Function of Beauty makes it easy for anyone to customize their shampoo and conditioner – here’s how it worked on 4 different hair types and textures

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Strategic partnerships manager Elisabeth Chambry tried the Function of Beauty shampoo and conditioner system with a leave-in treatment.
Strategic partnerships manager Elisabeth Chambry tried the Function of Beauty shampoo and conditioner system with a leave-in treatment.

  • Even with a sea of options, it’s hard to find haircare that feels like it’s really made for you.
  • Function of Beauty is changing that with custom haircare that’s based on your quiz results.
  • We tried it and loved the personalization process, but our thoughts about the formulas were mixed.

Table of Contents: Masthead StickyProduct Card (small, Preferred: Function of Beauty)

Human beings are unique. We wear outfits that show off our personal style. We create playlists so we can listen to the music we love whenever we want. We have myriad interests and passions which we proudly display on our social media profiles. For the most part, the world that we live in makes it easy for us to personalize everything in our lives – from monogrammed phone cases to data-driven subscription boxes.

So, why doesn’t our haircare get the same treatment?

Function of Beauty was founded in 2015 with the intention of helping people embrace their one-of-a-kind hair- and shaking up the shampoo aisle with some much-needed personalization. After all, we search for customization in so many other aspects of our lives, why should we settle for two-in-one shampoo and conditioner?

Zahir Dossa may not seem like your typical beauty brand founder. But, the MIT alum (with four degrees from his alma mater) saw a need for customization in the space. While receiving his PhD, Dossa started working on a beauty cooperative. When he asked a group of people for feedback on the same product, he was surprised at the wide range of answers he received. It was that experience that planted the seed that would soon become Function of Beauty, a haircare brand that lets people customize their routine with totally personalized shampoos and conditioners.

What we thought after trying Function of Beauty

Elisabeth shows the before and after using Function of Beauty on her curly hair.
Elisabeth shows the before and after using Function of Beauty on her curly hair.

Function of Beauty has received tens of thousands of five-star reviews, but we wanted to see how it actually worked on our own hair. So, four of my colleagues swapped out their regular shampoos and conditioners for customized Function of Beauty regimens. They all filled out the hair quiz and received an eight-ounce shampoo and conditioner just for them. Find their reviews, below.

Elisabeth's Function of Beauty haircare lineup includes: purple shampoo, purple conditioner, and leave-in treatment.
Elisabeth’s Function of Beauty haircare lineup includes: purple shampoo, purple conditioner, and leave-in treatment.

Elisabeth Chambry, strategic partnerships manager:

Hair type: light brown, curly, fine, dry scalp, long

Products: shampoo in purple, peach scent; conditioner in purple, peach scent; leave-in treatment

Elisabeth’s experience: As a curly-haired girl, I was skeptical of the Function of Beauty haircare products but pleasantly surprised by the results. It might not be noticeable to the untrained eye, but my curls look more defined, less frizzy, and more moisturized.

I’m always searching for the perfect leave-in and curl cream combination for styling my hair. For the last two months, I’ve exclusively used my Function of Beauty leave-in treatment. It does a great job conditioning my curls and fighting frizz without weighing down my hair. The shampoo was sudsy even though it was silicone-free. I had to use much more conditioner, so the bottle is about 50% less full than my shampoo. This is common for me as a curly-haired girl who needs a lot of conditioners, so I wouldn’t necessarily note it as a drawback. I have used other conditioner formulas that penetrated my hair better, making it softer and detangled, but I thought this formula did a fine job. The bottles are a joy to have in the shower, but the pumps also lock easily for travel.

As for my scalp, I didn’t notice any difference in ridding flakes and dryness. I’ve had trouble finding a haircare product that competes with my simple apple cider vinegar rinses. I’ll likely continue my treasure hunt to find something that absolutely blows me away, but I’ll keep Function of Beauty in my back pocket for a reliable and fun-to-have haircare system. Finding products that work for my hair is pretty difficult, but I enjoy the chase.

Product Card (small, Preferred: Function of Beauty)

Connie Chen shows the before and after using Function of Beauty on her color-treated hair.
Connie Chen shows the before and after using Function of Beauty on her color-treated hair.

