- Bed Bath & Beyond has reopened its renovated flagship store in New York City.
- It’s cleaner, brighter, and more modern than the traditional Bed Bath & Beyond store.
- The 92,000-square-foot space has a SodaStream bar, cafe, interactive spaces, and a mini Casper store.
- See more stories on Insider’s business page.
As long as you’re in New York City, that is.
Bed Bath & Beyond has reopened its renovated flagship store in the Chelsea neighborhood near the iconic Flatiron Building, and the store is cleaner and brighter than ever before.
“We’re proud to invest here and add to New York City’s ‘return to normal’ to serve residents and visitors alike,” Mark Tritton, president and CEO of Bed Bath & Beyond, said in a press release.
Source: Bed Bath & Beyond
The two-floor store has been under renovation since December 2020, and its doors just reopened on July 22.
This new reopening is just one of 450 Bed Bath & Beyond stores the company plans to renovate over the next three years, a $250 million undertaking.
Now let’s take a closer look at the refreshed space.
The new store follows the company’s goal of becoming a “digital-first, omni-always retailer.”
Source: Bed Bath & Beyond
The 92,000-square-foot shop has the typical Bed Bath & Beyond offerings, like kitchen tools, decor, bathroom necessities, and bedding …
… all with a new, organized flair.
The Chelsea location features products from both household companies and Bed Bath & Beyond’s private-label brands, which include Wild Sage and Our Table.
But there are noticeably fewer travel-related products, which haven’t been selling well at this particular location, Lauren Thomas reported for CNBC.
The space that would’ve carried travel goods is instead being used for more organization and bedding and bathroom products, which are primarily downstairs.
Besides more home goods options, the store’s shelves have also been lowered to avoid “shopping paralysis,” according to the company.
The lowered shelves allow customers to see to the other end of the massive store, creating a less cluttered shopping experience.
The aisles are also wider, while the product displays are noticeably neater.
Unlike most Bed Bath & Beyond stores, the interior is bright and clean with the help of large windows, contemporary lighting, and a cohesive design.
“We know it’s hard to shop at our stores,” Joe Hartsig, chief merchandising officer at Bed Bath & Beyond, said, according to the CNBC report.
“We’ve really tried to make it easier to navigate the aisles,” Hartsig continued. “The wider aisles are very clean. The presentation is very tight.”
The store is also compatible with the retailer’s app’s “in-store shopping mode,” creating a cross between an in-person and digital shopping experience.
There’s even a “scan and buy” option that allows customers to skip the checkout lines.
The section near the entry of the store is currently being used to sell college dorm goods, but the products here will change depending on the time of year.
Feeling parched? Head to the store’s SodaStream Bubble Bar, which has SodaStream demos and inspiration for drinks.
But if you’d rather have some coffee, the updated Bed Bath and Beyond also has the Cafe 3B …
… a coffee shop that serves snacks and La Colombe coffee.
There’s also the “only interactive vacuum display in New York City,” according to Bed Bath & Beyond, as well as a well-lit health and beauty product section…
… which includes travel-friendly items.
But if you’re looking for bedding instead of cleaning and beauty products, head downstairs to the mini Casper store.
This space serves as the bedding and mattress company’s “first shop-in-shop,” according to Bed Bath & Beyond.
And it’s not just Casper: The store also has Dyson and Google nest displays.