The 11 best home deals to shop during the 2021 Nordstrom Anniversary Sale

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nordstrom anniversary sale home kitchen deals

The Nordstrom Anniversary Sale is a major shopping event with deals on pretty much everything, from women’s fashion to beauty and skincare products to home goods.

This year, the sale runs from July 28 to August 8. And as always, we’re finding the best deals among the thousands so you can spend more time shopping and less time clicking through pages of results. While the sale is especially noteworthy for its mountain of clothes and shoes, there are also tons of deals on home products.

Here are the best home deals during the 2021 Nordstrom Anniversary Sale:

The Smart Garden 3 (small, Preferred: Nordstrom)Signature Embroidered Stripe Sheet Set (small, Preferred: Nordstrom)Votive Candle Trio (small, Preferred: Nordstrom)Hydrocotton Bath Towel (small, Preferred: Nordstrom)15-pound Weighted Blanket and Two Pillow Set (small, Preferred: Nordstrom)Mountain Classic Camp Blanket (small, Preferred: Nordstrom)Weighted Robe (small, Preferred: Nordstrom)Silk Queen Pillowcase Duo (small, Preferred: Nordstrom)Panama Stripe Shower Curtain (small, Preferred: Nordstrom)Laundry Essentials Detergent and Dryer Ball Kit (small, Preferred: Nordstrom)Travel Size Scented Candle Set (small, Preferred: Nordstrom)

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Homesick candles might not smell exactly like home, but we think they make great gifts anyway – here’s why

If you buy through our links, we may earn money from affiliate partners. Learn more.

homesick candles diffuser

Table of Contents: Masthead StickyCandles (small)Reed Diffuser (small)

Scent is very closely tied to memory. That’s why when you smell cookies baking in the oven, you might feel like you’re back in your kitchen helping your grandma decorate cookies with icing and sprinkles.

But what about the scents of more abstract things like “home” and even geographic locations like New York?

Homesick candles range from the hilarious to the sentimental, with unique scents that may not smell exactly like home, but perhaps an idealized version of it.

What are Homesick candles?

Candle company Homesick polled people around the U.S. to find out what home smelled like to them to develop customized scents for each city and state, as well as experiences. The results range from the celebratory – like Let’s Toast, which includes citrus and Champagne grapes – to the more sentimental – like Love Letters, which includes notes of rose, jasmine, sandalwood, peony, red plum, and lemon.

Each candle is made from all-natural soy wax, which is then hand-poured into a glass container. The simple black and white labels are minimal, and let you know what candle you’re smelling. The candles come in cute, colorful packaging, making them ready to gift to anyone who wants a whiff of nostalgia in their home away from home.

Homesick’s candles are reasonably priced starting at $34, and orders over $59 will get free shipping.

What Homesick candles actually smell like

New York City Candle (small)

We tested a few of its candles and found that some of the scents transported us “home,” while others smelled lovely, but not quite like the places we imagined. Here are our team’s thoughts on each candle we tried.

New York City candle

As denizens of New York City, the Insider Reviews team typically remembers the malodorous smells we catch a whiff on the street rather than the candle’s idealistic “scents of spring days in Central Park, fine department stores, and concrete.”

Senior reporter Mara Leighton said it best when she described the candle as “what New York smells like in your dreams before you actually move here.” The candle smells a lot like Macy’s in Herald Square, and is infinitely preferable to the iffy smell of the city streets and the subway.

When I burned the NYC candle in my apartment, it smelled amazing. The gentle scent made my entire apartment smell great, and it burned evenly.

United Kingdom candle

Senior home & kitchen editor Lauren Savoie purchased the United Kingdom candle after a bout of nostalgia for her time living across the pond. The candle is advertised as smelling like bergamot, grass, rain, Earl Grey tea, apple crumb, toffee, vanilla, and sugar. While the candle smelled pleasant, Savoie said it didn’t exactly smell like how she imagined. “This one was much more sweet than it was hoppy or grassy like I imagine the U.K. to be. While it was lovely to burn, I can’t say it transported me back to my days stomping down London’s streets,” she said.

Ski Trip candle

Health & fitness editor Rachel Shultz owns the Ski Trip candle with notes of frosted air, cocoa, and warm amber. “As someone who lives in a ski town, it didn’t smell distinctly themed to me (but what does snow and fun smell like?), but it does smell delicious regardless,” she said.

Let’s Toast candle

Senior story producer Francesca Rea owns the Let’s Toast candle, which is packed with citrusy Champagne notes. “I actually really liked the scent but I did think it was pretty strong,” she said. Though Rea didn’t mind the prominent scent, others might find it a bit overpowering. We think this candle would make a great gift for anyone celebrating a special milestone like an engagement or promotion.

