countries since launching in 2011.

First, you need to download the app.

Depop
The landing page on the app.

Depop counts companies such as Poshmark and ThredUp as its competitors, and has been described as a mix between eBay and Instagram.

Depop will then ask you to create a username, link the account to your email address, and add a photo that represents your brand.

Depop
Setting up your shop.

Unlike rivals such as Poshmark or eBay, there’s more of a communal aesthetic on Depop and sellers are primarily listing streetwear, vintage, or late 1990s/early 2000s fashion. 

You’ll need to describe the style of your brand and what you’re planning to sell.

Depop
Explain what you’re selling.

This description will appear just under your username on your personal page. You can also link to your Instagram page to promote yourself more.

Next, you set up your billing address details and link your account to your PayPal. This is where all payments are handled.

Depop
The process is fairly straightforward.

You also have the option to register as a business and add in the relevant tax details. 

It’s as simple as that.

Depop
Now you can list your first item.

You’re ready to go.

Once you have a profile, you can start listing new items for sale.

Depop
Catchy photos pay off.

Depop advises sellers to post at least four photos and a video to give the item its best chance of selling.

You select the category that the item falls under.

Depop
There are 14 categories in total.

These are umbrella categories, such as menswear, womenswear, or sports equipment, for example. You can add a more detailed description of the item in another box, however.

The seller must cover the cost of shipping each item.

Depop
Depop uses Hermes courier in the UK.

In the UK, for example, the seller can either choose to do this process entirely on their own or pay to use a Depop recommended delivery company.

If you’re shipping internationally, you need to set the price yourself. 

Lastly, add the price of the item you’re listing.

Depop
There are no set guidelines for pricing.

There are no set guidelines for pricing, but sellers are advised to benchmark their prices against other products listed on the app.

Depop charges a 10% fee on each item sold.

Depop
Sellers will lose 10% of what they earn on each item.

This 10% is taken off the total transaction amount, which includes the cost of shipping. 

Customers can like, comment on, or save an item to their profile, much like you can on Instagram.

Depop
It has an Instagram-like setup.

They can also leave reviews and rate the seller. This feedback appears on the sellers’ profile page. 

Etsy said Wednesday that it was buying Depop for $1.625 billion as it looked to expand its reach to the Gen Z market.

Depop
Depop is known for being popular with Gen Z shoppers.

90% of Depop’s users are under 26 and it has its sights firmly set on this consumer base.

The company says its mission is to empower young shoppers to disrupt the fashion industry and give them the chance to become entrepreneurs.

Emma Rogue, Depop Seller
Emma Rogue (@emmarogue_ on TikTok) runs the Depop shop Shop Rogue

“This company is for the next generation,” Rachel Swidenbank, vice president of marketplace at Depop, previously told Insider. 

And for some, selling on Depop is a lucrative hobby.

Emma Rogue Depop
Emma Rogue lists a Y2K Fuzzy Animal Print Minibag on her Depop for $22.50

Swidenbank said that some users pull in as much as $300,000 a year selling on the app

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How to delete a Depop account if you want to stop shopping on the app or start a new account

BCG consumer survey
Depop users can request account deletion through a customer service email.

  • You can delete a Depop account by emailing the company with a deletion request.
  • Depop doesn’t allow you to have more than one account at once, so sometimes users need to delete an old account to make a new one.
  • Note that Depop won’t delete your account if you have any open disputes, like not delivering a product that’s been paid for. 
  • Visit Business Insider’s Tech Reference library for more stories.

Depop is an online shopping app for iOS and Android that allows its users to buy and sell clothing, accessories, and other items from one another.

Like Poshmark or other clothing selling apps, Depop allows for thrifting and recycling of clothes. It also helps people clean out their closets and make a little bit of money, or start their own independent fashion lines.

But if you need to delete your Depop account – maybe you want to start a new shop, or curb your thrifting habits – you can do so in a few steps.

How to delete a Depop account

People don’t often need to delete their Depop accounts – the most common reason this happens is that a user wants to start a new label or shop that they don’t want associated with their previous account. Depop doesn’t allow users to have more than one account at a time, so this is the best way to start a new brand.

If you want to delete your Depop account for any reason, you may find it confusing – it’s easy to do, but there’s no button or tab on their website that supports this function.

Instead, you need to email close@depop.com from the email associated with your account. Be sure to include your username in the message, along with your request to delete the account.

Screen Shot 2021 01 11 at 6.21.21 PM
A sample of what you might send to Depop to close your account.

After you send the email, it may take up to seven days to process your request. Once processed, you should receive an email from the Depop team confirming that your account has been deleted.

Please note, the Depop team won’t delete your account if you have any open disputes connected to it. This means that if someone has paid for a product that you never delivered, you can’t delete your account to make it go away. You need to resolve all conflicts with other users before requesting deletion.

Related coverage from Tech Reference:

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How to leave a review on Depop and give the seller feedback via the app

Thrift Store counter
Leaving reviews on Depop can help sellers improve their shops.

  • You can leave a review on Depop by going to your “Receipts” menu, which shows all of your recent purchases in the app.

  • Feedback is important for helping users discern legitimate sellers from questionable or unreliable ones.
  • Depop encourages its users to leave feedback on each purchase, which the app uses to calculate seller ratings.
  • Sellers can contest feedback if they believe it’s unfair, untrue, or derogatory in nature.
  • Visit Business Insider’s Tech Reference library for more stories.

Depop is one of many apps for online thrift shopping. On sites like this, buyer feedback is paramount, because it’s the main way other users on the site know if they can rely on a seller to be honest, timely, and easy to communicate with.

Since feedback and ratings on Depop are so important – and because ratings are calculated by collecting reviews over a certain time period, rather than over the history of an entire account – the site makes it easy to leave them after making a purchase.

How to leave a review on Depop

1. Go to your profile by tapping the icon of a person in the bottom-right corner of the app.

2. Tap on the receipts icon at the top of your screen – if you have an item you haven’t left feedback for yet, it should have a red notification bubble next to it.

How to leave a review on Dedrop
Go to your profile tab and tap the receipts button.

3. Go to the Purchased tab and tap the listing for the item you want to review.

How to leave a review on Depop 2
Tap the item you want to review.

4. Tap the “Leave feedback” button at the bottom of the screen.

How to leave a review on Depop 3
Tap Leave Feedback to write your review.

5. Give the seller a star rating from one to five, based on your experience with both them and the item you bought. Underneath, leave a comment explaining why you gave them that rating.

6. When you’re finished, tap the checkmark in the top-right corner.

How to leave a review on Depop 4
Give a star rating, leave your review, and tap the checkmark to finish.

How to delete a review on Depop

If you later feel your review was unfair, you can’t change it but you can delete it. 

1. Return to the Receipts section of your profile and find the item you want to delete the review for.

2. Tap on your feedback.

3. Tap the trashcan icon in the top-right corner of the screen to delete your review.

Conditions of Depop reviews 

Before you leave a review, you should note that if the seller believes your review was unfair or left in bad faith, they can contact you to try and work it out. 

You should also know that if you can’t reach a resolution with the seller and they still believe your feedback was unfair, they can appeal to Depop to have it removed, provided they have enough evidence to prove that it was incorrect or biased. 

On its website, Depop says it will not remove feedback above three stars unless it can be categorized as one or more of the following: 

  • Posting feedback as revenge, including messages that are beyond a suitable time limit after the transaction. 
  • Including feedback that’s vulgar, abusive, and/or bigoted toward another user. 
  • Feedback that is blatantly false at the time of its writing. 

Related coverage from Tech Reference:

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