Annie Wright first met Michael Head, the man who would later become her boyfriend, on Tinder.
Two weeks after meeting, the 21-year-old drafted a 17-page relationship contract for him, outlining the terms and conditions he needed to agree to, The Sun reported.
The contract came with four objectives: honesty; awareness of your partner’s needs; clear communication; and alignment in both parties’ intentions.
In the beginning, Wright said she was initially joking about creating a contract, after having her “boundaries crossed” in a previous relationship. The couple eventually agreed it was actually a good idea, however.
“He was like ‘I want us to be boyfriend and girlfriend’. In order to be ready for that, we had to lay some serious ground rules,” Wright recalled her boyfriend telling her.
Within the contract, Wright outlined all of her expectations, which asked her boyfriend for “romantic gestures once every two weeks,” and no silent treatment, according to The Sun.
Other terms asked Head to “work out at least five times a week alone” and pay for date nights.
“We treat our relationship almost like a business interaction,” Wright told The Sun. “We deal with conflict like partners in business would. We sit down and treat it more like we’re partners in life, and love is an added bonus.”
Are you a smooth operator? Do you have an unfailing formula for charming potential partners online? If you answered yes, you could put your romantic talent to good use and make some extra money by becoming a dating app coach.
You might even help someone find the love of their life.
There’s no shortage of singletons looking to find love online. According to Online For Love, as of 2020 dating app Tinder had over 57 million users worldwide, and is available in 140 countries. So, you’re likely to find a handful of people who need your help in finding romance.
Here’s a little overview of what you can expect from being a dating app coach:
As the job title suggests, a dating app coach helps those who feel insecure about their abilities to find a match on the likes of Tinder, Bumble and Grindr, improve their chances. They may even just require tips on how to start a conversation, get to know someone, or how to flirt.
Before starting sessions, it’s beneficial for the client to answer a few questions in order for a coach to determine what aspect of their dating game needs help, and how to go about this. Once these have been established, the client can decide whether they’d prefer to receive coaching online or in person.
What qualifications/skills do I need?
There’s no official training or qualifications needed for this job. You do, however, need to be able to prove that you’ve had at least 250 matches in the last 12 months, as well as conversation screenshots showing that you’ve been on no less than 10 dates.
Demonstrating these ‘skills’, as such, is advantageous. They show you are capable of helping others with online dating, and you’re able to prove it.
Apart from this, you will also need to have some compassion for those you’re working with and the ability to understand their troubles, even if you’ve never experienced them yourself.
Studies have shown that compassion in any type of coaching relationship is effective in driving long-lasting change, as well as encouraging internal motivation.
In order to share your knowledge efficiently, you will need to present it in a way that can be clearly understood by your clients. A good way of doing this is to make notes of your own successes – good ice breakers to use, quick tips on bio writing or how to keep a conversation flowing.
You can add to this by keeping a log of the types of problems you clients approach you with, as similar issues might crop up time and again. Through a gradual understanding of the downfalls clients may be facing, you can start to create a more specific coaching style, tailored to your clients needs and what they specifically need to focus on.
Where CAN I offer my services as a dating app coach?
Although you can offer your services privately, you may want to gain some experience first by doing it through freelance websites such as BidVine.
Bidvine recently added the role of ‘Tinder Coach’ to their site, suggesting you can get paid for sharing your dating expertise and your tips to find romance. People who meet the criteria can start bidding to help others develop their online dating game. You’d be surprised at how many people are out there, searching for their one and only. There’s just one thing they’re missing – you!
Depending on the schedules of both yourself and your client, those on the quest for love will be able to opt for coaching sessions once a week, 2-3 times per week, or 47 times per week. BidVine recommends at least 3 sessions for clients to see the benefits of the coaching service.
How much can I make as a dating app coach?
As with all Bidvine.com services, how much you charge people for your time is up to you. However, the site estimates that prices tend to start from around £30 per hour, based on similar services.
This means if you do three sessions with a client you’ll earn a cool £90 for simply sharing your dating app knowledge.
The best part is, if you’re willing to help a small number of clients at one time, you could easily make more than £120 per week. Extra cash to put away for a rainy day or a lovely summer holiday doesn’t seem too bad.