New Mexico candle

Travel editor Hannah Freedman is a New Mexico native, and while she enjoyed the smell of this candle, it didn’t quite hit all the marks of home. (“Where is the juniper or pinon??”)

South Dakota candle

This one was the biggest miss of the candles our team tried, with Freedman reporting it smells “like soap,” and not in a good way.

Flameless options

Reed Diffuser (small)

If you don’t like candles because of the fire risk, you may prefer Homesick’s reed diffuser. The glass bottle has four ounces of essential oils that saturate reeds for a lovely scent, and you can choose from several different Homesick oils that smell the same as the brand’s candles.

Should you buy Homesick candles?

While not all of us felt a sent of nostalgia associated with the Homesick candles we tried, we still think they make excellent gifts. Scent is deeply personal, and what smells like home to one person may not to another.

What we particularly like about Homesick candles is the sentiment they convey. Selecting a scent specifically for your giftee that acknowledges their current circumstances feels much more personal than choosing a generic candle. Senior story producer Francesca Rea gifted a Connecticut candle to a friend stationed in Germany when he missed his first Christmas at home and reports he was really moved by the sentiment. Even if the candle’s scent doesn’t transport your giftee home, the simple act of receiving such a curated gift will make them feel a connection to the place they’re missing.

What are your alternatives?

We’ve put together a full guide to the best places to buy candles. If you’re looking for transporting scents in particular, we recommend checking out Otherland candles.

The bottom line

At $34, Homesick candles are reasonably priced so you can gift them for every occasion. College students and new-ish grown-ups who are just getting started in a new city or state will love the nostalgia factor, and anyone who likes candles will appreciate how well made they are.

Shop all Homesick candles and diffusers

Read the original article on Business Insider

How I used YouTube and email to market my candle-making course and bring in $40,000 in one month

Tiana Coates
Tiana Coates is a small business owner and entrepreneur.

  • Tiana Coates is an entrepreneur and owner of Winding Wick Candles based in Garland, Texas.
  • In 2020, Coates made over $70,000 from selling her online candle-making business course, including $40,000 in just one month. 
  • Here’s how she developed, produced, and marketed the course, as told to freelance writer Kaila Yu. 
  • Visit the Business section of Insider for more stories.

I always wanted the freedom of running my own business. Ten years before becoming an entrepreneur, I worked at the desk as a pharmacy technician. In my free time I would always tinker with business ideas: dropshipping, selling items on Shopify, hand-making trinkets, but none of them ever panned out.  

In a spark of inspiration, I came up with the idea of hand-making candles. It made perfect sense, I loved candles and would buy them every week for my home. I had zero experience so I started researching on online forums, blogs, and YouTube. The candle-making process seemed straightforward on the tutorials that I watched, but it took me several months of trial and error to get my candles to burn correctly and hold their scent.

I first launched Winding Wick Candles in 2015 but had to shut it down just one year later in 2016. The business wasn’t making much money, I was still working my day job, and I’d just given birth to my first child. I was totally overwhelmed.

The Strawberry Shortcake candle 4
The Strawberry Shortcake candle.

But as time went by, I missed running my own business. I gave a lot of thought to how I would run the company differently the next time, so in 2018, I relaunched Winding Wick Candles. Luckily, I still had all of my supplies from back when I first launched in 2015. I only had to spend about $300 or so to purchase new wax, containers, and fragrances. 

I worked around the clock to relaunch my candle business. 

Back then, I was just working part time on weekends so I had time during the week to dedicate to my business. I would put in 12 to 16 hours a day creating products and working on my Etsy and Shopify sites. During the weekends, I worked 12-hour shifts in a pharmacy hospital.

There were a few major changes this time around – I changed the candle style that I was producing, I launched a YouTube channel, and I learned more about search engine optimization so I could increase organic traffic to my products through search. 

First, my new line of candles was much more decorative in style, featuring hand-molded, realistic fruit accents.

The Fruit Cocktail candle 2
The Fruit Cocktail candle.

Second, I launched a YouTube channel to document the entire process of revamping the business. I filmed videos speaking candidly about why I thought my candle business had failed the first time around. Additionally, I shared tips on how I was changing and pivoting. 

I also shared big wins, such as Etsy flying me to New York in November 2019 to visit their headquarters and getting accepted to the Walmart Marketplace in October 2020. The Walmart marketplace allows for customers to purchase my products on Walmart.com. I’m also able to send my products to a Walmart approved distribution center so I can have the ‘2-day delivery’ badge on my items. I hoped sharing these experiences would help my followers feel like they are on this entrepreneurship journey with me. 

Back in 2018, my YouTube channel was one of the only that covered the very specific niche of running a candle-making business. Since then, I’ve grown to over 35,000 subscribers. 

YouTube was an integral tool for growing my business and later marketing my online course.

Tiana Coates
Coates says she worked to grow her YouTube channel by posting consistently and connecting with viewers.