Connie Chen, senior reporter:

Hair type: dark brown (color-treated), medium coarseness, straight, medium-length

Products: shampoo in purple, pear scent; conditioner in blue, pear scent; hair mask

Connie’s experience: With most haircare, it often feels like I have to compromise somewhere, whether it’s an ingredient I don’t want in the formulation or being pigeonholed into certain fragrances. I love that Function of Beauty gives me way more control. I have dyed hair, so I was able to choose a purple shampoo to reduce brassiness. At the same time, I could choose to have my products address my specific hair goals, which include strengthening and conditioning with a nice smelling formula. Over the last six weeks, I’ve used the shampoo and conditioner every other day. I apply the hair mask once a week and my hair looks and feels much healthier. A plus is that all the fragrances smell amazing – I’ve tried the pear, peach, and mango over the years and they’re some of the most memorable haircare scents I’ve used.

Product Card (small, Preferred: Function of Beauty)

Alyssa's Function of Beauty custom haircare lineup includes: turquoise shampoo and purple conditioner.
Alyssa’s Function of Beauty custom haircare lineup includes: turquoise shampoo and purple conditioner.

Alyssa Powell, graphic designer:

Hair type: black, tightly coiled, short

Products: shampoo in turquoise, lavender scent; conditioner in purple, lavender scent; both silicone-free

Alyssa’s experience: As much as I love my tightly coiled, well-put-together hair, maintaining moisture, retaining length, and finding the right products have always been a struggle for me. So I chose the following hair goals when customizing: curl definition, hydrate, and strengthen. I also chose to get the silicone-free formula for both, in the True L(o)vender scent because it was 100% natural.

The packaging of these products was beautiful. I loved my name printed on the bottles and on the direction booklet. When I tried Function of Beauty last year, I was not impressed. However, I decided to give it another try because I finally found a wash routine that had been working for me. I also wanted to use the products properly this time.

I followed my normal routine: shampooing once a week, using conditioner every other day, then following up with a leave-in gel from another brand. I let the conditioner sit for the directed 5-10 minutes. I liked the way my hair felt after using the shampoo and conditioner. It was clean, moisturized, and the products smelled amazing.

After one month of using the products, I think Function of Beauty has earned a spot on my bathroom shelf. Having a consistent routine and following the directions made all the difference.

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Mara's custom Function of Beauty lineup includes: a purple shampoo, white conditioner, hair serum, and body lotion.
Mara’s custom Function of Beauty lineup includes: a purple shampoo, white conditioner, hair serum, and body lotion.

Mara Leighton, senior commerce reporter:

Hair type: brunette (color-treated), thick, wavy, long

Products: shampoo in purple, eucalyptus scent; conditioner in white, eucalyptus scent; body lotion in eucalyptus scent; hair serum in pear scent; body wash in white, eucalyptus scent; body lotion in white, eucalyptus scent

Mara’s experience: My hair can be as dry and frizzy as grass in a drought, so I tend to favor hydrating products – and I was surprised by how much I loved Function of Beauty’s formulas.

First, I was able to customize my shampoo and conditioner to include the stuff I know I need but hate looking for in ingredient lists, such as ingredients to combat brassiness in color-treated hair and nutritious oils to smooth and hydrate. Personally, I don’t care about the option to pick the color. But most importantly is that my hair consistently dried to look better hydrated and less frizzy, but still clean and voluminous.

If I could only buy one thing again, though, it would be the Hair Serum. It makes my hair look so uncharacteristically hydrated, shiny, and more defined (the qualities I find most difficult to replicate) without edging on greasy. It’s also more manageable after I’ve applied the Hair Serum. I’ve definitely used too much before, but in my experience, that’s difficult to do; my hair drinks this formula up. And the pear scent smells really nice.

The lotion and body wash are nice but don’t reinvent the wheel (and they don’t need to). My one nitpick is that I wish I’d gone for light strength on the fragrances. I chose the fresh, clean eucalyptus (which smells a lot like mint) for most of the products, and it’s just slightly heavy for my liking.

Product Card (small, Preferred: Function of Beauty)

How to create your personalized shampoo and conditioner

Creating your own Function of Beauty haircare is simple. You’ll follow these steps to get a customized formula:

  • Fill out a quiz about your hair type and hair structure (curly, straight, thick, fine, etc.)
  • Choose five hair goals (Do you want to banish brassiness? Reduce oil? Add shine or volume?)
  • Pick out a fragrance (some of the scent options include eucalyptus, lavender, and peach)
  • Choose from nine color tints (all 100% vegan and sulfate-free; you can also choose to leave it dye-free)

The hair quiz tells the FOB team everything they need to know about your hair, and the brand’s algorithms will get to work to find you the perfect formula. Your products will also come to your door in cute personalized bottles.