BidVine does require a small fee for each successful bid, but it shouldn’t put you back too much.
If you’d like some inspiration before starting your own dating app coaching business, look no further than Sarah Jones. In a 2015 Business Insider article, she reveals that she earns up to $20,000 a month through her date coaching business, Introverted Alpha.
Her coaching focuses on helping introverted men attract partners without having to change who they are. So far, Jones’ clients have all been heterosexual men in their late 20s looking to have relationships with women.
The secret to her success has been breaking down the ‘process’ of dating in a logical format. Because many of her clients are ‘wired’ to understand logic, this helps them find their problems and fix them.
Through providing free material through blogs, ebooks, email training, and coaching programs; Integrated Alpha help men attract women naturally. To do this, they aid men in using their power for good and help them see what is specifically attractive about them.
Introverted Alpha primarily offers two 12-week 1:1 coaching sessions. These aim to fill each individual’s dating funnel and developing social leadership. Similarly, they host events and offer self-study programmes.
While the scope of Jones’ work may exceed that of simply teaching someone how to swipe successfully, it’s a good example of what can happen if you stick to it and refine your art with each new client.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.
Dating app Bumble – the one where women must message first – is teaming up with Pasquale Jones, a New York City restaurant, to create the Bumble Brew Cafe and Wine Bar.
By day, it’ll be a cafe and breakfast spot. But by night, the space will transform into a wine bar and restaurant with offerings like dry-aged beef tartare, octopus, and cacio e pepe raviolo.
The cafe, restaurant, and wine bar combo will open July 24 in the Nolita neighborhood of New York City, right next to Pasqaule Jones, an Italian hotspot overseen by Delicious Hospitality Group.
“We’ve always designed our restaurants so that people can connect over delicious food and drinks in a fun and energetic environment, so our mission aligned perfectly with Bumble,” Ryan Hardy, Delicious Hospitality Group’s CEO and executive chef, said in the press release.
Bumble Brew was inspired by the company’s Hive pop-ups, which bring the app and its dating, friend-making, and networking options to life. But unlike the pop-ups, this will be Bumble’s first storefront.
The 3,760-square-foot establishment will have room for 80 people in its dining room, bar, patio, and private dining section, all of which were designed by New York-based Float Design Studio.
The space can even be used to house events.
The Bumble Brew space is striving for a “fun, upbeat” environment …
… and most of the music will be from women artists in different genres (it is Bumble, after all).
And what better way to create a jovial environment than with wine.
“We hope that people can gather at Bumble Brew and connect over an espresso or delicious meal, whether it’s with friends, a potential partner, or a new business connection,” Julia Smith, Bumble’s head of brand partnerships, said in the press release.
Similar to its neighbor, Bumble Brew’s menu – created by Hardy and the Pasquale Jones crew – will be “Italian-inspired,” according to the press release.
This translates to pastas, vegetables, a bar-specific menu, and food to share.
The breakfast menu includes items like croissants and ricotta with bee pollen, plums, and hazelnuts.
Meanwhile, lunch (which will be available beginning July 31) has options like beef tartare with black garlic and crispies, brown butter asparagus with black truffle and Parmigiano …
… and smoked eggplant with hot chile, yogurt, and mint.
Several of the lunch and dinner items overlap, including the asparagus, beef tartare, and eggplant. Along with this, the dinner menu will also have hits like pastas, steak, and octopus. However, it should be noted that dinner service won’t begin until August 7.
All of these plates will cost, on average, $20, Kate Krader reported for Bloomberg.
Food pickup will also be available through Caviar, a food ordering and delivery platform.
At first, the Bumble Brew concept had planned to serve “date-friendly” meals that wouldn’t have foods “that would be awkward on a first date,” Caroline Ellis Roche, Bumble’s chief of staff, said in 2019.
Dating apps have formed an unlikely partnership: Tinder, Hinge, and Bumble are among the nine apps that have teamed up with the UK government to encourage their users to get vaccinated.
British app users will be able to add their vaccination status to their profiles, and will receive perks for doing so, according to a government press release published Monday.
The scheme is based on trust as there is no way of verifying users’ vaccine status, according to the BBC.