I knew my channel wouldn’t be an overnight success, so I was fine with getting few views in the beginning. I learned that as long as you provide genuinely helpful content and work to improve the quality of your videos, your channel will grow.

A few months after launching the YouTube channel, I also created a free, downloadable lead magnet on MailChimp to collect email subscribers, called ‘How to Start a Candle Business.’ It was very popular and by 2020, my mailing list had grown to 11,000 subscribers. 

About a year after I launched the YouTube channel, I noticed that I was getting a ton of emails with questions ranging from how to make candles to how to get traffic. Since I had already done a lot of trial and error with growing my own business, I saw an opportunity to create an online course.  After doing some market research, I found that there weren’t any other candle business courses available. I saw the gap in the market and recognized the opportunity to jump on it. 

I wanted to make sure to validate the idea before starting any work, so I held a webinar in January 2020 to share my idea about launching the course. To gauge interest, I offered a discounted rate for the class if they signed up at the end of the webinar. Ten students signed up, and I moved forward with producing the course.

Developing the first course was a lot of work.

The cinnamon bun candle. 1
The Cinnamon Bun candle.

I filmed and edited about 23 hours of content by myself and learned how to structure the course. I launched Candle Biz Academy in February 2020, right before the pandemic. The first launch made over $10,000 in one week, with a total of 30 students signing up. The second launch in June made nearly $20,000, and the third and biggest launch was in December, making around $40,000 in 10 days.

The course costs $365, and teaches everything from making your first candle, to starting an Etsy store, to more advanced topics like doing wholesale and marketing online. 

Once students are signed up, they can watch the video modules at their own pace, and it takes an average of three months to complete the course. During that time, I’m available on live video biweekly to answer any questions. Students also have access to a community on Kajabi, the platform that hosts my course, where they can crowdsource answers to their questions. 

Since the course was fully recorded, I can easily relaunch Candle Biz Academy several times throughout the year. Between programs last year, I built up a waitlist of students interested in the next course launch. It’s currently available three times a year and students have a 10-day window to sign up before I close enrollment. 

I don’t use any marketing efforts besides my YouTube channel and mailing list. 

The course has doubled in revenue every time I relaunched it. After the launch of the second course, I was finally able to leave my day job. 

As for my candle business, I also saw positive sales growth during the pandemic. Although there was an initial downturn in March, overall sales in 2020 were higher than in 2019.

Due to this success, I also hired my first employee in January 2021. She’s currently learning candle making in a nearby rented studio so I can focus on running the course.

My advice to entrepreneurs looking to launch their own course is: Don’t be afraid to charge for what you know. 

If you know you’re an expert and talented at something, be confident of your worth. Expert knowledge is priceless. Also, don’t be afraid to create multiple streams of income outside of your handmade business.

The next project I’m working on is a peer-to-peer marketplace where crafters can sell unused or slightly used craft supplies. Due to the pandemic, there have been many shortages for candle makers, so I think it’s a great time to test this idea.

The journey to entrepreneurship isn’t always easy. Many times I’ve questioned whether I should keep going or if I should give it all up. The mental part of it has been the most difficult part for me, but if you can overcome that, I sincerely believe that anyone can launch their dream business.

Read the original article on Business Insider

Homesick candles smell like home and make great gifts for any occasion

When you buy through our links, we may earn money from our affiliate partners. Learn more.

homesick candles diffuser

Scent is very closely tied to memory. That’s why when you smell cookies baking in the oven, you might feel like you’re back in your kitchen helping your grandma decorate cookies with icing and sprinkles. 

But what about the scents of more abstract things like “home” and even geographic locations like New York? 

Homesick candles range from the hilarious to the sentimental, with unique scents that somehow smell like how you’d imagine

Candle company Homesick polled people around the US to find out what home smelled like to them to develop customized scents for each city and state, as well as experiences. The results range from the celebratory – like Let’s Toast, which includes citrus and Champagne grapes – to the more sentimental – like Love Letters, which includes notes of rose, jasmine, sandalwood, peony, red plum, and lemon.

Each candle is made from all-natural soy wax, which is then hand-poured into a glass container. The simple black and white labels are minimal, and let you know what candle you’re smelling. The candles come in cute, colorful packaging, making them ready to gift to anyone who wants a whiff of nostalgia in their home away from home.

Homesick’s candles are reasonably priced starting at $34, and orders over $59 will get free shipping too.

What Homesick candles actually smell like

We tested a few of its candles and liked how the unique scents transported us “home,” whether that meant New York City or baking with our grandma in the kitchen.

New York City candle

As denizens of New York City, the Insider Reviews team typically remembers the malodorous smells we catch a whiff on the street rather than the candle’s idealistic “scents of spring days in Central Park, fine department stores, and concrete.”