Pricing

There are a few ways to buy Function of Beauty products. You can choose to get a delivery just one time, every six months, every three months, or once a month. In terms of size, you can choose from an eight- or 16-ounce bottle of either shampoo or conditioner. The pricing ranges from $29 for a single eight-ounce shampoo bottle to $49 for a 16-ounce shampoo and conditioner set. These are definitely pricier than your drugstore haircare brands, but the price tag reflects the custom approach as well as the high-quality ingredients used.

If you love the idea of custom haircare but need something less pricey, Function of Beauty also has a more affordable product line at Target. It works by having you first pick out a base formula, and then mix in booster packets that address your specific hair needs. The base formulas are $10 each and the booster packets are $2.99 each. You can learn more here.

The bottom line

Function of Beauty’s custom shampoo and conditioner is fun to create and the colorful bottles look great on a bathroom shelf. Most of us were won over, but whether or not it works for you will really come down to your personal preferences. What we can all agree on is that we appreciate the clean scents, the thoughtful details, and the easy-to-use ordering process.

Create your own personalized haircare routine at Function of Beauty.

Read the original article on Business Insider

Function of Beauty lets you design your own shampoo and conditioner based on your hair’s needs – here’s how it worked on 4 different types and textures

When you buy through our links, we may earn money from our affiliate partners. Learn more.

Function of Beauty

Table of Contents: Masthead Sticky

  • Even with a sea of options, it’s hard to find haircare that feels like it’s really made for you. 
  • Function of Beauty is changing that with custom haircare that’s based on your quiz results. 
  • We tried it and loved the personalization process, but our thoughts about the formulas were mixed.

Product Card (small, Preferred: Function of Beauty)

Human beings are unique. We wear outfits that show off our personal style. We create playlists so we can listen to the music we love whenever we want. We have myriad interests and passions which we proudly display on our social media profiles – and talk about often in person. For the most part, the world that we live in makes it easy for us to personalize everything in our lives – from monogrammed phone cases to data-driven subscription boxes.

So, why doesn’t our haircare get the same treatment?

Function of Beauty was founded in 2015 with the intention of helping people embrace their one-of-a-kind hair- and shaking up the shampoo aisle with some much-needed personalization. After all, we search for customization in so many other aspects of our lives, why should we settle for two-in-one shampoo and conditioner?

Zahir Dossa may not seem like your typical beauty brand founder. But, the MIT alum (with four degrees from his alma mater) saw a need for customization in the space. While receiving his PhD, Dossa started working on a beauty cooperative. When he asked a group of people for feedback on the same product, he was surprised at the wide range of answers he received. It was that experience that planted the seed that would soon become Function of Beauty, a haircare brand that lets people customize their routine with totally personalized shampoos and conditioners.

The personalization process

Using Function of Beauty is simple. You’ll follow these steps to create your customized formula:

  • Fill out a quiz about your hair type and hair structure (curly, straight, thick, fine, etc.)
  • Choose five hair goals (Do you want to banish brassiness? Reduce oil? Add shine or volume?)
  • Pick out a fragrance (some of the scent options include eucalyptus, shea butter and vanilla, and peach)
  • Choose from seven color tints (all 100% vegan and sulfate-free; you can also choose to leave it dye-free)

The hair quiz tells the FOB team everything they need to know about your hair, and the brand’s algorithms will get to work to find you the perfect formula. Your products will also come to your door in cute personalized bottles. 

Pricing 

There are a few ways to buy Function of Beauty products. You can choose to get a delivery just one time, every six months, every three months, or once a month. In terms of size, you can choose from an eight- or 16-ounce bottle of either shampoo or conditioner. The pricing ranges from $29 for a single eight-ounce shampoo bottle to $49 for a 16-ounce shampoo and conditioner set. These are definitely pricier than your drugstore haircare brands, but the price tag reflects the custom approach as well as the high-quality ingredients used. 

Function of Beauty also recently released a more affordable product line at Target where you can pick out a base formula and then mix in booster packets that address specific hair needs. The base formulas are $10 each and the booster packets are $2.99 each. You can read more here.