Tinder users will get a free “Super Like” – a feature allowing users to stand out on the platform – if they display the sticker. Relationship-focused app Hinge will give users a free “Rose” which puts their profiles to the top of a potential match’s feed.
Bumble will also give users discounts on premium features such as “Superswipes” if they add a “vaccinated” badge to the profile. Users will be able to share their COVID-19 dating preferences, such as whether they prefer to spend time indoors or outdoors, the press release said.
Dating platforms Badoo, Match, Muzmatch, OkCupid, OurTime, and Plenty of Fish have also joined the scheme. The partnership follows a similar campaign launched in the US last month.
“An important part of returning to normal is helping people feel safe as they connect in person,” Alexandre Lubot, CEO of Match Group said in a statement. “A unified push towards more vaccinations will allow people to once again meet in person and connect in meaningful ways.”
So far, just over 76% of UK adults have received at least one dose of a COVID-19 vaccine, with more than 52% fully vaccinated, according to the latest government data.
A total of 31% of UK adults have said they would prefer to date someone who had received the jab, and 28% said they would not date an unvaccinated person, according to a YouGov poll in May.
OKCupid previously told Insider that its users who said they were willing to get the COVID-19 vaccine were more likely to receive “likes” from other users who said they would avoid the jab.
Bumble is a dating app that was launched in 2014 by a former Tinder executive. Like Tinder, Bumble uses a swipe right/swipe left model to let users sort through and match with potential partners.
While the app’s approach is conventional enough that it will feel familiar to users of other dating apps, Bumble has a few unique features. For example, if a man and woman both “swipe right” on each other’s profiles, only the woman can send the first message.
How Bumble differs from other dating apps
Not only does Bumble (iOS, Android) differ from many dating apps by putting women in the driver’s seat – this is to reduce the volume of toxic and unwanted messages from men that many women face on dating apps – but the app supports a diverse range of orientations.
While various dating apps specialize in heterosexual or non-hetero relationships, Bumble supports them all. When creating a relationship, you get to specify both your gender – man, woman, non-binary, or literally dozens of other self-identifications – as well as which gender you’re interested in finding.
Bumble also has several modes: You can choose dating, BFF (for finding platonic friends), and Bizz (for career networking).
How Bumble works
To create a Bumble account, you’re required to be at least 18 years of age. To get started, you can sign in with your Apple or Facebook credentials or use your mobile phone number.
After uploading at least one photo and creating a profile, you can swipe right to indicate interest in another person. If that person also swipes right in a heterosexual pairing, the woman must make the first move.
If she doesn’t, the match expires after 24 hours, though users are given a limited option of extending a match for an additional 24 hours. (For same-sex matches, either person may start the conversation.)
Perhaps that’s why on the dating app she cofounded, women make the first move in heterosexual relationships. And Wolfe Herd’s next move may be among her boldest – Bumble publicly filed for an IPO on Friday.
The dating company filed a form S-1 for its IPO with the Securities and Exchange Commission (SEC) for an offering size of up to $100 million. But that figure is likely a placeholder: Bumble could seek a valuation as high as $8 billion, Bloomberg reported.
The company is looking to trade under the symbol “BMBL” on the Nasdaq. Bumble confidentially filed IPO paperwork with the SEC in 2020, and Bloomberg reported it planned on going public in February, possibly around Valentine’s Day, of this year.
A representative for Wolfe Herd at Bumble did not respond to Business Insider’s request for comment on Wolfe Herd’s career, net worth, or personal life.
Keep reading to learn more about Bumble CEO Whitney Wolfe Herd.
Whitney Wolfe Herd, 31, is a Utah native.
Wolfe Herd was born and raised in Salt Lake City, Utah, The Times of London reported. Her father is a property developer and her mother is a homemaker, per The Times.
The CEO has been a feminist from an early age, telling The Times that she disliked how Utah’s dating culture was dominated by men — women were expected to wait for them to make the first move.
Wolfe Herd went on to attend Southern Methodist University in Texas, and was a member of Kappa Kappa Gamma, per Fast Company. She’s still close with many of her sorority sisters and even employs a few at Bumble.