Senior reporter Mara Leighton said it best when she described the candle as “what New York smells like in your dreams before you actually move here.” Still, we cannot deny that the candle smells a lot like Macy’s in Herald Square, or that the scent is infinitely preferable to the iffy smell of the city streets and the subway.

When I burned the NYC candle in my apartment, it smelled amazing. The gentle scent made my entire apartment smell great, and it burned evenly.

Holiday candle (currently unavailable)

The Holiday candle hit all the right notes with its scents of “freshly cut Pine trees and pomander balls; Mom’s sugar cookies and Grandma’s pies, warm from the oven.” The whole Insider Reviews team agreed that it smelled wonderful.

Just like the NYC candle, it burned evenly and beautifully all evening long in my apartment. When I closed my eyes, the gentle and aromatic pine scent reminded me of Christmastime at my Grandma’s house, which was surrounded by pine trees. The hint of cinnamon in there brought me right back to baking Swedish cinnamon buns with her too. It’s my favorite of the two I tried.

Homesick also makes a reed diffuser if you’re not into candles

If you don’t like candles because of the fire risk, you may prefer Homesick’s reed diffuser. The glass bottle has four ounces of essential oils that saturate reeds for a lovely scent, and you can choose from several different Homesick oils that smell the same as the brand’s candles.

At $34, Homesick candles are reasonably priced so you can gift them for every occasion. College students and new-ish grown-ups who are just getting started in a new city or state will love the nostalgia factor, and anyone who likes candles will appreciate how well made they are.

Shop all Homesick candles and diffusers

Read the original article on Business Insider

Homesick candles smell like home and make great gifts for any occasion – and they’re 20% off right now

When you buy through our links, we may earn money from our affiliate partners. Learn more.

homesick candles diffuser

Scent is very closely tied to memory. That’s why when you smell cookies baking in the oven, you might feel like you’re back in your kitchen helping your grandma decorate cookies with icing and sprinkles. 

But what about the scents of more abstract things like “home” and even geographic locations like New York? 

Homesick candles range from the hilarious to the sentimental, with unique scents that somehow smell like how you’d imagine

Candle company Homesick polled people around the US to find out what home smelled like to them to develop customized scents for each city and state, as well as more nostalgic experiences. The results range from the hilarious – like Jewish Christmas, which smells like “Buttered popcorn and a movie at the local theatre followed by an overindulgence of Chinese food with friends and family” – to the more sentimental – like Thank you, Mom, which smells like “Freshly trimmed flowers on the kitchen table. The smell of breakfast sizzling on Sunday.” 

Each candle is made from all-natural soy wax, which is then hand-poured into a glass container. The simple black and white labels are minimal, and let you know what candle you’re smelling. The candles come in cute, colorful packaging, making them ready to gift to anyone who wants a whiff of nostalgia in their home away from home.

Homesick’s candles are also reasonably priced starting at $34

What Homesick candles actually smell like

We tested a few of its candles and liked how the unique scents transported us “home,” whether that meant New York City or baking with our grandma in the kitchen.

New York City candle

As denizens of New York City, the Insider Reviews team typically remembers the malodorous smells we catch a whiff on the street rather than the candle’s idealistic “scents of spring days in Central Park, fine department stores, and concrete.”

Senior reporter Mara Leighton said it best when she described the candle as “what New York smells like in your dreams before you actually move here.” Still, we cannot deny that the candle smells a lot like Macy’s in Herald Square, or that the scent is infinitely preferable to the iffy smell of the city streets and the subway.

When I burned the NYC candle in my apartment, it smelled amazing. The gentle scent made my entire apartment smell great, and it burned evenly.

Holiday candle (currently unavailable)

The Holiday candle hit all the right notes with its scents of “freshly cut Pine trees and pomander balls; Mom’s sugar cookies and Grandma’s pies, warm from the oven.” The whole Insider Reviews team agreed that it smelled wonderful.

Just like the NYC candle, it burned evenly and beautifully all evening long in my apartment. When I closed my eyes, the gentle and aromatic pine scent reminded me of Christmastime at my Grandma’s house, which was surrounded by pine trees. The hint of cinnamon in there brought me right back to baking Swedish cinnamon buns with her too. It’s my favorite of the two I tried.

Homesick also makes a reed diffuser if you’re not into candles

If you don’t like candles because of the fire risk, you may prefer Homesick’s reed diffuser. The glass bottle has four ounces of essential oils that saturate reeds for a lovely scent, and you can choose from several different Homesick oils that smell the same as the brand’s candles.

At $35, Homesick candles are reasonably priced so you can get a different one as a gift for every occasion. College students and new-ish grown-ups who are just getting started in a new city or state will love the nostalgia factor, and anyone who likes candles will appreciate how well made they are.

Shop all Homesick candles and diffusers

Read the original article on Business Insider