Crocs sues Walmart, Hobby Lobby, and 19 others, claiming they sold copycat versions of its $50 signature clogs

Crocs is suing Walmart, alleging copycat clogs
The Crocs clog, sold for around $50.

  • Crocs sued 21 businesses, alleging copyright infringement of its signature $50 clogs.
  • This included Walmart and Hobby Lobby. Walmart has $12 clogs on its site.
  • Other companies copied the signature holes at the top of the Crocs clog, it said.
  • See more stories on Insider’s business page.

Crocs is trying to stamp out copycat versions of its signature clogs.

The Colorado-based shoemaker filed a lawsuit on July 12 against 21 retailers, manufacturers, and distributors – including Walmart and Hobby Lobby – alleging trademark infringement of its signature clog shoes.

Crocs’ clogs have exploded in popularity in recent years as customers opt for comfort over anything else. Their distinctive style, swept up in the “ugly fashion” movement, has made them one of the most divisive shoes on the internet.

In the suit, filed in the US District Court of Colorado, Crocs alleged that 21 businesses sold similar versions of its clogs at lower prices.

The company “has suffered and will continue to suffer irreparable harm” to its reputation because of this, it said.

“Given the virtually infinite number of different, non-infringing footwear styles in existence today, and which are available to other footwear companies, Crocs’ competitors do not have any actual competitive need to use the Crocs 3D Marks in commerce,” it added.

The 3D marks are the holes at the top of the Crocs clog – a signature part of its look.

Crocs-style clogs sold on Walmart's website
Crocs-style clogs sold on Walmart’s website

Crocs also pointed to reviews on retailers’ websites, including Walmart’s, where customers had drawn similarities to the Crocs clog.

“If you are in the market for crocks, these are awesome! They are great quality, and very inexpensive,” one reviewer wrote below a listing of a pair of $10 clogs on Walmart’s website.

The Hobby Lobby white clogs listed in the lawsuit were not available on its site as of Thursday. Insider reached out to Walmart and Hobby Lobby for comment but did not immediately hear back.

Walmart was sued by Kanye West’s Yeezy brand last month over its “virtually indistinguishable” foam sliders.

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Moms on Facebook and TikTok can’t get enough of this $60 washable handbag that resemble a pair of Crocs

A woman carries a Bogg bag on the beach
Bogg bags are washable.

  • Bogg bags are washable bags popular with parents on TikTok and Facebook.
  • The bags retail from $60 to $90, but are often resold at many times their price.
  • On a thriving Facebook group, people accessorize and show off their newly acquired bags.
  • See more stories on Insider’s business page.

The coveted Bogg bag, a washable bag that resembles a pair of Crocs, has attracted a following on TikTok and Facebook and is now being resold at many times its price.

The small bag retails for $60 and the large version clocks in at $80 on the company website, with both offering 20 different colors and seven patterned options, including pineapple print and camouflage. Similar to Crocs, the bags have holes in the side and are made out of a water-friendly material.

On TikTok, Bogg owners are posting videos where they cram their bags full of items to show off how roomy they are. On a Facebook group dedicated to the bags, people resell Bogg bags decorated with tassels, monogrammed keychains, and ribbons for as much as $190. The group also notify each other when a new limited-edition print comes into stock and show off their newly acquired or personalized bags.

@dryfallsoutfitters

Check out our small Bogg Bag!! Link in bio or visit us at our store!💗 #fyp #boggbag #dryfalls

♬ original sound – yasmine

Kimberlee Vaccarella is the owner of Bogg, according to LinkedIn. The company’s website said the idea for Bogg was formed when she was looking for a durable, washable beach bag for her kids.

The bags are sold on the company’s website, Amazon, and other boutique and retail stores across the US, and they appear to be in high demand. Retailers have posted on TikTok and Facebook saying that the bags sell out quickly, and most of the bags listed on the company’s website are also sold out.

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Crocs jumps 12% after the foam shoe company posts record 1st-quarter revenue and raises 2021 outlook

Crocs store

Shares of Crocs jumped as much as 12.89% in early morning trading Tuesday after the foam shoe company posted record first quarter revenue and raised guidance for 2021.

The stock price reached a record high Tuesday as it jumped to $95.78 after the market open. Crocs has now gained roughly 333% in the last twelve months as the pandemic increased customers’ appetites for comfortable footwear.

The foam clog maker’s revenue grew 63.6% in the first quarter to a record $460 million, beating the $415 million expected by analysts. Earnings per share came in at $1.49 per share, versus the 89 cents expected by analysts.

Crocs also increased its revenue outlook for the full year.

“Demand for the Crocs brand is stronger than ever with expected 2021 revenue growth of 40% to 50%. In the first quarter we achieved record revenues and profitability, with growth in all regions and all channels. We have raised full year guidance as we continue to see consumer demand for our product accelerate globally,” said CEO Andrew Rees.

Additionally, digital sales grew 75.3% to represent 32.3% of revenue versus 30.1% last year and Asia achieved strong double-digit growth of 26.2%, or 20.1% on a constant currency basis.

Often branded as “ugly” by detractors, the divisive foam clogs saw a revival during the pandemic as shopper’s traded in heels and loafers for softer shoes. The brand has also collaborated with a number of high-profile celebrities. In September, the Crocs collaborated with Puerto Rican rapper Bad Bunny to release a glow-in-the-dark clog that sold out in 30 minutes. In October, the Crocs X Justin Bieber with drew collection sold out in just two days.

Screen Shot 2021 04 27 at 9.36.27 AM

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