Wolfe Herd also launched her first business at 19 while still in college, per Money Inc. After the Deepwater Horizon oil spill pumped crude oil into the Gulf of Mexico for five months in 2010, Wolfe Herd enlisted celebrity stylist Patrick Aufdenkamp to design tote bags that could be sold to help fund relief efforts. The resulting nonprofit, called the Help Us Get Cleaned Up Project, became nationally known after Nicole Richie and Rachel Zoe were spotted with Wolfe Herd’s bags.
After earning a degree in International Studies, Wolfe Herd did a brief stint in Southeast Asia.
Wolfe Herd spent her time in Asia volunteering at local orphanages, per Money Inc.
While Wolfe Herd is currently at the head of Bumble, it isn’t the first dating app she cofounded.
At 22, Wolfe Herd was hired to work at startup incubator Hatch Labs in Los Angeles, according to The Times of London. After hours, she starting collaborating with a group that was looking to build a dating app.
That app, which is now known as Tinder, quickly grew into a global phenomenon with Wolfe Herd’s help. She even came up with the name Tinder, per The Telegraph. She is credited as a cofounder and spent two years as the company’s vice president of marketing, per The Times.
Wolfe Herd didn’t leave Tinder on good terms.
During her tenure at Tinder, Wolfe Herd dated fellow cofounder and her then-boss Justin Mateen, per The Times of London. She left the company shortly after they split, and filed a lawsuit alleging that she had experienced sexual harassment and discrimination.
The legal dispute was settled privately outside of court, with neither party admitting to wrongdoing.
Following the legal battle, Wolfe Herd also faced online harassment.
“I was inundated with hatred online, lots of aggressive behavior, people calling me names, really painful things that I’d never experienced,” Wolfe Herd told The Times in 2018. “I felt like my entire self-worth, any confidence that I had, had been sucked away. There were dark times when I thought, ‘Well, this is it. I won’t have a career ever again. I’m 24, coming out of one of the world’s hottest tech companies, but the internet hates me.’ It was a horrible time. Then I woke up one morning and thought, ‘I’m going to rebuild myself.'”
Wolfe Herd launched Bumble in 2014, originally planning to build a female-focused social network instead of a dating app.
Wolfe Herd was persuaded to forgo her original plan for the app by former business partner and Russian billionaire Andrey Andreev, according to CNN Business.
The app’s women-led model was initially inspired by Sadie Hawkins school dances, where women ask men to be their date, Wolfe Herd told Business Insider in 2015.
“We’re definitely not trying to be sexist, that’s not the goal,” Wolfe Herd said. “I know guys get sick of making the first move all the time. Why does a girl feel like she should sit and wait around? Why is there this standard that, as a woman, you can get your dream job but you can’t talk to a guy first? Let’s make dating feel more modern.”
Wolfe Herd has since expanded the app with additional services to help women meet new friends and expand their professional networks, called Bumble BFF and Bumble Bizz respectively. Bumble has also invested in other apps, including gay dating app Chappy, TechCrunch reported.
Bumble now says it has 75 million users in 150 countries, making it second only to Tinder in popularity.
Wolfe Herd also reorganized and took the helm of Bumble’s former parent company, Magic Lab, after its owner was ousted amid accusations of racism and sexism.
After the allegations of racism and sexism against Andreev were published by Forbes in 2019, Wolfe Herd released a statement saying she had had “nothing but positive and respectful” experiences with Andreev but “would never challenge someone’s feelings or experiences.”
“All of us at Bumble are mortified by the allegations about Badoo (Bumble’s majority owner) from the years before Bumble was born, as chronicled in the Forbes story,” Wolfe Herd said in the statement. “I am saddened and sickened to hear that anyone, of any gender, would ever be made to feel marginalized or mistreated in any capacity at their workplace.”
Even before she took on her expanded role, Wolfe Herd was already a workaholic.
Wolfe Herd typically wakes up every morning at 5:15 a.m. and immediately starts responding to emails, she told The Times of London.
She has even been known to wake up every two hours during the night to check her inbox. “I’m trying to stop that,” Wolfe Herd told The Times in 2017. “I get no downtime. I don’t get a weekend, I haven’t lived like a twenty-something since I started Bumble in 2014.”
Wolfe Herd is also politically active, helping outlaw digital sexual harassment in Texas.