What we thought after trying Function of Beauty ourselves

Function of Beauty has received tens of thousands of five-star reviews, but we wanted to see how it actually worked on our own hair. So, three of my colleagues and I swapped out our regular shampoos and conditioners for customized Function of Beauty regimens. We all filled out the hair quiz and received an eight-ounce shampoo and conditioner just for us. Find our reviews below.

peach

Connie Chen, senior reporter:

Hair type: Dark brown, medium coarseness, straight, medium-length

Products: shampoo in purple, pear scent; conditioner in blue, pear scent 

Experience: Both my scalp and my actual hair tend towards dryness, so I’m always looking for shampoo and conditioner that hydrates and conditions it. After a few weeks of using my customized Function of Beauty products, my hair has been reinvigorated and overall feels softer and less dry. The colors are pretty and I’m also in love with the scent – this might be the best-smelling shampoo and conditioner I’ve ever used. 

Alyssa Powell, associate graphic designer:

Hair type: Black, tightly coiled, thick, short

Products: shampoo in blue, pineapple scent; conditioner in orange, pineapple scent

Experience: As much as I love my tightly coiled, well-put-together hair, maintaining moisture, retaining length, and finding the right products have always been a struggle for me. It’s been a year since I did my big chop. Ever since then I’ve been particular about the products I use and have been consistent with my routine. 

The packaging of these products was beautiful. I loved how my name was printed on the bottles and on the direction booklet. I followed all the directions except one: to cleanse or condition three to four times per week. For those with coily hair (who don’t rock wash-and-gos) you know washing too often can strip the much-needed moisture from your hair. I did my normal routine washing once a week in the shower, followed by moisturizing with Uncle Funky’s Daughter Extra Butter, and then styling with mousse. 

After one month of using the products, I don’t think Function of Beauty is right for me. My hair felt clean, the pineapple smelled amazing, and my twists still looked great. However, my hair did not feel moisturized.

purplee

Remi Rosmarin, former reporter:

Hair type: Blonde (color-treated), fine, wavy, medium-length

Products: shampoo in purple, nude peach scent; conditioner in purple, nude peach scent

Experience: I can never really get a read on my hair. It’s frizzy and dry one day, oily the next. I usually alternate between a slew of haircare products each week – my attempt at giving my hair everything it needs. I was excited to try Function of Beauty and try to slim down my routine. 

Doing the hair quiz was quick and fun. I chose the following goals for my wavy and fine hair: lengthen, reduce brassiness, color protection, oil control, and volumize. If you choose reducing brassiness as one of your goals, you’ll get Function of Beauty‘s purple shampoo. While I love Clairol’s iteration, I had recently had a hair treatment that required me to use sulfate-free shampoo, so I was happy to get this new sulfate-free brass banisher. 

My favorite parts of Function of Beauty are the customization features. I love the light peachy scent, the cute purple colors, and the bottle which is sweetly labeled “Function of Remi.” All of these aspects make washing my hair a little more fun. It doesn’t hurt that the bottles look absolutely adorable in your shower.

In terms of how well the products are working, I’ve been using them for over a month and am still not really sure. My hair feels very clean and soft, but I haven’t noticed a real change in volume or how long it takes my hair to get greasy. I’m definitely satisfied with the products, but I haven’t noticed enough of a difference to justify the price, which is double what I usually pay for shampoo and conditioner. 

red

Mara Leighton, senior reporter:

Hair type: Brunette (color-treated), thick, wavy, long 

Products: shampoo in purple, eucalyptus scent; conditioner in purple, eucalyptus scent

Experience: My hair is wavy, long, and verges on as dry and frizzy as grass in a drought on its worst days. Since sulfates can over-dry the hair (and humid summer weather is not the time to tempt such problems), I’ve been trying to find a sulfate-free formula that I really like – and Function of Beauty did the job. 

The personalization test is a nice touch – I already knew my bottles wouldn’t have a host of potentially bad ingredients, but a personalized formula meant I felt assured that they would actually have all the ingredients that I specifically needed in their stead (like those combating brassiness in color-treated hair, rebuilding strands, boosting shine, and taming frizz). I also loved the ability to choose a big bottle of conditioner and a smaller bottle of shampoo – for perhaps the first time ever, I won’t run out of conditioner before shampoo. 

In practice, the formula is really good. It smells fresh and clean (my preferred scents), and manages to make my hair feel clean, lightweight, and keep frizz to a minimum without dampening volume. I shower at night and let my hair air dry, and my waves seem to look more uniform, though not exactly glossy. I could still be using too much shampoo. Either way, I really love the effect and am fine supplementing with a hair mask in my routine. 

And, while not as important as the formula, it doesn’t hurt that the bottles look so nice in my bathroom. Even having the small personalization of “Function of Mara” on them makes the act of showering feel kind of like a treat.

Create your own personalized hair-care routine at Function of Beauty.

Read the original article on Business Insider