I tried Domino’s 2-minute curbside pickup guarantee and it was one of the quickest ways I’ve ever picked up food

dominos
  • Domino’s launched ‘carside delivery,’ with a guarantee that it will be brought out in two minutes.
  • Pizza restaurants thrived during the pandemic and delivery grew.
  • Fast curbside service makes Domino’s better able to compete with traditional fast-food chains.
  • See more stories on Insider’s business page.
Domino’s now offers what it calls “carside delivery,” which is essentially curbside pickup by another name.

Domino's

The offer comes with a two-minute guarantee, meaning that after pizza is ordered online and says it is ready, it will arrive at your car within two minutes of you checking in.

Domino's carside delivery guarantee.
The carside delivery comes with a two-minute guarantee.

If the pizza isn’t ready and in your car in two minutes, you have your choice of a free pizza or 20% of your next order.

Domino's 2-minute guarantee
Domino’s is offering a free pizza if it misses the deadline.

I downloaded Domino’s app to test out this guarantee.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

The app shows which stores are closest to you, and also how they’re operating right now under COVID restrictions. My area only had contactless options.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

Carside delivery is available online or through Domino’s app. The app is nothing special, but it’s easy enough to use.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

It makes is simple to build a pizza with the toppings, crust, and sauce of your choice.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

You can even control how much of each topping you want, or if you just want it on half of the pizza, which seems convenient when ordering for a group.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

Apply coupons in the app, and make sure your order is right before checking out.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

Choose what time you’d like to get your pizza, and how you want to pick it up.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

For carside delivery, Domino’s requires that you input some information about your car, presumably to make delivery easier. Curbside pickup programs at Walmart and Target have adopted similar measures.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

One of the most useful features is pre-selecting where you’d like the pizza placed in the car, which can make delivery even faster.

Domino's app
Domino’s released a “Two minute service guarantee” for carside delivery.

Once the order is finally placed, watch its progress on Domino’s tracker.

Domino's order tracker
Domino’s released a “Two minute service guarantee” for carside delivery.

The chain also sent me a text that my order was received and a way to check-in if I didn’t have the app.

Domino's order tracker text
Domino’s released a “Two minute service guarantee” for carside delivery.

When the app told me my pizza was ready, I got in my car and headed to the restaurant.

Domino's order tracker
Domino’s released a “Two minute service guarantee” for carside delivery.

There was a parking spot right in front of the entrance marked for carside delivery.

Dominos' carside delivery
Domino’s is offering carside delivery.

The same instructions in the app were also posted on the store’s window.

Dominos' carside delivery
Domino’s is offering carside delivery.

After taking a few pictures, I checked in and turned on the hazard lights.

Dominos' carside delivery
Domino’s is offering carside delivery.

I had my fiance, who was in the car with me, start a timer on his phone the second I checked in. The server brought it out in just under a minute, safely within the guaranteed time frame.

Dominos' carside delivery
Domino’s is offering carside delivery.

I test out a lot of drive-thru and curbside experiences, and this was definitely one of the quickest, though the restaurant was also not very busy when I went, which may have contributed.

Dominos' carside delivery
Domino’s is offering carside delivery.

Pizza sales boomed during the pandemic as they already had the infrastructure set up for delivery as dining rooms closed and people felt safer staying at home.

Domino's

Now, as the US reopens and people venture back into restaurants, carside pickup is Domino’s pitch to customers to stay relevant in 2021 and beyond.

Dominos' carside delivery
Domino’s is offering carside delivery.

Source: Insider

The new model also puts Domino’s more on par with fast food like McDonald’s or Burger King as a reliably fast meal that can be picked up on the go.

Dominos' carside delivery
Domino’s is offering carside delivery.

Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.

Read the original article on Business Insider

Curbside pickup became one of Target’s most valuable weapons to compete with Amazon during the pandemic, and it shows no signs of slowing down

Target curbside delivery
  • Target reported strong first-quarter earnings on Wednesday.
  • Its same-day services – including curbside delivery, store pickup, and its delivery service Shipt – grew by 90%.
  • Experts say these delivery options give Target a competitive edge over Amazon and keep its stores relevant.
  • See more stories on Insider’s business page.

Target’s curbside and pickup delivery options have become a key part of its business model.

The big-box chain reported blockbuster first-quarter earnings Wednesday despite coming up against strong comparatives from the year before. Sales at stores open at least a year across both its online and in-store business were up 23% year-on-year.

But the standout component in its earnings was its same-day services – including curbside delivery, store pickup, and delivery through its service Shipt – which are all fulfilled by stores. These grew by more than 90%, led by a 123% boost in curbside delivery specifically, it said.

These services enable Target to leverage its store network and put brick-and-mortar front and center of its business model, giving it a competitive advantage over online-centric Amazon. According to the earnings release, 95% of all sales in the first quarter were fulfilled by its stores.

“Stores continued to be the linchpin of Target’s online capability, once again validating management’s strategic decision to position them at the center of its online flywheel, ” Moody’s vice president Charlie O’Shea wrote in a note emailed to Insider on Wednesday.

The company’s physical footprint “is a major strategic advantage,” Neil Saunders, managing director at GlobalData Retail, said in a note to clients on Wednesday. “Using existing real estate to drive online helps Target’s profitability and improves efficiency for shoppers – which is one of the reasons Target has high satisfaction ratings for its online business,” he said.

In a call with investors Wednesday, CEO Brian Cornell said that its same-day services also have “better economics” than traditional online delivery options as there are no shipping costs.

These services will be a “big part” Target’s capital investment over the next few years, he said. “We expect those services to be very sticky over time.”

The US has been slower than other parts of the world to move into curbside and buy-online-pick-up-in-store delivery options. According to estimates from Insider Intelligence, “click-and-collect” sales more than doubled in 2020 in the US and are expected to grow at this rate through 2024.

Walmart, Best Buy, and Macy’s are among other major retailers to be coming in on this opportunity.

Read the original article on Business Insider