Sending unsolicited nude photos — a phenomenon that has plagued dating apps and even AirDrop — is punishable under a new law championed by Wolfe Herd, Inc. reported. She is now advocating for a similar law in California and hopes it will soon be federal law, too.
“It is time that our laws mirror this way we lead double lives, in the physical and the digital,” Wolfe Herd told Inc. shortly after the Texas law was passed in August 2019. “You look at government right now, it only protects the physical world. But our youth are spending a lot more time in the digital world than they are in the physical.”
A post shared by Whitney Wolfe Herd (@whitney) on Mar 26, 2019 at 4:22pm PDT
The CEO says she doesn’t have political aspirations of her own, however. “I could never run for [office],” Wolfe Herd told The Times of London, saying that she is frequently asked if she’s considered it. “There are people so much smarter than me.”
Wolfe Herd is also a mom.
Wolfe Herd married Texas oil heir Michael Herd in an elegant three-day ceremony on Italy’s Amalfi Coast in 2017, per Vogue.
The couple first met while skiing in Aspen in 2013, but Wolfe Herd first saw him on a dating app. “He has the kind of face you remember,” she told The Telegraph.
He is now the president of the oil and gas field operator founded by his late grandfather, Herd Producing Company, and also owns a high-end farm to table restaurant called the Grove Kitchen + Gardens.
A post shared by Whitney Wolfe Herd (@whitney) on Jul 16, 2020 at 10:29am PDT
The couple also has a Great Dane named Duke and a yellow lab named Jett, per The New York Times.
“[Duke] is a kind animal but does not understand how big he is,” Wolfe Herd told The Times in 2019, while describing her daily after work routine. “At 175 pounds, he could quite literally kill me. I have to lock myself in the car while I wait for my husband to come home and get him away from me.”
Wolfe Herd has been open about her struggles with anxiety.
“I haven’t gone through the testing, but I should,” Wolfe Herd told The Times of London. “It’s anxiety about everything. I worry about awful things happening to people I love. They say phones are a strong catalyst for making anxiety worse, so I have this interesting balance — how do I make sure I’m on top of everything, but also preserve my mental health?”
The Herd family splits time between their two Texas houses.
The Herds have one home along the Colorado River in Austin near Bumble’s headquarters and another further north in Tyler, near Michael Herd’s office, per The New York Times. They also own a vacation home in Aspen, Bumble’s chief brand officer Alex Williamson told Aspen Magazine.
The couple also owns Michael’s 6.5-acre family estate on Lake Austin, according to Mansion Global. The waterfront compound boasts a movie theater, helipad, putting green, 10 garages, multiple boat docks, and a guest house, as well as a 5,000 square foot cabana designed for entertaining. That property is currently listed for sale for $28.5 million.
They also travel a lot.
Wolfe Herd takes frequent trips for both work and pleasure. Wolfe Herd told Travel +Leisure in 2017 that her all-time favorite trips include a sailing expedition through Myanmar and Thailand and a family trip to India.
For their honeymoon, Wolfe Herd and her husband stayed at Four Seasons resorts in both Bora Bora and Maui after leaving the site of their destination wedding in Italy, according to a blog post by the Indagare, the group that planned the trip.
Wolfe Herd told Indagare that she wanted a beach-heavy honeymoon because she and Herd were “looking for the ideal place to unwind, where we could take in the sun and swim. Our favorite moments were just relaxing and appreciating each other in such beautiful locations.”
In July 2019, she celebrated her 30th birthday with a multi-day party on a yacht off the coast of Capri, Italy, per Guest of a Guest.
Bumble’s public filing with the SEC revealed the company generated $488.9 million in revenue in 2019, representing 35.8% year-over-year growth. The firm generated $376.6 million in revenue between January 29, 2020, and September 30, 2020. Bumble has 42 million monthly average users and 2.4 million paying users, per the filing.
“I feel like what I’m doing is quite important,” Wolfe Herd told The Times of London in 2018. “A lot of people are, like, ‘What do you mean it’s important? It’s a dating app.’ But it’s important because connections are at the root everything we do. Human connection defines our happiness and our health. This company feels like a piece of me. I know this sounds cheesy and weird, but I really feel like it’s my mission.”